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市場調查報告書
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1378870

行銷自動化市場：2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測

Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年，全球行銷自動化市場規模達到51億美元。展望未來， IMARC Group預計市場規模將達到130億美元，2022-2028年複合年成長率（CAGR）為16.9%。對個人化和有針對性的行銷策略的需求不斷成長，數位行銷管道和線上平台的日益採用，對高效潛在客戶開發和培育的需求不斷成長，以及人工智慧和機器學習技術的快速發展是推動市場的一些因素。

行銷自動化使用軟體平台和工具來自動執行重複的行銷任務並簡化行銷流程。它使企業能夠自動化行銷活動，例如電子郵件行銷、社交媒體發布、潛在客戶培育、活動管理和客戶細分。行銷自動化可以實現個人化和有針對性的客戶溝通，從而提高參與度和轉換率。它可以幫助企業節省時間、減少人工工作，並透過數據驅動的洞察和分析來最佳化行銷。透過自動化日常任務，行銷人員可以專注於策略舉措、創意活動和客戶關係管理。行銷自動化也有助於潛在客戶的產生和培育，使企業能夠在整個客戶旅程中追蹤和管理潛在客戶。

全球市場主要由電子商務和線上零售業的擴張所推動。與此一致的是，對數據驅動的行銷和分析的日益關注正在為市場做出重大貢獻。此外，客戶旅程和行銷接觸點日益複雜，正在對市場產生正面影響。除此之外，對行銷效率和成本最佳化日益成長的需求正在催化市場。此外，行銷自動化與客戶關係管理（CRM）系統的持續整合正在推動市場發展。此外，客戶細分和個人化的日益重要正在培育市場。此外，為中小型企業量身定做的行銷自動化解決方案的興起也推動了市場的發展。

行銷自動化市場趨勢/促進因素：

B2B 和 B2C 產業中行銷自動化的快速採用

B2B（企業對企業）和 B2C（企業對消費者）產業中行銷自動化的採用正在提振市場。在 B2B 領域，行銷自動化有助於簡化複雜的銷售週期，並實現與關鍵決策者的有針對性的溝通。它使企業能夠培養潛在客戶、追蹤參與度並自動化後續流程，從而更有效地產生潛在客戶並提高轉換率。 B2B 公司透過改善銷售和行銷一致性、最佳化潛在客戶評分以及增強客戶關係管理，從行銷自動化中受益。此外，在B2C領域，行銷自動化可以實現與大量客戶群的個人化和及時溝通。它允許企業根據個人偏好、購買歷史和行為提供有針對性的優惠、促銷和內容。 B2C 公司利用行銷自動化來自動化客戶入職、交叉銷售和追加銷售流程，從而提高客戶保留率和終身價值。 B2B 和 B2C 產業採用行銷自動化是出於提高行銷效率、提供個人化體驗和最佳化客戶旅程的需求。隨著這些行業的企業認知到行銷自動化在推動收入成長和增強客戶關係方面的價值，行銷自動化市場不斷擴大。

更加重視客戶體驗與參與度

對客戶體驗和參與度的日益關注正在為市場創造積極的前景。企業強調在整個買家旅程中提供個人化和無縫的客戶體驗。行銷自動化透過在每個接觸點實現有針對性的相關溝通，對於增強客戶體驗至關重要。它允許企業自動化個性化交互，提供客製化內容，並根據客戶行為和偏好提供及時的跟進。這種程度的客製化和參與促進了企業與其客戶之間更緊密的聯繫，從而提高了客戶滿意度和忠誠度。此外，行銷自動化促進全通路行銷，確保跨多個管道和裝置的一致訊息傳遞和體驗。它使企業能夠追蹤和分析客戶互動、收集有價值的見解並完善行銷策略，以更好地滿足客戶需求。隨著企業認知到客戶體驗作為競爭優勢的重要性，對能夠實現個人化、及時且有吸引力的互動的行銷自動化解決方案的需求持續成長。行銷自動化市場是由對客戶體驗的日益關注以及透過有意義的參與與客戶建立持久關係的願望所推動的。

全球數位廣告市場的擴張

全球數位廣告市場的擴張正在推動該市場的發展。隨著數位廣告的成長，企業尋求最佳化其廣告工作並更有效地覆蓋目標受眾的方法。行銷自動化在數位廣告中至關重要，它使企業能夠跨各種管道自動化和最佳化其行銷活動。它允許個人化廣告定位、動態廣告創建以及自動出價和最佳化，從而最大限度地提高數位廣告工作的影響力。此外，行銷自動化與各種廣告平台和工具整合，為企業提供全面的資料和見解來衡量其行銷活動的成功。它支援追蹤和歸因，使企業能夠了解客戶旅程並相應地最佳化其廣告策略。全球數位廣告市場的擴張創造了對行銷自動化解決方案的需求，這些解決方案可以幫助企業應對數位廣告的複雜性並取得更好的結果。隨著企業對數位廣告的投資越來越多，行銷自動化市場也在數位廣告領域對高效活動管理、受眾定位和效能最佳化的需求的推動下同步成長。

行銷自動化產業細分：

IMARC Group提供了全球行銷自動化市場報告各細分市場主要趨勢的分析，以及 2023-2028 年全球、區域和國家層面的預測。我們的報告根據組件類型、部署類型、最終用戶、應用程式和垂直領域對市場進行了分類。

按組件類型細分：

軟體

服務

軟體主導市場

該報告根據組件類型提供了詳細的市場細分和分析。這包括軟體和服務。根據該報告，軟體佔據了最大的部分。

軟體構成了市場的重要組成部分，為行銷自動化提供了核心技術基礎設施。行銷自動化軟體提供廣泛的功能，包括活動管理、潛在客戶培育、電子郵件行銷、分析和客戶關係管理 (CRM) 整合。軟體領域透過人工智慧、機器學習和資料分析的進步不斷發展，提供更複雜的自動化功能和改善的使用者體驗，從而推動市場擴張。

此外，這些服務（包括實施、諮詢、培訓和支援）透過為企業提供有效利用行銷自動化所需的專業知識和幫助來補充軟體領域。服務供應商可協助企業根據其需求客製化和配置軟體解決方案，確保與現有系統和流程無縫整合。他們還提供培訓和持續支持，以最大限度地提高行銷自動化投資的價值。

依部署類型細分：

本地部署

基於雲端的

基於雲端的佔據最大市場佔有率

報告中還提供了基於部署類型的詳細市場區隔和分析。這包括本地和基於雲端的。報告稱，基於雲端的佔據了最大的市場佔有率。

基於雲端的部署涉及透過託管在第三方伺服器上的網際網路存取行銷自動化軟體。基於雲端的解決方案提供可擴展性、可存取性和易於實施性，使其對各種規模的企業都具有吸引力。它們消除了對大量 IT 基礎架構的需求，並提供了擴展資源的靈活性。

另一方面，本地部署是指在公司的基礎設施上安裝和託管行銷自動化軟體。這種部署類型使企業能夠更好地控制其資料和自訂選項，使其適合具有特定安全或合規性要求的組織。本地部署也吸引了那些希望完全擁有和管理其行銷自動化系統的企業。

按最終用戶分類：

中小企業

大型企業

中小企業佔最大市場佔有率

報告還提供了基於最終用戶的詳細市場細分和分析。這包括中小企業和大型企業。報告顯示，中小企業佔了最大的市場佔有率。

中小企業佔據了重要的市場佔有率，針對其特定需求量身定做的行銷自動化解決方案正在推動市場成長。中小企業通常資源有限且行銷團隊規模較小，因此自動化對於最佳化其行銷工作至關重要。行銷自動化使中小企業能夠自動執行重複性任務，更有效地瞄準受眾，並簡化行銷流程。為中小企業量身定做的經濟高效且方便用戶使用的行銷自動化解決方案的可用性有助於市場的擴張。

相反，大企業行銷預算較大、行銷操作複雜，也推動了市場的擴張。大型企業的行銷自動化解決方案提供先進的功能、可擴展性和整合功能，以滿足其特定要求。大型企業透過管理多個行銷活動、分析大量資料以及大規模個人化客戶體驗，從行銷自動化中受益。對能夠處理大型企業的複雜性和規模的企業級行銷自動化解決方案的需求促進了市場的成長。

按應用分類：

活動管理

電子郵件行銷

潛在客戶培育與潛在客戶評分

社群媒體行銷

入站行銷

其他

活動管理佔最大的市場佔有率

報告還提供了基於應用程式的詳細市場細分和分析。這包括活動管理、電子郵件行銷、潛在客戶培育和潛在客戶評分、社交媒體行銷、入站行銷等。報告稱，活動管理佔了最大的市場佔有率。

作為一個關鍵的應用領域，活動管理使企業能夠更有效地規劃、執行和監控其行銷活動。用於活動管理的行銷自動化解決方案提供受眾細分、內容創建、日程安排和績效追蹤等功能，使企業能夠最佳化其行銷計劃並取得更好的結果。

另一方面，電子郵件行銷仍然是客戶參與和潛在客戶開發的重要管道。行銷自動化平台提供強大的電子郵件行銷功能，包括電子郵件建立、細分、個人化和自動化工作流程。這些解決方案透過簡化和增強企業電子郵件行銷工作來推動市場擴張。此外，潛在客戶培育和潛在客戶評分應用程式使企業能夠與潛在客戶建立更牢固的關係並識別最合格的潛在客戶。行銷自動化解決方案促進自動化潛在客戶培育活動、個人化內容交付和潛在客戶評分機制，使企業能夠優先考慮其銷售工作並最大限度地提高轉換率。

此外，社群媒體行銷是現代行銷策略的一個組成部分。社群媒體行銷自動化工具使企業能夠安排貼文、分析參與度並自動化社群媒體工作流程。這些解決方案透過幫助企業管理其社群媒體形象並與受眾互動來推動市場成長。此外，入站行銷專注於透過有價值的內容吸引和培養潛在客戶，受益於行銷自動化。入站行銷解決方案使企業能夠自動化內容創建、潛在客戶捕獲和潛在客戶培養流程，從而製定更有效率、更有針對性的入站行銷策略。

按垂直細分：

BFSI

零售

衛生保健

資訊科技和電信

政府

娛樂和媒體

教育

其他

BFSI 擁有最大的市場佔有率

報告還提供了基於垂直市場的詳細細分和分析。這包括 BFSI、零售、醫療保健、IT 和電信、政府、娛樂和媒體、教育等。報告顯示，BFSI 佔據最大的市場佔有率。

BFSI 產業透過提高客戶參與度、改善潛在客戶管理和推動個人化行銷工作，從行銷自動化中受益。行銷自動化使 BFSI 公司能夠自動化客戶引導、培養潛在客戶並根據客戶行為和偏好提供有針對性的優惠。

除此之外，零售業還利用行銷自動化來提供個人化購物體驗、自動化電子郵件行銷活動並最佳化客戶忠誠度計畫。行銷自動化解決方案使零售商能夠細分客戶群、分析購買模式並發送量身定做的促銷和建議。此外，在醫療保健領域，行銷自動化有助於簡化患者溝通、提供有針對性的醫療保健資訊以及自動化預約提醒。它使醫療保健提供者能夠提高患者參與度、最佳化行銷活動並提高患者滿意度。

此外，IT 和電信業利用行銷自動化來培養潛在客戶、自動化客戶支援並提高客戶保留率。行銷自動化平台使 IT 和電信公司能夠提供有針對性的內容、追蹤客戶互動以及個人化溝通。政府機構還可以透過自動化公民參與、簡化溝通和最佳化外展活動來受益於行銷自動化。行銷自動化解決方案可協助政府組織向公民提供及時的相關資訊、追蹤參與度並衡量活動成效。

娛樂和媒體產業也利用行銷自動化來吸引受眾、自動化內容分發並分析觀眾行為。它使媒體公司能夠提供個人化的內容推薦、最佳化廣告活動並提高觀眾參與度。在教育領域，行銷自動化幫助教育機構實現招生自動化、培養潛在客戶並提供個人化溝通。行銷自動化平台使教育組織能夠簡化註冊流程、細分學生群體並追蹤行銷活動的有效性。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美表現出明顯的主導地位，佔據最大的市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。

北美在行銷自動化市場中佔據著突出的地位。該地區先進的數位基礎設施、高網際網路普及率和成熟的行銷實踐推動了市場成長。主要參與者的存在、行銷技術的大力採用以及創新文化有助於北美市場的擴張。此外，該地區對數據驅動行銷、個人化客戶體驗和潛在客戶開發策略的日益關注也推動了對行銷自動化解決方案的需求。

另一方面，由於該地區數位化程度不斷提高、電子商務領域不斷擴大以及行銷技術的採用不斷增加，亞太地區的行銷自動化市場也出現了快速成長。可支配收入的增加、消費者行為的變化以及新興經濟體的出現都有助於亞太地區的市場擴張。此外，該地區龐大的人口和市場滲透潛力創造了巨大的成長機會。

競爭格局：

頂級行銷自動化公司在加強市場方面發揮關鍵作用。這些公司在研發方面投入大量資金，以增強其行銷自動化平台，整合人工智慧、機器學習和預測分析等先進功能。他們積極與其他技術提供者、行銷機構和行業專家建立夥伴關係和協作，以擴展他們的產品並提供滿足不同業務需求的整合解決方案。他們還提供全面的培訓、諮詢和客戶支援服務，以確保其行銷自動化解決方案的成功實施和利用。此外，他們還透過思想領導、行業活動和教育資源積極為市場成長做出貢獻。他們提供見解、最佳實踐和案例研究，幫助企業了解行銷自動化的價值和好處。

該報告對行銷自動化市場的競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。

活躍活動股份有限公司

行動軟體公司

奧多比公司

高知特技術解決方案公司

集線器公司

國際商業機器公司

甲骨文公司

Salesforce.com 公司

SAP系統公司

SAS 研究所公司

Teradata 公司。

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2021 年，ActiveCampaign LLC 推出了與流行視訊會議平台 Zoom 的整合，使用戶能夠自動安排會議和跟進。他們還推出了一項名為「網站訊息」的新功能，讓企業透過有針對性的訊息和個人化內容吸引網站訪客。

2021 年，Act-On Software Inc. 宣布與 Microsoft Dynamics 365 和 SugarCRM 等流行的 CRM 系統整合，使用戶能夠簡化行銷和銷售協調。該公司還推出了先進的報告和分析功能，為用戶提供有關活動績效和客戶行為的更深入的見解。

2021年，Adobe Inc.宣布收購領先的工作管理平台Workfront，以增強其行銷自動化和專案管理能力，使行銷人員能夠簡化工作流程並改善團隊協作。

本報告回答的關鍵問題

  • 全球行銷自動化市場有多大
  • 2023-2028年全球行銷自動化市場的預期成長率是多少
  • 推動全球行銷自動化市場的關鍵因素是什麼
  • COVID-19 對全球行銷自動化市場有何影響
  • 根據組件類型，全球行銷自動化市場的細分如何
  • 根據部署類型，全球行銷自動化市場的細分是什麼
  • 基於最終用戶的全球行銷自動化市場的細分是什麼
  • 基於應用的全球行銷自動化市場的細分是什麼
  • 基於垂直領域的全球行銷自動化市場的細分是什麼？
  • 10. 全球行銷自動化市場的重點區域有哪些？
  • 11. 全球行銷自動化市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球行銷自動化市場有多大？
  • 2023-2028年全球行銷自動化市場的預期成長率是多少？
  • 推動全球行銷自動化市場的關鍵因素是什麼？
  • COVID-19 對全球行銷自動化市場有何影響？
  • 根據組件類型，全球行銷自動化市場的細分如何？
  • 根據部署類型，全球行銷自動化市場的細分如何？
  • 基於最終用戶的全球行銷自動化市場的細分是什麼？
  • 基於應用的全球行銷自動化市場的細分是什麼？
  • 全球行銷自動化市場的垂直細分是怎麼樣的？
  • 全球行銷自動化市場的重點區域有哪些？
  • 全球行銷自動化市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球行銷自動化市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：按組件類型分類的市場細分

  • 軟體
    • 市場走向
    • 市場預測
  • 服務
    • 市場走向
    • 市場預測

第 7 章：按部署類型分類的市場區隔

  • 本地部署
    • 市場走向
    • 市場預測
  • 基於雲端的
    • 市場走向
    • 市場預測

第 8 章：最終用戶的市場區隔

  • 中小企業
    • 市場走向
    • 市場預測
  • 大型企業
    • 市場走向
    • 市場預測

第 9 章：按應用分類的市場區隔

  • 活動管理
    • 市場走向
    • 市場預測
  • 電子郵件行銷
    • 市場走向
    • 市場預測
  • 潛在客戶培育與潛在客戶評分
    • 市場走向
    • 市場預測
  • 社群媒體行銷
    • 市場走向
    • 市場預測
  • 入站行銷
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：按行業分類的市場細分

  • BFSI
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 資訊科技和電信
    • 市場走向
    • 市場預測
  • 政府
    • 市場走向
    • 市場預測
  • 娛樂和媒體
    • 市場走向
    • 市場預測
  • 教育
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 11 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Activecampaign LLC
    • Act-On Software Inc.
    • Adobe Inc.
    • Cognizant Technology Solutions Corporation
    • Hubspot Inc.
    • International Business Machines Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Teradata Corporation
Product Code: SR112023A3100

Abstract

The global marketing automation market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion exhibiting a growth rate (CAGR) of 16.9% during 2022-2028. The increasing demand for personalized and targeted marketing strategies, the growing adoption of digital marketing channels and online platforms, the rising need for efficient lead generation and nurturing, and the rapid advancements in artificial intelligence and machine learning technologies are some of the factors propelling the market.

Marketing automation uses software platforms and tools to automate repetitive marketing tasks and streamline marketing processes. It enables businesses to automate marketing activities such as email marketing, social media posting, lead nurturing, campaign management, and customer segmentation. Marketing automation allows personalized and targeted customer communication, improving engagement and conversions. It helps businesses save time, reduce manual effort, and optimize marketing through data-driven insights and analytics. By automating routine tasks, marketers can focus on strategic initiatives, creative campaigns, and customer relationship management. Marketing automation also facilitates lead generation and nurturing, allowing businesses to track and manage leads throughout the customer journey.

The global market is majorly driven by the expansion of e-commerce and online retail industries. In line with this, the increasing focus on data-driven marketing and analytics is significantly contributing to the market. Furthermore, the rising complexity of customer journeys and marketing touchpoints is positively influencing the market. Apart from this, the growing need for marketing efficiency and cost optimization is catalyzing the market. Moreover, the escalating integration of marketing automation with customer relationship management (CRM) systems is propelling the market. Besides, the increasing importance of customer segmentation and personalization is fostering the market. Additionally, the rise in marketing automation solutions tailored for small and medium-sized businesses is providing a boost to the market.

Marketing Automation Market Trends/Drivers:

The rapid adoption of marketing automation in B2B and B2C industries

The adoption of marketing automation in both B2B (business-to-business) and B2C (business-to-consumer) industries is bolstering the market. In the B2B sector, marketing automation helps streamline complex sales cycles and enables targeted communication with key decision-makers. It allows businesses to nurture leads, track engagement, and automate follow-up processes, resulting in more effective lead generation and higher conversion rates. B2B companies benefit from marketing automation by improving sales and marketing alignment, optimizing lead scoring, and enhancing customer relationship management. Furthermore, in the B2C sector, marketing automation enables personalized and timely communication with a large customer base. It allows businesses to deliver targeted offers, promotions, and content based on individual preferences, purchase history, and behavior. B2C companies leverage marketing automation to automate customer onboarding, cross-selling, and upselling processes, increasing customer retention and lifetime value. The adoption of marketing automation in B2B and B2C industries is driven by the need to improve marketing efficiency, deliver personalized experiences, and optimize customer journeys. As businesses across these sectors recognize the value of marketing automation in driving revenue growth and enhancing customer relationships, the market for marketing automation continues to expand.

Increasing focus on customer experience and engagement

The increasing focus on customer experience and engagement is creating a positive outlook for the market. Businesses emphasize delivering personalized and seamless customer experiences throughout the buyer's journey. Marketing automation is critical in enhancing customer experience by enabling targeted and relevant communication at every touchpoint. It allows businesses to automate personalized interactions, deliver tailored content, and provide timely follow-ups based on customer behavior and preferences. This level of customization and engagement fosters a stronger connection between businesses and their customers, leading to increased customer satisfaction and loyalty. Furthermore, marketing automation facilitates omnichannel marketing, ensuring consistent messaging and experiences across multiple channels and devices. It enables businesses to track and analyze customer interactions, gather valuable insights, and refine their marketing strategies to meet customer needs better. As businesses recognize the importance of customer experience as a competitive differentiator, the demand for marketing automation solutions that enable personalized, timely, and engaging interactions continues to grow. The market for marketing automation is driven by the increasing focus on customer experience and the desire to build lasting relationships with customers through meaningful engagement.

Expansion of the global digital advertising market

The expansion of the global digital advertising market is fueling the market. As digital advertising grows, businesses seek ways to optimize their advertising efforts and reach their target audience more effectively. Marketing automation is crucial in digital advertising, enabling businesses to automate and optimize their campaigns across various channels. It allows for personalized ad targeting, dynamic ad creation, and automated bidding and optimization, maximizing the impact of digital advertising efforts. Furthermore, marketing automation integrates with various advertising platforms and tools, providing businesses with comprehensive data and insights to measure the success of their campaigns. It enables tracking and attribution, allowing businesses to understand the customer journey and optimize their advertising strategies accordingly. The expansion of the global digital advertising market creates a demand for marketing automation solutions that can help businesses navigate the complexity of digital advertising and achieve better results. As businesses invest more in digital advertising, the market for marketing automation grows in tandem, driven by the need for efficient campaign management, audience targeting, and performance optimization in the digital advertising landscape.

Marketing Automation Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global marketing automation market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on component type, deployment type, end user, application and vertical.

Breakup by Component Type:

Software

Services

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on component type. This includes software and services. According to the report, software represented the largest segment.

Software forms a significant segment of the market, providing the core technology infrastructure for marketing automation. Marketing automation software offers a wide range of functionalities, including campaign management, lead nurturing, email marketing, analytics, and customer relationship management (CRM) integration. The software segment is driving market expansion by continuously evolving with advancements in artificial intelligence, machine learning, and data analytics, offering more sophisticated automation capabilities and improved user experiences.

Furthermore, the services, including implementation, consulting, training, and support, complement the software segment by providing businesses with the necessary expertise and assistance to leverage marketing automation effectively. Service providers help businesses customize and configure software solutions based on their needs, ensuring seamless integration with existing systems and processes. They also offer training and ongoing support to maximize the value derived from marketing automation investments.

Breakup by Deployment Type:

On-Premises

Cloud-Based

Cloud-based holds the largest share of the market

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.

Cloud-based deployment involves accessing the marketing automation software through the internet hosted on third-party servers. Cloud-based solutions offer scalability, accessibility, and ease of implementation, making them attractive to businesses of all sizes. They eliminate the need for extensive IT infrastructure and provide the flexibility to scale resources.

On-premises deployment, on the other hand, refers to installing and hosting the marketing automation software on the company's infrastructure. This deployment type offers businesses greater control over their data and customization options, making it suitable for organizations with specific security or compliance requirements. On-premises deployment also appeals to businesses that prefer complete ownership and management of their marketing automation systems.

Breakup by End User:

SMEs

Large Enterprises

SMEs holds the largest share of the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes SMEs and large enterprises. According to the report, SMEs accounted for the largest market share.

SMEs hold a significant segment of the market, and marketing automation solutions tailored to their specific needs are driving the market growth. SMEs often have limited resources and smaller marketing teams, making automation crucial for optimizing their marketing efforts. Marketing automation enables SMEs to automate repetitive tasks, target their audience more effectively, and streamline their marketing processes. The availability of cost-effective and user-friendly marketing automation solutions tailored for SMEs contributes to the expansion of the market.

On the contrary, large enterprises, with their larger marketing budgets and complex marketing operations, also drive the market expansion. Marketing automation solutions for large enterprises provide advanced features, scalability, and integration capabilities to meet their specific requirements. Large enterprises benefit from marketing automation by managing multiple campaigns, analyzing extensive data, and personalizing customer experiences at scale. The demand for enterprise-grade marketing automation solutions that can handle the complexities and scale of large enterprises contributes to the growth of the market.

Breakup by Application:

Campaign Management

Email Marketing

Lead Nurturing and Lead Scoring

Social Media Marketing

Inbound Marketing

Others

Campaign Management holds the largest share of the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, and others. According to the report, campaign management accounted for the largest market share.

As a key application segment, campaign management enables businesses to plan, execute, and monitor their marketing campaigns more effectively. Marketing automation solutions for campaign management offer features such as audience segmentation, content creation, scheduling, and performance tracking, empowering businesses to optimize their marketing initiatives and achieve better results.

On the other hand, email marketing remains a vital channel for customer engagement and lead generation. Marketing automation platforms provide robust email marketing capabilities, including email creation, segmentation, personalization, and automated workflows. These solutions drive market expansion by streamlining and enhancing business email marketing efforts. Moreover, the lead nurturing and lead scoring applications enable businesses to build stronger relationships with prospects and identify the most qualified leads. Marketing automation solutions facilitate automated lead nurturing campaigns, personalized content delivery, and lead scoring mechanisms, allowing businesses to prioritize their sales efforts and maximize conversion rates.

Besides, social media marketing is an integral part of modern marketing strategies. Marketing automation tools for social media enable businesses to schedule posts, analyze engagement, and automate social media workflows. These solutions drive market growth by helping businesses manage their social media presence and engage with their audience. Additionally, inbound marketing, focusing on attracting and nurturing prospects through valuable content, benefits from marketing automation. Solutions for inbound marketing enable businesses to automate content creation, lead capture, and lead nurturing processes, resulting in a more efficient and targeted inbound marketing strategy.

Breakup by Vertical:

BFSI

Retail

Healthcare

IT and Telecom

Government

Entertainment and Media

Education

Others

BFSI holds the largest share of the market

A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes BFSI, retail, healthcare, IT and telecom, government, entertainment and media, education, and others. According to the report, BFSI accounted for the largest market share.

The BFSI sector benefits from marketing automation by enhancing customer engagement, improving lead management, and driving personalized marketing efforts. Marketing automation enables BFSI companies to automate customer onboarding, nurture leads, and deliver targeted offers based on customer behavior and preferences.

Apart from this, the retail industry leverages marketing automation to deliver personalized shopping experiences, automate email campaigns, and optimize customer loyalty programs. Marketing automation solutions enable retailers to segment their customer base, analyze purchase patterns, and send tailored promotions and recommendations. Moreover, in the healthcare sector, marketing automation helps streamline patient communication, deliver targeted healthcare information, and automate appointment reminders. It enables healthcare providers to improve patient engagement, optimize marketing campaigns, and enhance patient satisfaction.

Besides, the IT and telecom industry utilizes marketing automation to nurture leads, automate customer support, and improve customer retention. Marketing automation platforms enable IT and telecom companies to deliver targeted content, track customer interactions, and personalize communication. Government agencies also benefit from marketing automation by automating citizen engagement, streamlining communication, and optimizing outreach campaigns. Marketing automation solutions help government organizations deliver timely and relevant information to citizens, track engagement, and measure campaign effectiveness.

The entertainment and media industry also leverages marketing automation to engage audiences, automate content distribution, and analyze viewer behavior. It enables media companies to deliver personalized content recommendations, optimize advertising campaigns, and drive viewer engagement. In the education sector, marketing automation helps educational institutions automate student recruitment, nurture prospects, and deliver personalized communications. Marketing automation platforms enable educational organizations to streamline enrollment processes, segment student populations, and track marketing campaign effectiveness.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America holds a prominent position in the marketing automation market. The region's advanced digital infrastructure, high internet penetration, and mature marketing practices drive market growth. The presence of key players, strong adoption of marketing technologies, and a culture of innovation contribute to the expansion of the market in North America. Additionally, the increasing focus on data-driven marketing, personalized customer experiences, and lead-generation strategies in the region fuels the demand for marketing automation solutions.

On the other hand, Asia Pacific is also witnessing rapid growth in the marketing automation market due to the region's increasing digitalization, expanding e-commerce sector, and growing adoption of marketing technologies. The rise in disposable income, changing consumer behavior, and the presence of emerging economies contribute to market expansion in the Asia Pacific. Moreover, the region's large population and the potential for market penetration create significant growth opportunities.

Competitive Landscape:

Top marketing automation companies are playing a pivotal role in strengthening the market. These companies invest significantly in research and development to enhance their marketing automation platforms, incorporating advanced features such as artificial intelligence, machine learning, and predictive analytics. They actively engage in partnerships and collaborations with other technology providers, marketing agencies, and industry experts to expand their offerings and provide integrated solutions that cater to diverse business needs. They also provide comprehensive training, consulting, and customer support services to ensure their marketing automation solutions' successful implementation and utilization. Furthermore, they actively contribute to market growth through thought leadership, industry events, and educational resources. They provide insights, best practices, and case studies to help businesses understand the value and benefits of marketing automation.

The report has provided a comprehensive analysis of the competitive landscape in the marketing automation market. Detailed profiles of all major companies have also been provided.

Activecampaign LLC

Act-On Software Inc.

Adobe Inc.

Cognizant Technology Solutions Corporation

Hubspot Inc.

International Business Machines Corporation

Oracle Corporation

Salesforce.com Inc.

SAP SE

SAS Institute Inc.

Teradata Corporation.

Recent Developments:

In 2021, ActiveCampaign LLC introduced an integration with the popular video conferencing platform Zoom, enabling users to automate meeting scheduling and follow-ups. They also launched a new feature called "Site Messages," allowing businesses to engage website visitors with targeted messages and personalized content.

In 2021, Act-On Software Inc. announced integrations with popular CRM systems such as Microsoft Dynamics 365 and SugarCRM, enabling users to streamline marketing and sales alignment. The company also launched advanced reporting and analytics features, providing users with deeper insights into campaign performance and customer behavior.

In 2021, Adobe Inc. announced the acquisition of Workfront, a leading work management platform, to enhance its marketing automation and project management capabilities, allowing marketers to streamline workflows and improve team collaboration.

Key Questions Answered in This Report

  • 1. How big is the global marketing automation market?
  • 2. What is the expected growth rate of the global marketing automation market during 2023-2028?
  • 3. What are the key factors driving the global marketing automation market?
  • 4. What has been the impact of COVID-19 on the global marketing automation market?
  • 5. What is the breakup of the global marketing automation market based on the component type?
  • 6. What is the breakup of the global marketing automation market based on the deployment type?
  • 7. What is the breakup of the global marketing automation market based on the end-user?
  • 8. What is the breakup of the global marketing automation market based on the application?
  • 9. What is the breakup of the global marketing automation market based on the vertical?
  • 10. What are the key regions in the global marketing automation market?
  • 11. Who are the key players/companies in the global marketing automation market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Automation Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component Type

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 On-Premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 SMEs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Campaign Management
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Email Marketing
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Lead Nurturing and Lead Scoring
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Social Media Marketing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Inbound Marketing
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Healthcare
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Government
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Entertainment and Media
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Activecampaign LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Act-On Software Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Adobe Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Cognizant Technology Solutions Corporation
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Hubspot Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 International Business Machines Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis
    • 16.3.11 Teradata Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2022
  • Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2022
  • Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2022
  • Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2022
  • Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2022
  • Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2022
  • Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: United States: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Canada: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: China: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Japan: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: India: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Australia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Europe: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Germany: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: France: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Italy: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Spain: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Russia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2022
  • Figure 99: Global: Marketing Automation Industry: SWOT Analysis
  • Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
  • Figure 101: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2023-2028
  • Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
  • Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Marketing Automation Market: Competitive Structure
  • Table 9: Global: Marketing Automation Market: Key Players