市場調查報告書
商品編碼
1291613
公共關係機器人市場按產品(網真公共關係機器人、仿人公共關係機器人和其他)、終端用戶(酒店和餐館、移動指導和資訊、媒體關係機器人和其他)和地區分類2023-2028年Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2023-2028 |
全球公共關係機器人市場規模在2022年達到58.6億美元。展望未來,IMARC Group預計,到2028年,市場規模將達到102.9億美元,在2023-2028年期間,成長率(CAGR)為9.30%。技術進步、消費者偏好的變化以及對更高效和有效的溝通策略的需求,是推動市場發展的一些關鍵因素。
公共關係機器人是指在公共環境中與人互動,並代表一個組織傳達資訊的機器。這些機器人被編程為以自然、對話的方式與人接觸,使用語言、手勢和麵部表情的組合來傳達資訊和建立關係。它們幫助組織改善與公眾的溝通,提供比傳統溝通形式更有吸引力和互動的體驗。這些機器人可以用來推廣產品、服務或事業,可以部署在廣泛的環境中,如貿易展覽、博物館、機場和購物中心。公共關係機器人可以提供一致和可靠的資訊,而沒有人類溝通所帶來的變數。它們還可以24小時不間斷地工作,不需要休息。近年來,公共關係機器人已獲得青睞,因為它們可以改變組織與公眾的溝通方式,創造新的參與和建立關係的機會。
推動市場的主要因素之一是消費者喜好的變化。目前,消費者更加精通技術,並期望從他們互動的品牌中獲得更高水平的參與和個性化。公共關係機器人為企業提供了一種創新的方式來與他們的受眾聯繫,並提供個性化的體驗。此外,對更高效和有效的溝通策略的需求不斷增強,也在推動市場發展。傳統的溝通管道,如電子郵件、電話和直接郵件,正變得不那麼有效,各組織正在尋找新的方式來與他們的受眾接觸。因此,對公共關係機器人的需求一直在升級,因為它們提供了一個獨特的機會,以一種吸引人和令人難忘的方式傳遞資訊。除此之外,冠狀病毒(COVID-19)大流行的爆發也加速了公共關係機器人的採用,作為一種與公眾接觸的非接觸和安全方式。這些機器人幫助組織保持社會距離的規範,同時為客戶提供互動體驗。除此之外,包括醫療、零售、酒店和娛樂在內的各行業的自動化趨勢不斷成長,預計將在未來幾年創造一個積極的市場前景。
請注意,這只代表部分公司的名單,完整的名單已在報告中提供。
The global public relation robots market size reached US$ 5.86 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 10.29 Billion by 2028, exhibiting a growth rate (CAGR) of 9.30% during 2023-2028. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.
Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.
One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.
IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the product and end user.
The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.
A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, others. According to the report, hotels and restaurants accounted for the largest market share.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.
The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.