市場調查報告書
商品編碼
1154866
銷售培訓軟件全球市場規模、份額、行業趨勢分析報告:按部署類型(雲、本地)、組織規模(大型企業、中小企業)、行業、地區、展望和預測,2022-2028 年Global Sales Training Software Market Size, Share & Industry Trends Analysis Report By Deployment Type (Cloud and On-premise), By Organization Size (Large Enterprises and SMEs), By Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球銷售培訓軟件市場規模預計將達到 45 億美元,預測期內復合年增長率為 14.2%。
銷售培訓是提高賣家的能力、知識和屬性、鼓勵賣家行為改變以及優化銷售成功的過程。銷售培訓應被視為、開發和實施為最大有效性的變革管理計劃。銷售培訓側重於真正的行為改變。必須在工作場所學習、內化和應用技能。如果實施得當,培訓可以幫助組織實現增長目標,例如提高成功率、擴大戰略客戶、縮短銷售週期時間、建立管道和增加平均交易規模。我能做到。
COVID-19 影響分析
COVID-19 大流行對全球經濟產生了嚴重影響。突如其來的大流行病給許多大大小小的企業帶來了沉重打擊。世界各國政府也已採取措施封鎖本國,以限制大流行病的蔓延。因此,多家公司和生產基地暫時關閉。公司因此受到重創。銷售培訓軟件市場也受到了疫情的重創。各種業務及其運營已經停止。在大流行初期,對銷售業務的需求也有所減少。
市場增長因素
準確的預測和提高員工保留率
如果銷售部門在承擔大量風險的同時得不到所需的支持,他們的離職率往往會很高。銷售工作也往往是天生的,需要培訓、發展和陡峭的學習曲線,即使它們很合適。銷售培訓不僅為銷售代表提供成功所需的核心技能,而且還營造了一種支持性的氛圍,並賦予他們成長和繁榮所需的信心。所有這些都表明,銷售培訓為公司提供了自信和支持的員工,他們更有可能留在這個職位上。這使公司能夠顯著提高員工保留率,從長遠來看,這對其業務非常有利。這些因素正在推動銷售培訓軟件市場的增長。
簡化您的銷售支持並提供重要的指標。
銷售支持包括各種工具、程序和專業知識。銷售培訓軟件可以將這些元素集中在一個易於使用的位置,以幫助您的銷售代表更高效地工作。當客戶打電話時,銷售代表可能必須通過許多銷售培訓框架、銷售培訓計劃、員工手冊和手冊才能找到解決方案。這不僅消耗了代理人的時間,也消耗了客戶的大量時間。員工浪費無數時間尋找工具和解決方案,有時消費者也在等待答案。這些因素正在推動銷售培訓軟件市場的增長。
市場製約因素
公司隱私和保密風險
隨著世界範圍內現代化和科技進步的步伐加快,新的技術和技能正在被廣泛應用。這些技術將對私營和公共部門組織和客戶大有裨益。然而,也存在高科技數據洩露和網絡攻擊的風險。隨著技術的進步,黑客和網絡攻擊者也變得越來越老練,面臨新的尖端非法威脅。因此,任何連接到互聯網的東西都面臨著網絡攻擊和數據洩露的風險。隨著信息洩露變得越來越頻繁,客戶意識到他們的個人信息被委託給與他們有業務往來的公司自行決定,並且他們的安全意識發生了變化。這逐漸阻礙了銷售培訓軟件的採用。這些因素阻礙了銷售培訓軟件市場的增長。
部署前景
根據部署情況,銷售培訓軟件市場分為雲端和本地。 2021 年,內部部署部門在銷售培訓市場中佔據了很大的收入份額。對本地客戶關係管理系統和解決方案的需求不斷增長可能是由於對數據隱私的需求。在本地,銷售培訓軟件數據庫和課程內容被上傳到特定係統,例如硬盤或其他設備,並且可以通過有效登錄從任何設備點擊訪問。
組織規模展望
根據組織規模,銷售培訓軟件市場分為大型企業和中小型企業。 2021 年,小型企業部門在銷售培訓軟件市場中佔據了相當大的收入份額。小型企業越來越多地使用銷售培訓軟件和銷售支持工具來提高其銷售人員以引人注目和簡潔的方式向潛在客戶展示公司價值主張的能力。因此,該細分市場的增長率呈指數級增長。
最終用戶展望
按最終用戶劃分,銷售培訓軟件市場分為 BFSI、汽車、零售、醫療保健、IT 和電信、離散製造、政府和教育等。到 2021 年,零售部門將見證銷售培訓軟件市場中最大的收入份額。零售組織對銷售培訓軟件的需求不斷增長,以有效地管理其銷售業務並在零售行業保持競爭力,這正在推動該領域的增長。通過實施銷售績效管理和培訓軟件,零售商可以顯著減少培訓新老銷售人員所需的時間,為員工提供職業發展和技能提升的機會。我能做到。
區域展望
它按地區分析了北美、歐洲、亞太地區和 LAMEA 的銷售培訓軟件市場。到 2021 年,北美將在銷售培訓軟件市場中佔據最大的收入份額。該地區的擴張可能是由於信息技術企業提供的各種程序和適應性模塊的可用性。此外,很大一部分學生正在迅速採用基於移動的 IT 教育。它允許個人隨時隨地在他們的設備上訪問他們的信息。
The Global Sales Training Software Market size is expected to reach $4.5 billion by 2028, rising at a market growth of 14.2% CAGR during the forecast period.
Sales training software is a robust tool that helps representatives to scale up more quickly, enhance their selling abilities, and achieve success within their tasks. Digital sales training, or sales training software, employs video, workflow tools, exams, and CRM capabilities to provide sellers with a self-directed learning experience. This method of sales training allows marketers to learn and develop at their own speed. This strategy is useful for sales managers who aim to educate their personnel while maintaining their interest in leads. Skills may be readily integrated into the job flow.
Digital sales training also allows managers to rapidly align sellers with a new sales process by integrating the principles directly into the CRM system. This style of sales training is also very helpful for coaches. When the entire learning process is digital, instructors can simply monitor a seller's development and identify any areas where extra teaching is required. Organizations that use this strategy are also able to make rapid adjustments to their curriculum. This adaptability is crucial in the modern sales environment, which is marked by constant change and a dynamic buying process.
Sales training is the process of enhancing seller abilities, knowledge, and characteristics in order to motivate seller behavior modification and optimize sales success. Sales training should be regarded, developed, and implemented as a change management program for maximum effectiveness. Sales training emphasizes genuine behavior modification. Skills must be acquired, internalized, and utilized on the job. When conducted properly, training may assist organizations in achieving their growth objectives, such as higher success rates, expanding strategic accounts, reducing sales cycle time, establishing pipelines, and increasing average transaction size.
COVID-19 Impact Analysis
The COVID-19 pandemic delivered a severe impact on several economies all over the world. A number of businesses, irrespective of their sizes, were significantly demolished due to the abrupt emergence of the pandemic. In addition, governments throughout the world imposed lockdowns within their countries in order to regulate the spread of the pandemic. Due to these lockdowns, various companies as well as their manufacturing facilities were temporarily closed. As a result, the pandemic led businesses to a major downfall. The sales training software market was also significantly impacted due to the pandemic. Various companies and their operations were suspended. The requirement for sales operations also diminished during the initial period of the pandemic.
Market Growth Factors
Offers Increased Employee Retention Rate Along With Precise Forecasting
When the stakes are as high as they are in sales, and without the necessary support, sales teams are frequently prone to significant turnover rates. A lot of people throughout the world have the natural talent for sales, and even those with a high aptitude must undergo training and development as well as a steep learning curve. Not only does sales training provide sales professionals with the core skills necessary for success, but it also develops a supportive atmosphere and provides them with the confidence they require to grow and flourish. All of this indicates that sales training can provide businesses with confident and supportive employees who are more likely to remain in their positions. It allows the company to significantly improve its employee retention rate, which, in long term can be very beneficial to the business. This factor is stimulating the growth of the sales training software market.
Streamlines Sales Enablement While Also Providing Key Metrics
Sales enablement is comprised of a variety of tools, procedures, and expertise. Sales training software may consolidate these elements into a single, user-friendly location, allowing the sales representatives to work more efficiently. If a client has a query, the representative may have to go through many sales training frameworks, sales training programs, or staff manuals and handbooks to discover the solution. It consumes a lot of time for the client as well as the representative. Employees can waste a significant amount of time searching for tools or solutions to problems, and in certain instances, consumers may be awaiting a response. This factor is augmenting the growth of the sales training software market.
Market Restraining Factor
Risks Related To Privacy And Confidentiality Of The Company
With the rapid pace of modernization and technological advancement throughout the world, there is a widespread application of new technologies and skills. These technologies can be very beneficial to private as well as public sector organizations and customers. However, it also poses a risk of Hi-tech data breaches and cyber-attacks. As technology is advancing, hackers and cyber-attackers are also becoming more strengthen with new and cutting-edge illegit threats. Due to this, anything connected to the internet is at a very high risk of cyber-attacks and exposure. As data breaches become more frequent, customers realize that their personal information is at the discretion of the firms with whom they do business, leading to a shift in security attitudes. Due to this, the adoption of sales training software is gradually hampered. This factor is impeding the growth of the sales training software market.
Deployment Outlook
On the basis of Deployment, the Sales Training Software Market is bifurcated into Cloud and On-premise. In 2021, the on-premise segment garnered a significant revenue share of the sales training market. The rising demand for on-premise customer relationship management systems and solutions might be ascribed to the requirement for data privacy. With on-premise implementation, sales training software databases or course content are uploaded on particular systems, like hard drives and other devices, and are accessible with a simple click from any device with a valid login.
Organization Size Outlook
Based on Organization Size, the Sales Training Software Market is divided into Large Enterprise and Small & Medium Enterprise. In 2021, the SMEs segment registered a substantial revenue share of the sales training software market. The growth of the segment is rising at an exponential rate as a result of the higher utilization of sales training software as well as sales enablement tools by SMEs in order to improve the competency of their sales representatives in providing the company's value proposition in a compelling and concise manner to potential audiences.
End-User Outlook
By End-User, the Sales Training Software Market is segregated into BFSI, Automotive, Retail, Healthcare, IT & Telecom, Discrete Manufacturing, Government & Education, and Others. In 2021, the retail segment witnessed the biggest revenue share of the sales training software market. The increasing demand of retail organizations for sales training software for the efficient administration of sales operations and to maintain competitiveness in the retail industry is driving segment expansion. The deployment of sales performance management and training software enables retail businesses to save a substantial amount of time on training new and existing sales staff while providing employees with prospects for career advancement and skill enhancement.
Regional Outlook
Region-Wise, the Sales Training Software Market is analyzed across North America, Europe, Asia-pacific, and LAMEA. In 2021, North America accounted for the largest revenue share of the sales training software market. The expansion of the region may be ascribed to the availability of different programs and adaptable modules provided by Information Technology businesses. In addition, a substantial proportion of students are quickly adopting mobile-based IT education. This allows individuals to access information on their devices from anywhere and at any time.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Salesforce, Inc., Zoho Corporation Pvt. Ltd., Mindmatrix, Inc., Allego, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., SalesHood, Inc., and Showpad, Inc.
Market Segments covered in the Report:
By Deployment Type
By Organization Size
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures