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市場調查報告書

商品編碼

1390472

視訊串流市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年11月24日 | 出版商:

IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

概要

2022年，全球視訊串流市場規模達到742億美元。展望未來， IMARC Group預計到2028年市場規模將達到2,194億美元，2022-2028年複合年成長率（CAGR）為19.80%。

視訊串流是指透過網路以壓縮資料流發送媒體內容的過程。它依賴於有效的網際網路連接和用於解壓縮檔案的播放器，從而可以將音訊資料發送到揚聲器，將視訊資料發送到顯示器。它允許觀看者即時觀看影片，而不是下載文件並稍後觀看。它還提供了對內容的方便和即時訪問，並且無需存儲空間。因此，它正在全球範圍內獲得關注。

視訊串流市場趨勢：

網路的日益普及和手機銷售的成長是積極影響市場的關鍵因素之一。除此之外，世界各地的大學、學校和學院對視訊串流解決方案的需求大幅增加。這可以歸因於它們的好處，其中包括透過網路研討會和課程的視訊記錄來增強學習過程。此外，直播在企業中被廣泛使用，因為它有助於推廣他們的產品和服務並增強他們的品牌和客戶參與活動。它也廣泛應用於法庭聽證會、法定會議、市政廳會議、專業會議和員工培訓。此外，領先的市場參與者正在整合區塊鏈技術、機器學習（ML）和人工智慧（AI）來提高視訊品質。這些技術進步有助於編輯、攝影、配音、劇本編寫以及影片製作和上傳的其他方面。它們還有助於組織、編碼和分發資料，從而簡化數位空間。再加上基於雲端的解決方案的日益普及，正在創造一個有利的市場前景。

北美洲
- 美國
  - 市場走向
  - 市場預測
- 加拿大
  - 市場走向
  - 市場預測
亞太
- 中國
  - 市場走向
  - 市場預測
- 日本
  - 市場走向
  - 市場預測
- 印度
  - 市場走向
  - 市場預測
- 韓國
  - 市場走向
  - 市場預測
- 澳洲
  - 市場走向
  - 市場預測
- 印尼
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
歐洲
- 德國
  - 市場走向
  - 市場預測
- 法國
  - 市場走向
  - 市場預測
- 英國
  - 市場走向
  - 市場預測
- 義大利
  - 市場走向
  - 市場預測
- 西班牙
  - 市場走向
  - 市場預測
- 俄羅斯
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
拉丁美洲
- 巴西
  - 市場走向
  - 市場預測
- 墨西哥
  - 市場走向
  - 市場預測
- 其他
  - 市場走向
  - 市場預測
中東和非洲
- 市場走向
- 按國家/地區分類的市場細分
- 市場預測

第 11 章：SWOT 分析

概述
優勢
弱點
機會
威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

概述
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第 14 章：價格分析

第15章：競爭格局

市場結構
關鍵參與者
關鍵參與者簡介
- Akamai Technologies Inc.
- Amazon Inc.
- Brightcove Inc.
- Comcast Corporation
- Google LLC (Alphabet Inc)
- Hulu LLC (The Walt Disney Company)
- Iflix (Tencent Holdings Ltd.)
- International Business Machines Corporation
- Kaltura Inc.
- Microsoft Corporation
- Netflix Inc.

簡介目錄圖表

Product Code: SR112023A4211

Abstract

The global video streaming market size reached US$ 74.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 219.4 Billion by 2028, exhibiting a growth rate (CAGR) of 19.80% during 2022-2028.

Video streaming refers to the process of sending media content in a stream of compressed data over the internet. It relies on an active internet connection and a player for uncompressing the file, which enables sending of the audio data to the speakers and the video data to the display. It allows viewers to watch videos in real-time instead of downloading a file and watching it later. It also provides convenience and immediate access to content and eliminates the need for storage space. As a result, it is gaining traction across the globe.

Video Streaming Market Trends:

The growing penetration of the internet and boosting sales of mobile phones represent one of the key factors positively influencing the market. Apart from this, there is a considerable rise in the demand for video streaming solutions in universities, schools, and colleges around the world. This can be accredited to their benefits, which include enhanced learning processes via visual recordings of webinars and courses. Additionally, live streaming is widely being used among businesses as it assists in promoting their product and services and enhancing their brand and customer engagement activities. It also finds extensive applications in court hearings, mandated sessions, town hall meetings, professional conferences and staff training. Furthermore, leading market players are integrating blockchain technology, machine learning (ML) and artificial intelligence (AI) for improving video quality. These technological advancements aid in editing, cinematography, voice-overs, scriptwriting, and other aspects of video production and uploading. They also help in organizing, encoding and distributing data, thereby streamlining the digital space. This, along with the rising adoption of cloud-based solutions, is creating a favorable market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global video streaming market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, streaming type, revenue model and end user.

Breakup by Component:

Solution

IPTV

Over-the-top

Pay TV

Services

Consulting

Managed Services

Training and Support

Breakup by Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

Breakup by Revenue Model:

Subscription

Transactional

Hybrid

Breakup by End User:

Personal

Commercial

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.

1. What was the size of the global video streaming market in 2022?

2. What is the expected growth rate of the global video streaming market during 2023-2028?

3. What are the key factors driving the global video streaming market?

4. What has been the impact of COVID-19 on the global video streaming market?

5. What is the breakup of the global video streaming market based on the component?

6. What is the breakup of the global video streaming market based on the streaming type?

7. What is the breakup of the global video streaming market based on the revenue model?

8. What is the breakup of the global video streaming market based on the end user?

9. What are the key regions in the global video streaming market?

10. Who are the key players/companies in the global video streaming market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Video Streaming Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Key Segments
  - 6.1.2.1 IPTV
  - 6.1.2.2 Over-the-top
  - 6.1.2.3 Pay TV
- 6.1.3 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Key Segments
  - 6.2.2.1 Consulting
  - 6.2.2.2 Managed Services
  - 6.2.2.3 Training and Support
- 6.2.3 Market Forecast

7 Market Breakup by Streaming Type

7.1 Live/Linear Video Streaming
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Non-Linear Video Streaming
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Revenue Model

8.1 Subscription
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Transactional
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Advertisement
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Hybrid
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by End User

9.1 Personal
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Commercial
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia-Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Akamai Technologies Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Amazon Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Brightcove Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
- 15.3.4 Comcast Corporation
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Google LLC (Alphabet Inc)
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 SWOT Analysis
- 15.3.6 Hulu LLC (The Walt Disney Company)
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Iflix (Tencent Holdings Ltd.)
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 International Business Machines Corporation
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
  - 15.3.8.4 SWOT Analysis
- 15.3.9 Kaltura Inc.
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
- 15.3.10 Microsoft Corporation
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Netflix Inc.
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
  - 15.3.11.4 SWOT Analysis

簡介目錄圖表

List of Figures

Figure 1: Global: Video Streaming Market: Major Drivers and Challenges
Figure 2: Global: Video Streaming Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Video Streaming Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Video Streaming Market: Breakup by Component (in %), 2022
Figure 5: Global: Video Streaming Market: Breakup by Streaming Type (in %), 2022
Figure 6: Global: Video Streaming Market: Breakup by Revenue Model (in %), 2022
Figure 7: Global: Video Streaming Market: Breakup by End User (in %), 2022
Figure 8: Global: Video Streaming Market: Breakup by Region (in %), 2022
Figure 9: Global: Video Streaming (Solution) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Video Streaming (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Video Streaming (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Video Streaming (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Video Streaming (Live/Linear Video Streaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Video Streaming (Live/Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Video Streaming (Non-Linear Video Streaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Video Streaming (Non-Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Video Streaming (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Video Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Video Streaming (Transactional) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Video Streaming (Transactional) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Video Streaming (Advertisement) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Video Streaming (Advertisement) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Video Streaming (Hybrid) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Video Streaming (Hybrid) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Video Streaming (Personal) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Video Streaming (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Video Streaming (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Video Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: North America: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: North America: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: United States: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: United States: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Canada: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Canada: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Asia-Pacific: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Asia-Pacific: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: China: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: China: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Japan: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Japan: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: India: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: India: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: South Korea: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: South Korea: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Australia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Australia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Indonesia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Indonesia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Europe: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Europe: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Germany: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Germany: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: France: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: France: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: United Kingdom: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: United Kingdom: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Italy: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Italy: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Spain: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Spain: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Russia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Russia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Latin America: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Latin America: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Brazil: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Brazil: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Mexico: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Mexico: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Middle East and Africa: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Middle East and Africa: Video Streaming Market: Breakup by Country (in %), 2022
Figure 77: Middle East and Africa: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Global: Video Streaming Industry: SWOT Analysis
Figure 79: Global: Video Streaming Industry: Value Chain Analysis
Figure 80: Global: Video Streaming Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Video Streaming Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Video Streaming Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Video Streaming Market Forecast: Breakup by Streaming Type (in Million US$), 2023-2028
Table 4: Global: Video Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
Table 5: Global: Video Streaming Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 6: Global: Video Streaming Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Video Streaming Market: Competitive Structure
Table 8: Global: Video Streaming Market: Key Players

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