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市場調查報告書

商品編碼

1396631

全球超級應用市場 - 2023-2030

Global Super Apps Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球超級應用市場將於 2022 年達到 578 億美元，預計到 2030 年將達到 4,376 億美元，2023-2030 年預測期間CAGR為 28.8%。

全球超級應用市場正在經歷顯著成長，用戶採用率和市場擴張大幅增加。超級應用程式的概念將多種服務整合到一個平台中，正在獲得巨大的吸引力。超級應用程式提供集中式體驗，簡化使用者的日常生活。它一站式提供支付、電子商務、交通、醫療保健等功能，並提高了便利性。

超級應用市場正在蓬勃發展，滿足了消費者對精簡、一體化解決方案的需求。金融服務、電子商務整合和區域客製化的主導地位日益增強。擴增實境和虛擬實境的創新正在塑造用戶體驗，而永續發展舉措則推動了環保實踐。超級應用程式專注於便利性和個人化產品，有望持續成長和發展。

亞太地區在超級應用市場佔據主導地位，其中中國的騰訊控股有限公司和支付寶處於領先地位。中國政府正在利用超級應用程式透過小程式提供約 200 項公共服務，並且正在討論用騰訊控股有限公司 ID 取代傳統 ID 檔案。公共服務和數位創新的廣泛整合使亞太地區，特別是中國，在超級應用市場的全球佔有率中處於前列。

動力學

超級應用需求隨著消費者的適應而成長

據 Gartner 稱，超級應用市場預計將顯著成長，預計到 2027 年，全球超過 50% 的用戶將採用多個超級應用程式。 PayPal 和 PYMNTS 進行的一項研究證明，消費者擴大尋求簡化的解決方案來駕馭互聯經濟。這項研究基於多個國家近 10,000 名消費者的回饋，強調了人們對能夠有效解決互聯經濟各個面向問題的單一應用程式的強烈偏好。

超級應用程式提供優雅且集中的體驗，簡化使用者與數位環境的互動。研究還強調，特定的消費者角色，特別是那些優先考慮便利性的消費者角色，非常傾向於將超級應用程式整合到他們生活的多個方面。對超級應用程式不斷成長的需求反映了對更具凝聚力和更有效率的數位解決方案的需求。

數位化改變金融格局，市場蓬勃發展

在科技不斷進步的推動下，超級應用程式在金融領域的出現正在推動超級應用程式的成長。數位平台為各種金融服務和產品提供綜合解決方案，簡化金融決策流程並提高可近性。例如，印度精通科技的年輕人口與金融科技超級應用程式提供的便利性非常契合。

其中值得注意的是 Cashfree Payments，提供全面的支付解決方案和即時匯款。 Fi 與聯邦銀行合作，提供數位儲蓄帳戶和創新金融工具。 Jupiter 透過洞察、費用追蹤、帳單支付和投資簡化銀行業務。 Navi 滿足從貸款到保險等多種個人財務需求。 OneStack支援銀行數位轉型，提供銀行服務和第三方金融產品的統一視圖。金融科技超級應用程式正在推動印度各地用戶的金融創新和便利。

開發和維護成本高

超級應用程式的開發和維護成本可能很高，並且受到多種因素的影響。這些因素包括專案類型、功能、開發團隊位置和應用程式平台。在印度，超級應用程式開發的平均每小時成本從 25 美元到 45 美元不等。在歐洲和美國，這一成本可能會上升到每小時 100 美元到 150 美元。

此外，開發超級應用程式的總體成本可能差異很大，通常在 40,000 美元到 250,000 美元之間，這也取決於專案的複雜性。此外，重要的是要考慮持續的維護和更新，這可以進一步增加整體支出，因此企業在進入超級應用程式市場時必須權衡收益與成本。

Overview

Global Super Apps Market reached US$ 57.8 billion in 2022 and is expected to reach US$ 437.6 billion by 2030, growing with a CAGR of 28.8% during the forecast period 2023-2030.

The global super apps market is experiencing remarkable growth, with a substantial increase in user adoption and market expansion. The concept of Super Apps, which consolidate a wide array of services into a single platform, is gaining immense traction. Super Apps serve as a centralized experience, simplifying users' daily lives. It offers features like payments, e-commerce, transportation, healthcare and more under one roof, enhancing convenience.

Super app market is booming, meeting consumer demands for streamlined, all-in-one solutions. The growing dominance of financial services, e-commerce integration and regional customization. Innovations in augmented and virtual reality are shaping user experiences, while sustainability initiatives drive eco-friendly practices. With a focus on convenience and personalized offerings, the super app landscape is poised for continued growth and evolution.

Asia-Pacific dominates the Super Apps market, with China's Tencent Holdings Ltd. and AliPay at the forefront. The Chinese government is leveraging Super Apps to provide around 200 public services through mini-programs and there are discussions about replacing traditional ID documentation with a Tencent Holdings Ltd. ID. The extensive integration of public services and digital innovations places the Asia-Pacific, particularly China, at the forefront of the super app market's global share.

Dynamics

Super Apps Demand Growing with Consumer Adaptation

Super Apps market is poised for significant growth, with more than 50% of global users expected to embrace multiple Super Apps by 2027, according to Gartner. Consumers are increasingly looking for streamlined solutions to navigate the connected economy, as evidenced by a study conducted by PayPal and PYMNTS. The study, based on responses from nearly 10,000 consumers across several countries, underscores a strong preference for a single app that can effectively address the various aspects of the connected economy.

Super Apps offer an elegant and centralized experience, simplifying the user's interaction with the digital landscape. The study also highlights that specific consumer personas, particularly those prioritizing convenience, are highly inclined to integrate Super Apps into multiple facets of their lives. The growing demand for Super Apps reflects the need for more cohesive and efficient digital solutions.

Market Thriving by Changing Financial Landscape with Digitalization

The emergence of the usage of Super Apps in the financial landscape, driven by constant technological advancements is rising the growth of Super Apps. The digital platforms offer a consolidated solution for various financial services and products, streamlining the financial decision-making process and enhancing accessibility. For instance, India's tech-savvy and youthful population is well-aligned with the convenience provided by the FinTech Super Apps.

Notable among them is Cashfree Payments, offering comprehensive payment solutions and instant money transfers. Fi, in collaboration with Federal Bank, provides a digital savings account and innovative financial tools. Jupiter simplifies banking with insights, expense tracking, bill payments and investments. Navi caters to diverse personal finance needs, from loans to insurance. OneStack supports banks in digital transformation, providing a unified view of banking services and third-party financial products. The FinTech Super Apps are driving financial innovation and convenience for users across India.

High Development and Maintenance Costs

The development and maintenance costs of Super Apps can be substantial and are influenced by various factors. The factors include project type, features, development team location and the app platform. In India, the average hourly cost for super app development ranges from US$ 25 to US$ 45. In Europe and U.S., this cost can escalate to US$ 100-US$ 150 per hour.

Furthermore, the overall cost of developing a super app can vary significantly which can typically range from US$ 40,000 to US$ 250,000, also depend on project complexity. Also, it's important to consider ongoing maintenance and updates, which can further contribute to the overall expenditure, making it essential for businesses to weigh the benefits against the costs when venturing into the super app market.

Segment Analysis

The global super apps market is segmented based on Platform, Application, Device, End-User and region.

Android's Dominance in the Super Apps Market

Android dominates the Super Apps market due to its extensive user base. According to the Demand Sage blog, with 3.3 billion Android OS users globally in 2023, it holds a massive 71.8% share of the global mobile operating systems market. The wide adoption provides a significant advantage for Super Apps, as they can target a vast and diverse audience through the Android platform.

The large user base not only enhances the reach of Super Apps but also promotes their continued growth and innovation, making Android the preferred choice for developers and businesses looking to tap into the Super Apps trend and deliver a wide range of services within a single, integrated platform.

Geographical Penetration

Asia-Pacific Leads the Super Apps Market

Asia-Pacific, particularly in countries like China, holds the largest share in the Super Apps market. For over a decade, the Asian tech ecosystem has been dominated by Super Apps like Tencent Holdings Ltd., Alipay and Meituan, offering a wide range of integrated services within a single app. The Super Apps have gained a massive user base, with Tencent Holdings Ltd. boasting over a billion active monthly users and more than a million "mini-programs.

The trend reflects the success of the super app model, offering convenience and versatility to users. The continual growth and widespread adoption of Super Apps in Asia-Pacific underscore their transformative impact on the region's digital landscape and consumer behavior. From messaging and social networking to e-commerce, finance and transportation services, Super Apps have become indispensable tools that streamline the daily lives of users.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a mixed impact on Super Apps, especially in South-East Asia. While the pandemic proved disastrous for many businesses, it has only acted as a minor roadblock for Super Apps. Some sectors have seen a significant rise during the pandemic, such as on-demand delivery services, including food and grocery delivery. Fortunately, Super App companies offer these services, allowing them to thrive in these challenging times.

During COVID-19 South-East Asia has become a hub for Super Apps, with fierce competition between Grab Holdings Ltd. and Gojek, two arch-rival Super Apps. Gojek began as a bike ride-hailing service in Jakarta in 2010 and has since evolved into a comprehensive Super App offering 18 services, including finance and food delivery, with a valuation of US$ 10 billion. Grab Holdings Ltd., launched in 2012, initially focused on taxi booking but has expanded into a Super App, providing services like food delivery and financial services and operates in eight countries with a valuation of US$ 14 billion.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a significant impact on the use of apps and software in the region. As the conflict escalated, access to free-flowing information and a functional internet became restricted. Russian President Vladimir Putin disabled major Western websites, including Facebook, Twitter, TikTok and Netflix, as part of a propaganda control strategy. In Ukraine, constant bombing disrupted internet access in many areas. Despite these obstacles, both Russian and Ukrainian people found ways to access and share information online.

The conflict prompted a shift in priorities for app downloads. While social media and online gaming apps saw a decline in downloads, VPNs and communication apps witnessed a significant increase. Ukrainian citizens prioritized encrypted messaging apps like Telegram and Signal and downloaded air raid alert apps. The alert apps provide real-time warnings of imminent airstrikes. Ukrainians have also developed apps to report Russian troop movements via geotagged videos, contributing valuable intelligence.

By Platform

iOS
Android
Others

By Application

Financial Services
Transportation & Logistics Services
E-commerce
Social Media & Messaging
Others

By Device

Smartphone
Tablets
Others

By End-User

Businesses
Consumers

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2023, Tingo Group, Inc. has announced the launch of the next-generation version of its super app, TingoPay.
In January 2023, OV Loop announced the launch of its Community Empowering Super-App Platform at CES (Consumer Electronics Show) in Las Vegas. The platform is designed to offer omnichannel commerce tools for brands and includes a private wallet and messenger for users.
In August 2022, AirAsia's Chief, Tony Fernandes, made a strategic move by enlisting the support of Google to fortify the airline's foray into the super app domain. Recognizing the imminent rebound in travel during the summer, AirAsia aims to leverage its super app to provide a comprehensive range of on-demand services, encompassing everything from car-hailing to flight bookings.

Competitive Landscape

The major global players in the market include: Tencent Holdings Ltd., Paytm E-commerce Pvt. Ltd., Gojek tech, Tata Neu, Grab Holdings Ltd., Rappi Inc., Revolut Ltd, Line Corporation, Alipay (Ant Group CO., Ltd.), PhonePe.

Why Purchase the Report?

To visualize the global super apps market segmentation based on platform, application, device, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Super Apps market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Platform mapping available as excel consisting of key Platforms of all the major players.

The global super apps market report would provide approximately 75 tables, 68 figures and 201 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Platform
3.2. Snippet by Application
3.3. Snippet by Device
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Super Apps Demand Growing with Consumer Adaptation
  - 4.1.1.2. Market Thriving by Changing Financial Landscape with Digitalization
- 4.1.2. Restraints
  - 4.1.2.1. High Development and Maintenance Costs
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Platform

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 7.1.2. Market Attractiveness Index, By Platform
7.2. iOS*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Android
7.4. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Financial Services*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Transportation & Logistics Services
8.4. E-commerce
8.5. Social Media & Messaging
8.6. Others

9. By Device

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 9.1.2. Market Attractiveness Index, By Device
9.2. Smartphone*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tablets
9.4. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Businesses*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Consumers

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Tencent Holdings Ltd.*
- 13.1.1. Company Overview
- 13.1.2. Platform Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Paytm E-commerce Pvt. Ltd.
13.3. Gojek tech
13.4. TATA NEU
13.5. Grab Holdings Ltd.
13.6. Rappi Inc.
13.7. Revolut Ltd
13.8. Line Corporation
13.9. Alipay (Ant Group CO., Ltd.)
13.10. PhonePe

LIST NOT EXHAUSTIVE