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市場調查報告書
商品編碼
1390730

2023-2028 年探險旅遊市場報告（按類型、活動、年齡層、銷售管道和地區）

Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球探險旅遊市場規模達到10,360億美元。展望未來， IMARC Group預計到2028年市場規模將達到30,010億美元，2022-2028年複合年成長率（CAGR）為19.39%。對探險旅遊的需求不斷成長，真實和個性化的旅行體驗日益普及，對永續探險旅遊的偏好日益增加，收入水平的提高，有利的政府政策，社交媒體影響力的擴大以及智慧型手機的普及率不斷提高是推動市場的主要因素。

探險旅遊是旅遊業中不斷發展的部分，專注於以探險活動為中心的旅行體驗。這些活動通常涉及體力消耗、與自然的互動和興奮，經常在自然或偏遠的環境中進行。探險旅遊包括健行、登山、漂流和水肺潛水等。探險旅遊的吸引力在於腎上腺素激增以及個人成長、技能發展以及對自然和文化環境加深尊重的機會。這個旅遊類別因其促進永續實踐的潛力而日益受到關注，因為它通常依賴原始自然景觀，因此對其保護感興趣。

消費者對體驗式旅行的偏好超過了物質財富，這導致越來越多的人尋求獨特的、不走尋常路的體驗，從而推動了對探險旅遊的需求。除此之外，社群媒體平台的興起也是影響探險旅遊市場的另一個重要因素，因為它們為旅行者提供了分享和展示經驗的平台，從而無意中促進了探險活動的刺激和美好。此外，預訂平台、行動應用程式和數位支付選項等技術的重大進步正在簡化冒險旅行的規劃和執行，從而降低消費者的進入門檻，從而促進市場成長。除此之外，人們越來越意識到對身心健康的好處，例如改善心血管健康，減輕遠足、划艇和登山等戶外活動的壓力，這鼓勵人們更多地參與冒險旅遊。此外，旨在促進旅遊業（包括探險旅遊）的政府支持措施也促進了市場的成長。

探險旅遊市場趨勢/促進因素：

消費者對體驗式旅行的渴望不斷增加

重視體驗而非物質商品的轉變正在深刻地影響旅行和旅遊業。在探險旅遊的背景下，這表現為消費者對不僅僅提供休閒或觀光的旅行的興趣不斷成長，因為他們尋求變革性的體驗。冒險活動，無論是徒步穿越未開化的荒野，還是在異國情調的海洋環境中潛水，都透過在身體和情感上挑戰個人來提供這些變革性的體驗。這種對實質體驗的渴望不僅僅是一種轉瞬即逝的趨勢，而是一種轉瞬即逝的趨勢。它得到了各種消費者調查和市場研究的證實。尋求的經驗通常會鼓勵個人成長，提供新穎的視角，並促進有意義的人際關係。因此，旅行社、旅遊業者和目的地行銷人員正在認知到這種轉變，並因此擴大其探險旅遊產品以滿足不斷成長的需求。

社群媒體的影響

社群媒體平台成為影響消費者行為的強大工具，探險旅遊市場也不例外。此外，社群媒體平台上的旅遊內容激增，展現主流和另類體驗。探險旅遊活動本質上是上鏡且可分享的，經常像病毒一樣傳播，產生一種線上「口碑」效應。除此之外，社群媒體還可以作為評論和推薦的平台，在潛在冒險家之間建立可信度和信任。此外，這些平台培養的社區意識可以激勵個人進行他們可能沒有考慮過的活動。探險旅遊業的企業擴大利用社群媒體進行行銷，了解其在塑造消費者偏好和期望方面的作用。

技術進步

持續的技術創新使消費者更容易進入探險旅遊市場。預訂平台和行動應用程式簡化了規劃流程，為消費者提供了一系列適合其特定興趣和能力的選擇。這些平台通常配備即時可用性、客戶評論和安全支付閘道器等功能，從而減少傳統上與探險旅遊相關的後勤挑戰。此外，技術也在改進安全措施，全球定位系統 (GPS) 追蹤、先進的天氣預報和緊急通訊系統使冒險活動更加安全，從而減少了潛在旅客可能面臨的重大障礙之一。這些技術的採用起到了催化劑的作用，使更多的人能夠參與冒險旅遊活動。

探險旅遊產業細分：

IMARC Group提供了對市場報告各細分市場主要趨勢的分析，以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據類型、活動、年齡層和銷售管道對市場進行了分類。

按類型分類：

艱難的冒險

軟冒險

軟冒險佔據大部分市場佔有率

該報告根據類型提供了詳細的市場細分和分析。這包括硬冒險和軟冒險。根據該報告，軟冒險佔據了最大的細分市場。

健行、騎自行車和浮潛等軟探險活動往往更適合廣大人群，包括不同健康程度和年齡的人。這種包容性擴大了市場人口，從而促進了市場成長。同時，這些活動通常需要較少的專業設備和培訓，對普通旅行者來說更加方便且更具成本效益，這反過來又加強了市場成長。此外，與攀岩或激流泛舟等硬探險活動相比，軟探險旅遊通常風險較小，這使其對注重安全的旅客更具吸引力，從而為市場擴張創造了良好的前景。

按活動分類：

陸上活動

水上活動

空中活動

陸上活動在業界佔有最大佔有率

報告還提供了基於活動的詳細市場細分和分析。這包括陸基、水基和空中活動。報告稱，陸上活動佔了最大的市場佔有率。

與水上或空中活動相比，健行、健行和山地自行車等陸上活動的可及性通常更高。這些活動通常需要較少的專業設備和培訓，因此更容易為更廣泛的受眾所接受。同時，許多熱門旅遊目的地因其山脈、森林和沙漠等地理特徵而更有能力提供陸上活動。這種廣泛的可用性提高了參與率，有助於市場擴張。另一個促成因素是陸上冒險活動的多功能性，它可以滿足不同的技能水平和偏好，從而吸引不同類型的參與者。

按年齡層別分類：

30歲以下

30-41歲

42-49歲

50歲以上

30-41歲代表主導細分市場

該報告根據年齡層對市場進行了詳細的細分和分析。其中包括 30 歲以下、30-41 歲、42-49 歲以及 50 歲以上。報告顯示，30-41歲年齡層是最大的族群。

這個年齡層的人經常發現自己處於有利於冒險旅行的人生階段。他們通常已經過了早期職業不確定性和計劃生育的階段，這可能會限制旅行機會。因此，他們有更多的可支配收入和時間來致力於冒險活動，這為市場擴張提供了利潤豐厚的機會。除此之外，這一人群非常重視體驗和個人成長，並推動市場向前發展。探險旅遊提供了自我發現、挑戰和突破界限的機會，符合這個年齡層的價值觀和願望。

按銷售管道分類：

旅行社

直接的

Direct在市場上表現出明顯的主導地位

該報告根據銷售管道對市場進行了詳細的細分和分析。這包括旅行社和直接旅行社。根據該報告，直接代表了最大的部分。

直銷管道為旅遊業者和探險公司提供了對其產品的更大控制權，使他們能夠根據目標受眾的特定需求和偏好來客製化體驗。這種客製化提高了客戶滿意度和忠誠度，有助於市場擴張。此外，直接管道使這些企業能夠透過消除第三方佣金和與中介機構相關的費用來最大化利潤率。這種成本效益允許有競爭力的價格和有吸引力的套餐交易，吸引更多客戶，從而影響市場成長。隨著探險旅遊越來越重視真實性和獨特體驗，直銷管道處於有利地位，可以繼續在該市場佔據主導地位。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

歐洲引領市場，佔據最大的探險旅遊市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，歐洲佔了最大的市場佔有率。

歐洲在冒險旅遊市場的主導地位可歸因於該大陸豐富多樣的景觀和環境，為從瑞士阿爾卑斯山的高山滑雪到蘇格蘭高地的徒步旅行等各種冒險活動提供了理想的遊樂場。此外，歐洲的地理多樣性吸引了來自世界各地的冒險家，為市場擴張創造了良好的前景。與此一致的是，歐洲發達的基礎設施，包括廣泛的步道網路、維護良好的國家公園和高效的交通系統，使旅客可以輕鬆獲得和享受這些冒險體驗。除此之外，歐洲對永續發展和環境保護的堅定承諾與冒險旅遊通常相關的負責任和生態友好的精神相一致，進一步增強了其吸引力。

競爭格局：

全球冒險旅遊市場擁有充滿活力和競爭的格局，其特點是老牌參與者和新興參與者都在努力滿足人們對冒險和體驗式旅行不斷成長的需求。探險旅遊市場的領導者正在透過策略性舉措積極塑造該產業。他們也強調永續性，結合生態友善的做法和負責任的旅遊原則，以盡量減少對環境的影響。此外，這些主要參與者正在投資技術，利用數位平台簡化預訂，增強客戶體驗，並為冒險家提供即時更新。與當地社區和原住民群體的合作變得越來越普遍，確保目的地居民分享探險旅遊的好處。

市場研究報告對競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

Abercrombie & Kent 美國有限公司

奧斯汀冒險公司

巴特菲爾德與羅賓遜公司

考克斯與金斯有限公司

發現游牧民族

G歷險記

地理探險公司

無畏Group Limited

索貝克山旅遊

休閒設備公司

行歷險記

途易集團

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

最近的發展：

2023 年 4 月，豪華旅遊公司 Abercrombie & Kent 推出了新的探險遊輪，讓客人有機會冒險前往地球最北端。

2022 年 12 月，Active Adventures 和 Austin Adventures 在賓客、員工和合作夥伴回饋的推動下推出了全新品牌，專注於提供鼓舞人心的全球冒險體驗。

2021年4月，全球領先的住宿搜尋平台Trivago與全球領先的旅遊集團途易集團合作，為Trivago用戶提供超過55,000條短途旅行、活動和門票的直接訪問。

本報告回答的關鍵問題

  • 2022年全球探險旅遊市場規模有多大
  • 2023-2028年全球探險旅遊市場的預期成長率是多少
  • 推動全球探險旅遊市場的關鍵因素是什麼
  • COVID-19 對全球探險旅遊市場有何影響
  • 全球探險旅遊市場按類型分類是怎樣的
  • 基於活動的全球探險旅遊市場的細分是什麼
  • 全球探險旅遊市場依年齡層分類是怎樣的
  • 從銷售管道來看，全球探險旅遊市場的細分是怎麼樣的
  • 全球探險旅遊市場的重點區域有哪些
  • 10. 全球探險旅遊市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2022年全球探險旅遊市場規模有多大？
  • 2023-2028年全球探險旅遊市場的預期成長率是多少？
  • 推動全球探險旅遊市場的關鍵因素是什麼？
  • COVID-19 對全球探險旅遊市場有何影響？
  • 全球探險旅遊市場按類型分類是怎樣的？
  • 根據該活動，全球探險旅遊市場的細分如何？
  • 全球探險旅遊市場依年齡層分類是怎樣的？
  • 從銷售管道來看，全球探險旅遊市場的細分如何？
  • 全球探險旅遊市場的重點區域有哪些？
  • 全球探險旅遊市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球探險旅遊市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：按類型分類的市場細分

  • 艱難的冒險
    • 市場走向
    • 市場預測
  • 軟冒險
    • 市場走向
    • 市場預測

第 7 章：按活動分類的市場區隔

  • 陸上活動
    • 市場走向
    • 市場預測
  • 水上活動
    • 市場走向
    • 市場預測
  • 空中活動
    • 市場走向
    • 市場預測

第 8 章：按年齡層別分類的市場區隔

  • 30歲以下
    • 市場走向
    • 市場預測
  • 30-41歲
    • 市場走向
    • 市場預測
  • 42-49歲
    • 市場走向
    • 市場預測
  • 50歲以上
    • 市場走向
    • 市場預測

第 9 章：依銷售管道分類的市場區隔

  • 旅行社
    • 市場走向
    • 市場預測
  • 直接的
    • 市場走向
    • 市場預測

第 10 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Abercrombie & Kent USA LLC
    • Austin Adventures Inc.
    • Butterfield & Robinson Inc.
    • Cox & Kings Ltd.
    • Discovery Nomads
    • G Adventures
    • Geographic Expeditions Inc.
    • Intrepid Group Limited
    • Mountain Travel Sobek
    • Recreational Equipment Inc.
    • ROW Adventures
    • TUI AG
Product Code: SR112023A4546

Abstract

The global adventure tourism market size reached US$ 1,036 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,001 Billion by 2028, exhibiting a growth rate (CAGR) of 19.39% during 2022-2028. Rising demand for adventure tourism, surging popularity of authentic and individualized travel experiences, growing preference for sustainable adventure tourism, inflating income levels, favorable government policies, expanding social media influence, and increasing penetration of smartphones are some of the major factors propelling the market.

Adventure tourism is an evolving segment within the tourism industry that focuses on travel experiences centered around adventure activities. These activities often involve physical exertion, interaction with nature, and excitement, frequently taking place in natural or remote settings. Adventure tourism comprises hiking, mountain climbing, rafting, and scuba diving, among others. The appeal of adventure tourism is in the adrenaline rush and the opportunity for personal growth, skill development, and a deepened respect for natural and cultural environments. This tourism category is increasingly gaining attention for its potential to promote sustainable practices, as it often relies on pristine natural landscapes and, therefore, has an interest in their preservation.

The increasing consumer preference for experiential travel over material possessions is leading more people to seek unique, off-the-beaten-path experiences, thereby driving the demand for adventure tourism. In addition to this, the rise of social media platforms is acting as another major factor influencing the adventure tourism market, as they provide travellers with a platform to share and showcase their experiences, thereby inadvertently promoting the thrill and beauty of adventure activities. Moreover, significant advancements in technology, such as booking platforms, mobile apps, and digital payment options, are simplifying the planning and execution of adventure trips, thereby lowering barriers to entry for consumers, which is contributing to the market growth. Besides this, the growing awareness of the physical and mental health benefits such as ranging from improved cardiovascular health to stress reduction of outdoor activities like hiking, kayaking, and mountain climbing is encouraging increased participation in adventure tourism. Furthermore, supportive government initiatives aimed at promoting tourism, including adventure tourism, are contributing to the market growth.

Adventure Tourism Market Trends/Drivers:

Increasing consumer desire for experiential travel

The shift towards valuing experiences over material goods is profoundly impacting the travel and tourism industry. In the context of adventure tourism, this manifests as a growing consumer appetite for trips that offer more than just leisure or sightseeing as they seek transformative experiences. Adventure activities, whether it's trekking through untamed wilderness or diving in exotic marine environments, provide these transformative experiences by challenging individuals both physically and emotionally. This craving for substantive experiences is not just a fleeting trend; it is substantiated by various consumer surveys and market studies. The experiences sought often encourage personal growth, offer novel perspectives, and facilitate meaningful human connections. As a result, travel agencies, tour operators, and destination marketers are recognizing this shift and are consequently expanding their adventure tourism offerings to meet the growing demand.

The impact of social media

Social media platforms have emerged as strong tools for influencing consumer behavior, and the adventure tourism market is no exception. Moreover, social media platforms are proliferated with travel content, showcasing both mainstream and off-the-beaten-path experiences. Adventure tourism activities, which are inherently photogenic and shareable, frequently go viral, creating a sort of online 'word-of-mouth' effect. Besides this, social media also serves as a platform for reviews and recommendations, building credibility and trust among potential adventurers. Furthermore, the sense of community fostered by these platforms can inspire individuals to undertake activities they may not have otherwise considered. Businesses within the adventure tourism sector are increasingly leveraging social media for marketing, understanding its role in shaping consumer preferences and expectations.

Advancements in technology

Ongoing technological innovations are making it significantly easier for consumers to access the adventure tourism market. Booking platforms and mobile apps streamline the planning process, offering consumers an array of options tailored to their specific interests and capabilities. These platforms often come equipped with features like real-time availability, customer reviews, and secure payment gateways, thereby reducing the logistical challenges traditionally associated with adventure tourism. Additionally, technology is also improving safety measures global positioning system (GPS) tracking, advanced weather forecasting, and emergency communication systems are making adventure activities more secure, thus reducing one of the significant barriers that potential travelers might face. The adoption of these technologies is acting as a catalyst enabling more people to participate in adventure tourism activities.

Adventure Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

Hard Adventure

Soft Adventure

Soft adventure accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure. According to the report, soft adventure represented the largest segment.

Soft adventure activities, such as hiking, cycling, and snorkeling, tend to be more accessible to a broad range of people, including those with varying fitness levels and ages. This inclusivity enlarges the market demographic, thereby boosting the market growth. Concurrent with this, these activities usually require less specialized equipment and training, making them more convenient and cost-effective for the average traveler, which, in turn, is strengthening the market growth. Furthermore, soft adventure tourism often poses fewer risks compared to hard adventure activities, such as rock climbing or white-water rafting, making it more appealing to safety-conscious travelers, thus creating a favorable outlook for market expansion.

Breakup by Activity:

Land-based Activity

Water-based Activity

Air-based Activity

Land-based activity holds the largest share in the industry

A detailed breakup and analysis of the market based on the activity has also been provided in the report. This includes land-based, water-based, and air-based activities. According to the report, land-based activity accounted for the largest market share.

The accessibility of land-based activities like hiking, trekking, and mountain biking is generally higher compared to water-based or air-based activities. These activities often require less specialized equipment and training, making them more approachable for a broader audience. In confluence with this, many popular tourist destinations are better equipped to offer land-based activities due to their geographical features, such as mountain ranges, forests, and deserts. This widespread availability boosts participation rates, aiding in market expansion. Another contributing factor is the versatility of land-based adventures, which can cater to varying skill levels and preferences, thereby attracting a diverse range of participants.

Breakup by Age Group:

Below 30 Years

30-41 Years

42-49 Years

50 Years and Above

30-41 years represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30-41 years, 42-49 years, and 50 years and above. According to the report, 30-41 years represented the largest segment.

Individuals in this age range often find themselves in a life stage conducive to adventure travel. They are typically past the stage of early career uncertainties and family planning, which can limit travel opportunities. Consequently, they have more disposable income and time to devote to adventurous pursuits, which is presenting lucrative opportunities for market expansion. In addition to this, this demographic cohort places a high value on experiences and personal growth, propelling the market forward. Adventure tourism offers opportunities for self-discovery, challenge, and pushing boundaries, aligning with the values and desires of this age group.

Breakup by Sales Channel:

Travel Agent

Direct

Direct exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct. According to the report, direct represented the largest segment.

Direct sales channels provide tour operators and adventure companies with greater control over their offerings, allowing them to customize experiences to the specific needs and preferences of their target audience. This customization enhances customer satisfaction and loyalty, which is aiding in market expansion. Moreover, direct channels enable these businesses to maximize their profit margins by eliminating third-party commissions and fees associated with intermediaries. This cost-effectiveness allows for competitive pricing and attractive package deals, drawing in more customers, thereby influencing the market growth. With the growing emphasis on authenticity and unique experiences in adventure tourism, direct sales channels are well-positioned to continue their dominance in this market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accounting for the largest adventure tourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe's dominance in the adventure tourism market can be attributed to the continent's rich diversity of landscapes and environments providing an ideal playground for a wide range of adventure activities, from alpine skiing in the Swiss Alps to hiking in the Scottish Highlands. Furthermore, the geographical diversity of Europe attracts adventure seekers from around the world, creating a favorable outlook for market expansion. In line with this, Europe's well-developed infrastructure, including extensive trail networks, well-maintained national parks, and efficient transportation systems, makes it convenient for travelers to access and enjoy these adventure experiences. Apart from this, Europe's strong commitment to sustainability and environmental conservation aligns with the responsible and eco-friendly ethos often associated with adventure tourism, further enhancing its appeal.

Competitive Landscape:

The global adventure tourism market boasts a dynamic and competitive landscape, characterized by a mix of established players and emerging entrants striving to cater to the growing demand for adventurous and experiential travel. The leading players in the adventure tourism market are actively shaping the industry through strategic initiatives. They are also emphasizing sustainability, incorporating eco-friendly practices and responsible tourism principles to minimize their environmental impact. Moreover, these key players are investing in technology, using digital platforms to streamline bookings, enhance customer experiences, and provide real-time updates to adventurers. Collaborations with local communities and indigenous groups are becoming more common, ensuring that the benefits of adventure tourism are shared with the destinations' residents.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Abercrombie & Kent USA LLC

Austin Adventures Inc.

Butterfield & Robinson Inc.

Cox & Kings Ltd.

Discovery Nomads

G Adventures

Geographic Expeditions Inc.

Intrepid Group Limited

Mountain Travel Sobek

Recreational Equipment Inc.

ROW Adventures

TUI AG

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In April 2023, Abercrombie & Kent, luxury travel company launched a new expedition cruise that will give guests a chance to venture to Earth's northernmost point.

In December 2022, Active Adventures and Austin Adventures launched their revamped brands, driven by feedback from guests, employees, and partners, with a focus on delivering inspiring global adventure travel experiences.

In April 2021, Trivago, a leading global accommodation search platform, collaborated with TUI Group, the world's leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets.

Key Questions Answered in This Report

  • 1. What was the size of the global adventure tourism market in 2022?
  • 2. What is the expected growth rate of the global adventure tourism market during 2023-2028?
  • 3. What are the key factors driving the global adventure tourism market?
  • 4. What has been the impact of COVID-19 on the global adventure tourism market?
  • 5. What is the breakup of the global adventure tourism market based on the type?
  • 6. What is the breakup of the global adventure tourism market based on the activity?
  • 7. What is the breakup of the global adventure tourism market based on the age group?
  • 8. What is the breakup of the global adventure tourism market based on the sales channel?
  • 9. What are the key regions in the global adventure tourism market?
  • 10. Who are the key players/companies in the global adventure tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Adventure Tourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Hard Adventure
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Soft Adventure
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 Land-based Activity
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Water-based Activity
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Air-based Activity
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Age Group

  • 8.1 Below 30 Years
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 30-41 Years
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 42-49 Years
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 50 Years and Above
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agent
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Abercrombie & Kent USA LLC
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Austin Adventures Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Butterfield & Robinson Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Cox & Kings Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Discovery Nomads
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 G Adventures
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Geographic Expeditions Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Intrepid Group Limited
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Mountain Travel Sobek
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Recreational Equipment Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 ROW Adventures
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 TUI AG
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Adventure Tourism Market: Major Drivers and Challenges
  • Figure 2: Global: Adventure Tourism Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Adventure Tourism Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Adventure Tourism Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Adventure Tourism Market: Breakup by Activity (in %), 2022
  • Figure 6: Global: Adventure Tourism Market: Breakup by Age Group (in %), 2022
  • Figure 7: Global: Adventure Tourism Market: Breakup by Sales Channel (in %), 2022
  • Figure 8: Global: Adventure Tourism Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Adventure Tourism (Hard Adventure) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Adventure Tourism (Hard Adventure) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Adventure Tourism (Soft Adventure) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Adventure Tourism (Soft Adventure) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Adventure Tourism (Land-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Adventure Tourism (Land-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Adventure Tourism (Water-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Adventure Tourism (Water-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Adventure Tourism (Air-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Adventure Tourism (Air-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Adventure Tourism (Below 30 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Adventure Tourism (Below 30 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Adventure Tourism (30-41 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Adventure Tourism (30-41 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Adventure Tourism (42-49 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Adventure Tourism (42-49 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Adventure Tourism (50 Years and Above) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Adventure Tourism (50 Years and Above) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Adventure Tourism (Travel Agent) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Adventure Tourism (Travel Agent) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Adventure Tourism (Direct) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Adventure Tourism (Direct) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: North America: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: North America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: United States: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: United States: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Canada: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Canada: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Asia-Pacific: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Asia-Pacific: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: China: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: China: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Japan: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Japan: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: India: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: India: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: South Korea: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: South Korea: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Australia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Australia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Indonesia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Indonesia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Europe: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Europe: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Germany: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Germany: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: France: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: France: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: United Kingdom: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: United Kingdom: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Italy: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Italy: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Spain: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Spain: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Russia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Russia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Latin America: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Latin America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Brazil: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Brazil: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Mexico: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Mexico: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Middle East and Africa: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Middle East and Africa: Adventure Tourism Market: Breakup by Country (in %), 2022
  • Figure 79: Middle East and Africa: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Global: Adventure Tourism Industry: SWOT Analysis
  • Figure 81: Global: Adventure Tourism Industry: Value Chain Analysis
  • Figure 82: Global: Adventure Tourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Adventure Tourism Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Adventure Tourism Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Adventure Tourism Market Forecast: Breakup by Activity (in Million US$), 2023-2028
  • Table 4: Global: Adventure Tourism Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
  • Table 5: Global: Adventure Tourism Market Forecast: Breakup by Sales Channel (in Million US$), 2023-2028
  • Table 6: Global: Adventure Tourism Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Adventure Tourism Market: Competitive Structure
  • Table 8: Global: Adventure Tourism Market: Key Players