市場調查報告書
商品編碼
1434364
探險旅遊市場:按類型、活動、通路分類 - 全球預測 2023-2030Adventure Tourism Market by Type (Hard, Soft), Activity (Air-based Activity, Land-based Activity, Water-based Activity), Distribution Channel - Global Forecast 2023-2030 |
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預計2022年探險旅遊市場規模為5,612.1億美元,預估2023年將達6,098.9億美元,2030年將達13.9452億美元,複合年成長率為12.05%。
全球探險旅遊市場
主要市場統計 | |
---|---|
基準年[2022] | 5612.1億美元 |
預測年份 [2023] | 6098.9億美元 |
預測年份 [2030] | 1,394,520 百萬美元 |
複合年成長率(%) | 12.05% |
探險旅遊是探索和旅行到偏遠和異國風的目的地,並要求旅行者期待意想不到的事情。冒險旅遊越來越受到尋求不同於典型海灘度假的度假方式的旅客的歡迎。探險旅遊還包括在假期期間參與具有挑戰性的體驗,例如登山、遠足、滑翔傘、蹦極、漂流和攀岩。健身和戶外活動的趨勢,加上全球可支配收入的增加,正在推動探險旅遊市場的成長。然而,不可預測的天氣條件和與探險活動相關的高成本可能會嚴重阻礙探險旅遊市場的成長。此外,政府促進旅遊業的舉措和社交媒體影響力的出現預計將為市場提供成長機會。
區域洞察
在美洲,美國和加拿大是探險旅遊的領導者。從洛磯山脈到大峽谷,多樣化的景觀使這些國家成為冒險家的理想目的地。消費者趨勢青睞永續和負責任的旅行體驗,並強調當地文化和環保做法。對國家公園和保護區的投資以及獨特的當地體驗的開拓正在推動該地區的市場成長。歐洲、中東、非洲形勢多元。歐洲擁有熱門的冒險目的地,包括瑞士阿爾卑斯山的滑雪、地中海的水上運動以及各種健行路線。非洲提供狩獵、登山、乞力馬扎羅和沙漠探險等活動。中東透過沙漠探險、紅海潛水和山地健行等活動吸引冒險家。該地區提供各種冒險活動,可滿足各種興趣和偏好。在亞太地區,中國、日本和印度等國家服務龐大的國內市場和國際遊客。中國經濟的快速成長帶動了出境觀光的成長,中國遊客開始尋求海外探險體驗。日本融合了傳統文化和自然景觀,而印度則以其喜馬拉雅探險和野生動物之旅而聞名。該地區的探險旅遊正在蓬勃發展,人們對健康養生和探險活動相結合的渴望日益成長。
FPNV定位矩陣
FPNV定位矩陣對於評估探險旅遊市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對冒險旅遊市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-探險旅遊市場的市場規模和預測是多少?
2-在冒險旅遊市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3-探險旅遊市場的技術趨勢和法律規範是什麼?
4-探險旅遊市場主要供應商的市場佔有率是多少?
5-進入探險旅遊市場適合的型態和策略手段是什麼?
[199 Pages Report] The Adventure Tourism Market size was estimated at USD 561.21 billion in 2022 and expected to reach USD 609.89 billion in 2023, at a CAGR 12.05% to reach USD 1,394.52 billion by 2030.
Global Adventure Tourism Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2022] | USD 561.21 billion |
Estimated Year [2023] | USD 609.89 billion |
Forecast Year [2030] | USD 1,394.52 billion |
CAGR (%) | 12.05% |
Adventure tourism involves exploring and traveling to remote and exotic destinations, where the traveler should expect the unexpected. Adventure tourism is gaining popularity as travelers seek unusual holidays, unlike typical beach vacations. Adventure tourism includes challenging experiences during the vacation, such as mountaineering expeditions, trekking, paragliding, bungee jumping, rafting, and rock climbing. The growing trend for fitness and outdoor activities, coupled with rising disposable incomes globally, has encouraged the growth of the adventure tourism market. However, unpredictable weather conditions and high costs associated with adventure activities can significantly hamper the growth of the adventure tourism market. Furthermore, the government initiatives to promote tourism and the emergence of social media influence are expected to offer growth opportunities for the market.
Regional Insights
In the Americas, the United States and Canada are prominent players in adventure tourism. The diverse landscapes, from the Rocky Mountains to the Grand Canyon, make these countries attractive destinations for adventure seekers. Consumer trends prefer sustainable and responsible travel experiences, emphasizing local culture and eco-friendly practices. Investment in national parks and protected areas, as well as the development of unique local experiences, are driving the market growth in the region. The adventure tourism market in Europe, the Middle East, and Africa showcases a diverse landscape. Europe boasts popular adventure destinations such as the Swiss Alps for skiing, the Mediterranean for water sports, and various trekking routes. Africa offers safaris, mountain climbing, Kilimanjaro, and desert expeditions. The Middle East attracts adventure seekers with activities such as desert safaris, diving in the Red Sea, and mountain trekking. This region presents various adventurous activities catering to different interests and preferences. In Asia Pacific, countries including China, Japan, and India cater to a large domestic market and international visitors. China's rapid economic growth has increased outbound tourism, with Chinese tourists seeking adventure experiences abroad. Japan offers a blend of traditional culture and natural landscapes, while India is known for its Himalayan adventures and wildlife tours. Adventure tourism in this region is growing rapidly, with an increasing desire for health and wellness retreats intertwined with adventure activities.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Adventure Tourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Adventure Tourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Adventure Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Austin Adventures, Inc. by Active Adventures, Butterfield & Robinson Inc., Contiki, Discovery Nomad, Exodus Travels Limited, Explore Worldwide Ltd, G Adventures, HolidayPirates Limited, International Expeditions, Intrepid Group Ltd., Intrepid Travel by Intrepid Group Pty Limited, KE Adventure Travel, Mountain Travel Sobek, National Geographic Partners, LLC, Natural Habitat Adventures, REI Adventures, Row Adventure, TourRadar GmbH, Travel Talk Adventures LTD., TUI Group, Undiscovered Mountains, WeRoad, and Zegrahm Expeditions.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Adventure Tourism Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Adventure Tourism Market?
3. What are the technology trends and regulatory frameworks in the Adventure Tourism Market?
4. What is the market share of the leading vendors in the Adventure Tourism Market?
5. Which modes and strategic moves are suitable for entering the Adventure Tourism Market?