市場調查報告書
商品編碼
1126417
智能酒店全球市場規模、份額、行業趨勢分析報告:按產品、按部署模式(雲、本地)、按最終用戶(酒店、郵輪、豪華酒店)、區域展望和預測,2022-2028 年版Global Smart Hospitality Market Size, Share & Industry Trends Analysis Report By Offering, By Deployment Mode (Cloud and On-premises), By End User (Hotels, Cruise, Luxury Yatches), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球智能酒店市場規模預計將達到 583 億美元,在預測期內以 28.4% 的複合年增長率增長。
此外,知道 Facebook 用戶已經登記了他們的婚姻狀況,Google 可以更準確地在搜索引擎上為他們量身定制廣告。該特定數據還可用於根據客人的需求定制服務,以使酒店客人感到快樂和特別。物聯網平台可以記住客人的各種舒適偏好,並自動設置房間照明、溫度、窗戶裝飾和電視頻道,以供後續入住。或者,為了給客人一種個性感,當他們進入房間時,電視可能會用名字打招呼。
COVID-19 影響分析
COVID-19 對經濟的低影響迫使一些人採取在家工作的生活方式。政府實施的封鎖將迫使在酒店業經營的企業,包括在酒店、度假村、餐館、水療中心和賭場工作的企業暫時關閉。此外,由於旅行和旅遊限制,酒店業務暫時關閉。此外,旅行限制大大減少了從國外進入該國的人數。結果,酒店業損失了收入,許多酒店、快餐店和水療中心永久關閉。
市場增長因素
5G 在酒店業的滲透率不斷提高
借助新的數字工具和平台,酒店業主一直在尋找簡化賓客體驗的方法。 5G 可能使運營商能夠通過尖端的室內和跨物業服務徹底改變他們的產品。通過提供連接無線設備、應用程序和人員的底層框架,5G 有可能推動酒店業的數字化轉型。 5G 技術應該使酒店業主能夠更有效地與客戶溝通,並更多地了解他們的旅程。
提高個性化服務對改善客戶體驗的重要性
通過提供更加個性化的旅行體驗,酒店經營者可以與每位客人建立持久且有價值的聯繫,從而增加他們留下正面評價的機會。提供獨特的旅行體驗可提高品牌聲譽、客戶忠誠度和收入。新的智能酒店解決方案為酒店經營者提供數據支持的洞察力和行動,以創建每位訪客的 360 度視圖,並通過更好的客戶服務改善他們的體驗。您將能夠做到。
市場限制
高昂的安裝、維護和培訓成本
安裝複雜而精密的酒店系統,例如物業管理系統 (PMS)、賓客體驗管理系統,無論是物理安裝還是在線安裝,成本都很高。預算限制使任何酒店都難以實施智能酒店解決方案。因為酒店業尚未從與大流行相關的巨大財務損失中恢復過來。大多數使用智能酒店技術的酒店也被證明維護成本非常高。實施成本主要取決於系統或服務的複雜性和先進性。
提供展望
根據產品,智能酒店市場分為解決方案和服務。到 2021 年,服務業將在智能酒店市場中佔據重要的收入份額。越來越多的智能酒店以及用於集成、管理和培訓的服務和軟件推動了智能酒店服務在市場上的擴張。
解決方案類型展望
根據解決方案類型,市場分為物業管理系統、賓客體驗管理系統、集成安全管理、設施管理軟件、網絡管理軟件和 POS 軟件。在解決方案部門中,客戶體驗管理系統部門在市場上取得了可觀的收入份額。對優化客戶服務運營和建立強大品牌的需求不斷增長,將推動智能酒店解決方案的採用。改善客戶體驗也是當今酒店和其他酒店機構的主要關注點。
部署模式展望
智能酒店市場根據部署模式分為雲端和本地。 2021 年,雲部門在智能酒店市場中佔據了最大的收入份額。現代酒店正在採用基於雲的解決方案,以適應不斷變化的業務和市場動態。市場將受到對更好的賓客體驗、改進的成本優化以及從任何偏遠地區對酒店經營者的普遍訪問的需求的推動。
最終用戶視角
按最終用戶劃分,智能酒店市場分為酒店、遊輪、豪華遊艇等。 2021年,酒店板塊在智能酒店市場中的收入份額最高。這一細分市場的增長是由通過酒店中的智能酒店服務和解決方案創造智能客戶體驗的需求推動的。市場還將受到更高的生活水平、更多的五星級酒店以及顯著改善的賓客服務的推動。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的智能酒店市場。到 2021 年,歐洲將在智能酒店市場佔據最大的收入份額。國內主要雲提供商的存在、對新技術的開放性以及相對強大的互聯網基礎設施促進了智能酒店業務的擴張。整個歐洲對物聯網 (IoT) 產品的需求正在增長。歐洲採用物聯網的主要國家包括德國、法國、意大利、英國、西班牙和荷蘭。
市場參與者採取的主要策略是“夥伴關係”。根據基數矩陣中的分析,Huawei Technologies Co, Ltd.和Samsung Electronics Co, Ltd.是智能酒店市場的先驅。 NEC、Honeywell International, Inc.、Johnson Controls International PLC等公司是智能酒店市場的主要創新者。
The Global Smart Hospitality Market size is expected to reach $58.3 billion by 2028, rising at a market growth of 28.4% CAGR during the forecast period.
Smart hospitality is a new technology, which is utilized in hotels and other accommodation locations to use internet-connected equipment that can interact or communicate with each other. It is similar to the internet of things, or IoT, which allows extremely common appliances or equipment in hotels to send and receive data and make intelligent decisions. Benefits of smart hospitality technologies include improved guest safety with alarming and mobilization, high-speed Wi-Fi, guest voicemail & wake-up, operator & visitor reservation solutions, increased staff mobility, and operator & guest voicemail & wake-up.
One of the major forces behind the expansion of India's services sector is the tourism and hospitality sector. Given the country's extensive natural beauty, diverse environment, and rich cultural as well as historical legacy, tourism in India has a lot of promise. India, like many other countries, depends heavily on tourism for its foreign exchange. According to the Indian Brand Equity Foundation, foreign exchange earnings increased at a CAGR of 7% from 2016 to 2019 but declined in 2020 as a result of the COVID-19 pandemic.
Additionally, by knowing that a Facebook user lists their marital status, Google can more precisely tailor advertisements for that user on its search engine. In order to make hotel visitors feel satisfied and special, this specific data can also be used to offer them a service that is personalized to their needs. An IoT platform may remember a visitor's varied comfort preferences and then automatically set the room's lighting, temperature, window coverings, and TV channels for their subsequent stay. To make the visitor feel unique, the TV may even welcome and greet them by name when they enter the room.
Covid-19 Impact Analysis
The poor economic effects from COVID-19 have compelled several individuals to adopt a work-from-home lifestyle. Government-imposed lockdowns forced businesses operating in the hospitality sector, including those working in hotels, resorts, restaurants, spas, and casinos, to temporarily shut down their operations. For a brief period of time, travel and tourism restrictions prompted the hospitality industry to close its doors. In addition, international arrivals decreased by a significant rate due to travel restrictions. As a result, the hospitality industry has seen a loss in revenue and numerous hotels, fast-food restaurants, and spas have closed permanently.
Market Growth Factors
Rising penetration of 5G in the hospitality sector
With new digital tools and platforms, hotel owners are continually looking for methods to streamline the guest experience. Operators may be able to completely transform their offers with cutting-edge in-room and cross-facility services due to 5G. Through the provision of the fundamental framework for tying together wireless devices, applications, and people, 5G has the ability to propel digital transformation in the hospitality sector. Hotel owners should be able to communicate with their customers more effectively and learn more about their journeys owing to 5G technology.
Increasing emphasis on personalized services for better customer experience
Hoteliers can create a long-lasting, value-driven connection with every guest and increase the likelihood that they will leave a good review by providing a more individualized travel experience. Organizing a unique visitor experience boosts brand reputation and customer loyalty in addition to generating income. New smart hospitality solutions give hoteliers access to data-backed insights and behavior that can be used to create a 360-degree perspective of every visitor and improve their experience through better customer care.
Market Restraining Factors
High cost of deployment, maintenance, and training
The deployment of complex and advanced hospitality systems, like Property Management Systems (PMS), Guest Experience Management Systems, etc. is expensive, whether they are installed physically or online. Budget restrictions can make it difficult for any hotel to install a smart hospitality solution because the hospitality industry is still recovering from a pandemic-related financial loss of enormous proportions. The majority of hotels that used smart hospitality technologies found that maintaining them was also very expensive. The cost of deployment is primarily based on the complexities and advancements of the system or service.
Offering Outlook
On the basis of Offering, the Smart Hospitality Market is segmented into Solution and Services. In 2021, the services segment acquired a significant revenue share of the smart hospitality market. The expansion of smart hospitality services in the market is being driven by the increase in the number of smart hotels, which is fueling services and software used for integration, management, and training.
Solution Type Outlook
Based on Solution Type, the market is segmented into Property Management System, Guest Experience Management System, Integrated Security Management, Facility Management Software, Network Management Software, and Point of Sale Software. In the solution segment, the Guest Experience Management Systems segment recorded a substantial revenue share of the market. The adoption of smart hospitality solutions will be driven by the rising demand to optimize customer service operations and build a strong brand. Moreover, nowadays, the major focus of hotels along with other hospitality facilities is to enhance their customer experience.
Deployment Mode Outlook
Based on Deployment Mode, the Smart Hospitality Market is bifurcated into Cloud and On-premises. In 2021, the cloud segment procured the biggest revenue share of the smart hospitality market. Modern hotels are deploying cloud-based solutions that are adaptable to the shifting business and market dynamics. The market would be driven by the demand for a better guest experience, improved cost optimization, as well as universal access to hoteliers from any remote place.
End User Outlook
By End-User, the Smart Hospitality Market is segregated into Hotel, Cruise, Luxury Yatches, and Others. In 2021, the hotels segment witnessed the highest revenue share of the smart hospitality market. The growth of the segment is being driven by the demand to create smart guest experiences through smart hospitality services and solutions in the hotels. The market will also be driven by the rising level of living, the abundance of five-star hotels, and a substantial improvement in guest service.
Regional Outlook
Region-wise, the Smart Hospitality Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Europe accounted for the largest revenue share of the smart hospitality market. The presence of a major domestic cloud provider, openness to new technology, and relatively robust internet infrastructure have all helped the smart hospitality business in expanding. The demand for Internet of Things (IoT) products is rising across Europe. Leading European IoT adoption includes the countries of Germany, France, Italy, the United Kingdom, Spain, and the Netherlands.
The major strategies followed by the market participants are Partnership. Based on the Analysis presented in the Cardinal matrix; Huawei Technologies Co., Ltd. and Samsung Electronics Co., Ltd. is the forerunners in the Smart Hospitality Market. Companies such as NEC Corporation, Honeywell International, Inc., and Johnson Controls International PLC are some of the key innovators in Smart Hospitality Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include NEC Corporation, Huawei Technologies Co., Ltd., Oracle Corporation, Samsung Electronics Co., Ltd., IBM Corporation, Cisco Systems, Inc., Siemens AG, Johnson Controls International PLC, Honeywell International, Inc. and Legrand S.A.
Recent Strategies deployed in Smart Hospitality Market
Partnerships, Collaborations and Agreements:
Jul-2022: NEC partnered with Project Management Institute, a leader in project management. Through this partnership, NEC aimed to become a Disciplined Agile Consulting Partner in order to deploy its own business transformation and leverage its experience to launch a consulting business intending to address customer problems.
Jul-2022: Huawei came into an agreement with Rabat, a Tourism Engineering Company in Morocco. Following this partnership, the companies would accelerate digital transformation across Morocco with the aim to aid small businesses and tourism startups to grow.
Jun-2022: Siemens signed a memorandum of understanding with El Attal Holding and Sigma. Following this partnership, the companies aimed to develop an electronic platform to minimize energy consumption, handle operating errors, and predict malfunctions by deploying a BMS control system for commercial and residential buildings as well as the SCADA system.
Jun-2022: Samsung entered into a partnership with Stratix, a leader in providing Managed Mobility Services across the US. Under this partnership, the companies would offer SmartMobile technology solutions to hospitality, which would transform operations, develop enhanced guest experiences, and address industry challenges.
Oct-2021: HUAWEI partnered with Trivago, a leader in accommodation dealing. Under this partnership, the companies would develop solutions for the accommodation of the paid hotel search function over Petal Search and Petal Maps of Huawei.
Sep-2021: Johnson Controls partnered with Atos, a French multinational information technology service provider. Under this partnership, the companies aimed to introduce a robust range of complementary decarbonization solutions as well as open technology platforms in order to help businesses and customers in reducing carbon emissions while also creating a healthy environment.
Jul-2021: IBM came into a partnership with Bangalore International Airport, an airport in Bangalore, India. Following this partnership, IBM would offer IT solutions to BIA in order to enable the development of the Airport in a Box platform to completely transform the end-to-end travel experience for customers at BLR Airport.
Dec-2020: Honeywell partnered with Signify, a leader in lighting solutions. With this partnership, the companies aimed to enhance the customer experience by emphasizing on productivity as well as well-being by deploying integrated smart lighting solutions for smart buildings. In addition, the companies would also focus on lowering energy consumption.
Jan-2020: Honeywell entered into a partnership with Verizon, an American wireless network operator. Under this partnership, the companies would aid businesses in accelerating and facilitating the deployment of the latest communication-enabled intelligent sensors and controls for the smart electric grid. Moreover, this partnership would drive energy savings by rapidly bringing smart electric grid technologies.
Acquisition & Mergers:
Mar-2022: Johnson Controls took over Envision Intelligent Solutions, technology-enabled remote monitoring, and perimeter protection services company. With this acquisition, Johnson aimed to integrate its technological expertise and OpenBlue solutions into the security solutions of Envision to offer an optimal blend for future growth and prospects. It would enhance several existing customer relationships of Johnson Controls and modernize their technology-led estate strategies.
Dec-2020: NEC took over Avaloq, a global leader in digital banking solutions. With this acquisition, the company aimed to enter and acquire domain knowledge within the digital finance sector.
Product Launches and Product Expansion:
Sep-2021: Legrand India rolled out Living Now, a line of electric controls. The new product range encompasses extreme purity of design as well as the accuracy of its dimensions to fit all homes. Moreover, the new Living Now products can be deployed to demonstrate their innovative potential in combination with connected smart systems.
Jan-2020: NEC launched its new Smart Hospitality Service leveraging facial recognition technology for Sequence. Through this launch, the company aimed to streamline the process of check-in for customers through a tablet featuring facial recognition technology. The new launch would also enable guests to access their rooms through face recognition, eliminating the requirement for keys.
Market Segments covered in the Report:
By Offering
By Deployment Mode
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures