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市場調查報告書
商品編碼
1387380

應用程式內廣告市場報告：到 2030 年的趨勢、預測和競爭分析

In-App Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

應用程式內廣告趨勢和預測

預計到 2030 年，全球應用程式內廣告市場將達到 3,310 億美元，2024 年至 2030 年複合年成長率為 12.1%。該市場的主要促進因素是人們對用於產品銷售和品牌推廣的行動廣告的興趣日益成長、智慧型手機普及的提高、線上遊戲趨勢的增加以及全球電子商務平台和應用程式的日益普及。全球應用程式內廣告市場未來性廣闊，在娛樂、遊戲、社群、網路購物、支付票務、新聞市場等領域蘊藏商機。

應用程式內廣告市場洞察

Lucintel 預測，由於橫幅廣告具有價格實惠、實施簡單以及與所有行動裝置和應用程式相容等優勢，因此在預測期內仍將是最大的區隔市場。

由於中國、韓國和日本等新興國家的網路普及和智慧型手機普及不斷提高，預計亞太地區仍將是最大的地區，從而促使該地區應用程式內廣告行銷的顯著發展。預測。

本報告回答了 11 個關鍵問題：

  • Q.1. 區隔市場中最有前途和高成長的機會是什麼？
  • Q.2.哪個區隔市場將以更快的速度成長？為什麼？
  • Q.3.哪些地區未來會出現更快的成長？為什麼？
  • Q.4. 影響市場動態的主要因素有哪些？市場的主要課題和商業風險是什麼？
  • Q.5. 這個市場的商業風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.市場客戶需求有何改變？
  • Q.8. 該市場有哪些新發展以及哪些公司處於領先地位？
  • Q.9.這個市場的主要企業有哪些？主要企業採取哪些策略配合措施來發展業務？
  • Q.10. 該市場上的競爭產品有哪些？由於材料或產品替代而導致市場佔有率下降的威脅有多大？
  • Q.11.過去五年發生了哪些併購事件，對產業產生了哪些影響？

目錄

第1章執行摘要

第2章全球應用程式內廣告市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與課題

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球應用程式內廣告市場趨勢（2018-2023）與預測（2024-2030）
  • 依平台分類的全球應用程式內廣告市場
    • Android
    • iOS
    • 其他
  • 依類型分類的全球應用程式內廣告市場
    • 橫幅廣告
    • 插播式廣告
    • 富媒體廣告
    • 影片廣告
    • 原生廣告
  • 依應用程式分類的全球應用程式內廣告市場
    • 娛樂
    • 遊戲
    • 社會的
    • 網路購物
    • 付款/票務
    • 訊息
    • 其他

第4章 2018-2030年區域市場趨勢及預測分析

  • 依地區分類的全球應用程式內廣告市場
  • 北美應用程式內廣告市場
  • 歐洲應用程式內廣告市場
  • 亞太地區應用程式內廣告市場
  • 其他地區應用程式內廣告市場

第5章競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球應用程式內廣告市場成長機會（依平台）
    • 依類型分類的全球應用程式內廣告市場成長機會
    • 全球應用程式內廣告市場成長機會（依應用程式）
    • 依地區分類的全球應用程式內廣告市場成長機會
  • 全球應用程式內廣告市場新趨勢
  • 戰略分析
    • 新產品開發
    • 全球應用程式內廣告市場容量不斷擴大
    • 全球應用程式內廣告市場的合併、收購與合資
    • 認證和許可

第7章主要企業概況

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost
簡介目錄

In-App Advertising Trends and Forecast

The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets. The global in-app advertising market is expected to reach an estimated $331 billion by 2030 with a CAGR of 12.1% from 2024 to 2030. The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

A more than 150-page report is developed to help in your business decisions.

In-App Advertising by Segment

The study includes a forecast for the global in-app advertising by platform, type, application, and region.

In-App Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

  • Android
  • Ios
  • Others

In-App Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

In-App Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of In-App Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies in-app advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the in-app advertising companies profiled in this report include-

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

In-App Advertising Market Insights

Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Features of the Global In-App Advertising Market

Market Size Estimates: In-app advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: In-app advertising market size by platform, type, application, and region in terms of value ($B).

Regional Analysis: In-app advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, type, application, and regions for the in-app advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the in-app advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the in-app advertising market size?

Answer: The global in-app advertising market is expected to reach an estimated $331 billion by 2030.

Q2. What is the growth forecast for in-app advertising market?

Answer: The global in-app advertising market is expected to grow with a CAGR of 12.1% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the in-app advertising market?

Answer: The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

Q4. What are the major segments for in-app advertising market?

Answer: The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets.

Q5. Who are the key in-app advertising market companies?

Answer: Some of the key in-app advertising companies are as follows:

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost

Q6. Which in-app advertising market segment will be the largest in future?

Answer: Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

Q7. In in-app advertising market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the in-app advertising market by platform (android, ios, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), application (entertainment, gaming, social, online shopping, payment & ticketing, news, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global In-App Advertising Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global In-App Advertising Market by Platform
    • 3.3.1: Android
    • 3.3.2: iOS
    • 3.3.3: Others
  • 3.4: Global In-App Advertising Market by Type
    • 3.4.1: Banner Ads
    • 3.4.2: Interstitial Ads
    • 3.4.3: Rich Media Ads
    • 3.4.4: Video Ads
    • 3.4.5: Native Ads
  • 3.5: Global In-App Advertising Market by Application
    • 3.5.1: Entertainment
    • 3.5.2: Gaming
    • 3.5.3: Social
    • 3.5.4: Online Shopping
    • 3.5.5: Payment & Ticketing
    • 3.5.6: News
    • 3.5.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global In-App Advertising Market by Region
  • 4.2: North American In-App Advertising Market
    • 4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.3: European In-App Advertising Market
    • 4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.4: APAC In-App Advertising Market
    • 4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
  • 4.5: ROW In-App Advertising Market
    • 4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
    • 4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
    • 6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
    • 6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application
    • 6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region
  • 6.2: Emerging Trends in the Global In-App Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global In-App Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: ironSource
  • 7.2: Google AdMob
  • 7.3: BYYD
  • 7.4: Flurry
  • 7.5: TUNE
  • 7.6: Amobee
  • 7.7: InMobi
  • 7.8: Glispa
  • 7.9: AppLovin
  • 7.10: Chartboost