首頁 > 市場調查報告書 > 消費品

香料/香水

市場調查報告書

商品編碼

1401339

全球香桃木油市場 - 2023-2030

Global Myrtle Oil Market - 2023-2030

出版日期: 2023年12月29日 | 出版商:

DataM Intelligence | 英文 234 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2022年，全球香桃木油市場規模達9.8212億美元，預計2030年將達到13.4927億美元，2023-2030年預測期間CAGR為4.05%。

全球消費者對健康和環境日益關注增加了對天然產品的需求。消費者正在尋求天然、更健康、更安全的產品來促進健康的生活方式。消費者對合成和化學成分的依賴減少，以及對環保和永續產品生產的需求，促進了天然產品範圍的擴大。

桃金孃油被用作多種商業合成產品的絕佳天然替代品。天然成分的卓越品質和特性增加了其在各種應用中的價值。香桃木油用於食品、化妝品和其他個人護理產品的多種產品製劑。

製造商正在採用各種策略並在市場上推廣該產品，強調這種天然成分的好處及其潛在好處。名人和影響者對天然環保產品的高額促銷活動有助於擴大市場成長。

動力學

對天然和有機產品的需求不斷增加

天然和有機產品越來越受到全球消費者的歡迎。隨著人們越來越認知到使用合成化學品產品對人類健康和環境的不利影響，消費者正在避免使用這些產品，並積極採用天然和有機產品。

香桃木油是一種天然有機成分，在生產所需的天然有機食品和個人護理產品時受到高度重視和需求。它在各種產品製劑中用作化學品的替代品。製造商正在工業層面採用道德和永續的採購實踐，以滿足消費者的需求。

隨著需求的不斷成長，各公司正在擴大其產品範圍，推出與桃金孃油相結合的新產品開發。例如，2022 年 2 月，澳洲精油製造商 Down Under Enterprises 宣布推出有機檸檬香桃木油。

增加桃金孃油的應用

隨著最終用戶對使用桃金孃油的好處的認知越來越高，桃金孃油在多種應用中的使用得到了更大的擴展。桃金孃油的應用範圍不斷擴大，市場對該產品的需求不斷增加。桃金孃油的有益和潛在特性有助於改善其在多種產品生產中的用途。

香桃木油提供新鮮、甜美和輕微的樟腦香氣。香桃木油的芳香特性推動了其在芳香療法中的應用。透過緩解緊張和焦慮來保持平靜的心態很有用。抗菌和抗發炎作用可有效治療氣喘和呼吸道感染。

在食品和飲料工業中，桃金孃油被用作調味劑。這款油獨特的檸檬口味有助於生產檸檬口味的糖果、雞尾酒和軟性飲料。抗菌和護膚的有效特性促進了其作為天然成分在護膚和化妝品中的應用。良好的芳香特性也改善了其在除臭劑和室內清新劑生產中的用途。

桃金孃油的供應有限且與其他油的競爭激烈

香桃木植物對各種氣候參數（例如溫度、濕度等）敏感。氣候條件的變化會對植物的生長和品質產生巨大的影響。由於對氣候的敏感性，香桃木植物僅限於特定的地理區域。這反過來又限制了它們在大多數最終用途應用中的產品可用性。此外，有限的供應也導致產品成本較高，阻礙了市場成長。

隨著各行各業對天然有機成分的高需求，具有相同應用特性的各類油品之間存在著激烈的競爭。香桃木油市場也面臨來自茶樹等多種油的更大競爭。由於這種桃金孃油的供應量較低且價格較高，最終用戶可以選擇價格有效的桃金孃油替代品。

Global consumers' increasing health and environmental concerns raised the demand for natural products. Consumers are seeking natural, healthier and safer products to promote a healthy lifestyle. The less dependence of consumers on synthetic and chemical ingredients and the need for environmentally friendly and sustainable product production contributed to the higher range of natural product expansion.

Myrtle oils are used as a great natural alternative for multiple commercial synthetic products. The superior quality and properties of naturally sourced ingredients have increased their value in various applications. Myrtle oil is used in multiple product preparations of food, cosmetics and other personal care products.

Manufacturers are using various strategies and promote the product in the market highlighting the benefits of this natural ingredient and its potential benefits. The high promotional activities of natural and environmentally friendly products from celebrities and influencers help in expanding the market growth.

Dynamics

Increasing Demand for Natural and Organic Products

Natural and organic products are gaining popularity among the global consumer. With the increased awareness regarding the adverse effects associated with the use of synthetic chemicals-based products on human health and the environment, consumers are avoiding the use of those products and are actively adopting the use of natural and organic products.

Myrtle oil, being a natural and organically sourced ingredient, is highly valued and demanded in the production of desired natural and organic food and personal care products. It is used as an alternative to the chemical in various product preparations. Manufacturers are adopting ethical and sustainable sourcing practices at the industrial level to meet consumer demand.

With the increasing demand, various companies are expanding their product offerings with the launch of new product developments that are incorporated with myrtle Oil. For instance, In February 2022, Down Under Enterprises, an essential oil manufacturer from Australia, announced the launch of its Organic Lemon Myrtle Oil.

Increasing Applications of the Myrtle Oils

With the high end-user awareness regarding the benefits associated with the use of myrtle oils, there is a greater expansion of the use of myrtle oils in multiple applications. Expanding applications of myrtle oils are increasing the demand for the product in the market. The beneficial and potential properties of myrtle oil help improve its use in the production of multiple products.

Myrtle oils provide fresh, sweet and slightly camphoric aroma. The aromatic properties of the myrtle oil drive its use in aromatherapy. It is useful to provide a calm mind by relieving tension and anxiety. The antibacterial and anti-inflammatory effects provide effective benefits in dealing with asthma and respiratory infections.

In the food and beverage industry, myrtle oil is used as a flavouring agent. The distinctive lemon flavor of the oil helps in the production of lemon-flavoured favorable sweets, cocktails and soft drinks. The antimicrobial and skin care effective properties boost its use as a natural ingredient in skincare and cosmetics products. The favorable aromatic properties also improve its use in the production of deodorants and room fresheners.

Limited Availability of Myrtle Oil and High Competition from Other Oils

The myrtle plants are sensitive to various climate parameters such as temperature, humidity and others. The change in climatic conditions can have a huge impact on plant growth and quality. The myrtle plants are restricted to specific geographic areas due to their climatic sensitivity. This, in turn, limits their availability to the product for most end-use applications. In addition, the limited availability also results in the higher cost of the product, hindering the market growth.

With the high demand for natural and organic ingredients from all types of industries, there is intense competition among the various types of oils with the same application characteristics. The myrtle oil market also faces greater competition in the market from multiple oils such as tea tree and others. With the lower availability and high price of this myrtle oil, end-users may choose price effective available substitute for myrtle oil.

Segment Analysis

The global myrtle oil market is segmented based on type, distribution channel, application and region.

Increased Consumer Preference towards Natural Skincare Products

The global myrtle oil market is segmented based on application into aromatherapy, cosmetic & personal care and food & beverage. The cosmetic & personal care segment accounted for the largest share of the global myrtle oil market. The increased consumer awareness regarding the adverse effects of synthetic chemical-based products on their skin and personal health reduced the importance of such products and diverted the focus towards natural and organic products.

Globally, there is a vigorous rise in the demand for clean and natural beauty standards, driving the need for natural skincare ingredients. Myrtle oil is used as a popular natural alternative for commercial skincare products due to its cleansing and astringent properties as used in regular applications to benefit the skincare essential to deal with dull skin and acne.

Geographical Penetration

Increasing Consumer Focus on Health and Wellness

Asia-Pacific region dominated the global myrtle oil market. The myrtle is native to tropical southern Asia. It is grown in India, China and Southeast Asia, providing abundant availability of raw materials required for myrtle oil production. Also, the increasing technological developments and the use of advanced oil extraction methods in this region help in enhancing product use.

Improved consumer focus on health and wellness has increased the demand for health-promoting products. The role of myrtle oil in providing benefits for personal health and in maintaining better environmental sustainability nature has increased its value in the market. The high focus of consumers on natural and organic products drives the demand for various natural oils such as myrtle and others to meet the demand for natural ingredients in producing natural products.

Developing countries such as India and China and focusing on improving organic and natural products. For instance, in 2022-2023, India produced around 2.9 million MT of certified organic products, where oil seeds and fibres were given much importance. Massive industrialization and high industrial developmental activities taking place in this region provide greater opportunities for the market to penetrate large-scale sectors.

Competitive Landscape

The major global players in the market include Aromaland, Moksha Lifestyle Products¸Young Living Essential Oils, LC¸Lush Retail Ltd., Mountain Rose Herbs, Edens Garden, doTERRA Holdings, LLC, AOS Products Pvt. Ltd., Zea and Lemon Myrtle Fragrances.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the global myrtle oil market. Just like all other industrial sectors, the myrtle oil market also faced several challenges in the pandemic situation due to unsupportive conditions. There was a temporary halt in production activities during lockdown situations, as a result of strict government regulations towards lockdown.

The restricted transport facilities halted the sourcing of raw materials. In addition to the lack of resources, there were also strict conditions for production halt due to the temporary shutdown of the production industries. The market players faced challenges due to reduced product sales for a while. On the other hand, consumers were left with a high healthcare responsibility to conserve their health and wellness.

The health consciousness among consumers has improved the demand for natural products that don't harm the body but show positive health impacts. The need for natural remedies for anxiety and some respiratory problems has developed the need for numerous natural oils including myrtle oil during pandemic conditions.

By Type

Organic
Conventional

By Form

Online
Offline

By Application

Aromatherapy
Cosmetic & Personal Care
Food and Beverage
Other

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In December 2023, the Barcelona Perfumery Congress 2023, presented est Natural Ingredient for Fragrance Award to Cosmo International Fragrances. The company is exclusively awarded for its Myrtle Inca Essence.
In May 2023, Fragrance Spring 23 announced the launch of Roundup, various products developed with multiple aquatic and effervescent floral and fruit openings and highlighted with the aroma of myrtle as a herbaceous decadence.
In March 2022, Essentially Australia brand, announced the launch of Mango Myrtle oil, which smells like a green mango and is provided as a ready-to-use essential oil.

Why Purchase the Report?

To visualize the global myrtle oil market segmentation based on type, distribution, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of myrtle oil market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global myrtle oil market report would provide approximately 61 tables, 56 figures and 234 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Demand for Natural and Organic Products
  - 4.1.1.2. Increasing Applications of the Myrtle Oils
- 4.1.2. Restraints
  - 4.1.2.1. Limited Availability and High Competition from Other Oils
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Organic
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Aromatherapy
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cosmetic & Personal Care
9.4. Food and Beverage
9.5. Other

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Aromaland
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Moksha Lifestyle Products
12.3. Young Living Essential Oils, LC
12.4. Lush Retail Ltd.
12.5. Mountain Rose Herbs
12.6. Edens Garden
12.7. doTERRA Holdings, LLC
12.8. AOS Products Pvt. Ltd.
12.9. Zea
12.10. Lemon Myrtle Fragrances

LIST NOT EXHAUSTIVE