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市場調查報告書
商品編碼
1390516

2023-2028 年社群媒體分析市場報告（按組件、部署模式、組織規模、應用程式、最終用戶和區域）

Social Media Analytics Market Report by Component, Deployment Mode, Organization Size, Application, End User, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球社群媒體分析市場規模達到90億美元。展望未來， IMARC Group預計到2028年市場規模將達到364億美元，2022-2028年複合年成長率（CAGR）為26.22%。推動資料分析以增強決策流程的需求不斷成長，各種社交媒體平台的利用率不斷提高，以及越來越注重對客戶詢問、投訴和反饋的快速有效響應以保持正面形象，這些都是推動這一趨勢的主要因素。市場。

社群媒體分析 (SMA) 是一種收集、分析和解釋來自各種社群媒體平台的資料的工具，以獲得有關受眾行為、參與度和趨勢的寶貴見解。它包括追蹤指標，例如按讚、分享、評論和追蹤者成長，以衡量社交媒體行銷活動和策略的有效性。它依靠演算法和資料視覺化技術將原始資料轉換為可操作的資訊，幫助企業和組織做出明智的決策。由於它允許公司開展線上業務並保持競爭力，全球對 SMA 的需求正在不斷成長。

目前，SMA 的採用越來越多，因為它允許公司透過檢查資料模式和情緒分析來客製化內容和參與策略，這正在促進市場的成長。除此之外，對 SMA 的需求不斷成長，因為它是有效線上行銷和品牌管理的關鍵組成部分，這提供了積極的市場前景。與此一致的是，人們對社群媒體洞察力的日益關注，因為它們對公司的產品開發很有價值，正在推動市場成長。除此之外，人工智慧（AI）和機器學習（ML）的進步提高了社群媒體分析工具的準確性和效率，這有助於市場成長。此外，影響力行銷在全球範圍內的日益普及正在加強市場的成長。此外，由於 SMA 提供即時監控功能，對 SMA 的需求不斷成長，正在支持市場成長。

社群媒體分析市場趨勢/促進因素：

社群媒體平台的使用率不斷提高

由於世界各地大眾擴大使用手機，社群媒體平台的使用率不斷上升，推動了市場的成長。這個龐大的用戶群每天都會產生大量資料，包括文字、圖像和影片。據此，企業分析這些資料以獲得有關客戶偏好、行為和情緒的有價值的資訊。除此之外，SMA 允許公司有效地檢查資料。這些見解可以指導產品開發、行銷策略和客戶參與工作，從而提供積極的市場前景。因此，了解使用者趨勢和行為對於保持競爭優勢變得至關重要。

對資料分析以增強決策過程的需求不斷成長

資料分析對 SMA 的需求不斷成長，支撐著市場的成長。此外，公司也越來越依賴資料分析來改善決策流程。 SMA 在從社群媒體資料中提供可行的見解方面發揮著至關重要的作用，這對市場產生了積極的影響。此外，企業可以追蹤關鍵績效指標 (KPI)，例如參與率、覆蓋率和轉換率。除此之外，這些見解對於最佳化行銷策略、了解客戶情緒以及使產品或服務與市場需求保持一致非常寶貴。據此，它使企業能夠完善策略，更有效地分配資源，並最終提高獲利能力。

日益需要改善客戶服務

由於改善客戶服務的需求不斷增加，SMA 的採用率不斷上升，這推動了市場的成長。與此一致的是，快速的數位化使客戶能夠更好地獲取資訊和選擇，從而提高他們的要求。除此之外，社群媒體和線上平台為人們提供了公開且有影響力的聲音。在社群媒體上分享的一次負面經驗可能會迅速損害公司的聲譽。因此，企業優先考慮對客戶詢問、投訴和回饋進行快速有效的回應，以保持正面形象。公司正在利用增強的技術來收集和分析資料，使他們能夠了解客戶的需求、偏好和痛點。

社群媒體分析產業細分：

IMARC Group提供了對市場報告各細分市場主要趨勢的分析，以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據組件、部署模式、組織規模、應用程式和最終用戶對市場進行了分類。

按組件分類：

解決方案

服務

解決方案佔據大部分市場佔有率

該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。根據該報告，解決方案代表了最大的部分。 SMA 解決方案包括企業用來收集、處理和分析來自各種社群媒體管道的資料的軟體和平台。解決方案通常採用基於雲端的軟體即服務 (SaaS) 平台的形式，為各種規模的企業提供可擴展性和可存取性。這些工具通常包括資料收集、情緒分析、趨勢識別和報告等功能。它們使組織能夠從每天產生的大量社交媒體資料中提取有意義的見解。企業依靠這些解決方案來追蹤關鍵績效指標、衡量行銷活動的影響、了解客戶情緒並做出數據驅動的決策。

按部署模式分類：

本地

基於雲端

本地部署佔產業最大佔有率

報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示，本地部署佔據了最大的市場佔有率。本地部署是指在公司的實體基礎設施（例如伺服器和資料中心）內安裝和運行分析軟體，而不是使用基於雲端的解決方案。它為組織提供了對其 SMA 流程的更好控制和客製化。此外，它特別受到具有嚴格資料安全和合規性要求的企業的青睞，因為它允許他們將敏感資料保留在自己的網路中。本地還可以滿足擁有大量現有資訊技術 (IT) 基礎設施投資的企業的需求。

按組織規模分類：

中小企業

大型企業

大型企業代表主導細分市場

該報告根據組織規模對市場進行了詳細的細分和分析。這包括中小企業和大型企業。報告稱，大型企業佔最大部分。大型企業通常以其廣泛的員工、可觀的收入和全球影響力來定義。這些組織擁有複雜的社群媒體足跡，需要管理多個品牌、產品和客戶群。對於大型企業來說，SMA 使他們能夠全面了解他們在各種社群媒體平台上接觸的不同受眾。它有助於監控品牌聲譽、追蹤競爭對手以及大規模評估市場趨勢。除此之外，它還有助於數據驅動的決策，使這些企業能夠最佳化行銷活動、增強客戶參與度並有效地分配資源。

按應用分類：

客戶區隔與目標定位

競爭對手基準化分析

多通路行銷活動管理

客戶行為分析

行銷管理

客戶細分和定位在市場上表現出明顯的主導地位

報告還提供了基於應用程式的詳細市場細分和分析。這包括客戶細分和定位、競爭對手基準測試、多通路活動管理、客戶行為分析和行銷管理。報告稱，客戶細分和定位佔據了最大的市場佔有率。客戶細分和目標定位對於旨在有效針對特定客戶群客製化行銷工作的企業來說是至關重要的策略。透過分析社群媒體資料，企業可以根據人口統計、行為、興趣和偏好來識別受眾並將其分類為不同的細分市場。它使公司能夠更深入地了解其客戶群，幫助他們創建更個人化和相關的內容和產品。此外，SMA 還提供了有關消費者情緒的寶貴見解，使企業能夠了解客戶對其產品或服務的感受。

按最終用戶分類：

BFSI

媒體和娛樂

旅遊和酒店業

資訊科技和電信

零售

衛生保健

其他

零售業主導市場

該報告提供了基於最終用戶的詳細市場細分和分析。這包括 BFSI、媒體和娛樂、旅遊和酒店、IT 和電信、零售、醫療保健等。報告稱，零售業佔最大部分。零售業依賴客戶參與和了解消費者偏好。 SMA 透過分析社群媒體對話、評論和評論來幫助了解客戶行為和情緒。這些資訊對於產品開發、庫存管理和行銷策略非常有價值。此外，零售商還使用 SMA 來監控其品牌聲譽並追蹤競爭對手的活動。除此之外，它還允許零售商透過隨時了解客戶對其產品和服務的評價來快速解決問題並利用正面回饋。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據最大的社群媒體分析市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

由於許多社交媒體公司的存在，北美佔據了最大的市場佔有率。此外，對數據驅動決策的需求不斷成長，帶來了積極的市場前景。除此之外，擴大採用 SMA 來了解客戶行為，這也促進了市場的成長。此外，提高客戶參與度的日益普及正在推動市場成長。

競爭格局：

主要參與者不斷收集和匯總來自各種社交媒體平台的資料，包括文字、圖像、影片和用戶互動。他們採用網頁抓取和應用程式介面 (API) 整合來確保全面的資料覆蓋。此外，許多公司正在投資高級分析和人工智慧 (AI) 功能，例如情緒分析、自然語言處理 (NLP) 和機器學習 (ML) 演算法，以從資料中提取有意義的見解。除此之外，主要製造商還提供客製化選項，以滿足不同行業和企業的特定需求，例如客製化儀表板、報告和指標，幫助客戶獲得最相關的見解。

市場研究報告對競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

奧多比公司

Brandwatch（Cision 美國公司）

克拉拉布里奇

胡特套房公司

國際商業機器公司

NetBase 奎德

甲骨文公司

Salesforce.com, Inc.

SAP系統公司

SAS 研究所公司

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

最近的發展：

2022 年 3 月，全球領先的社群套件 Brandwatch 簽署了收購綜合影響者行銷平台 Paladin 的最終協議。它在 Brandwatch 套件中實現了完整的端到端影響者行銷功能，並為品牌提供了更多與消費者建立有意義聯繫的方式。

2021 年9 月，國際商業機器公司(IBM) 在IBM Watson Assistant 中推出了新的人工智慧和自動化功能，旨在讓企業更輕鬆地跨任何管道（電話、網路、簡訊和任何訊息傳遞平台）創建增強的客戶服務體驗。

2022 年 6 月，Adobe 在 Adob​​e Analytics 中引入了新服務，該服務將幫助品牌統一跨所有媒體類型（例如元宇宙和串流媒體）的資料和見解。

本報告回答的關鍵問題：

  • 迄今為止，全球社群媒體分析市場的表現如何，未來幾年將如何表現？
  • 全球社群媒體分析市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球社群媒體分析市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的社群媒體分析市場？
  • 基於組件的市場區隔是什麼？
  • 社群媒體分析市場中最具吸引力的組成部分是什麼？
  • 基於部署模式的市場區隔是怎樣的？
  • 社群媒體分析市場中哪種部署模式最具吸引力？
  • 依組織規模分類的市場是怎麼樣的？
  • 社群媒體分析市場中最具吸引力的組織規模是哪一個？
  • 基於應用程式的市場區隔是什麼？
  • 社群媒體分析市場中最具吸引力的應用程式是什麼？
  • 基於最終用戶的市場區隔是什麼？
  • 哪個是社群媒體分析市場中最具吸引力的最終用戶？
  • 全球社群媒體分析市場的競爭結構如何？
  • 誰是全球社群媒體分析市場的主要參與者/公司？

本報告回答的關鍵問題：

  • 迄今為止，全球社群媒體分析市場的表現如何，未來幾年將如何表現？
  • 全球社群媒體分析市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球社群媒體分析市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的社群媒體分析市場？
  • 基於組件的市場區隔是什麼？
  • 社群媒體分析市場中最具吸引力的組成部分是什麼？
  • 基於部署模式的市場區隔是怎樣的？
  • 社群媒體分析市場中哪種部署模式最具吸引力？
  • 依組織規模分類的市場是怎麼樣的？
  • 社群媒體分析市場中最具吸引力的組織規模是哪一個？
  • 基於應用程式的市場區隔是什麼？
  • 社群媒體分析市場中最具吸引力的應用程式是什麼？
  • 基於最終用戶的市場區隔是什麼？
  • 哪個是社群媒體分析市場中最具吸引力的最終用戶？
  • 全球社群媒體分析市場的競爭結構如何？
  • 誰是全球社群媒體分析市場的主要參與者/公司？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球社群媒體分析市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：按成分分類的市場區隔

  • 解決方案
    • 市場走向
    • 市場預測
  • 服務
    • 市場走向
    • 市場預測

第 7 章：按部署模式分類的市場區隔

  • 本地
    • 市場走向
    • 市場預測
  • 基於雲端
    • 市場走向
    • 市場預測

第 8 章：依組織規模分類的市場

  • 中小企業
    • 市場走向
    • 市場預測
  • 大型企業
    • 市場走向
    • 市場預測

第 9 章：按應用分類的市場區隔

  • 客戶區隔與目標定位
    • 市場走向
    • 市場預測
  • 競爭對手基準化分析
    • 市場走向
    • 市場預測
  • 多通路行銷活動管理
    • 市場走向
    • 市場預測
  • 客戶行為分析
    • 市場走向
    • 市場預測
  • 行銷管理
    • 市場走向
    • 市場預測

第 10 章：最終用戶的市場區隔

  • BFSI
    • 市場走向
    • 市場預測
  • 媒體和娛樂
    • 市場走向
    • 市場預測
  • 旅遊和酒店業
    • 市場走向
    • 市場預測
  • 資訊科技和電信
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 11 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Brandwatch (Cision US Inc.)
    • Clarabridge
    • Hootsuite Inc.
    • International Business Machines Corporation
    • NetBase Quid
    • Oracle Corporation
    • Salesforce.com, inc.
    • SAP SE
    • SAS Institute Inc.
Product Code: SR112023A4282

Abstract

The global social media analytics market size reached US$ 9.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.4 Billion by 2028, exhibiting a growth rate (CAGR) of 26.22% during 2022-2028. The growing demand for data analytics for enhanced decision-making processes, rising utilization of various social media platforms, and increasing focus on quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image are some of the major factors propelling the market.

Social media analytics (SMA) is a tool that collects, analyzes, and interprets data from various social media platforms to gain valuable insights into audience behavior, engagement, and trends. It comprises tracking metrics, such as likes, shares, comments, and follower growth, to measure the effectiveness of social media marketing campaigns and strategies. It relies on algorithms and data visualization techniques to transform raw data into actionable information that helps businesses and organizations make informed decisions. As it allows companies to make an online presence and stay competitive, the demand for SMA is rising across the globe.

At present, the increasing adoption of SMA, as it allows companies to tailor their content and engagement strategies by examining data patterns and sentiment analysis, is bolstering the growth of the market. Besides this, the growing demand for SMA, as it is a critical component of effective online marketing and brand management, is offering a positive market outlook. In line with this, rising concerns about social media insights, as they are valuable for product development in a firm, are propelling the market growth. Apart from this, advancements in artificial intelligence (AI) and machine learning (ML) improve the accuracy and efficiency of social media analytics tools, which is contributing to the market growth. Furthermore, the rising popularity of influencer marketing around the world is strengthening the market growth. Moreover, the escalating demand for SMA, as it offers real-time monitoring capabilities, is supporting the market growth.

Social Media Analytics Market Trends/Drivers:

Growing utilization of social media platforms

The rising utilization of social media platforms due to the increasing adoption of mobile phones among the masses around the world is contributing to the growth of the market. This immense user base generates a vast amount of data daily, comprising text, images, and videos. In line with this, businesses analyze these data to gain valuable information about customer preferences, behaviors, and sentiments. Apart from this, SMA allows companies to examine the data efficiently. These insights can guide product development, marketing strategies, and customer engagement efforts, which is offering a positive market outlook. As a result, staying informed about user trends and behaviors is becoming essential for maintaining a competitive edge.

Rising demand for data analytics for enhanced decision-making process

The escalating demand for SMA for data analytics is supporting the growth of the market. In addition, companies are increasingly relying on data analytics to improve their decision-making processes. SMA plays a vital role in providing actionable insights from social media data, which is positively influencing the market. Moreover, businesses can track key performance indicators (KPIs), such as engagement rates, reach, and conversion rates. Apart from this, these insights are invaluable for optimizing marketing strategies, understanding customer sentiment, and aligning products or services with market demands. In line with this, it enables businesses to refine their strategies, allocate resources more effectively, and, ultimately increase profitability.

Increasing need to improve customer services

The rising adoption of SMA due to the increasing need to improve customer service is contributing to the growth of the market. In line with this, rapid digitalization allows customers with greater access to information and choices, making them more demanding. Apart from this, social media and online platforms are giving people a public and influential voice. A single negative experience shared on social media can quickly damage the reputation of a company. Thus, businesses are prioritizing quick and effective responses to customer inquiries, complaints, and feedback to maintain a positive image. Companies are leveraging enhanced technologies to gather and analyze data, enabling them to understand customer needs, preferences, and pain points.

Social Media Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Breakup by Component:

Solutions

Services

Solutions account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services. According to the report, solutions represented the largest segment. SMA solutions comprise the software and platforms that businesses use to gather, process, and analyze data from various social media channels. Solutions often come in the form of cloud-based software as a service (SaaS) platform, which offers scalability and accessibility for businesses of all sizes. These tools typically include features, such as data collection, sentiment analysis, trend identification, and reporting. They enable organizations to extract meaningful insights from the vast amounts of social media data generated daily. Businesses rely on these solutions to track key performance metrics, measure the impact of marketing campaigns, understand customer sentiment, and make data-driven decisions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises hold the largest share in the industry

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share. On-premises refers to the installation and operation of the analytics software within the physical infrastructure of a company, such as servers and data centers, rather than using cloud-based solutions. It offers organizations greater control and customization over their SMA processes. In addition, it is particularly preferred by businesses with stringent data security and compliance requirements, as it allows them to keep sensitive data within their own network. On-premises also caters to businesses with significant existing information technology (IT) infrastructure investments.

Breakup by Organization Size:

Small and Medium Enterprises

Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises. According to the report, large enterprises represented the largest segment. Large enterprises are often defined by their extensive workforce, substantial revenue, and global reach. These organizations have complex social media footprints, with multiple brands, products, and customer segments to manage. For large enterprises, SMA enables them to gain comprehensive insights into the diverse audiences they engage with across various social media platforms. It assists in monitoring brand reputation, tracking competitors, and assessing market trends on a large scale. Besides this, it facilitates data-driven decision-making, allowing these enterprises to optimize marketing campaigns, enhance customer engagement, and allocate resources effectively.

Breakup by Application:

Customer Segmentation and Targeting

Competitor Benchmarking

Multichannel Campaign Management

Customer Behavioral Analysis

Marketing Management

Customer segmentation and targeting exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. According to the report, customer segmentation and targeting accounted for the largest market share. Customer segmentation and targeting are vital strategies for businesses aiming to tailor their marketing efforts to specific customer groups effectively. Businesses can identify and categorize their audience into distinct segments based on demographics, behaviors, interests, and preferences by analyzing social media data. It allows companies to gain a deeper understanding of their customer base, helping them create more personalized and relevant content and offerings. Moreover, SMA provides valuable insights into consumer sentiment, allowing businesses to know how customers feel about their products or services.

Breakup by End User:

BFSI

Media and Entertainment

Travel and Hospitality

IT and Telecom

Retail

Healthcare

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others. According to the report, retail represented the largest segment. The retail industry relies on customer engagement and understanding consumer preferences. SMA aids in understanding customer behavior and sentiment by analyzing social media conversations, reviews, and comments. This information is valuable for product development, inventory management, and marketing strategies. In addition, retailers use SMA to monitor their brand reputation and track competitor activities. Apart from this, it allows retailers to quickly address issues and capitalize on positive feedback by staying informed about what customers are saying about their products and services.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest social media analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest market share due to the presence of many social media companies. Additionally, the growing demand for data-driven decision-making is offering a positive market outlook. Apart from this, the rising adoption of SMA for understanding customer behavior is contributing to the growth of the market. In addition, the increasing popularity of improved customer engagement is propelling market growth.

Competitive Landscape:

Key players are continuously collecting and aggregating data from various social media platforms, including text, images, videos, and user interactions. They are employing web scraping and application programming interface (API) integrations to ensure comprehensive data coverage. In addition, many companies are investing in advanced analytics and artificial intelligence (AI) capabilities, such as sentiment analysis, natural language processing (NLP), and machine learning (ML) algorithms to extract meaningful insights from the data. Apart from this, major manufacturers are offering customization options to cater to the specific needs of different industries and businesses, such as customized dashboards, reports, and metrics, that help clients get the most relevant insights.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adobe Inc.

Brandwatch (Cision US Inc.)

Clarabridge

Hootsuite Inc.

International Business Machines Corporation

NetBase Quid

Oracle Corporation

Salesforce.com, inc.

SAP SE

SAS Institute Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In March 2022, Brandwatch, the world's premier social suite, entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. It enables complete, end-to-end influencer marketing functionality within the Brandwatch suite, and more ways for brands to build meaningful connections with consumers.

In September 2021, International Business Machines Corporation (IBM) launched a new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel - phone, web, SMS and any messaging platform.

In June 2022, Adobe introduced new services in Adobe Analytics which would help brands to unify data and insights across all media types, such as the metaverse and streaming media.

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global social media analytics market?
  • What is the impact of each driver, restraint, and opportunity on the global social media analytics market?
  • What are the key regional markets?
  • Which countries represent the most attractive social media analytics market?
  • What is the breakup of the market based on the component?
  • Which is the most attractive component in the social media analytics market?
  • What is the breakup of the market based on the deployment mode?
  • Which is the most attractive deployment mode in the social media analytics market?
  • What is the breakup of the market based on the organization size?
  • Which is the most attractive organization size in the social media analytics market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the social media analytics market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the social media analytics market?
  • What is the competitive structure of the global social media analytics market?
  • Who are the key players/companies in the global social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Social Media Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Competitor Benchmarking
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Marketing Management
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Media and Entertainment
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Travel and Hospitality
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Retail
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Brandwatch (Cision US Inc.)
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Clarabridge
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Hootsuite Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 International Business Machines Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 NetBase Quid
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com, inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2022
  • Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2022
  • Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2022
  • Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2022
  • Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2022
  • Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
  • Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
  • Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Social Media Analytics Market: Competitive Structure
  • Table 9: Global: Social Media Analytics Market: Key Players