市場調查報告書
商品編碼
1150316
全球綠茶市場規模/份額/行業趨勢分析報告:按類型、類型、分銷渠道(超市/大賣場、便利店/專賣店、在線),地區展望和預測2022-2028Global Green Tea Market Size, Share & Industry Trends Analysis Report By Form, By Type, By Distribution Channel (Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online), By Regional Outlook and Forecast, 2022 - 2028 |
2028 年,全球綠茶市場規模預計將達到 228 億美元,預測期內復合年增長率為 8.1%。
各國對綠茶的需求最終是由消費者對具有功能性好處的飲料的偏好所驅動的。這就是為什麼人們希望將綠茶產品作為含糖飲料的替代品。綠茶有多種形式,包括茶包、冰茶和速溶綠茶。
有多種口味可供選擇,例如蘆薈、香草、檸檬、肉桂、野莓或茉莉。由於其藥用和抗氧化特性,它可用於治療和預防多種疾病,包括癌症、蛀牙、糖尿病、心髒病以及維持健康的膽固醇和血液水平。
COVID-19 影響分析
由於 COVID-19 大流行,不同類型茶葉的供應鏈面臨突然中斷。許多國家的全國封鎖擾亂了貿易活動,阻礙了綠茶行業的擴張。然而,人們對免疫力和健康的興趣日益濃厚,通過零售渠道重新建立了營養飲料市場。在大流行期間和之後,人們對食用富含抗氧化劑的食品和飲料以最大程度地減少感染傾向的興趣有望提振茶葉市場。
市場增長因素
有助於改善新陳代謝和減輕體重
將食物和飲料轉化為能量的代謝機制統稱為新陳代謝。綠茶被認為可以通過提高身體的新陳代謝效率來幫助減肥。綠茶含有咖啡因和兒茶素,它們是抗氧化類黃酮。這兩種物質都可以促進新陳代謝。兒茶素有助於分解體內多餘的脂肪,而兒茶素和咖啡因可以增加身體的能量消耗。
有助於降低患癌症和心血管疾病的風險
推動全球綠茶消費的主要因素之一是綠茶有助於降低癌症風險。從綠茶的保健作用來看,它也有利於人體防癌。飲用綠茶通常被宣傳為降低癌症風險的自然方式。事實上,綠茶富含抗氧化劑,理論上可以通過中和自由基來預防癌症,自由基是另一種已知會破壞 DNA 的化學物質。
市場約束
喝綠茶的副作用
綠茶是一種健康的超級食品,在世界範圍內廣受歡迎。最初它被用作藥草。被認為是最乾淨、最健康的飲料之一。但是,喝綠茶時需要考慮一些因素。副作用有很多,但很多並不常見。過敏、單寧酸和咖啡因敏感的人會經歷這些副作用中的大部分。大多數茶葉消費者體驗到的負面副作用最多(如果有的話)。
形態觀
綠茶市場按形式分為綠茶包、速溶茶粉、散裝綠茶等。 2021 年,袋裝綠茶在綠茶市場的收入份額最高。綠茶袋重量輕,攜帶方便,非常適合旅行。綠茶袋方便且需要的設備較少,因此可以輕鬆泡茶。
按類型劃分的前景
按類型,綠茶市場分為調味和無味。 2021 年,原味部分在綠茶市場中佔據了很大的收入份額。該分部的快速增長主要是由於消費者對生綠茶的需求所致。與調味茶相比,生茶被認為更健康,因為它不含糖或脂肪添加劑。
分銷渠道前景
按分銷渠道,綠茶市場分為超市/大賣場、便利店/專賣店和網上。 2021 年,超市/大賣場在綠茶市場的收入份額最大。由於全球零售店數量眾多,這一細分市場的增長速度非常快。超級市場和大賣場提供實物檢驗和購買商品的樂趣。
區域展望
按地區分析了北美、歐洲、亞太地區和拉美地區的綠茶市場。 2021 年,亞太地區將佔綠茶市場的最高收入份額。這一區域市場的增長歸功於中國、印度和斯裡蘭卡等主要綠茶生產國的存在。許多國家,特別是中國和印度,正著重於大面積種植茶樹,因為該地區的溫度、濕度和土壤質地等自然特徵適合茶葉種植。
The Global Green Tea Market size is expected to reach $22.8 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
Green tea is a very popular beverage that is produced through the Camellia sinensis plant. These plants' dried leaves and leaf buds are utilized in the production of green tea. These leaves are made by pan-frying as well as steaming them, then drying them. Among other health difficulties, green tea is known to be useful against depression and a variety of cancers, including lung cancer, colon cancer, liver cancer, and gastric cancer. Several scientific researches have also demonstrated that green tea consumption improves cognitive function and reduces cholesterol and triglyceride levels in the body.
In recent years, green tea has gained popularity among consumers all over the world due to its health benefits. Regularly drinking green tea strengthens the immune system, aids in weight maintenance, decreases physical stress, and controls skin inflammation. There are numerous types of green tea that vary significantly according to the variety of C. Sinensis utilized, the growing environment, the horticulture practices, the production processes, and the harvesting time.
The demand for green tea in various nations is ultimately driven by the preference of customers for beverages with functional advantages. This motivates people to seek out green tea products as an alternative to sugary drinks. Green tea is available in a variety of forms, including green tea bags, iced green tea, and instant green tea mixes.
It is available in a variety of flavors, including aloe Vera, vanilla, lemon, cinnamon, wild berry, or jasmine. Due to its medicinal and antioxidant characteristics, it is used in the treatment and prevention of numerous ailments, including cancer, tooth decay, diabetes, heart disease, and the maintenance of healthy cholesterol and blood levels.
COVID-19 Impact Analysis
As a result of the COVID-19 pandemic, the supply chain for different types of tea has faced a sudden disruption. The disruption of trade activity caused by nationwide lockdowns in many countries has hindered the expansion of the green tea sector. However, rising worries regarding immunity and general health have re-established the market for nutritional beverages throughout retail channels, During and after the pandemic, the increased interest in consuming antioxidant-rich foods and beverages in order to minimize the tendencies of infection is anticipated to raise the market for tea.
Market Growth Factor
Helps in Improving Metabolism and Reducing Body Weight
The metabolic mechanisms that turn food and beverages into usable energy are known collectively as metabolism. Green tea may aid in weight loss by increasing the efficiency of the body's metabolism. Caffeine and catechin, which is an antioxidant flavonoid, are present in green tea. Both of these substances can accelerate metabolism. Catechin can aid in the breakdown of extra body fat, and both catechin and caffeine can enhance the body's energy expenditure.
Aids in Reducing the Risk of Cancer as Well As CVDS
One of the major factors that are driving the consumption of green tea all over the world is the fact that it can be beneficial in reducing the risk of cancer. Apart from the health benefits of green tea, it is also beneficial in preventing cancer in the human body. Green tea consumption is frequently promoted as a natural method for lowering cancer risk. In fact, green tea is extraordinarily rich in antioxidants, which might theoretically prevent cancer by neutralizing free radicals, which are chemical by-products known to damage DNA.
Market Restraining Factor
Side Effects Due to The Consumption of Green Tea
Green tea is a healthful superfood that has gained significant popularity all over the world. It was initially used as a medicinal herb. It is regarded as one of the cleanest and healthiest beverages available. However, there are a few factors to consider when drinking green tea. There are numerous adverse effects, however many are uncommon. People who are allergic or sensitive to tannins or caffeine experience most of these adverse effects. The vast majority of tea consumers experience few, if any, negative side effects.
Form Outlook
Based on Form, the Green Tea Market is segregated into Green Tea Bags, Instant Tea Mixes, and Loose Green Tea Leaves. In 2021, the green tea bags segment procured the highest revenue share of the green tea market. The lightweight and portability of green tea bags make them excellent for travel. Green tea bags make it easy to prepare tea because they are convenient and require little equipment.
Type Outlook
On the basis of Type, the Green Tea Market is bifurcated into Flavored and Unflavored. In 2021, the unflavored segment recorded a significant revenue share of the green tea market. The rapid surge in the growth of the segment is majorly attributed to the demand for raw green tea among consumers. Raw green tea is considered to be healthier in contrast to flavored green tea as they are no additive sugar and fats in this type of green tea.
Distribution Channel Outlook
By Distribution Channel, the Green Tea Market is segregated into Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online. In 2021, the supermarket/hypermarket segment witnessed the biggest revenue share of the green tea market. The growth of the segment is surging at a very rapid pace due to a large number of retail stores in the world. Supermarkets and hypermarkets offer the pleasure of physically inspecting and purchasing items.
Regional Outlook
Region-Wise, the Green Tea Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the highest revenue share of the green tea market. The growth of the regional market can be attributed to the presence of major green tea-producing nations such as China, India, and Sri Lanka. Because of the region's natural characteristics, such as temperature, humidity, and soil texture, are suitable for tea cultivation, many countries, especially China and India, have focused on establishing tea plants in wide areas.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (Tazo Tea), Associated British Foods PLC (Wittington Investments Limited), Tata Consumer Products Limited (Tata Group), East West Tea Company LLC (Yogi Tea), Typhoo Tea Limited (Zetland Capital), Bigelow Tea, Numi Organic Tea and Northern Tea Merchants Ltd.
Strategies Deployed in Green Tea Market
Aug-2021: Bigelow expanded its business with the launch of a new 334,000-square-foot facility in Jeffersontown. With this business expansion, the company aimed to expand its production capabilities.
Jun-2021: Bigelow unveiled the Bigelow plus Vitamin C offering, two new teas featuring 100% daily recommended dose of vitamin C. Through this launch, the company aimed to offer a delicious as well as a simple way to customers in order to help the body's immunity.
Jun-2021: East West Tea Company teamed up with Practical Action, a development charity. Under this collaboration, the companies aimed to develop a two-year pilot project for over 100 tea farmers throughout Rwanda.
Jan-2021: Tata Consumer Products introduced TATA Tea Tulsi Green and TATA Tea Gold Care, two new products into its wellness offerings. Through this launch, the company aimed to strengthen its wellness portfolio within the packaged beverages segment in order to fulfill the demands of customers. Moreover, the company also aimed to reformulate its prevailing Tetley Green Tea with the addition of Vitamin C.
Nov-2020: The Republic of Tea rolled out the Mandalorian Tea Collection, a range of Premium Teas. Following this launch, the company aimed to offer three new limited-edition specialty tea mixtures to customers.
Jul-2020: Tazo introduced new blends to its Tazo range. With this product expansion, the company aimed to offer alcohol-free tea concentrates along with energy management tea bags to its customers. In addition, the new variants would be available in Berry Hibiscus Margarita, Ginger Lime Moscow Mule, and hibiscus and lime flavors.
Oct-2019: Yogi Tea took over Choice Organic Teas, a tea brand. Through this acquisition, the company aimed to integrate Choice Organics' range of organic traditional tea, flavorful organic tea blends, and organic herbal tea in order to strengthen its position within the market.
Sep-2019: Typhoo rolled out a new organic green tea offering. Following this product launch, the company aimed to meet the increasing demands of customers while also developing a sustainable global environment.
Market Segments covered in the Report:
By Form
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures