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市場調查報告書
商品編碼
1378675

按平台類型、創意服務、收益管道、最終用戶和地區分類的全球創作者經濟市場

Global Creator Economy Market, By Platform Type, By Creative Service, By Revenue Channel, By End-User, By Geography
出版日期: | 出版商: Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

全球創作者經濟市場規模預計將從 2023 年的 1,276.5 億美元增至 2030 年的 5,283.9 億美元，預測期內年複合成長率為 22.5%。

報告範圍 報告詳情
基準年 2022年 2023年市場規模 1276.5億美元
實績資料 2018-2021 預測期 2023-2030
預測期年複合成長率 22.50% 2030年市場規模預測 5283.9億美元
圖1. 創作者經濟全球市場佔有率（%）（按地區分類，2023年）
全球創作者經濟市場-IMG1

創作者經濟是數位主導的生態系統，其中個人（通常被稱為「創作者」）利用他們的才能、技能和創造力在各種線上平台上創建和分發內容。這些創作者包括 YouTube 主播、播客、社群媒體影響者、作家、藝術家、音樂家等。

市場動態：

創作者經濟是由當今數位形勢中關鍵要素的融合所驅動的。首先，內容創作工具和分發平台的民主化使個人更容易創作和共用從影片和音樂到寫作和藝術的創意作品。其次，與傳統廣告相比，對真實且相關的內容的偏好促使品牌投資與內容創作者的合作關係，從而推動收益機會。此外，社群媒體和線上社群的興起正在促進創作者和觀眾之間的直接聯繫，創造對個人化和利基內容的需求。零工經濟和遠距工作趨勢也增加了追求創意活動作為主要或補充收入來源的個人的吸引力。總的來說，這些因素正在促進創作者經濟的持續擴張，為創造性表達和經濟成功提供新的途徑。

然而，內容審核挑戰、版權問題和收入波動是阻礙市場成長的一些因素。

本研究的主要特點

  • 本報告對全球創作者經濟市場進行了詳細分析，並給出了以2022年為基準年的預測期（2023-2030）的市場規模和年複合成長率（年複合成長率%）。
  • 它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
  • 它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要考察。
  • 它根據公司亮點、產品系列、主要亮點、財務實績和策略等參數，對全球創作者經濟市場的主要企業進行了介紹。
  • 該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、類型升級、市場經營團隊和行銷策略做出明智的資訊。
  • 全球創作者經濟市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
  • 相關人員可以透過用於分析全球創作者經濟市場的各種策略矩陣來促進決策。

目錄

第1章 研究目的與前提

  • 研究目標
  • 先決條件
  • 簡稱

第2章 市場展望

  • 報告說明
    • 市場定義和範圍
  • 執行摘要
  • Coherent Opportunity Map（COM）

第3章 市場動態、法規及趨勢分析

  • 市場動態
    • 以創作者為中心的平台和工具的興起
    • 平台依賴和收入波動
    • VR 與元宇宙
  • 影響分析
  • 主要亮點
  • 法規場景
  • 產品發布/核准
  • PEST分析
  • 波特的分析
  • 併購場景

第4章 創作者經濟市場－冠狀病毒（COVID-19）大流行的影響

  • 新型冠狀病毒感染疾病（COVID-19）的流行病學
  • 供需面分析
  • 經濟影響

第5章 創作者經濟市場，依平台類型，2023-2030

  • 視訊串流
  • 現場直播
  • 部落格平台
  • 電子商務平台
  • podcast平台
  • 其他

第6章 創作者經濟市場，依創意服務分類，2023-2030 年

  • 手工藝品
  • 數位內容
  • 書面內容
  • 影片製作
  • 照片
  • 音樂製作
  • 其他

第7章 創作者經濟市場，依收益管道分類，2023-2030 年

  • 廣告
  • 定期購買
  • 提示/捐贈
  • 聯盟行銷
  • 產品和貨物的銷售
  • 品牌合作
  • 其他

第8章 創作者經濟市場，按最終用戶分類，2023-2030 年

  • 個人內容創作者
  • 影響者
  • 藝術家和名人
  • 業務/品牌
  • 媒體公司
  • 其他

第9章 創作者經濟市場，依地區分類，2023-2030

  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第10章 競爭形勢

  • Bytedance
  • com, Inc.
  • Meta Platforms, Inc.
  • Alphabet Inc.
  • Spotify AB
  • Netflix, Inc.
  • Snap Inc.
  • Twitter, Inc.
  • Pinterest
  • Others

第11章章節

  • 調查方法
  • 關於出版商
簡介目錄
Product Code: CMI6437

The Global Creator Economy Market size is expected to reach US$ 528.39 billion by 2030, from US$ 127.65 billion in 2023, at a CAGR of 22.5% during the forecast period.

Report Coverage Report Details
Base Year: 2022 Market Size in 2023: US$ 127.65 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023 to 2030 CAGR: 22.50% 2030 Value Projection: US$ 528.39 Bn
Figure 1. Global Creator Economy Market Share (%), by Region, 2023
Global Creator Economy Market - IMG1

The creator economy refers to a digital-driven ecosystem where individuals, often referred to as "creators," leverage their talents, skills, and creativity to produce and distribute content across various online platforms. These creators can encompass a wide range of fields, including YouTubers, podcasters, social media influencers, writers, artists, musicians, and more.

Market Dynamics:

The creator economy is being driven by a confluence of key factors in today's digital landscape. Firstly, the democratization of content creation tools and distribution platforms has empowered individuals to easily produce and share their creative works, from videos and music to writing and art. Secondly, the growing preference for authentic and relatable content over traditional advertising has led brands to invest in partnerships with content creators, fueling monetization opportunities. Additionally, the rise of social media and online communities has fostered direct connections between creators and their audiences, creating a demand for personalized and niche content. The gig economy and remote work trends have also made it more attractive for individuals to pursue creative endeavors as a primary or supplementary source of income. These factors collectively contribute to the continued expansion of the creator economy, offering new avenues for creative expression and financial success.

However, content moderation challenges, copyright issues, and income fluctuations are some of the factors hampering the market growth.

Key features of the study:

  • This report provides in-depth analysis of the global creator economy market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global creator economy market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Bytedance, Meta, Alphabet, Amazon, Spotify, Snap Inc., Twitter, TikTok, YouTube, Instagram, and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global creator economy market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global creator economy market

Detailed Segmentation:

  • By Platform Type
    • Video Streaming
    • Live Streaming
    • Blogging Platform
    • eCommerce Platform
    • Podcasting Platform
    • Others
  • By Creative Service
    • Arts & Crafts
    • Digital Content
    • Written Content
    • Video Production
    • Photography
    • Music Production
    • Others
  • By Revenue Channel
    • Advertising
    • Subscriptions
    • Tips/Donations
    • Affiliate Marketing
    • Selling Products/Merchandise
    • Brand Partnerships
    • Others
  • By End-User
    • Individual Content Creators
    • Influencers
    • Artists & Celebrities
    • Businesses/Brands
    • Media Companies
    • Others
  • Top companies in Global Creator Economy Market:
    • Bytedance.com, Inc.
    • Meta Platforms, Inc.
    • Alphabet Inc.
    • Spotify AB
    • Netflix, Inc.
    • Snap Inc.
    • Twitter, Inc.
    • Pinterest
    • Etsy
    • Shopify
    • Patreon
    • OnlyFans
    • Teespring
    • Twitch Interactive
    • Discord
    • Cameo
    • TikTok
    • YouTube
    • Instagram

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Creator Economy, By Platform Type
    • Market Creator Economy, By Creative Service
    • Market Creator Economy, By Revenue Channel
    • Market Creator Economy, By End User
    • Market Creator Economy, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Rise of Creator-Centric Platforms and Tools
    • Platform Dependency and Income Fluctuations
    • VR and the Metaverse
  • Impact Analysis
  • Key Highlights
  • Regulatory Scenario
  • Product launch/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario

4. Creator Economy Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Creator Economy Market , By Platform Type, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Video Streaming
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Live Streaming
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Blogging Platform
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • eCommerce Platform
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Podcasting Platform
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Creator Economy Market , By Creative Service, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Arts & Crafts
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Digital Content
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Written Content
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Video Production
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Photography
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Music Production
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Creator Economy Market , By Revenue Channel, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Advertising
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Subscriptions
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Tips/Donations
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Affiliate Marketing
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Selling Products/Merchandise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Brand Partnerships
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Creator Economy Market , By End User, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Individual Content Creators
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Influencers
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Artists & Celebrities
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Businesses/Brands
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Media Companies
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Creator Economy Market , By Region, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2018 -2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)

10. Competitive Landscape

  • Bytedance
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • com, Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Meta Platforms, Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Alphabet Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Spotify AB
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Netflix, Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Snap Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Twitter, Inc.
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Pinterest
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Others
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Analyst Views

11. Section

  • Research Methodology
  • About us