MICE 市場：趨勢、機遇、競爭分析 [2023-2028]

MICE市場趨勢和預測

預計到 2028 年，全球 MICE 市場將達到 14,230 億美元，2023 年至 2028 年復合年增長率為 9.3%。該市場的主要驅動力是全球化的快速發展、企業組織的 B2B/B2C 活動數量的增加以及參加企業活動和展覽的商務旅客數量的增加。全球會獎旅遊市場的未來前景廣闊，會議、獎勵旅遊、大型會議和活動方面蘊藏著商機。

會獎旅遊公司名單

該市場上的公司通過其提供的產品質量進行競爭。該市場的主要參與者專注於擴大製造設施、投資研發、開發基礎設施以及利用整個價值鏈的整合機會。通過這些戰略，會展旅遊公司正在應對不斷增長的需求、確保競爭力、開發創新產品和技術、降低生產成本並擴大客戶群。

會獎旅遊市場洞察

• Lucintel 預測，由於全球商務活動的增加以及利用社交媒體和會議應用程序舉行混合會議的趨勢不斷增長，會議將成為預測期內增長最快的市場。預計會議將繼續成為不斷增長的活動類型細分市場。
• 由於經濟增長、中小企業顯著增加、企業產業擴張和業務全球化，亞太地區仍然是預測期內增長最快的地區。

本報告回答了 11 個關鍵問題：

• Q.1. 細分市場中最有前途和高增長的機會是什麼？
• Q.2. 未來哪個細分市場增長更快？為什麼？
• Q.3.您認為哪些地區未來會出現更快的增長？為什麼？
• Q.4. 影響市場動態的主要因素有哪些？市場的主要挑戰和商業風險是什麼？
• Q.5. 這個市場的商業風險和競爭威脅是什麼？
• Q.6.這個市場有哪些新趨勢？為什麼？
• Q.7.市場客戶需求有何變化？
• Q.8.新興市場的發展情況如何？哪些公司正在引領這些發展？
• Q.9.市場上的主要參與者有哪些？主要公司採取哪些戰略舉措來發展業務？
• Q.10. 該市場上的競爭產品有哪些？由於材料或產品替代而導致市場份額下降的威脅有多大？
• Q.11.過去五年發生了哪些併購事件，對行業產生了哪些影響？

目錄

第一章內容提要

第二章全球會展市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 行業驅動因素和挑戰

第三章 2017-2028年市場趨勢及預測分析

• 宏觀經濟趨勢（2017-2022）和預測（2023-2028）
• 全球MICE市場趨勢（2017-2022）和預測（2023-2028）
• 按活動類型劃分的全球 MICE 市場
  • 會議
  • 激勵
  • 會議
  • 事件

第四章 2017-2028年區域市場趨勢及預測分析

• 按地區劃分的會展旅遊市場
• 北美MICE市場
• 歐洲MICE市場
• 亞太地區MICE市場
• 其他地區MICE市場

第五章 競爭分析

• 產品組合分析
• 運營整合
• 波特五力分析

第六章 增長機會與戰略分析

• 增長機會分析
  • 按活動類型劃分的全球 MICE 市場增長機會
  • 按地區劃分的全球 MICE 市場增長機會
• 全球MICE市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球MICE市場的容量
  • 全球MICE市場的合併、收購和合資企業
  • 認證和許可

第七章 龍頭企業概況

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company（MICEMINDS）
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

MICE Market Trends and Forecast

The future of the global MICE market looks promising with opportunities in meetings, incentives, conferences, and events. The global MICE market is expected to reach an estimated $1,423.0 billion by 2028 with a CAGR of 9.3% from 2023 to 2028. The major drivers for this market are rapid globalization, growing number of B2B/B2C events sponsored by enterprises, and rising number of business travellers for corporate events and exhibitions.

A more than 150-page report is developed to help in your business decisions.

MICE Market by Segment

The study includes trends and forecast for the global MICE market by event type and region, as follows:

MICE Market by Event Type [Shipment Analysis by Value from 2017 to 2028]:

• Meetings
• Incentives
• Conferences
• Events

MICE Market by Region [Shipment Analysis by Value from 2017 to 2028]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of MICE Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, MICE companies i cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the MICE companies profiled in this report includ:-

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company (MICEMINDS)
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

MICE Market Insights

• Lucintel forecasts that meetings is expected to remain the fastest growing event type segment over the forecast period because of the growing number of business events globally coupled with rising trend of organizing hybrid meetings that involve usage of social media and meeting apps.
• APAC will remain the fastest growing region over the forecast period due to economic growth, significant rise of SMEs, expansion of corporate industries, and globalization of businesses in the region.

Features of the MICE Market

• Market Size Estimates: MICE market size estimation in terms of value.
• Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
• Segmentation Analysis: MICE market size by various segments, such as event type and region
• Regional Analysis: MICE market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis on growth opportunities in different event types and regions for the MICE market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the MICE market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the MICE market size?

Answer: The global MICE market is expected to reach an estimated $1,423.0 billion by 2028.

Q2. What is the growth forecast for MICE market?

Answer: The global MICE market is expected to grow with a CAGR of 9.3% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the MICE market?

Answer: The major drivers for this market are rapid globalization, growing number of B2B/B2C events sponsored by enterprises, and rising number of business travellers for corporate events and exhibitions.

Q4. What are the major segments for MICE market?

Answer: The future of the MICE market looks promising with opportunities in meetings, incentives, conferences, and events.

Q5. Who are the key MICE companies?

Answer: Some of the key MICE companies are as follows:

• BCD Group
• AVIAREPS AG
• Beyond Summits
• ITL World Company (MICEMINDS)
• IMC International
• Global Air-American Express Travel Services
• Questex
• Capita Plc

Q6. Which MICE segment will be the largest in future?

Answer:Lucintel forecasts that meetings is expected to remain the fastest growing event type segment over the forecast period because of the growing number of business events globally coupled with rising trend of organizing hybrid meetings that involve the usage of social media and meeting apps.

Q7. In MICE market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the fastest growing region over the forecast period due to economic growth, significant rise of SMEs, expansion of corporate industries, and globalization of businesses in the region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the global MICE market by event type (meetings, incentives, conferences, and events) and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the past five years and how has they impacted the industry?

Table of Contents

1. Executive Summary

2. Global MICE Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

• 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
• 3.2: Global MICE Market Trends (2017-2022) and Forecast (2023-2028)
• 3.3: Global MICE Market by Event Type
  • 3.3.1: Meetings
  • 3.3.2: Incentives
  • 3.3.3: Conferences
  • 3.3.4: Events

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

• 4.1: MICE Market by Region
• 4.2: North American MICE Market
  • 4.2.1: North American MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.3: European MICE Market
  • 4.3.1: European MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.4: APAC MICE Market
  • 4.4.1: APAC MICE Market by Event Type: Meetings, Incentives, Conferences, and Events
• 4.5: ROW MICE Market
  • 4.5.1: ROW MICE Market by Event Type: Meetings, Incentives, Conferences, and Events

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global MICE Market by Event Type
  • 6.1.2: Growth Opportunities for the Global MICE Market by Region
• 6.2: Emerging Trends in the Global MICE Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global MICE Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global MICE Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BCD Group
• 7.2: AVIAREPS AG
• 7.3: Beyond Summits
• 7.4: ITL World Company (MICEMINDS)
• 7.5: IMC International
• 7.6: Global Air-American Express Travel Services
• 7.7: Questex
• 7.8: Capita Plc