查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1406001

虛擬影響者市場規模、佔有率和趨勢分析報告：按類型、按產品、按最終用途、按地區、細分市場預測，2023-2030 年

Virtual Influencer Market Size, Share & Trends Analysis Report By Type (Non-human, Human), By Offering (Solution, Services), By End-use, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

虛擬影響者市場成長與趨勢：

Grand View Research, Inc.的最新研究顯示，到2030年，全球虛擬網紅市場規模預計將達到458.2億美元，2023年至2030年的複合年成長率為38.9%。

品牌越來越青睞採用獨特的行銷策略，可以覆蓋大量潛在客戶群，同時提高投資收益，預計將在預測期內推動市場成長。此外，技術進步，尤其是人工智慧和 3D 建模等領域的技術進步，正在提高虛擬影響者的真實性和功能性。隨著不斷進步，虛擬影響者預計將繼續發展，變得越來越成熟，對受眾也越來越有吸引力。

虛擬影響者幫助品牌接觸特定受眾，進而提高投資報酬率。品牌專注於創建針對特定人群的虛擬影響者。與現實生活中的影響者相比，它們具有成本效益，因為品牌在與虛擬影響者合作時可以節省住宿、旅行和其他費用。此外，為觀眾提供的互動和沈浸式體驗將有助於品牌與客戶建立更牢固的聯繫，這可能會在預測期內擴大市場。

此外，虛擬影響者擁有更多的創新自由，價格實惠且擴充性，並且可以幫助您鎖定合適的客戶。 Prada SpA、Puma SE、YOOX Net-a-Porter Group SpA、阿里巴巴和三星電子等熱門品牌都開發了虛擬影響者，在各種社交媒體平台上推廣其產品。 2023 年 2 月，化妝品公司美寶蓮紐約推出一位名為 May 的虛擬影響者，以推廣其睫毛膏系列並支持未來的產品發布。

虛擬影響者市場報告亮點

  • 按類型分類，人類頭像類型細分市場在 2022 年佔據最大市場佔有率。這種市場佔有率的成長是由於對更現實、更相關的虛擬影響者的需求不斷成長。
  • 就產品和服務而言，預計服務領域在預測期內將以 40% 左右的複合年成長率成長最快。這是因為他們提供了大量的服務，包括諮詢、分析和報告以及社交媒體管理。
  • 按最終用途分類，時尚和生活方式產業在 2022 年收益佔有率最大。與時尚和生活方式相關的品牌特別受虛擬影響者的吸引。
  • 2022年北美市場獲得最高市場佔有率。該地區是多個流行社交媒體平台的所在地，推動了該地區的市場成長。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章 市場變數、趨勢與範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場挑戰
    • 市場機會
  • 產業分析工具
    • 波特的分析
    • 宏觀經濟分析

第4章 類型估計/趨勢分析

  • 2022年和2030年類型變化分析和市場佔有率
  • 按類型
    • 非人類的
    • 人類頭像

第5章 撥備估算及趨勢分析

  • 2022年和2030年報價變化分析和市場佔有率
  • 按報價
    • 解決方案
    • 服務

第6章 最終用途估算及趨勢分析

  • 2022 年和 2030 年最終用途變化分析和市場佔有率
  • 按最終用途
    • 食品/娛樂
    • 運動/健身
    • 銀行/金融
    • 旅行/度假
    • 時尚/生活風格
    • 其他

第 7 章 區域估計/趨勢分析

  • 2022 年和 2030 年虛擬影響者市場（按地區）
  • 北美洲
    • 2018-2030 年北美虛擬影響者市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030 年歐洲虛擬影響者市場估計與預測
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區虛擬影響者市場估計與預測
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 拉丁美洲虛擬影響者市場估計與預測，2018-2030 年
    • 巴西
    • 墨西哥
  • 中東和非洲 (MEA)
    • 中東和非洲虛擬影響者市場估計和預測，2018-2030 年
    • 阿拉伯聯合大公國
    • 南非
    • 沙烏地阿拉伯

第 8 章 虛擬影響者市場 -競爭形勢

  • 主要市場參與企業
    • Epic Games, Inc.
    • Pinscreen Inc.
    • Soul Machines
    • NEON
    • AI Foundation
    • Dapper Labs, Inc.
    • UneeQ Limited
    • Didimo Inc.
    • Spatial Systems, Inc.
    • DeepBrain AI Inc.
    • REBLIKA
    • Ogilvy
    • Cafegroup
  • 主要市場參與企業的最新發展和影響分析
  • 公司分類
  • 參與企業概況
  • 財務績效
  • 產品基準評效
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
Product Code: GVR-4-68040-175-0

Virtual Influencer Market Growth & Trends:

The global virtual influencer market size is expected to reach USD 45.82 billion by 2030, growing at a CAGR of 38.9% from 2023 to 2030, according to a new study by Grand View Research, Inc.Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences.

Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compared to real-life influencers because brands can save on accommodation, travel, and other expenses while working with virtual influencers. In addition, the interactive and immersive experience offered to the audience helps brands build stronger connections with customers, which can augment the market over the forecast period.

Furthermore, virtual influencers provide a higher degree of creative freedom and affordable scalability, which helps to target the right customer. Popular brands, including Prada S.p.A., Puma SE, YOOX Net-a-Porter Group S.p.A., Alibaba.com, and Samsung Electronics Co., Ltd., have developed virtual influencers to promote their products on various social media platforms. In February 2023, Maybelline New York, a cosmetics company, launched their virtual influencer named May to promote their series of Mascara and will assist in future product launches.

Virtual Influencer Market Report Highlights:

  • Based on type, the human avatar type segment held the largest market share in 2022. This growth in market share is attributed to the increasing demand for more realistic and relatable virtual influencers
  • In terms of offering, the services segment is expected to grow at the fastest CAGR of around 40% over the forecast period. This is attributed to the numerous services offered, which include consultancy, analytics & reporting, and social media management, among others
  • Based on end-use, the fashion & lifestyle segment held the largest revenue share in 2022. Brands associated with the fashion and lifestyle sectors find virtual influencers particularly appealing
  • The North America market captured the highest market share in 2022. The region is home to some popular social media platforms, which is fueling the market growth in the region

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges
    • 3.3.4 Market Opportunities
  • 3.4 Industry Analysis Tools
    • 3.4.1 PORTER'S Analysis
    • 3.4.2 Macroeconomic Analysis

Chapter 4 Type Estimates & Trend Analysis

  • 4.1 Type Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Virtual Influencer Market Estimates & Forecast, By Type (USD Billion)
    • 4.2.1 Non-human
    • 4.2.2 Human Avatar

Chapter 5 Offering Estimates & Trend Analysis

  • 5.1 Offering Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Virtual Influencer Market Estimates & Forecast, By Offering (USD Billion)
    • 5.2.1 Solution
    • 5.2.2 Services

Chapter 6 End-use Estimates & Trend Analysis

  • 6.1 End-use Movement Analysis & Market Share, 2022 & 2030
  • 6.2 Virtual Influencer Market Estimates & Forecast, By End-use (USD Billion)
    • 6.2.1 Food & Entertainment
    • 6.2.2 Sports & Fitness
    • 6.2.3 Banking & Finance
    • 6.2.4 Travel & Holiday
    • 6.2.5 Fashion & Lifestyle
    • 6.2.6 Others

Chapter 7 Regional Estimates & Trend Analysis

  • 7.1 Virtual Influencer Market by Region, 2022 & 2030
  • 7.2 North America
    • 7.2.1 North America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3 Canada
      • 7.2.3.1 Canada Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3 Europe
    • 7.3.1 Europe Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2 Germany
      • 7.3.2.1 Germany Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3 UK
      • 7.3.3.1 UK Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4 France
      • 7.3.4.1 France Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.5 Italy
      • 7.3.5.1 Italy Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.6 Spain
      • 7.3.6.1 Spain Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2 China
      • 7.4.2.1 China Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3 Japan
      • 7.4.3.1 Japan Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4 India
      • 7.4.4.1 India Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5 Australia
      • 7.4.5.1 Australia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6 South Korea
      • 7.4.6.1 South Korea Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.5 Latin America
    • 7.5.1 Latin America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.5.3 Mexico
      • 7.5.3.1 Mexico Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.6 Middle East & Africa (MEA)
    • 7.6.1 MEA Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2 UAE
      • 7.6.2.1 UAE Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3 South Africa
      • 7.6.3.1 South Africa Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4 Saudi Arabia
      • 7.6.4.1 Saudi Arabaia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 8 Virtual Influencer Market - Competitive Landscape

  • 8.1 Key Market Participants
    • 8.1.1 Epic Games, Inc.
    • 8.1.2 Pinscreen Inc.
    • 8.1.3 Soul Machines
    • 8.1.4 NEON
    • 8.1.5 AI Foundation
    • 8.1.6 Dapper Labs, Inc.
    • 8.1.7 UneeQ Limited
    • 8.1.8 Didimo Inc.
    • 8.1.9 Spatial Systems, Inc.
    • 8.1.10 DeepBrain AI Inc.
      • 8.1.11REBLIKA
    • 8.1.12 Ogilvy
    • 8.1.13 Cafegroup
  • 8.2 Recent Development & Impact Analysis, By Key Market Participants
  • 8.3 Company Categorization
  • 8.4 Participant's Overview
  • 8.5 Financial Performance
  • 8.6 Product Benchmarking
  • 8.7 Company Heat Map Analysis
  • 8.8 Strategy Mapping
    • 8.8.1 Expansion
    • 8.8.2 Merger & Acquisition
    • 8.8.3 Partnerships & Collaborations
    • 8.8.4 New Product Launch
    • 8.8.5 Research & Development

List of Tables

  • Table 1 Global Virtual Influencer Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
  • Table 2 Global Virtual Influencer Market Revenue Estimates and Forecast, By Offering, 2018 - 2030 (USD Million)
  • Table 3 Global Virtual Influencer Market Revenue Estimates and Forecast, By End-use, 2018 - 2030 (USD Million)
  • Table 4 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 5 Company Heat Map Analysis
  • Table 6 Key Companies undergoing expansions
  • Table 7 Key Companies involved in M&As
  • Table 8 Key Companies undergoing collaborations
  • Table 9 Key Companies launching new products
  • Table 10 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Virtual Influencer Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Virtual Influencer Market Value, 2022 (USD Million)
  • Fig. 11 Virtual Influencer - Industry Value Chain Analysis
  • Fig. 12 Virtual Influencer Market Dynamics
  • Fig. 13 Virtual Influencer Market: PORTER's Analysis
  • Fig. 14 Virtual Influencer Market: PESTEL Analysis
  • Fig. 15 Virtual Influencer Market share by Type, 2022 & 2030 (USD Million)
  • Fig. 16 Virtual Influencer Market, by Type: Market Share, 2022 & 2030
  • Fig. 17 Non-human market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Human Avatar market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Virtual Influencer Market share by Offering, 2022 & 2030 (USD Million)
  • Fig. 20 Virtual Influencer Market, by Offering: Market Share, 2022 & 2030
  • Fig. 21 Solution market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 Services market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Virtual Influencer Market, by End-Use: Key Takeaways
  • Fig. 24 Virtual Influencer Market, by End-Use: Market Share, 2022 & 2030
  • Fig. 25 Food & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Sports & Fitness market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Banking & Finance market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Travel & Holiday market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Fashion & Lifestyle market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Virtual Influencer Market Revenue, by Region, 2022 & 2030 (USD Million)
  • Fig. 32 Regional Marketplace: Key Takeaways (1/2)
  • Fig. 33 Regional Marketplace: Key Takeaways (2/2)
  • Fig. 34 North America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 35 U.S. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Canada Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Europe Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Germany Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 39 U.K. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 40 France Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Italy Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Spain Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Asia Pacific Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 44 China Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Japan Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 46 India Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 47 Australia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 48 South Korea Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Latin America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Brazil Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Mexico Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 52 MEA Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD million)
  • Fig. 53 UAE Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 54 South Africa Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Saudi Arabia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 56 Key Company Categorization
  • Fig. 57 Company Market Positioning
  • Fig. 58 Strategic framework