市場調查報告書
商品編碼
1413923
EMaaS(活動管理即服務)市場:按服務類型、組織規模、活動類型、最終用途 - 2024-2030 年全球預測Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030 |
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EMaaS(活動管理即服務)市場規模預計到 2023 年為 48.8 億美元,2024 年達到 53.1 億美元,到 2030 年將成長到 94.4 億美元,複合年成長率為 9.87%。美元。
EMaaS(活動管理即服務)的全球市場
主要市場統計 | |
---|---|
基準年[2023] | 48.8億美元 |
預測年份 [2024] | 53.1億美元 |
預測年份 [2030] | 94.4億美元 |
複合年成長率(%) | 9.87% |
EMaaS(活動管理即服務)(EMAaS) 涉及透過雲端託管平台提供一整套與活動相關的服務,使客戶能夠有效地規劃、執行和分析他們的活動。我會做到的。 EMaaS 包括為企業和活動組織者按需提供的活動註冊、票務、物流管理、分析和行銷工具。 EMaaS 解決方案專為活動管理生態系統中的各種相關人員而設計,包括企業活動策劃者、行銷公司、非營利組織、政府機構和獨立活動協調員。這些服務專為滿足虛擬和實體活動的需求而量身定做,使您能夠彈性高效處理端到端活動管理任務。由於全球企業部門的擴張,對簡化活動規劃和管理流程的需求不斷成長,推動了 EMaaS(活動管理即服務)市場的成長。由於全球健康問題,虛擬和混合活動的日益普及也推動了對遠端活動管理解決方案的需求。與社交媒體和行銷自動化工具的整合也正在推動市場擴張。對資料安全和隱私的擔憂以及對網路連線的日益依賴正在阻礙市場的成長。用於預測分析、個人化活動體驗和增強的客戶參與策略的分析和人工智慧 (AI) 技術進步預計將為市場成長創造機會。
區域洞察
由於其龐大的娛樂產業和企業活動文化,以及客戶對個性化和創新活動解決方案的高需求,美洲地區是 EMaaS(活動管理即服務)市場的主要推動者。趨勢包括擴大使用 VR(虛擬實境)和 AR(擴增實境)等技術來增強活動體驗。歐盟地區呈現多樣化的活動管理格局,適應不同國家的文化動態。藝術和音樂節的悠久歷史與商務會議的傳統相結合,強調了對複雜活動管理解決方案的需求。 GDPR 和資料保護法也影響服務營運,使客戶關係和數位活動平台中的隱私受到重視。中東地區(尤其是阿拉伯聯合大公國和沙烏地阿拉伯)正在大力投資基礎設施,並出現舉辦奢華大型活動的趨勢。該地區還正在轉向數位轉型並增強傳統的活動管理方法。蓬勃發展的亞太地區的特點是活動管理領域客戶購買行為豐富。中國市場的特點是快速的數位化和電子商務整合,而日本則優先考慮在活動中精心組織和創新地使用技術,這符合更廣泛的精確和技術文化趨勢。
FPNV定位矩陣
FPNV 定位矩陣對於評估 EMaaS(事件管理即服務)市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對 EMaaS(事件管理即服務)市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴考察,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-EMaaS(事件管理即服務)市場的市場規模與預測是多少?
2-EMaaS(事件管理即服務)市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3-EMaaS(事件管理即服務)市場的技術趨勢與法律規範是什麼?
4-EMaaS(事件管理即服務)市場主要供應商的市場佔有率是多少?
5-進入EMaaS(活動管理即服務)市場的適當型態和策略手段是什麼?
[197 Pages Report] The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.
Global Event Management as a Service Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.88 billion |
Estimated Year [2024] | USD 5.31 billion |
Forecast Year [2030] | USD 9.44 billion |
CAGR (%) | 9.87% |
Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
Regional Insights
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Event Management as a Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Event Management as a Service Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Event Management as a Service Market?
3. What are the technology trends and regulatory frameworks in the Event Management as a Service Market?
4. What is the market share of the leading vendors in the Event Management as a Service Market?
5. Which modes and strategic moves are suitable for entering the Event Management as a Service Market?