眼動追蹤解決方案市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)

在預測期內，眼動追蹤解決方案市場預計將以 26% 的複合年增長率增長。

視覺捕捉技術在商業中的應用越來越廣泛，尤其是在零售、研究、汽車、醫療保健和消費電子領域。 這增加了這個行業的重要性。

主要亮點

• 快速的技術進步和對實時數據分析客戶行為的日益增長的需求是推動市場擴張的主要因素。 人工智能 (AI) 的普及以及虛擬現實 (VR) 和增強現實 (AR) 在商業設備中的應用正在取得進展。 例如，2022 年 10 月，Meta 宣布推出其高端眼鏡 Quest Pro，該眼鏡具有增強的分辨率和內置眼動追蹤功能。 換句話說，在眼動追蹤解決方案中越來越多地使用 AR 和 VR 可能會在未來幾年推動市場增長。
• 眼動追蹤解決方案通常用於商業研究、網絡營銷以及印刷和電子媒體廣告評估。 例如，Tobii Pro 最近推出了一個供廣告科學家和營銷人員使用的互聯網自助服務系統。 該系統將情緒檢測和網絡攝像頭注視監控與互聯網投票問題相結合，以簡化高度定量的研究。 因此，預計主要參與者針對多種應用的產品改進將推動市場的擴張。
• 眼動追蹤在醫療保健領域用於幫助診斷帕金森病和檢測多發性硬化症。 根據帕金森基金會的數據，帕金森病影響了美國約 100 萬人。 到 2030 年，這一數字預計將上升到 120 萬。 鑑於 MS 和其他疾病的發病率越來越高，全球醫療領域對眼動追蹤的需求正在增長。
• 但是，手勢識別等替代解決方案的可用性以及與眼動追蹤解決方案相關的數據隱私問題等因素正在影響所研究市場的增長。 這是因為與眼睛相關的生物識別數據被認為是非常具體的，其濫用會導致許多不同類型的問題。
• COVID-19 的爆發增加了對遠程監控和先進數字技術的需求，預計未來幾年眼動追蹤技術的採用會增加，因此市場有望在 COVID-19 之後擴大。增加。 此外，全職媽媽越來越多地使用網上購物也有望增加這些技術的採用。 此外，預計銀行和金融部門對這些技術的需求也會增加，尤其是對身份驗證的需求。

主要市場趨勢

預計醫療保健行業對眼動追蹤的需求將顯著增長

• 眼動追蹤可用於神經退行性疾□□病、神經精神疾病、神經系統疾病和眼科等領域的臨床研究。 此外，眼動追蹤是一種強大的視覺評估技術，可以補充模擬臨床環境中的培訓和評估方法。 例如，它可以在外科醫生在手術過程中看到的任何地方提供數據。 眼動追蹤技術在醫療保健應用中的使用率不斷提高，預計將在預測期內提高市場增長率。
• 此外，醫療保健公司正在越來越多地採用眼動追蹤解決方案來改進疾病診斷，預計這將在預測期內推動市場擴張。 例如，2021 年 12 月，Tobii 的眼動追蹤軟件被添加到 XRHealth 的平台中，這是一家在家治療患者的虛擬現實診所。 這使醫生能夠治療多發性硬化症 (MS) 和其他神經系統疾病患者。
• 同樣，2022 年 11 月，Guys Inc. 宣布完成了一項關於大麻疾病的臨床研究。 該實驗是與總部位於加拿大多倫多的合同研究組織 (CRO) dicentra 合作進行的，將重點關注 Gaize 小工具在大麻消費前後的安全數據收集，以及殘疾和設備使用期間的受試者安全。以確保 目前對 350 名參與者的研究使用 Gaize 的手持式非侵入性測量設備來評估眼球運動和瞳孔反射反應的變化。 Gaize 的小工具是一個定制的虛擬現實 (VR) 頭盔，其中包含一個眼動追蹤傳感器。 電池供電，可自動評估眼球運動和瞳孔反射，同時記錄高分辨率眼球運動信息和視頻。
• 此外，我們還在投資探索新的用例。 例如，根據美國國立衛生研究院的數據，美國的臨床研究總支出為 183.83 億美元，預計在預測期內將穩步增長。 因此，在預測期內，增加研發投資有望為醫療保健行業採用眼動追蹤解決方案開發新的市場機會和用例。

預計北美將佔據重要的市場份額

• 預計在預測期內，北美的眼動追蹤市場將出現顯著增長。 該地區越來越多地採用先進技術，越來越多地使用自動化和傳感器，預計將推動市場增長。 此外，美國先進的醫療保健基礎設施促成了新一代創新的採用，為該地區的市場增長做出了貢獻。
• 越來越多地使用眼動追蹤來提高娛樂和體育活動的表現，這也將有助於該地區的發展。 例如，2022 年 9 月，與 20 多個專業和大學運動隊合作的神經技術公司 SyncThink 宣布計劃加速其在大腦保健行業的推廣。 Eye-Sync 是一種與虛擬現實耳機集成的眼動追蹤分析程序，美國的各種專業和大學運動隊都使用它來檢測腦震盪和監測運動員的疲勞程度。 該公司還獲准在歐洲部署其產品。
• 政府投資於眼動追蹤技術以提高陸軍空軍人員的健康和安全，預計將在預測期內推動該地區的市場增長。 例如，2022 年 3 月，美國陸軍航空醫學實驗室 (USAARL) 與 EyeTracking, LLC 達成了一項聯合研發安排，EyeTracking, LLC 是聖地亞哥的一家公司，該公司使用眼動追蹤設備客觀地量化人類的表現。 USAARL 的目的是最大限度地提高任務效率，同時保護陸軍航空隊和其他戰鬥人員的安全和健康。 這包括建立安全的方法來監測工作中的心理、生理和行為狀況。
• 眼動儀技術經過廣泛研究，可消除服務人員分心並提供及時警告以降低交通事故發生的可能性，從而提高服務人員的安全性。由於該技術的採用，汽車產量的增加預計也將增加對眼動儀的需求。 根據 OICA 的數據，2021 年美國的汽車總產量為 917 萬輛。 因此，該地區的高汽車產量為研究市場的增長創造了有利的市場環境。

競爭格局

隨著新玩家的進入以及不斷增長的需求推動市場競爭，眼動追蹤解決方案市場競爭適中並趨於分散。 主要參與者包括 Tobii AB、SR Research Ltd.、Seeing Machines、ERGONEERS GmbH 和 EyeTech Digital Systems Inc。 這些參與者採取了產品發布、合併、合作、協議和夥伴關係等策略來加強他們的產品和擴大他們的全球足跡。

2022 年 9 月，HTC 宣布了 Vive Focus 3 生態系統的一個新的售後市場附加組件，在使用注重性能的 Vive Focus 3 耳機的同時實現眼部和麵部跟蹤。底部。 HTC 希望這款追蹤器能夠通過追蹤和分析眼球運動和注意力，為客戶提供專注於更深入用戶行為分析的“有洞察力的數據”，但它並沒有將 HMD 用作設計測試。對於那些想用它來觀看的人來說，這是一個更大的優勢或查看 CAD 模型的另一個不同之處在於，眼睛監控還通過優先繪製用戶完全關注的區域來協助 GPU 工作負載。

2022 年 10 月，Meta 在“Meta Connect 2022”上發布了“Meta Quest Pro”。 這是公司每年舉辦的專門研究增強現實和混合現實的會議。 Meta Quest Pro 是 Meta 的第一款新型高端小工具，具有用於混合現實 (MR) 體驗的高分辨率檢測器、LCD 屏幕、全新設計，甚至還有虛擬現實 (VR) 中的用戶頭像。產品配備了多項尖端技術，例如眼動追蹤和自然面部表情，以實現更逼真的投影。

2022年9月，提供眼動追蹤解決方案的Tobii與與NBC Sports和Sky Sports合作的美國初創公司HeadVantage簽訂合同，為運動員配備採用眼動追蹤技術的顯微相機和傳感器。成功做到了 此次合作將使體育迷們能夠透過運動員的眼睛看問題，更好地理解決策過程，並幫助運動員在一系列運動中進行訓練和提高。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業價值鏈分析
• 產業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 對市場的影響
• 技術快照

第 5 章市場動態

• 市場驅動力
  • 在汽車、消費電子產品和其他最終用途應用中擴大眼動追蹤技術的採用
• 市場製約因素
  • 隱形眼鏡、眼鏡、瞳孔顏色等可能會影響眼動追蹤攝像頭的性能。

第 6 章市場細分

• 按解決方案
  • 硬件
  • 軟件
• 按最終用戶行業
  • 零售/廣告
  • 汽車和運輸設備
  • 媒體和娛樂
  • 航空航天與國防
  • 消費類電子產品
  • 其他最終用戶行業
• 區域信息
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

第七章競爭格局

• 公司簡介
  • Tobii AB
  • SR Research Ltd.
  • Seeing Machines
  • ERGONEERS GmbH
  • EyeTech Digital Systems Inc.
  • FOVE, Inc.,
  • iMotions A/S
  • Gazepoint Research Inc
  • Eyegaze Inc.
  • Noldus Information Technology BV

第八章市場展望

The eye-tracking solutions market is expected to register a CAGR of 26% over the forecast period. Vision capture technology is being used more and more in business, especially in retail, research, automotive, healthcare, and consumer electronics. This has made the industry more important.

Key Highlights

• Rapid technological improvements and an increasing need for real-time data to analyze customer behavior are among the major factors driving market expansion. Artificial intelligence (AI) is becoming more prevalent, as is the use of virtual reality (VR) and augmented reality (AR) in commercial devices. For instance, in October 2022, Meta announced the release of high-end Quest Pro glasses with greater resolution and integrated eye-tracking capability. So, the fact that AR and VR are being used more and more in eye-tracking solutions is likely to help the market grow over the next few years.
• Eye-tracking solutions are commonly utilized in business research, internet marketing, and assessing print and electronic media ads. Tobii Pro, for example, has recently introduced an internet self-service system utilized by advertising scientists and marketers that blends emotion detection and webcam eye monitoring with internet poll questions to simplify sophisticated quantitative research. Thus, increasing product advancement by significant players for several applications is expected to propel market expansion.
• Eye tracking is utilized in the healthcare sector to diagnose Parkinson's disease and aid in the detection of multiple sclerosis. According to the Parkinson's Foundation, Parkinson's disease affects almost one million people in United States. By 2030, this figure is predicted to climb to 1.2 million. Considering the rising frequency of MS and other disorders, there is an increasing worldwide need for eye tracking in the medical field.
• However, factors such as the availability of alternative solutions such as gesture recognition along with the data privacy concerns associated with eye tracking solutions challenge the growth of the studied market as biometric data related to the eye are considered very specific, the misuse of which may create various types of problems.
• The studied market is expected to grow post-COVID-19 as the outbreak boosted the demand for remote monitoring and advanced digital technologies, which in turn was expected to increase the adoption of eye-tracking technologies over the coming years. Furthermore, stay-at-home moms increased the adoption of online shopping, which was expected to increase the adoption of these technologies. Additionally, the demand for these technologies is also expected to grow in the banking and financial sectors, especially for authentication purposes.

Key Market Trends

Demand for Eye Tracking Expected to Grow Significantly Across Healthcare Segment

• Eye tracking has become helpful in clinical studies in fields including neurodegenerative illnesses, neuropsychiatric disorders, neurological ailments, and ophthalmology, among others. Furthermore, eye tracking is a powerful visual assessment technique that may supplement training and evaluation approaches in simulated medical settings. It can, for example, offer data wherever a surgeon is gazing during surgery. The increasing use of eye-tracking technologies in healthcare applications is expected to boost market growth over the forecast period.
• Healthcare companies are also increasing the adoption of eye-tracking solutions to improve ailment diagnosis, which is expected to propel market expansion over the forecast period. For example, in December 2021, Tobii's eye-tracking software was added to the platform of XRHealth, a virtual reality clinic that offers therapies in patients' homes. This made it possible for doctors to treat people with multiple sclerosis (MS) and other neurological diseases.
• Similarly, in November 2022, Gaize, Inc. declared the completion of the clinical investigation on cannabis impairment. The experiment was carried out in collaboration with dicentra, a contract research organization (CRO) based in Toronto, Canada, to enable safe data collection utilizing the Gaize gadget before and after cannabis ingestion and to assure the participants' safety while impaired and using the device. Gaize's portable, non-invasive measuring equipment was employed in the 350-person research to assess eye motion and pupillary reflex response alterations. The Gaize gadget is customized virtual reality (VR) headgear with eye-tracking sensors incorporated. It runs on a battery of automatic ocular motion and pupillary reflex assessments while recording high-resolution eye movement information and video.
• Furthermore, investments are also being made to explore new use cases. For instance, according to the NIH, the total clinical research funding made in United States amounted to USD 18,383 million, which is expected to grow steadily during the forecast period. Thus, the increasing R&D investments are expected to develop new market opportunities and use cases for the adoption of eye tracking solutions in the healthcare sector during the forecast period.

North America To Hold a Significant Market Share

• North America is expected to grow significantly in the eye-tracking market over the forecast period. High adoption of advanced technologies and a rise in the use of automation and sensors across the region is expected to boost the market growth. Furthermore, the sophisticated healthcare infrastructure in United States has led to the adoption of new-generation innovations, which has contributed to the market growth in the region.
• Increasing the use of eye tracking in entertainment and sports activities to boost performance is expected to contribute to regional growth. For instance, in September 2022, SyncThink, a neurotechnology business that collaborates with more than 20 professional and collegiate sports teams, announced its plans to accelerate its expansion in the brain healthcare industry. The Eye-Sync eye-tracking analytics program that integrates with a virtual reality headset is used by various U.S. professional and college sports teams to detect concussions and monitor athlete fatigue. The company has also received approvals to expand its product into Europe.
• Government investments in eye-tracking technology to increase health and safety for army aviation personnel are expected to boost the market growth in the region over the forecast period. For instance, in March 2022, United States Army Aeromedical Research Laboratory (USAARL) engaged in a joint research and development arrangement with EyeTracking, LLC, a San Diego-based firm that employs eye-tracking equipment to quantify human performance objectively. The USAARL's objective is to protect the security and health of Army aviation troops and other Warfighters while maximizing mission effectiveness. This involves establishing secure methods to monitor their psychological, physiological, and behavioral state while on the job.
• The increased vehicle production is also expected to boost the demand for eye-trackers since the technology is widely being studied and adopted for enhancing driver safety by eliminating distractions and providing timely alerts to lower the possibility of road accidents. According to OICA, total automobile manufacturing in United States was 9.17 million units in 2021. This, high vehicle production across the region, thus, creates a favorable market scenario for the growth of the studied market.

Competitive Landscape

The eye-tracking solutions market is moderately competitive and is moving towards fragmentation as the entry of new players, driven by the growing demand, is driving market competition. Some of the major players include Tobii AB, SR Research Ltd., Seeing Machines, ERGONEERS GmbH, and EyeTech Digital Systems Inc., among others. These players are adopting strategies such as product launches, mergers, collaborations, agreements, and partnerships to strengthen their offerings and expand their global footprints.

In September 2022, HTC announced the addition of new retrofit add-ons to the Vive Focus 3 ecosystem, enabling eye and facial tracking while using its performance-focused Vive Focus 3 headset. HTC expects that the trackers will offer customers "insightful data" by tracking and analyzing eye movement and attention, including a focus on deeper user behavior analysis, but the more considerable benefit for those wishing to utilize the HMD for designing inspections and viewing CAD models is that eye monitoring also assists with GPU workloads, since foveated rendering prioritizes regions where the user is genuinely concentrating.

In October 2022, Meta presented the Meta Quest Pro at Meta Connect 2022. The company's yearly conference specializes in augmented and mixed reality. The Meta Quest Pro is the first item in Meta's new range of high-end gadgets, and it has several cutting-edge technologies, such as high-resolution detectors for mixed reality (MR) experiences, LCD screens, an entirely new design, as well as eye-tracking and natural facial expression to make users' avatars in virtual reality (VR) mirror them more realistically.

In September 2022, Tobii, a provider of eye tracking solutions, formed an agreement with HeadVantage, a U.S.-based start-up working with NBC Sports and Sky Sports, to outfit athletes with microscopic cameras and sensors, incorporating eye-tracking technology. The collaboration allows sports fans to view through players' eyes, better comprehend the decision-making process, and assist athletes in training and improving in various sports.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact Assessment of COVID-19 on the Market
• 4.5 Technology Snapshot

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing adoption of eye-tracking technology in end-use application including automotive, consumer electronics, others
• 5.2 Market Restraints
  • 5.2.1 Contact lenses, spectacles, and pupil color can all have an effect on the capabilities of an eye-tracking camera

6 MARKET SEGMENTATION

• 6.1 By Solution
  • 6.1.1 Hardware
  • 6.1.2 Software
• 6.2 By End-User Industry
  • 6.2.1 Retail and Advertisement sector
  • 6.2.2 Automotive and Transportation
  • 6.2.3 Media and Entertainment
  • 6.2.4 Aerospace and Defense
  • 6.2.5 Consumer Electronics
  • 6.2.6 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Tobii AB
  • 7.1.2 SR Research Ltd.
  • 7.1.3 Seeing Machines
  • 7.1.4 ERGONEERS GmbH
  • 7.1.5 EyeTech Digital Systems Inc.
  • 7.1.6 FOVE, Inc.,
  • 7.1.7 iMotions A/S
  • 7.1.8 Gazepoint Research Inc
  • 7.1.9 Eyegaze Inc.
  • 7.1.10 Noldus Information Technology BV

8 FUTURE OUTLOOK OF THE MARKET