市場調查報告書
商品編碼
1245676
3D 眼動追蹤軟件全球市場規模、份額、行業趨勢分析報告:按類型、按應用(科學研究、營銷/用戶研究、行業/人類績效)、按行業、按地區、展望和預測,2022-2028 年Global 3D Eye Tracking Software Market Size, Share & Industry Trends Analysis Report By Type, By Application (Scientific Research, Marketing & User Research, and Industry & Human Performance), By Industry, By Regional Outlook and Forecast, 2022 - 2028 |
3D 眼動追蹤軟件的全球市場規模預計到 2028 年將達到 6.655 億美元,預測期內復合年增長率為 25.7%。
近年來,眼動儀已成為市場研究不可或缺的一部分。 一般來說,來自這些設備的數據可以改善公司的離線和在線業務組織。 3D 眼動追蹤軟件的技術創新使評估對特定品牌、產品和關鍵信息的關注程度成為可能。 此外,它還用於判斷商店的導航難易程度。
因此,眼動追蹤可為組織提供重要信息。 3D 眼動追蹤軟件的市場預測支持貨架注意力分析,無需校準即可計算瀏覽量和聚焦點。 零售商和其他營銷組織可以利用這些數據為其零售客戶開發創新的銷售和購物方法。
COVID-19 影響分析
3D 眼動追蹤軟件的銷售額與汽車、零售和研究等終端行業的需求成正比。 COVID-19 流行病導致的進出口限制、邊境關閉和供應鏈中斷對零售 3D 眼動追蹤軟件市場產生了負面影響。 COVID-19 大流行停止了眼動追蹤行業的擴張步伐。 關鍵家電、零售、汽車和製造停工影響了產品需求。 然而,一旦基於 COVID-19 的法規得到放鬆,市場預計將出現增長,因為關鍵最終用途行業的使用量將激增,從而幫助市場復甦。
市場增長因素
零售業中的 3D 眼動追蹤
視覺注意力數據最容易通過 3D 眼動追蹤獲得。 在零售研究的背景下,視覺注意力表示客戶的內在興趣。 眼動追蹤可以告訴您買家關註一件商品需要多長時間,他們掃視了多少次,以及他們盯著一件商品平均花費的時間。 一般來說,他們傾向於購買他們評論時間最長和頻率最高的商品。 眼動追蹤還可以檢查興趣、感知和意圖的流動。 3D 眼動追蹤正在零售業中用於分析消費者行為並提供更好的產品和服務,這有望推動市場增長。
汽車眼動追蹤
汽車領域的 3D 眼動追蹤技術用於提高道路安全。 視線識別將解決人車交互的兩大難題。 除了在半自動駕駛車輛中監控和啟用協調交接外,汽車安全部門對安全問題的日益關注使得有必要檢測輔助人員的注意力。 未來,將有可能使用帶有深度傳感器的攝像頭持續檢查服務商的集中度。 跟蹤程序使用來自相機的數據來評估協調員的注意力。 因此,使用 3D 眼動追蹤軟件等尖端技術來優化車輛性能和安全性將推動市場擴張。
市場製約因素
3D 眼動追蹤問題
眼球追蹤技術僅記錄眼球運動這一事實是第三個挑戰。 為了有效地解釋記錄的內容,眼動追蹤技術必須與其他數據收集方法相結合。 例如,評估消費者購買意願的李克特量表可以用來了解消費者在選擇是否購買產品時視覺檢查和考慮的信息增加。 然而,這些數據可能難以解釋,因為視覺注意力並不是影響客戶行為的唯一因素。 因此,與 3D 眼動追蹤設備相關的缺點預計會阻礙市場增長。
按類型劃分的前景
按類型劃分,3D 眼動追蹤軟件市場分為移動系統、遠程眼動追蹤和塔式眼動追蹤。 移動系統部分將在 2021 年以最大的收入份額主導 3D 眼動追蹤軟件市場。 這是由於它涉及可穿戴設備,通常是眼動追蹤眼鏡和頭帶。 記錄場景和用戶視野的相機和鏡子放置在一隻或兩隻眼睛的前面。 現代移動設備不能被束縛,允許在與日常生活更相關的環境中進行調查,例如運動、汽車和模擬器的使用、電機控制和步態的評估以及田徑運動。
使用展望
按應用劃分,3D 眼動追蹤軟件市場分為科學研究、營銷/用戶研究和行業/人類績效。 2021 年,工業和人類績效部門在 3D 眼動追蹤軟件市場取得了可喜的增長率。 這是因為眼動追蹤讓用戶可以更細緻地了解組織的運營情況,幫助他們發現改進程序、減少錯誤和消除浪費的方法。 通過使用眼動追蹤,可以獲得對組織內部操作的更詳細了解,這有望改進程序、減少錯誤並消除浪費。
行業展望
按行業劃分,3D 眼動追蹤軟件市場分為消費類設備、輔助技術解決方案、汽車、零售、機器人等。 2021 年,機器人領域在 3D 眼動追蹤軟件市場的增長率令人鼓舞。 這是因為手術機器人是醫療技術進步如何推動數字化轉型和加強護理的典型例子。 通過以非常精確的操作執行非常小的切口,遙控手術機器人可以進行一系列促進快速恢復的微創手術,使它們成為患者、醫院、診所和排隊等候的人的理想選擇。有益的。
區域展望
按地區劃分,對北美、歐洲、亞太地區和 LAMEA 的 3D 眼動追蹤軟件市場進行了分析。 北美地區將在 2021 年成為 3D 眼動追蹤軟件市場的最高收入份額。 這種增長歸因於政府對技術先進的跟蹤方法的投資增加。 越來越多的電動汽車採用 3D 眼動追蹤軟件來提供虛擬駕駛輔助。 此外,在汽車行業、醫療保健行業等眾多行業中,機器人配置的 3D 眼動追蹤設備的銷量不斷增加,將在預測期內推動 3D 眼動追蹤軟件市場的增長。
The Global 3D Eye Tracking Software Market size is expected to reach $665.5 Million by 2028, rising at a market growth of 25.7% CAGR during the forecast period.
3D eye tracking software is used to quantify eye gazing, which provides new opportunities and applications for human-machine interaction. Using 3D eye-tracking technology, researchers may assess the attention of customers and retailers without concern of bias. Eye tracking can examine the movement of interest, perception, and purpose. When consumers become interested in a product, they evaluate it in a particular manner. Their opinion then determines whether they intend to purchase the item.
Customers are more likely to perceive a better value if the price comes first. Retailers require visual signals along the way to make an informed purchase decision. Using 3D eye tracking software, retailers can track visual attention in this process and determine the most effective optical techniques and positioning cues for products. Despite technological advancements, 3D eye-tracking software needs significant hardware and peripherals to measure correct data, resulting in expensive development and manufacturing costs for 3D eye-tracking software devices.
In recent years, eye-trackers have become an integral part of market research. Typically, these devices' data can improve a company's offline and online business organization. Using 3D eye tracking software technology breakthroughs, it can now evaluate focus on particular brands, goods, or critical messages. In addition, it is utilized to determine the store's ease of navigation.
This is why attention tracking provides organizations with vital information. 3D eye tracking software market forecast without calibration can give shelf-attention analytics that counts the number of views and focal spots. Retail and other marketing organizations utilize these data to develop innovative sales techniques and shopper approaches for their retail clients.
COVID-19 Impact Analysis
3D eye-tracking software sales are proportionate to demand from end-use industries, such as automotive, retail, and research. Due to import-export restrictions, blocked borders, and supply chain interruptions caused by the COVID-19 pandemic, the market for 3D eye-tracking software in retail was negatively impacted. The COVID-19 pandemic has halted the eye-tracking industry's rate of expansion. The shutdown of important consumer electronics, retail, automotive, and manufacturing industries affected product demand. However, the market is expected to show growth with the ease of the COVID-19-based restrictions, which will surge its usage by the primary end-use industries and aid the market in recovery.
Market Growth Factors
3D eye tracking in retail
Through 3D eye-tracking, visual attention data is the most readily available. In the context of retail research, visual attention shows customers' inherent interests. Eye-tracking reveals the amount of time it took a buyer to focus on a single product, the number of times they glanced at it, and the average amount of time they spent staring at an item. Typically, they purchase the products they examine the longest and most frequently. With eye-tracking, one can also examine the flow of interest, perception, and intent: if a product attracts a shopper's attention, they will view it in a particular way. he usage of 3D eye tracking in the retail sector to analyze consumer behavior and offer better products and services to them is expected to boost the market growth.
Eye tracking for automotive applications
3D eye-tracking technology for the automotive sector is used to increase safety on roads. Gaze recognition will resolve two major problems with human-vehicle interaction. Like to monitor and enable coordinated handovers in semi-autonomous vehicles, it will be necessary to detect the driver's attention due to rising safety concerns by automotive safety authorities. The driver's concentration will be checked continuously in the future by using depth-sensing cameras. The tracking program uses data from the cameras to evaluate the driver's focus. Consequently, using the most recent technology, such as 3D eye tracking software, to optimize the performance and safety of the cars will propel market expansion.
Market Restraining Factors
Issues associated with 3D eye tracking
The fact that eye-tracking technology only records eye movements is a third challenge. To effectively interpret the recordings, eye-tracking technology must be combined with an additional data collection method. For instance, Likert scales assessing consumers' willingness to buy can be used to discover what information consumers visually check and consider when selecting whether to purchase a product. However, it can be challenging to interpret these data because visual attention is not the only element influencing customer behavior. Hence, the drawbacks associated with 3D eye-tracking devices are expected to hinder the market growth.
Type Outlook
Based on type, the 3D eye tracking software market is segmented into mobile systems, remote eye tracking and tower-mounted eye tracking. The mobile systems segment dominated the 3D eye tracking software market with maximum revenue share in 2021. This is due to its involvement in wearable devices, often eye-tracking glasses or headbands. A camera or mirror that records the scene or the user's field of vision is placed in front of one or both eyes. Modern mobile devices are untethered, enabling research in contexts far more relevant to daily life, such as sports, automotive and simulator use, motor-control and gait assessments, and athletics.
Application Outlook
On the basis of application, the 3D eye tracking software market is divided into scientific research, marketing & user research and industry & human performance. The industry & human performance segment procured a promising growth rate in the 3D eye tracking software market in 2021. This is due to the fact that eye tracking lets the user view an additional granularity in their organization's operations, allowing the user to discover methods to enhance procedures, decrease errors, and eliminate waste. Each person's approach to accomplishing a task is unique, and these variations might result in diverse outcomes.
Industry Outlook
By industry, the 3D eye tracking software market is classified into consumer devices, assistive technology solutions, automotive, retail, robotics and others. The robotics segment recorded a promising growth rate in the 3D eye tracking software market in 2021. This is because surgical robots are a classic illustration of how advances in medical technology have facilitated digital transformation and enhanced treatment. By executing very small incisions with highly exact maneuvers, remote-controlled surgical robots have enabled a variety of minimally invasive operations that encourage quick recovery, which is beneficial for patients, hospitals, and clinics, as well as those waiting in line.
Regional Outlook
Region-wise, the3D eye tracking software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region registered the highest revenue share in the 3D eye tracking software market in 2021. The growth is attributable to increased government investment in technologically advanced tracking methods. To provide virtual driver assistance, the incorporation of 3D eye-tracking software into an increasing number of electric vehicles is rising. In addition, the increase in sales of robotics-configured 3D eye-tracking devices in numerous industries, namely the automotive, and healthcare industries, is driving the growth of the 3D eye-tracking software market in the forecast period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tobii AB, iMotions A/S (Smart Eye A/S), Gaze Intelligence, ParallelDots, Inc., EyeTech Digital Systems, Inc., Eyegaze, Inc., Pupil Labs GmbH, Gazepoint, alea technologies gmbh (IntelliGaze), and Converus, Inc.
Market Segments covered in the Report:
By Type
By Application
By Industry
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures