市場調查報告書
商品編碼
1378934
2023-2028 年精油市場報告(按產品、應用、銷售管道和地區)Essential Oils Market Report by Product, Application, Sales Channel, and Region 2023-2028 |
2022年全球精油市場規模達到112億美元。展望未來, IMARC Group預計到2028年市場規模將達到188億美元,2022-2028年複合年成長率(CAGR)為9.0%。消費者意識的不斷提高、產品在治療和醫療用途的廣泛使用、有利的監管支持、各行業產品需求的不斷成長、電子商務平台的激增以及提取方法的不斷研究和創新是推動這一趨勢的主要因素。市場。
精油是指捕獲植物天然精華的濃縮萃取物。它包括薰衣草、薄荷、檸檬草、茶樹、迷迭香、雪松和尤加利油。它們是通過多種工藝獲得的,例如蒸汽蒸餾和冷壓。精油廣泛用於芳香療法、按摩療法、調味食品、增強美容產品、藥物治療、家庭清潔產品、害蟲防治、皮膚護理、空氣清新和治療輕微的健康問題。它們可以改善消化、提高睡眠品質、增強免疫系統、減輕焦慮和壓力、振奮情緒並緩解頭痛。
化妝品、食品和飲料 (F&B)、藥品和清潔劑等各行業的產品需求不斷成長,因為它們具有增味、芳香和治療作用等多功能特性,正在推動市場成長。此外,電子商務平台的激增使消費者能夠探索和購買各種產品,這對市場成長產生了積極影響。此外,萃取方法的持續研究和創新,加上新混合物和配方的開發,是另一個成長誘導因素。除此之外,全球可支配收入的增加使更多的人能夠投資精油等優質健康產品,從而加強了市場的成長。其他因素,包括日益向整體福祉的文化轉變、對道德採購產品的需求不斷增加以及製造商積極的行銷和促銷活動,預計將推動市場成長。
消費者意識不斷提升
消費者對天然和有機產品的健康益處的認知不斷增強,這是精油市場的主要驅動力。這種向天然成分的轉變是由於人們對純淨、安全和有益的產品有了更深入的了解和需求。此外,由於可以輕鬆獲取線上資訊,消費者變得更加知情,並且正在積極尋找合成和化學產品的替代品。此外,政府機構和私人組織加強教育活動,以提高人們對精油等天然物質益處的認知,也有助於市場成長。此外,人們越來越重視成分採購的透明度和天然產品的可追溯性,這進一步促進了市場的成長。
治療和醫藥用途的產品利用率不斷上升
精油廣泛應用於不同文化的傳統醫學中,其治療特性現已在現代醫療保健和健康實踐中得到認可和利用。它們被用於多種目的,包括疼痛管理、減輕壓力和治療某些疾病,例如消化系統疾病。此外,使用精油來增強身心健康的芳香療法的興起,對市場成長產生了積極影響。此外,在越來越多驗證其功效的科學研究的支持下,醫生和治療師擴大將精油融入他們的實踐中。此外,人們對健康和免疫力的日益關注進一步增加了對預防和支持性護理中精油的需求。
實施有利的監管支持
促進天然和有機產品的有利法規和政策對精油市場產生了重大影響。政府機構和國際組織越來越認知到天然產品的好處,並正在製定促進其生產、認證和行銷的標準和指南。此外,這些法規通常會促進道德採購、品質控制和透明標籤,從而建立消費者的信任和信心。除此之外,各國政府也向農民和製造商提供獎勵措施、資金和支持,以鼓勵精油等天然成分的生產。這種積極主動的監管環境不僅確保了產品的安全性和完整性,而且還促進了產業內的創新和成長。此外,這種機構支持充當了市場的催化劑,提供了一個結構化和支持性的框架,與全球向自然和永續生活的轉變相一致。
IMARC Group提供了全球精油市場報告各細分市場主要趨勢的分析,以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據產品、應用和銷售管道對市場進行了分類。
雪松油
尤加利油
薰衣草油
檸檬草油
迷迭香油
茶樹油
依蘭依蘭油
其他
茶樹油佔據市場主導地位
該報告根據產品提供了詳細的市場細分和分析。這包括雪松油、尤加利油、薰衣草油、檸檬草油、迷迭香油、茶樹油、依蘭油等。根據該報告,茶樹油佔據了最大的佔有率。
茶樹油在市場上佔據主導地位,因為它常用於護膚品、護髮、家庭清潔,甚至作為天然防腐劑。其在各行業的廣泛應用有助於其強大的市場地位。此外,它還因其治療特性而廣受好評,例如抗菌和抗炎作用。它經常用於治療各種皮膚病,包括痤瘡,並促進傷口癒合。此外,消費者對茶樹油具體益處的認知不斷提高,也是另一個促進成長的因素。除此之外,轉向天然和有機產品的趨勢正在促進對茶樹油作為許多合成成分的有機替代品的需求。它的純度和天然來源也與人們對清潔和綠色產品日益成長的偏好產生共鳴。
醫療的
製藥
營養保健品
食品和飲料
麵包店和糖果店
飲料
肉類、家禽和海鮮
其他
水療和放鬆
芳香療法
個人護理
化妝品
化妝品
其他
打掃
廚房清潔劑
地板清潔劑
浴室清潔劑
其他
其他
水療和休閒佔最大市場佔有率
報告還提供了基於應用程式的詳細市場細分和分析。這包括醫療(藥品和營養品)、食品和飲料(麵包店和糖果、飲料、肉類、家禽和海鮮等)、水療和休閒(芳香療法、個人護理、化妝品、盥洗用品等)、清潔(廚房清潔劑) 、地板清潔劑、浴室清潔劑等)等。報告顯示,水療和休閒佔據了最大的市場。
精油因其鎮靜和治療作用而廣泛用於水療中心。它們有助於促進放鬆、緩解壓力並增強整體健康,從而與水療療法的主要目標完美契合。此外,它們還用於芳香療法,以影響情緒和促進健康。精油創造的感官體驗有助於提供獨特且個人化的放鬆。此外,精油也為水療中心提供了根據個人喜好和需求提供客製化護理的機會。不同的油可以混合以產生特定的效果,增加個人化水療體驗的吸引力。除此之外,它們的加入增強了水療服務中奢華和優質護理的認知。他們為護理增添了獨特的觸感,提升了水療體驗並吸引了挑剔的客戶。
實體門市
網路商店
線下門市佔市場最大佔有率
報告還根據銷售管道對市場進行了詳細的細分和分析。這包括實體門市和網路商店。報告顯示,線下門市佔據了最大的市場佔有率。
實體門市正在主導市場,因為它們提供感官體驗,顧客可以直接聞到、觸摸和體驗產品。此外,實體門市中訓練有素的員工可以就不同精油的使用和益處提供個人化建議和指導,這也支持了市場的成長。這些專家建議通常在購買決策中發揮至關重要的作用,特別是對於新客戶或消息不靈通的客戶。此外,實體門市具有立即購買和擁有的優勢,這對於尋求立即使用或送禮的人來說很有吸引力。此外,直接從信譽良好的零售商或品牌專賣店購買的能力可以建立對產品來源和品質的信心。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
歐洲表現出明顯的主導地位,佔據最大的精油市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,歐洲佔了最大的市場佔有率。
歐洲擁有強調品質、安全和永續性的全面監管環境。這些法規促進信任並鼓勵優質精油的生產和消費。此外,許多歐洲國家擁有豐富的草藥和使用精油的自然療法的傳統。此外,消費者對天然、有機和永續產品的日益偏好也是另一個成長誘導因素。除此之外,歐洲也擁有一些專注於精油的領先研究機構和公司。這種對精油益處的持續創新和科學驗證進一步促進了市場成長。此外,完善的線上和線下分銷管道的存在,促進了廣大消費者群體獲得精油,對市場成長產生了正面影響。
領先的公司正在投資持續研究和創新,以開發新的提取方法、混合物和配方,這有助於創造滿足特定消費者需求和偏好的差異化產品。此外,他們正在擴大產品組合,包括各種精油和相關產品,以滿足化妝品、藥品、食品和飲料 (F&B) 等跨行業的各種應用。除此之外,主要參與者正在與其他公司、研究機構或行業專家建立夥伴關係和合作,以利用互補優勢並擴大市場佔有率。此外,頂級公司正在實施永續的採購、生產和包裝方法,以滿足消費者對環保產品不斷成長的需求。除此之外,他們還透過策略性投資、收購或在地化行銷努力進入新的地理市場或在現有市場內擴張。
比奧蘭德斯
多特拉
紐西蘭精油有限公司
獵鷹精油
法羅蒂有限公司
FLAVEX Naturextrakte 有限公司
H.雷諾與菲爾斯
印度精油
解脫生活方式產品
落基山石油有限公司
雪梨精油公司 (SEOC)
萊伯穆斯公司
安格勒有限公司
年輕的生活精油。
2020年10月,doTerra推出牙膏、沐浴棒、擴香器、濕紙巾等精油產品。
2020 年 2 月,Ungerer Limited 被奇華頓收購,以擴展其在核心香精香料業務方面的能力。
2023年5月,Young Living Essential Oils宣布推出兩款新產品,分別為Season Essentials和Red Cedar Bliss Essential Oil。
The global essential oils market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.8 Billion by 2028, exhibiting a growth rate (CAGR) of 9.0% during 2022-2028. The escalating consumer awareness, widespread product utilization for therapeutic and medicinal usage, imposition of favorable regulatory support, rising product demand across various sectors, surge in e-commerce platforms, and continuous research and innovation in the extraction methods are some of the major factors propelling the market.
Essential oils refer to concentrated extracts that capture the natural essence of the plant. It includes lavender, peppermint, lemongrass, tea tree, rosemary, cedarwood, and eucalyptus oils. They are obtained through various processes, such as steam distillation and cold pressing. Essential oils are widely used in aromatherapy, massage therapy, flavoring food, enhancing beauty products, medicinal treatments, household cleaning products, pest control, skin care, air freshening, and treating minor health issues. They improve digestion, enhance sleep quality, strengthen the immune system, reduce anxiety and stress, uplift mood, and alleviate headaches.
The rising product demand across various sectors, such as cosmetics, food and beverages (F&B), pharmaceuticals, and cleaning agents, owing to their multifunctional properties, including flavor enhancement, fragrance, and therapeutic effects, is propelling the market growth. Additionally, the surge in e-commerce platforms, which allow consumers to explore and purchase a wide array of products, is positively influencing the market growth. Furthermore, continuous research and innovation in the extraction methods, coupled with the development of new blends and formulations, are acting as another growth-inducing factor. Apart from this, the increasing disposable income across the globe, which is enabling more individuals to invest in premium and wellness products, such as essential oils, is strengthening the market growth. Other factors, including the rising cultural shift towards holistic well-being, increasing demand for ethically sourced products, and aggressive marketing and promotional campaigns by manufacturers, are anticipated to drive the market growth.
The escalating consumer awareness
The growing consumer consciousness about the health benefits of natural and organic products is a primary driver in the essential oils market. This shift towards natural ingredients is due to a deeper understanding and demand for products that are perceived as pure, safe, and beneficial. Furthermore, consumers are becoming more informed, owing to the easy accessibility of information online, and are actively seeking alternatives to synthetic and chemical-laden products. Additionally, increasing educational campaigns by governmental bodies and private organizations to increase awareness about the benefits of natural substances like essential oils is contributing to the market growth. Moreover, the growing emphasis on transparency in ingredient sourcing and the traceability of natural products is further bolstering the market growth.
The rising product utilization for therapeutic and medicinal usage
Essential oils are extensively used in traditional medicine across various cultures, and their therapeutic properties are now being recognized and utilized in modern healthcare and wellness practices. They are being employed for a range of purposes, including pain management, stress reduction, and treating certain ailments, such as digestive disorders. Furthermore, the rise of aromatherapy, where essential oils are used to enhance physical and psychological well-being, is positively influencing the market growth. Additionally, medical practitioners and therapists are increasingly integrating essential oils into their practices, supported by a growing body of scientific research that validates their efficacy. In addition, the increasing focus on health and immunity is further bolstering the demand for essential oils in preventive and supportive care.
The imposition of favorable regulatory support
Favorable regulations and policies promoting natural and organic products have had a significant impact on the essential oils market. Government bodies and international organizations are increasingly recognizing the benefits of natural products and are formulating standards and guidelines that facilitate their production, certification, and marketing. Furthermore, these regulations often promote ethical sourcing, quality control, and transparent labeling, thereby building consumer trust and confidence. In addition to this, governments are providing incentives, funding, and support to farmers and manufacturers to encourage the production of natural ingredients, such as essential oils. This proactive regulatory environment not only ensures the safety and integrity of the products but also fosters innovation and growth within the industry. Moreover, this institutional support acts as a catalyst in the market, providing a structured and supportive framework that aligns with the global shift towards natural and sustainable living.
IMARC Group provides an analysis of the key trends in each segment of the global essential oils market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product, application and sales channel.
Cedarwood Oil
Eucalyptus Oil
Lavender Oil
Lemongrass Oil
Rosemary Oil
Tea Tree Oil
Ylang Ylang Oil
Others
Tea tree oil dominates the market
The report has provided a detailed breakup and analysis of the market based on product. This includes cedarwood oil, eucalyptus oil, lavender oil, lemongrass oil, rosemary oil, tea tree oil, ylang ylang oil, and others. According to the report, tea tree oil represented the largest segment.
Tea tree oil is dominating the market as it is commonly used in skincare products, hair care, household cleaning, and even as a natural antiseptic. Its wide-ranging applications across various industries contribute to its strong market position. Furthermore, it is well-regarded for its therapeutic properties, such as its antimicrobial and anti-inflammatory effects. It is often used in treating various skin conditions, including acne, and in promoting wound healing. In addition, the heightened awareness among consumers regarding the specific benefits of tea tree oil is acting as another growth-inducing factor. Apart from this, the shifting trend towards natural and organic products is facilitating the demand for tea tree oil as an organic alternative to many synthetic ingredients. Its purity and natural origin also resonate with the increasing preference for clean and green products.
Medical
Pharmaceutical
Nutraceuticals
Food and Beverages
Bakery and Confectionery
Beverages
Meat, Poultry and Seafood
Others
Spa and Relaxation
Aromatherapy
Personal Care
Cosmetics
Toiletries
Others
Cleaning
Kitchen Cleaners
Floor Cleaners
Bathroom Cleaner
Others
Others
Spa and relaxation hold the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes medical (pharmaceutical and nutraceuticals), food and beverages (bakery and confectionery, beverages, meat, poultry and seafood, and others), spa and relaxation (aromatherapy, personal care, cosmetics, toiletries, and others), cleaning (kitchen cleaners, floor cleaners, bathroom cleaner, and others), and others. According to the report, spa and relaxation accounted for the largest market share.
Essential oils are widely used in spas owing to their calming and therapeutic effects. They help to promote relaxation, alleviate stress, and enhance overall well-being, thus aligning perfectly with the primary goals of spa therapies. Furthermore, they are also used in aromatherapy to affect mood and promote health. The sensory experience created by essential oils aids in offering unique and personalized relaxation. In addition, essential oils provide spas with the opportunity to offer customized treatments tailored to individual preferences and needs. Different oils can be blended to create specific effects, adding to the allure of personalized spa experiences. Apart from this, their inclusion enhances the perception of luxury and premium care in spa services. They add an exclusive touch to treatments, elevating the spa experience and attracting a discerning clientele.
Offline Stores
Online Stores
Offline stores hold the largest share in the market
A detailed breakup and analysis of the market based on the sales channel has also been provided in the report. This includes offline stores and online stores. According to the report, offline stores accounted for the largest market share.
Offline stores are dominating the market as they provide sensory experience where customers can smell, touch, and experience the product first-hand. Furthermore, the presence of trained staff in offline stores that can provide personalized recommendations and guidance on the usage and benefits of different essential oils is supporting the market growth. This expert advice often plays a crucial role in the purchasing decision, especially for new or less-informed customers. In addition, offline stores offer the advantage of immediate purchase and possession, which can be appealing for those looking for immediate use or gifts. Moreover, the ability to purchase directly from reputable retailers or brand outlets can build confidence in the product's origin and quality.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest essential oils market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has a comprehensive regulatory environment that emphasizes quality, safety, and sustainability. These regulations foster trust and encourage the production and consumption of high-quality essential oils. Furthermore, many European countries have a rich tradition of herbal medicine and natural remedies which utilize essential oils. Additionally, the increasing consumer preference for natural, organic, and sustainable products is acting as another growth-inducing factor. Apart from this, Europe hosts some of the leading research institutions and companies focused on essential oils. This continuous innovation and scientific validation of the benefits of essential oils is further bolstering the market growth. Moreover, the presence of well-established distribution channels, both online and offline, which facilitate the accessibility of essential oils to a wide consumer base, is positively influencing the market growth.
Leading companies are investing in continuous research and innovation to develop new extraction methods, blends, and formulations, which aid in creating differentiated products that cater to specific consumer needs and preferences. Additionally, they are broadening product portfolios to include a diverse range of essential oils and related products to cater to various applications across industries, such as cosmetics, pharmaceuticals, food and beverages (F&B), and more. Apart from this, key players are forming partnerships and collaborations with other companies, research institutions, or industry experts to leverage complementary strengths and extend market presence. In addition, top companies are implementing sustainable sourcing, production, and packaging methods to align with the growing consumer demand for eco-friendly products. Besides this, they are entering new geographic markets or expanding within existing ones through strategic investments, acquisitions, or localized marketing efforts.
Biolandes
doTerra
Essential Oils of New Zealand Ltd.
Falcon Essential Oils
Farotti S.R.L.
FLAVEX Naturextrakte GmbH
H. Reynaud & Fils
India Essential Oils
Moksha Lifestyle Products
Rocky Mountain Oils LLC
Sydney Essential Oil Co. (SEOC)
The Lebermuth Company
Ungerer Limited
Young Living Essential Oils.
In October 2020, doTerra launched essential oil products such as toothpaste, bath bars, diffusers, and hand wipes.
In February 2020, Ungerer Limited was acquired by Givaudan to extend its capabilities in core flavors and fragrance activities.
In May 2023, Young Living Essential Oils announced the release of two new products, namely, Season Essentials and Red Cedar Bliss Essential Oil.