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冷凍肉類和魚類市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）
市場調查報告書
商品編碼
1136264

冷凍肉類和魚類市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Frozen Meat and Fish Market - Growth, Trends, and Forecasts ( 2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 85 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計冷凍肉和魚市場在預測期間（2022-2027 年）的複合年增長率為 5.78%。

在 COVID-19 大流行期間，大多數國家/地區都經歷了不同程度的封鎖或自我隔離，影響了冷凍肉類和魚類的飲食習慣。在大流行更為嚴重和廣泛的地區，例如意大利的部分地區，禁止運送肉類。在希臘、法國、意大利等地，即使去雜貨店購物也需要許可證。在此期間，鮮肉、冷凍肉和罐頭肉都有顯著增長，但冷凍肉特別受歡迎，因為它不像新鮮肉那樣變質。

從中期來看，冷凍肉類和魚類市場預計將顯著增長。企業認識到電子商務的重要性，一些公司現在正在與第三方零售商合作，將產品送到客戶家中。透明度也是預計會影響市場的因素之一。有報導稱市場上出售的標籤不當和假冒產品。例如，康尼格拉品牌公司在 2022 年 3 月召回了一種冷凍牛肉產品，原因是貼錯標籤和未披露的過敏症。

人們願意為卓越的品質支付更高的價格。消費者總是青睞那些專注於生產不含防腐劑或防腐劑含量低的冷凍肉製品的品牌。因此，消費者對健康飲食的偏好將推動對“有機”和無防腐劑品牌冷凍肉類和魚類產品的需求。此外，個人對冷凍食品的認知度也將帶動行業發展，由於冷凍肉製品相對於生肉的保鮮性等優勢，預計會有更多人毫不猶豫地購買。

人們對冷凍肉的認識、有機冷凍肉和魚的銷量增加以及早產，所有這些因素預計將在預測期內推動市場。

主要市場趨勢

延長保質期、冷凍食品消費、價格區間，這些因素推動了市場

具有長保質期的產品的誘導、消費者在食品短缺時囤積的願望、易腐爛性和購物頻率是主要的市場驅動因素。這種情況導致家庭需要儲存可以長期儲存而不會變質的食品，冷凍肉和魚的銷售量正在增加。例如，美國冷凍食品協會（AFFI）在2021年2月宣布，海鮮和禽類等冷凍食品的銷售額將比2019年增長21.0%，所有類型的冷凍和冷藏食品的銷售額都將達到兩位數。 .此外，對上述商品的零售需求比大流行期間高出 15-20%。人們對冷凍肉的看法也在發生變化，越來越多的人認為冷凍肉和魚和新鮮的肉和魚一樣美味。根據美國勞工統計局的數據，這種公眾認知增加了冷凍食品的年度支出，到 2020 年，每位美國消費者的平均冷凍食品支出為 5381 萬美元。短期內，預計這些數字的增加將大大推動冷凍肉類和魚類市場。

除了這些因素外，價格仍然是消費者考慮的最重要因素之一，新鮮肉和魚通常比冷凍魚和肉貴。考慮到所有這些因素，預計冷凍肉和魚市場在預測期間（2022-2027 年）將以更快的速度增長。

歐洲是最大的市場

歐洲是冷凍肉類和魚類的最大市場，該地區人均肉類消費量近年來有所增加。德國、波蘭、法國、意大利、西班牙和英國的冷凍肉類和魚類銷售增長強勁，預計冷凍海產品的市場份額增長速度將超過其他產品類型。根據 2021 年歐洲晴雨表民意調查，大多數歐洲人 (64%) 繼續定期食用魚類，最好是在家中冷凍最受歡迎、新鮮和罐裝的魚類。據說略高於一項民意調查發現，近 80% 的人在雜貨店、超市和大賣場購買海鮮，遠遠多於其他任何地方。這些數字表明需要開發在線銷售渠道以進一步推動市場。展望未來，我們希望通過積極投資我們的在線平台來擴大我們在整個歐洲的銷售網絡。調查還發現，五分之一（21%）的歐洲人每月至少吃一次海鮮。這對市場來說是一個很好的指標。消費頻率越高，購物越頻繁，但由於人們動態的生活方式，一般很難獲得新鮮的肉和魚，對保質期長的冷凍肉和魚的需求越來越大。綜合來看，預計歐洲市場在預測期內將顯著增長。

競爭格局

冷凍肉和魚市場競爭激烈，有多個區域和全球競爭對手。 Conagra Brands Inc.、Clearwater Seafoods、Pilgrim's Pride Corporation 和其他公司主導著市場。領先的公司正在擴大其製造設施以增加其全球市場佔有率並開髮品牌組合以滿足不同的客戶需求。併購是企業進入國外市場的首選策略之一，宣布已簽署協議，以總額約6.15億歐元的價格收購該公司。此次收購將使 Nomad Foods 能夠在中歐和東歐開發新市場。 FFBG 作為歐洲國家的市場領導者活躍。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 研究假設和市場定義
  • 調查範圍

第2章研究方法

第 3 章執行摘要

第 4 章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按產品類型
    • 白肉
      • 雞
      • 土耳其
    • 紅肉
      • 牛肉
      • 豬肉
      • 羊肉
      • 其他
    • 魚
      • 金槍魚
      • 三文魚
      • 其他
  • 按分銷渠道
    • 超市/大賣場
    • 便利店/雜貨店
    • 網上商店
    • 其他分銷渠道
  • 按地區細分
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中東

第 6 章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Nomad Foods Limited
    • Austevoll Seafood ASA
    • M&J Seafood Holdings Limited
    • Marfrig Global Foods S/A
    • Associated British Foods Plc
    • Pilgrim's Pride Corporation
    • AGROSUPER S.A.
    • Verde Farms, LLC
    • Tyson Foods, Inc.
    • High Liner Foods Inc

第7章 市場機會與將來動向

第8章 COVID-19對市場造成的影響

第9章 免責事項

簡介目錄
Product Code: 92240

The frozen Meat and Fish Market is projected to register a CAGR of 5.78% during the forecast period (2022-2027).

During the COVID-19 pandemic, the majority of nations experienced varied degrees of lockdown or self-quarantine, which had an influence on frozen meat and fish-eating habits. Meat delivery was forbidden in locations where the pandemic was more severe and widespread, such as parts of Italy. To go grocery shopping in countries such as Greece, France, and Italy, people had to apply for permits. Fresh meat, frozen meat, and canned meat all saw large increases throughout that time period, with frozen meat being one of the most popular since it is not as perishable as fresh meat.

Over the medium term, it is expected that the frozen meat and fish market will grow significantly. Companies have recognized the importance of e-commerce, and several players are now partnering with third-party retailers to deliver products to customers' homes. Transparency is another factor that is expected to influence the market. There have been reports of improperly labelled and counterfeit items being sold in the market. For example, Conagra Brands, Inc. recalled frozen beef goods in March 2022 owing to misbranding and undisclosed allergies.

People are willing to spend a greater price for superior quality. Consumers always favour brands that focus on producing frozen meat items that contain no preservatives or have less of them. Thus, consumer's preference for healthy eating will drive the demand for frozen meat and fish items branded "organically" and free of preservatives. Individuals's attitudes about frozen food are also expected to drive the industry and people increasingly buy frozen meat products without hesitation because of the benefits they offer over fresh meat, such as shelf life.

All these factors such as perpection of people towards frozen meat, rise in sale of organic frozen meat and fish, prematuriztion and other factors will propel the market in the forecast period.

Key Market Trends

Longer shelf lives, expenditure on frozen meals, and price point, these factors are pushing the market

The introduction of products with longer shelf lives, consumer desire to stock up in case of food shortages, perishability, and shopping frequency are the primary drivers of the market. These circumstances have resulted in the necessity to stockpile eatables in homes that may endure for a longer period without spoiling, which has increased sales of frozen meat and fish. For example, the American Frozen Food Institute (AFFI) announced in February 2021 that sales of frozen meals such as seafood and chicken were 21.0% higher than in 2019, with double-digit sales of all sorts of frigid/chilled meals. Furthermore, retail demand for the aforementioned goods has been 15-20% greater than it was during the pandemic. Perception of people regarding frozen meat is also changing, more people are considering frozen meat and fish as good as fresh meat and fish. This perception of people increased annual expenditure on frozen meals, as per the data from the Bureau of Labor Statistics, the average annual expenditure on frozen meals per consumer unit in the United States in 2020 was USD 53.81. In short term, an increase in these numbers is expected which will push the frozen meat and fish market heavily.

Apart from all these factors, price is still one of the most important factors considered by the consumers, Generally fresh meat and fish are more expensive than frozen fish and meat. Taking all these factors into consideration, it is expected that in the forecast period (2022-2027), the market for frozen meat and fish will grow at a faster pace.

Europe is the largest Market

Europe is the largest market for frozen meat and fish, and the per-capita consumption of meat has increased in the last few years in the region. Germany, Poland, France, Italy, Spain, and the United Kingdom are showing significant growth in sales of frozen meat and fish, and the market share of frozen seafood is expected to grow faster than the other product types, as per the Eurobarometer poll 2021, the vast majority of Europeans (64%) continue to consume fish regularly, ideally, at home, frozen items are the most popular, slightly ahead of fresh and canned goods. As per the poll, Nearly 80% of people buy fish or seafood items at the grocery store, supermarket, or hypermarket, considerably outnumbering any other location. These numbers depict the need to develop online-sales channels to push the market further. It is expected that players will expand their reach further across Europe by investing heavily in online platforms. The poll also indicated that one-fifth of Europeans (21%) claim they eat seafood at least once a month. This is also a good indicator for the market, as frequent consumption leads to frequent shopping, but due to the dynamic lifestyle of people getting fresh meat and fish is generally difficult, this generates the need for frozen meat and fish, as they have longer shelf-life. All these factors coupled together will push the market significantly in Europe in the forecast period.

Competitive Landscape

The Frozen meat and fish Market is very competitive, with several regional and worldwide rivals. Conagra Brands Inc., Clearwater Seafoods, Pilgrim's Pride Corporation, and others dominate the market. Major firms are working on increasing their manufacturing facilities in order to increase their worldwide market presence and develop their brand portfolio in order to cater to varied customer demands. Mergers and acquisitions are one of the favored strategies used by firms to enter foreign markets, as example, Nomad Foods Limited announced in March 2021 that it has signed an agreement to buy Fortenova Group's Frozen Food Business Group (FFBG) on a debt-free, the cash-free basis for an aggregate price of approximately EUR 615 million. Nomad Foods Limited will be able to explore new and intriguing markets in Central and Eastern Europe as a result of this Expansion. FFBG is the market leader in various European countries.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 White Meat
      • 5.1.1.1 Chicken
      • 5.1.1.2 Turkey
    • 5.1.2 Red Meat
      • 5.1.2.1 Beef
      • 5.1.2.2 Pork
      • 5.1.2.3 Lamb
      • 5.1.2.4 Others
    • 5.1.3 Fish
      • 5.1.3.1 Tuna
      • 5.1.3.2 Salmon
      • 5.1.3.3 others
  • 5.2 By Distibution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience/ Grocery Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other distribution channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nomad Foods Limited
    • 6.3.2 Austevoll Seafood ASA
    • 6.3.3 M&J Seafood Holdings Limited
    • 6.3.4 Marfrig Global Foods S/A
    • 6.3.5 Associated British Foods Plc
    • 6.3.6 Pilgrim's Pride Corporation
    • 6.3.7 AGROSUPER S.A.
    • 6.3.8 Verde Farms, LLC
    • 6.3.9 Tyson Foods, Inc.
    • 6.3.10 High Liner Foods Inc

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER