全球社群媒體分析市場規模、佔有率、成長分析、按部署模式、按應用分類 - 產業預測，2024-2031 年

Global Social Media Analytics Market Size, Share, Growth Analysis, By Deployment Mode(Cloud Based, and On-premises), By Application(Sales and Marketing Management, Customer Experience Management) - Industry Forecast 2024-2031

出版日期: 2024年03月27日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球社群媒體分析市場規模估值為43.8 億美元，從2023 年的47.9 億美元成長到2031 年的93.8 億美元，預計在預測期內（2024-2031年）將以複合年成長率(CAGR )為9.4%。

社群媒體分析市場的目標是幫助企業從社群媒體網路產生的大量資料中獲得深刻的知識。透過分析社群媒體資料，企業不僅可以更了解其目標受眾，還可以監控客戶回饋、管理品牌聲譽、識別趨勢並發現新的業務前景。全球社群媒體使用量呈指數級成長，這是推動社群媒體分析市場的關鍵因素之一。 Facebook、Twitter、Instagram、LinkedIn 和 YouTube 等社群媒體網站擁有數十億有效用戶，每天都會產生大量資料。由於人工智慧和機器學習技術的使用越來越多，社群媒體分析的機會正在擴大。透過使用人工智慧支援的分析解決方案自動執行情緒分析、趨勢識別和資料收集，企業可以更快地獲得可行的見解。社群媒體資料在企業決策中日益重要，正在推動全球社群媒體分析市場的發展。透過利用社群媒體分析，企業可以獲得有關消費者行為、偏好和市場趨勢的重要見解。儘管存在資料複雜性和隱私問題等障礙，但市場仍為利用人工智慧和機器學習的創意解決方案提供了機會。隨著企業了解社群媒體資料的重要性，對社群媒體分析解決方案不斷成長的需求預計將塑造市場的未來。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

IBM Corporation（US）
Salesforce.com, Inc.（US）
Adobe Inc.（US）
SAS Institute Inc.（US）
Oracle Corporation（US）
Clarabridge, Inc.（US）
Brandwatch（UK）
NetBase Quid（US）
Talkwalker Inc.（Luxembourg）
Sprout Social, Inc.（US）
Hootsuite Inc.（Canada）
Meltwater（Norway）
Crimson Hexagon（US）
Synthesio（France）
Simply Measured, Inc.（US）
Sysomos（Canada）
Digimind（France）
Socialbakers（Czech Republic）
Keyhole Inc.（Canada）
Unmetric Inc.（US）

簡介目錄

Product Code: SQMIG45J2170

Global Social Media Analytics Market size was valued at USD 4.38 billion in 2022 and is poised to grow from USD 4.79 billion in 2023 to USD 9.38 billion by 2031, growing at a CAGR of 9.4% during the forecast period (2024-2031).

The goal of the market for social media analytics is to assist businesses in gaining insightful knowledge from the massive volumes of data produced on social media networks. Through the analysis of social media data, companies may monitor customer feedback, manage brand reputation, spot trends, and find new business prospects in addition to developing a greater understanding of their target audience. Global social media usage is growing at an exponential rate, which is one of the main drivers propelling the social media analytics market. With billions of active users, social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube produce enormous volumes of data every day. There are now more opportunities in social media analytics thanks to the growing use of AI and machine learning technologies. Businesses may obtain actionable insights more quickly by automating sentiment analysis, trend recognition, and data collecting using AI-powered analytics solutions. The increasing significance of social media data in corporate decision-making is driving the global market for social media analytics. Organizations can obtain important insights into consumer behavior, tastes, and market trends by utilizing social media analytics. Notwithstanding obstacles like data complexity and privacy issues, the market offers chances for creative solutions driven by AI and ML. The market's future is anticipated to be shaped by the growing demand for social media analytics solutions as companies come to understand the importance of social media data.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Media Analytics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Media Analytics Market Segmental Analysis

Based on deployment mode, application, and region, the worldwide social media analytics market is divided into segments. The market is divided into two categories based on deployment mode: cloud-based and on-premises. Application-wise, the market is divided into areas such as public safety and law enforcement, competitive intelligence, risk management and fraud detection, customer experience management, sales and marketing management, and others. The market is divided into Latin America, Middle East and Africa, Asia Pacific, North America, and Europe.

Drivers of the Global Social Media Analytics Market

Social media has developed into an essential tool for businesses to interact with clients, advertise goods and services, and raise brand awareness. The market for social media analytics is mostly driven by the requirement to evaluate social media data in order to make wise business decisions.

Restraints in the Global Social Media Analytics Market

Data security and privacy are issues that are brought up by the gathering and examination of social media information. More stringent laws and compliance standards could make it more difficult for social media analytics companies to manage and safeguard user data.

Market Trends of the Global Social Media Analytics Market

Advanced sentiment analysis, image recognition, and predictive analytics are made possible by the integration of AI and machine learning algorithms with social media analytics. These tools assist companies in deriving valuable insights from massive volumes of social media data.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Social Media Analytics Market by Deployment Mode

Market Overview
Cloud Based
and On-premises

Global Social Media Analytics Market by Application

Market Overview
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
and Others

Global Social Media Analytics Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clarabridge, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NetBase Quid (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talkwalker Inc. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crimson Hexagon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Synthesio (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Simply Measured, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sysomos (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digimind (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Socialbakers (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keyhole Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unmetric Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments