面向消費者交付市場的全球食品平台 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

全球食品平台到消費者的配送市場預計在 2022 年至 2027 年間以 11.6% 的複合年增長率增長。

推動市場增長的主要因素包括互聯網和智能手機的高普及率以及在線食品配送平台的日益普及。

主要亮點

• 在過去幾年中，由於消費者行為的變化、食品訂購的便利性以及智能手機和互聯網普及率的提高，全球食品平台到消費者的配送市場獲得了巨大的吸引力。
• 在 DoorDash 和 Uber Eats 等領先市場進入者提供的平台到消費者服務的推動下，從食品平台向消費者提供的服務正在快速增長。此外，快遞員數量的增加和路線優化技術帶來的網絡效應使交付更快、更便宜。因此，全球對食品的需求正在轉向方便快捷的供應，增加了從食品平台到消費者的配送市場需求。
• 此外，在數字世界中，該平台提供靈活的支付選項，允許客戶使用最適合他們的各種支付方式進行支付。各種流行支付網關的集成將為客戶提供靈活性和無現金交易，從而促進食品配送應用程序的採用。
• 在大流行期間，對便利的渴望變得更加明顯。從 2020 年 3 月到 2020 年 5 月，外賣市場迅速擴張，當時歐洲和美國的封鎖最為嚴重。它將保持這種勢頭，並在 2020-2021 年繼續增長。此外，大流行初期的封鎖和物流要求極大地推動了食品平台到消費者的配送市場。

主要市場趨勢

隨著互聯網滲透率的提高，在線送餐應用的興起

• 越來越多的互聯網用戶正在為世界各地的食品平台為消費者提供送貨服務。智能手機用戶是食品行業的主要在線購物者，全球互聯網普及率的提高反映了在線食品購物的潛在增長。
• 在 COVID-19 大流行之後，在線送餐平台的採用率顯著上升，並在隨後幾年進一步增加。此外，在線食品配送應用程序的便利性和各種支付網關的可用性已導致全球消費者廣泛採用。
• 此外，Deliveroo、Uber Eats、Zomato、Swiggy 和 Doordash Inc. 等各種送餐平台的擴張進一步提高了全球在線送餐的採用率。此外，食品配送平台對智能技術的重大整合以提高客戶便利性預計將為市場帶來充足的增長機會。
• 此外，在線送餐應用為消費者提供了許多好處，例如提高在線訂購準確性、增強消費者便利性、簡化訂單處理和輕鬆跟蹤。此外，隨著越來越多的人使用送餐應用程序，一些初創企業和中小企業正在利用這一有利可圖的市場機會。他們正在推出一款具有創新功能和獨特價值主張的送餐應用程序，以滿足人們不斷變化的需求。
• 預計上述因素將增加外賣應用的採用率，並在預測期內推動食品平台到消費者的外賣市場。

預計亞太地區將佔據食品平台到消費者配送市場的最大份額

• 亞太地區擁有新興和成熟的市場參與者，例如 Zomato、Meituan Waimai、Swiggy、FoodPanda。這些市場參與者提供創新的平台到消費者交付，增強了該地區的消費者體驗。
• 此外，該地區消費者越來越多地採用送餐應用，這也推動了市場的發展。此外，該地區送貨服務提供商之間競爭的加劇使得食品價格非常實惠。此外，消費者在下訂單時通常會收到大幅折扣和優惠券。正因為如此，在線送餐通常比在餐館吃飯便宜。因此，中國、印度和日本將□□大量採用在線食品配送。
• 此外，該地區的主要市場參與者正在增加在農村和半城市地區的影響力。預計這將為平台對消費者交付市場的參與者帶來增長潛力。例如，在印度，班加羅爾、德裡和孟買是三個主要市場，但 Swiggy 和 Zomato 等主要外賣平台也開始瞄準較小的城市，理由是具有強大的增長潛力。我來了。
• 此外，亞太市場為食品平台到消費者配送市場的進入者提供了充足的機會，吸引了全球公司的投資。例如，2022 年 3 月，總部位於英國的食品配送公司 Deliveroo 進入印度市場，在海得拉巴開設了一個工程中心。

競爭格局

全球食品平台到消費者的配送市場適度整合，主要參與者有 UberEats（Uber Technologies Inc.）、Deliveroo、Doordash Inc. 和 Meituan Inc.。這些市場參與者在全球平台到消費者交付市場中佔有很大份額，其中 UberEats（Uber Technologies Inc.）的份額處於領先地位。該地區的公司正在通過提供創新的交付解決方案並沉迷於戰略合作夥伴關係和收購來增加其在該地區的市場佔有率。

• 2022 年 3 月 - 亞洲領先的送餐應用飯糰外賣宣佈在澳大利亞推出服務，並已在悉尼和墨爾本開始運營。從3月1日起，澳大利亞美食家可以通過iOS和Android版本的飯糰外賣App享受快捷方便的外賣和取貨服務。飯糰外賣在悉尼的 CBD、Eastwood 和墨爾本的 Boxhill 均有提供，併計劃迅速擴展到其他地區。
• 2021 年 11 月 - 芬蘭食品配送服務公司 Wolt 宣布將以 70 億歐元的價格與美國競爭對手 DoorDash 合併。 DoorDash 對 Wolt 的收購將把其在美國的送餐服務擴展到 22 個新國家，包括芬蘭、瑞典、德國和匈牙利。日本是兩家公司目前重疊的唯一市場。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 全球食品平台到消費者配送市場的市場規模和估計 (GMV)
• 工業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 買家/消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 對市場的影響

第五章市場動態

• 市場驅動力
  • 不斷上升的智能手機滲透率和不斷上升的互聯網滲透率
  • 出現有吸引力且用戶友好的應用
• 市場挑戰
  • 供應鍊和物流成本會對利潤率產生負面影響
  • 與在線交易相關的數據安全和支付失敗風險
• 食品平台到消費者配送行業的主要法規和標準
• 市場增長對餐飲市場的影響分析
• 評論從電話訂單到在線訂單的範式轉變

第 6 章市場細分

• 按地區細分
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 意大利
    • 荷蘭
    • 其他歐洲（包括奧地利、比利時、芬蘭、波蘭、挪威、西班牙）
  • 亞太地區
    • 印度
    • 中國
    • 日本
    • 韓國
    • 其他亞太地區（包括巴基斯坦、泰國、越南和澳大利亞）
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 沙特阿拉伯
    • 南非

第 7 章競爭格局

• 公司簡介
  • UberEats（Uber Technologies Inc.）
  • Deliveroo
  • Meituan Inc.
  • DoorDash, Inc.
  • Grubhub Inc.
  • Just Eat Takeaway.com N.V.
  • Swiggy
  • Zomato Limited
  • Delivery Hero SE
  • Just Eat Takeaway.com.

第八章投資分析

第 9 章市場展望

The global food platform-to-consumer delivery market is expected to register a CAGR of 11.6% during the period of 2022-2027. The primary factors driving the market's growth are high internet and smartphone penetration, and the growing adoption of online food delivery platforms, among others.

Key Highlights

• The global food platform-to-consumer delivery market has been gaining significant traction over the past few years owing to an increasing shift in consumer behavior, increasing convenience of ordering food, and rising smartphone and internet penetration.
• Led by platform-to-consumer services by leading market players, such as DoorDash and Uber Eats, the food platform-to-consumer delivery has expanded rapidly. Moreover, the network effects of more delivery riders, alongside route optimization technologies, have enabled faster and cheaper delivery. This has resulted in a shift towards convenient and quickly available food demand worldwide, thus boosting the need for the food platform-to-consumer delivery market.
• Additionally, in a digital world, the platforms offer flexible payment options for the customers to pay using various modes of payment most suitable for them. The integration of different popular payment gateways offers flexibility and cashless transactions to the customers, thus encouraging them to use the food delivery app.
• The trend toward convenience has grown more pronounced during the pandemic. Between March and May 2020, when lockdowns in Europe and the United States were the most severe, the food-delivery market spiked. Significantly, it has maintained that trajectory, continuing to grow throughout 2020 and into 2021. Moreover, lockdowns and physical-distancing requirements early in the pandemic gave the food platform to the consumer delivery market an enormous boost.

Key Market Trends

Growing Prominence of Online Food Delivery Apps along with Rising Internet Penetration

• An increase in internet users has boosted food platform-to-consumer delivery services worldwide. Smartphone users are the primary online shoppers for the Food industry, and growing internet penetration across the world reflects a potential increase in online shopping for food.
• The growing adoption of online food delivery platforms significantly rose after the COVID-19 pandemic, which has further increased in the following years. Additionally, ease of convenience and availability of various payment gateways in online food delivery apps led to widespread adoption among consumers worldwide.
• Moreover, the expansion of the various food delivery platforms such as Deliveroo, Uber Eats, Zomato, Swiggy, and Doordash Inc. further increases online delivery adoption across the globe. Additionally, significant integration of smart technology by the food delivery platforms for customer convenience is expected to provide ample growth opportunity to the market.
• Moreover, online food delivery apps provide numerous benefits to consumers, such as enhanced accuracy of online orders, increased convenience for the consumers, simpler order processing, easy tracking, etc. Moving on, as more and more people are using food delivery apps, several startups and SMEs are leveraging this lucrative market opportunity. They are launching food delivery apps with innovative features and unique value propositions to cater to the altering demands of the people.
• Above mentioned factors are expected to increase the adoption of food delivery apps, thus boosting the food platform-to-consumer delivery market over the forecast period.

Asia Pacific Expected to Hold the Largest Share in Food Platform-to-Consumer Delivery Market

• The Asia Pacific region is home to some of the emerging and already established market players such as Zomato, Meituan Waimai, Swiggy, and FoodPanda. These market players offer innovative platform-to-consumer delivery with an enhanced consumer experience in the region.
• Moreover, the growing adoption of food delivery apps among consumers in the region proliferates the market. Additionally, growing competition between delivery service providers in the region results in extreme food affordability. Moreover, consumers often receive steep discounts and coupons when placing a food delivery order. This has often made online food delivery cheaper than dining in. This has resulted in the significant adoption of online food delivery in China, India, and Japan.
• Further, the leading market players in the region are expanding their presence in rural and semi-urban areas. This is expected to provide growth potential for the platform-to-consumer delivery market players. For instance, in India, with Bangalore, Delhi, and Mumbai representing the three largest markets, leading food delivery platforms such as Swiggy and Zomato are now also targeting smaller cities, as they have strong growth potential.
• Furthermore, the market in Asia Pacific region is providing ample opportunity to food Platform-to-Consumer delivery market players and attracting investment from global players. For instance, in March 2022, United Kingdom-based food delivery company Deliveroo entered the Indian Market by launching an engineering center in Hyderabad.

Competitive Landscape

The global food platform-to-consumer delivery market is moderately consolidated with the presence of major players such as UberEats (Uber Technologies Inc.), Deliveroo, Doordash Inc., and Meituan Inc., among others. These market players hold a significant share in the global platform-to-consumer delivery market, with UberEats (Uber Technologies Inc.) leading the way in terms of market share. The companies in the region are offering innovative delivery solutions and indulging in strategic partnerships and acquisitions to gain more market presence in the region.

• March 2022 - Leading Asian food delivery app Fantuan Delivery has announced its launch in Australia, kicking off its operation in Sydney and Melbourne. Starting March 1st, Australian foodies can enjoy fast and convenient delivery and pickup services through the Fantuan Delivery App, available on iOS and Android. Fantuan Delivery will be available in CBD, Eastwood in Sydney, and Boxhill in Melbourne, with plans to rapidly expand to other areas in the following months.
• November 2021 - Finnish food delivery service Wolt announced to merge with US competitor DoorDash in a deal worth EURO 7 billion. Wolt's acquisition by DoorDash will expand the US-based food delivery service into 22 new countries, including Finland, Sweden, Germany, and Hungary. Japan is the only market where the two companies currently overlap.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Market Sizing (GMV) and Estimates of Global Food Platform-to-Consumer Delivery Market
• 4.3 Industry Attractiveness-Porter's Five Force Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of COVID-19 Impact on the market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Smartphone Penetration and Surge in Internet Penetration
  • 5.1.2 Launch of Appealing and User-friendly Apps
• 5.2 Market Challenges
  • 5.2.1 Cost of Supply Chain and Logistics can negatively impact profit margins
  • 5.2.2 Data Security and Risk of Payment Failure Associated with Online Transaction
• 5.3 Key Regulations and Standards in the Food Platform-to-Consumer Delivery Industry
• 5.4 Analysis of the impact of market growth on the Foodservice Market
• 5.5 Commentary on the paradigm shift to online ordering from phone ordering

6 MARKET SEGMENTATION

• 6.1 By Geography
  • 6.1.1 North America
    • 6.1.1.1 United States
    • 6.1.1.2 Canada
  • 6.1.2 Europe
    • 6.1.2.1 United Kingdom
    • 6.1.2.2 Germany
    • 6.1.2.3 France
    • 6.1.2.4 Italy
    • 6.1.2.5 Netherlands
    • 6.1.2.6 Rest of Europe (includes Austria, Belgium, Finland, Poland, Norway, Spain)
  • 6.1.3 Asia Pacific
    • 6.1.3.1 India
    • 6.1.3.2 China
    • 6.1.3.3 Japan
    • 6.1.3.4 South Korea
    • 6.1.3.5 Rest of Asia Pacific (includes Pakistan, Thailand, Vietnam, Australia)
  • 6.1.4 Latin America
    • 6.1.4.1 Brazil
    • 6.1.4.2 Mexico
  • 6.1.5 Middle East and Africa
    • 6.1.5.1 Saudi Arabia
    • 6.1.5.2 South Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 UberEats (Uber Technologies Inc.)
  • 7.1.2 Deliveroo
  • 7.1.3 Meituan Inc.
  • 7.1.4 DoorDash, Inc.
  • 7.1.5 Grubhub Inc.
  • 7.1.6 Just Eat Takeaway.com N.V.
  • 7.1.7 Swiggy
  • 7.1.8 Zomato Limited
  • 7.1.9 Delivery Hero SE
  • 7.1.10 Just Eat Takeaway.com.

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET