超級應用市場報告：2030 年趨勢、預測與競爭分析

超級應用趨勢和預測

預計 2024 年至 2030 年，全球超級應用市場將以 25.5% 的複合年成長率成長。該市場的主要促進因素是網際網路和智慧型手機普及的擴大、數位付款和電子商務的普及。全球超級應用市場的未來充滿希望，商業和消費者市場充滿機會。

超級應用市場洞察

Lucintel 預測，由於 Android 手機的價格實惠，預計在預測期內將出現高速成長。

隨著整合人工智慧和自動化功能的採用增加，能夠自動化資料輸入和客戶服務等日常業務的業務領域將繼續主導市場。

由於網際網路和智慧型手機普及不斷上升以及數位技術的快速進步，亞太地區在預測期內可能仍然是最大的地區。

常問問題

Q1.市場成長預測如何？

A1. 2024年至2030年，全球超級應用市場預計將以25.5%的複合年成長率成長。

Q2.影響市場成長的主要促進因素有哪些？

A2. 該市場的主要促進因素是網際網路和智慧型手機普及的提高、數位付款和電子商務的普及。

Q3.市場的主要細分市場有哪些？

A3. 超級應用市場的未來性在商業和消費市場都被看好。

Q4.市場上主要企業有哪些？

A4.主要的超級應用公司如下。

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Q5.未來最大的細分市場是什麼？

A5.Lucintel 預測，由於價格實惠，Android 手機預計將在預測期內實現高速成長。

Q6. 未來五年預計哪個地區將成為最大的市場？

A6. 由於網路和智慧型手機普及不斷上升以及數位科技的快速發展，亞太地區在預測期內仍將是最大的地區。

Q7. 可以客製化報告嗎？

A7. 是的，Lucintel 提供 10% 的客製化服務，無需額外付費。

目錄

第1章執行摘要

第2章全球超級應用市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球超級應用市場趨勢（2018-2023）與預測（2024-2030）
• 按平台分類的全球超級應用市場
  • iOS
  • 安卓
  • 其他
• 按設備分類的全球超級應用市場
  • 智慧型手機
  • 藥片
  • 其他
• 按應用分類的全球超級應用市場
  • 財務業務
  • 運輸及物流服務
  • 電子商務
  • 社群媒體和通訊
  • 其他
• 按最終用途分類的全球超級應用市場
  • 商業
  • 消費者

第4章 2018-2030年區域市場趨勢及預測分析

• 按地區分類的全球超級應用市場
• 北美超應用市場
• 歐洲超應用市場
• 亞太超級應用市場
• 其他地區超應用市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 按平台分類的全球超級應用市場成長機會
  • 按設備分類的全球超級應用市場成長機會
  • 全球超級應用市場成長機會（按應用）
  • 按最終用途分類的全球超級應用市場成長機會
  • 按地區分類的全球超級應用市場成長機會
• 全球超應用市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球超應用市場容量
  • 全球超級應用市場的併購與合資
  • 認證和許可

第7章主要企業概況

• WeChat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Super App Trends and Forecast

The future of the global super app market looks promising with opportunities in the business and consumer markets. The global super app market is expected to grow with a CAGR of 25.5% from 2024 to 2030. The major drivers for this market are growing internet & smartphone penetration and increasing digital payment & e-commerce adoption.

A more than 150-page report is developed to help in your business decisions.

Super App by Segment

The study includes a forecast for the global super app by platform, device, application, end use, and region.

Super App Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

• iOS
• Android
• Others

Super App Market by Device [Shipment Analysis by Value from 2018 to 2030]:

• Smartphone
• Tablets
• Others

Super App Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Financial Services
• Transportation & Logistics Services
• E-Commerce
• Social Media & Messaging
• Others

Super App Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

• Businesses
• Consumers

Super App Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Super App Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies super app companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the super app companies profiled in this report include-

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Super App Market Insights

Lucintel forecasts that anroid is expected to witness higher growth over the forecast period due to affordable nature of android phones.

Within this market, business will remain the larger segment due to growing adoption of integrated AI and automation features, thus allowing businesses to automate routine tasks like data entry and customer service.

APAC will remain the largest region over the forecast period due to increasing internet and smartphone penetration and surging advancements in digital technologies.

Features of the Global Super App Market

Market Size Estimates: Super app market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Super app market size by various segments, such as by platform, device, application, end use, and region in terms of value ($B).

Regional Analysis: Super app market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platforms, devices, applications, end uses, and regions for the super app market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the super app market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for super app market?

Answer: The global super app market is expected to grow with a CAGR of 25.5% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the super app market?

Answer: The major drivers for this market are growing internet & smartphone penetration and increasing digital payment & e-commerce adoption.

Q3. What are the major segments for super app market?

Answer: The future of the super app market looks promising with opportunities in the business and consumer markets.

Q4. Who are the key super app market companies?

Answer: Some of the key super app companies are as follows.

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Q5. Which super app market segment will be the largest in future?

Answer: Lucintel forecasts that anroid is expected to witness higher growth over the forecast period due to affordable nature of android phones.

Q6. In super app market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period due to increasing internet and smartphone penetration and surging advancements in digital technologies.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the super app market by platform (ios, android, and others), device (smartphone, tablets, and others), application (financial services, transportation & logistics services, e-commerce, social media & messaging, and others), end use (businesses and consumers), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Super App Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Super App Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Super App Market by Platform
  • 3.3.1: iOS
  • 3.3.2: Android
  • 3.3.3: Others
• 3.4: Global Super App Market by Device
  • 3.4.1: Smartphone
  • 3.4.2: Tablets
  • 3.4.3: Others
• 3.5: Global Super App Market by Application
  • 3.5.1: Financial Services
  • 3.5.2: Transportation & Logistics Services
  • 3.5.3: E-commerce
  • 3.5.4: Social Media & Messaging
  • 3.5.5: Others
• 3.6: Global Super App Market by End Use
  • 3.6.1: Businesses
  • 3.6.2: Consumers

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Super App Market by Region
• 4.2: North American Super App Market
  • 4.2.2: North American Super App Market by End Use: Businesses and Consumers
• 4.3: European Super App Market
  • 4.3.1: European Super App Market by Platform: iOS, Android, and Others
  • 4.3.2: European Super App Market by End Use: Businesses and Consumers
• 4.4: APAC Super App Market
  • 4.4.1: APAC Super App Market by Platform: iOS, Android, and Others
  • 4.4.2: APAC Super App Market by End Use: Businesses and Consumers
• 4.5: ROW Super App Market
  • 4.5.1: ROW Super App Market by Platform: iOS, Android, and Others
  • 4.5.2: ROW Super App Market by End Use: Businesses and Consumers

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Super App Market by Platform
  • 6.1.2: Growth Opportunities for the Global Super App Market by Device
  • 6.1.3: Growth Opportunities for the Global Super App Market by Application
  • 6.1.4: Growth Opportunities for the Global Super App Market by End Use
  • 6.1.5: Growth Opportunities for the Global Super App Market by Region
• 6.2: Emerging Trends in the Global Super App Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Super App Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Super App Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: WeChat
• 7.2: Paytm
• 7.3: Gojek Tech
• 7.4: Tata Neu
• 7.5: Grab