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MICE市場規模,份額,趨勢分析報告,按活動類型（會議,培訓,會議,展覽）,地區（北美,亞太,歐洲,拉丁美洲,中東和非洲）,細分市場預測2022-2030
市場調查報告書
商品編碼
1170980

MICE市場規模,份額,趨勢分析報告,按活動類型（會議,培訓,會議,展覽）,地區（北美,亞太,歐洲,拉丁美洲,中東和非洲）,細分市場預測2022-2030

MICE Market Size, Share & Trends Analysis Report, By Event Type (Meetings, Incentives, Conferences, Exhibitions), By Region (North America, APAC, Europe, Central & South America, MEA), And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

MICE 市場增長和趨勢

根據Grand View Research Co., Ltd.的最新報告，2030年全球MICE市場規模預計將達到15633億美元。 從 2022 年到 2030 年，該市場預計將以 6.6% 的複合年增長率增長。 混合活動的增加、5G 技術的使用以及活動組織者對可持續發展的日益承諾等因素正在為會議、獎勵、會議和展覽 (MICE) 行業提供機會。 MICE 行業可以通過減少能源和浪費在應對氣候變化方面發揮重要作用。

在 MICE 活動中越來越多地使用可回收材料正在推動市場的增長。 此外，為與會者提供的獨特體驗的數量將有助於為當地旅遊和酒店業帶來額外收入。 此外，根據國際旅遊夥伴關係，酒店業與巴黎氣候協定之間的協調有望顯著減少溫室氣體排放。

5G 在 MICE 行業的出現是一件好事，因為它可以在酒店和其他活動場所實現高速連接。 5G也有望賦能直播，重振行業。 雅高、洲際酒店集團和萬豪國際等酒店集團也向在線會議預訂應用程序 Groups360 投資了 5000 萬美元。

由於企業關閉和社會排斥導致旅行需求減少，COVID-19 大流行嚴重影響了旅遊業。 大流行迫使公司利用虛擬會議和混合活動。 由於遠程工作技術的改進，混合事件的出現改變了該行業的性質。 儘管有關閉令，但這種靈活性使會展業得以復蘇。 然而，由於網絡機會有限，虛擬活動正在影響 MICE 行業。

此外，MICE 正在刺激 MICE 市場的需求，因為它有助於淡季醫院和當地旅遊業。 BtoB 休閒趨勢也推動了 MICE 的普及。 據會議產業委員會稱，美國 85% 的會議在住宿設施舉行。 大量會展旅遊者和大型企業活動有助於提高酒店入住率。 MICE 旅行者有助於加強旅遊基礎設施並為當地人創造各種機會。

MICE 市場報告要點

按活動類型劃分，2021 年會議板塊將佔全球收入份額的 41.2%，而獎勵板塊預計在預測期內以 9.0% 的複合年增長率增長

B休閒旅遊的上升趨勢也增加了雇主對 MICE 活動的採用。 根據會議產業委員會的數據，美國 85% 的會議在提供住宿的場所舉行。 MICE 旅客成群結隊出行，大型企業活動有助於提高酒店入住率

多家公司宣布了混合工作方式，包括亞馬遜、Facebook 和 Twitter。 因此，MICE 參與者對虛擬和混合活動的需求正在增加

最近幾個月，混合事件的數量顯著增加。 現場活動和數字技術的結合使我們能夠接觸到更廣泛的受眾，並幫助我們接觸到新的目標受眾。

亞太地區主導市場，佔 2021 年全球銷售額的 43.2%。 人均收入的增加、快速的城市化和消費者生活方式的快速變化預計將對 MICE 市場產生積極影響。 印度連鎖酒店的擴張正在為 MICE 市場發展創造新空間

內容

第1章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 購買的數據庫
    • GVR 內部數據庫
    • 二手信息和第三方觀點
    • 初步調查
  • 信息分析
    • 數據分析模型
  • 市場形成和數據可視化
  • 驗證和發布數據

第 2 章執行摘要

  • 市場前景
  • 事件類型展望
  • 分銷渠道前景
  • 區域展望

第 3 章市場變量、趨勢和範圍

  • 市場介紹
  • 描繪滲透率和增長前景
  • 價值鏈分析
  • 市場動態
    • 驅動因素的影響分析
      • B- 休閒旅遊需求不斷增長
      • MICE 活動的技術進步
    • 約束因素影響分析
      • 與 MICE 活動相關的高運營成本
    • 行業問題
    • 行業機會
  • 商業環境分析
    • MICE 行業分析 - 波特的五次冪
  • MICE 市場路線圖
  • 市場進入策略
  • COVID-19 對 MICE 市場的影響

第4章消費者行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決定的因素
  • 消費品的採用
  • 觀察和建議

第 5 章 MICE 市場：事件類型估計和趨勢分析

  • 事件類型變化分析和市場份額，2021 年和 2030 年
  • 會議
  • 培訓
  • 會議
  • 展覽

第 6 章 MICE 市場：區域估計和趨勢分析

  • 區域差異分析和市場份額，2021 年和 2030 年
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 印度
    • 日本
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 南非

第 7 章 MICE 市場：競爭和供應商分析

  • 全球主要參與者、近期發展及其對行業的影響
  • 主要公司分類
    • 公司名單
  • 供應商情況
    • 主要公司的市場分析，2021 年

第8章公司簡介

  • BCD集團
    • 公司概況
    • 產品基準
    • 戰略舉措
  • AVIAREPS 股份公司
    • 公司概況
    • 產品基準
    • 戰略舉措
  • Beyond Summits Ltd.
    • 公司概況
    • 產品基準
  • ITL 世界公司 (MICEMINDS)
    • 公司概況
    • 產品基準
  • 萬邦國際
    • 公司概況
    • 產品基準
  • 全球航空 - 美國運通旅行服務
    • 公司概況
    • 產品基準
  • Questex
    • 公司概況
    • 產品基準
  • 凱德集團
    • 公司概況
    • 產品基準

第9章KOL評論

Product Code: GVR-4-68039-999-4

MICE Market Growth & Trends:

The global MICE market is expected to reach USD 1,563.3 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2022 to 2030. Factors such as a rise in the number of hybrid events, the use of 5G technology, and rise in sustainability initiatives by event organizers is acting as an opportunity for the meetings, incentives, conferences, and exhibitions (MICE) industry. The MICE industry can play a major role in combating climate change by cutting down on energy and waste.

The rise in the use of recyclable materials in MICE events is boosting the growth of the market. Also, an increase in the number of unique experiences provided to attendees helps in generating excess revenue for the local tourism and hospitality sector. Also as per International Tourism Partnership, the alignment of the hotel industry with the Paris Climate Agreement is expected to significantly reduce greenhouse emissions.

The advent of 5G in the MICE industry is favorable as it would offer high speed in hotels and other event venues. The 5G technology is also expected to enable live streaming thereby boosting the industry. Also, hotel groups such as Accor, IHG, and Marriot International have invested USD 50 million in Groups360, an online booking application for conferences.

The COVID-19 pandemic severely impacted the tourism sector owing to the closing down of businesses and lower demand for travel due to social distancing. The pandemic has been compelling organizations to utilize virtual meetings and hybrid events. The pandemic has changed the nature of the industry owing to the rise in remote working technologies thereby leading to the emergence of hybrid events. The flexibility has enabled the MICE industry to revive despite the lockdown orders. However, the restricted networking opportunities in virtual events impacted the MICE industry.

Additionally, the MICE events provide revenue to hospitality and local tourism during the off-season thereby driving the demand for the MICE market. The rising trend of B-leisure trips is also increasing the adoption of MICE events. As per Convention Industry Council, 85% of the meetings in the U.S are held in venues that provide lodging services. MICE travelers travel in larger groups and large corporate events help in increasing the hotel's occupancy exponentially. The MICE traveler help in strengthening the tourism infrastructure and create multiple opportunities for the locals.

MICE Market Report Highlights:

  • On the basis of event type, the meetings segment accounted for 41.2% of the global revenue share in 2021 and the incentive segment is expected to grow at a CAGR of 9.0% in the forecast period
  • The rising trend of B-leisure trips is also increasing the adoption of MICE events by employers. According to Convention Industry Council, 85% of the meetings in the U.S were held in venues that provide lodging services. MICE travelers travel in larger groups and large corporate events help in increasing the hotel's occupancy exponentially
  • Several players such as Amazon, Facebook, and Twitter announced a hybrid work approach. This has led to higher demand for virtual and hybrid events among MICE attendees
  • The number of hybrid events has increased significantly in recent months. The combination of in-person events and digital technology has led to a wider reach and also has helped in acquiring newer target groups
  • Asia Pacific dominated the market and accounted for a 43.2% share of global revenue in 2021. The rise in per capita income, rapid urbanization and rapidly changing consumer lifestyle are expected to positively impact the MICE market. The expansion of hotel chains in India has created a new space for the development the of MICE market

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definition
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 Gvr's Internal Database
    • 1.3.3 Secondary Sources And Third-Party Perspectives
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation & Data Visualization
  • 1.6 Data Validation and Publishing

Chapter 2. Executive Summary

  • 2.1 Market Outlook
  • 2.2 Event Type Outlook
  • 2.3 Distribution Channel Outlook
  • 2.4 Regional Outlook

Chapter 3. Market Variables, Trends, & Scope

  • 3.1 Market Introduction
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Driver Impact Analysis
      • 3.4.1.1 Growing Demand For B-Leisure Trips
      • 3.4.1.2 Technological Advancements In MICE Events
    • 3.4.2 Restraint Impact Analysis
      • 3.4.2.1 High Operational Costs Associated With MICE Events
    • 3.4.3 Industry Challenges
    • 3.4.4 Industry Opportunities
  • 3.5 Business Environment Analysis
    • 3.5.1 MICE Industry Analysis - Porter's Five Forces
  • 3.6 Roadmap of MICE Market
  • 3.7 Market Entry Strategies
  • 3.8 Impact of COVID-19 on MICE Market

Chapter 4. Consumer Behavior Analysis

  • 4.1 Demographic Analysis
  • 4.2 Consumer Trends & Preferences
  • 4.3 Factors Affecting Buying Decision
  • 4.4 Consumer Product Adoption
  • 4.5 Observations & Recommendations

Chapter 5. MICE Market: Event Type Estimates & Trend Analysis

  • 5.1 Event Type Movement Analysis & Market Share, 2021 & 2030
  • 5.2 Meetings
    • 5.2.1 Meetings Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.3 Incentives
    • 5.3.1 Incentives Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.4 Conferences
    • 5.4.1 Conferences Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.5 Exhibitions
    • 5.5.1 Exhibitions Market Estimates And Forecast, 2017 - 2030 (USD Billion)

Chapter 6. MICE Market: Regional Estimates & Trend Analysis

  • 6.1 Regional Movement Analysis & Market Share, 2021 & 2030
  • 6.2 North America
    • 6.2.1 North America MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.2.2 North America MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.2.3 U.S.
      • 6.2.3.1 U.S. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.2.3.2 U.S. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.2.4 Canada
      • 6.2.4.1 Canada MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.2.4.2 Canada MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.3 Europe
    • 6.3.1 Europe MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.3.2 Europe MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.3.3 U.K.
      • 6.3.3.1 U.K. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.3.2 U.K. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.3.4 Germany
      • 6.3.4.1 Germany MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.4.2 Germany MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.3.5 France
      • 6.3.5.1 France MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.5.2 France MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.4 Asia Pacific
    • 6.4.1 Asia Pacific MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.4.2 Asia Pacific MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.4.3 China
      • 6.4.3.1 China MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.3.2 China MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.4.4 India
      • 6.4.4.1 India MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.4.2 India MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.4.5 Japan
      • 6.4.5.1 Japan MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.5.2 Japan MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.5 Central & South America
    • 6.5.1 Central & South America MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.5.2 Central & South America MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.5.3 Brazil
      • 6.5.3.1 Brazil MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
      • 6.5.3.2 Brazil MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
  • 6.6 Middle East & Africa
    • 6.6.1 Middle East & Africa MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.6.2 Middle East & Africa MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.6.3 South Africa
      • 6.6.3.1 South Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.6.3.2 South Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)

Chapter 7. MICE Market: Competitive and Vendor Analysis

  • 7.1 Key Global players, Recent developments, and their Impact on the industry
  • 7.2 Key Company Categorization
    • 7.2.1 List Of Companies
  • 7.3 Vendor Landscape
    • 7.3.1 Key Company Market Position Analysis, 2021

Chapter 8. Company Profiles

  • 8.1. BCD Group
    • 8.1.1. Company Overview
    • 8.1.2. Product Benchmarking
    • 8.1.3. Strategic Initiatives
  • 8.2. AVIAREPS AG
    • 8.2.1. Company Overview
    • 8.2.2. Product Benchmarking
    • 8.2.3. Strategic Initiatives
  • 8.3. Beyond Summits Ltd.
    • 8.3.1. Company Overview
    • 8.3.2. Product Benchmarking
  • 8.4. ITL World Company (MICEMINDS)
    • 8.4.1. Company Overview
    • 8.4.2. Product Benchmarking
  • 8.5. IMC International
    • 8.5.1. Company Overview
    • 8.5.2. Product Benchmarking
  • 8.6. Global Air-American Express Travel Services
    • 8.6.1. Company Overview
    • 8.6.2. Product Benchmarking
  • 8.7. Questex
    • 8.7.1. Company Overview
    • 8.7.2. Product Benchmarking
  • 8.8. Capita Plc
    • 8.8.1. Company Overview
    • 8.8.2. Product Benchmarking

Chapter 9. KOL Commentary

List of Tables

  • Table 1 Global MICE market - Driving factor market analysis
  • Table 2 Global MICE market - Restraint factor market analysis
  • Table 3 Meetings market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 4 Incentives market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 5 Conferences market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 6 Exhibitions market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 7 North America MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 8 North America MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 9 U.S. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 10 U.S. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 11 Canada MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 12 Canada MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 13 Europe MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 14 Europe MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 15 U.K MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 16 U.K MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 17 Germany MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 18 Germany MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 19 France MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 20 France MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 21 Asia Pacific MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 22 Asia Pacific MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 23 China MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 24 China MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 25 India MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 26 India MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 27 Japan MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 28 Japan MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 29 Central & South America MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 30 Central & South America MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 31 Brazil MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 32 Brazil MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 33 Middle East & Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 34 Middle East & Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 35 South Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 36 South Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 37 Company Categorization

List of Figures

  • Fig. 1 MICE market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig 6 Global MICE market - Event type penetration & growth prospect mapping
  • Fig. 7 MICE market - Porter's Five Forces Analysis
  • Fig. 8 Roadmap of the global MICE market
  • Fig. 9 MICE market - Event Type share (%) analysis, 2021 & 2030
  • Fig. 10 MICE market - Regional share (%) analysis, 2021 & 2030
  • Fig. 11 MICE market: Estimated company market position analysis, 2021