查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1404943

線上雜貨市場規模、佔有率和趨勢分析報告：按產品類型、地區和細分市場預測（2023-2030）

Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 256 Pages | 商品交期: 2-10個工作天內

價格

線上雜貨市場的成長和趨勢：

預計2023年至2030年，全球線上雜貨市場規模將以26.8%的複合年成長率成長，2030年達到3051.3億美元。

消費行為的變化、對非接觸式購物的日益偏好、遵守社交距離規範以及線上購買生鮮食品和雜貨的範式轉變，特別是在 COVID-19 大流行爆發之後，預計在預測期間將會增加這些是預計推動市場成長的一些關鍵因素。

持續的都市化、精通技術的消費者的崛起以及全球電子商務行業的持續成長正在推動消費者對線上購買必需品的偏好。輕鬆獲得來自不同供應商的無數產品、輕鬆訂購、無縫數位付款、折扣和現金回饋等有吸引力的優惠、方便靈活的運輸等也促使消費者購買必需品。我們鼓勵您考慮電子購物適合您業務的商務通路。結果，到年終年底，雜貨購物的線上普及比疫情前的水平增加了兩倍。

購物訂閱的增加也是推動市場成長的因素。幾乎所有主要市場參與者都為消費者提供訂閱選項。例如，在美國，Kroger Co. 提供每年 79 美元的訂閱計劃，稱為「Delivery Savings Pass」。該計劃免除了公司通常對超過 35 美元的訂單申請的 10 美元運費。同樣，沃爾瑪的會員計劃 Walmart+ 為雜貨訂單滿 35 美元或以上的雜貨訂單提供每年 98 美元的免費送貨服務。

在印度，BigBasket 和 Blinkit（以前稱為 Grofers）等市場巨頭在快速推動訂閱服務的採用方面發揮利基作用。例如，BigBasket 的 BB Star 會員方案起價為 3.92 美元（299 印度盧比），為期 6 個月，為客戶提供免費送貨、現金回饋和優先老虎機使用權。此類訂閱服務帶來的好處預計將有助於線上上雜貨客戶之間建立信任，從而增加選擇年度訂閱服務的客戶數量，並在預測期內推動市場成長。

疫情的爆發對線上雜貨訂購的偏好增加起到了決定性作用。有些人選擇電商通路是為了方便，而有些人選擇電商通路是為了享受人性化的購物體驗。然而，缺乏個人參與以及無法觸摸和觸摸產品來檢查新鮮度和耐用性等因素預計將阻礙市場成長。此外，對線上付款方式日益缺乏信任，尤其是在新興經濟體，也預計將抑制市場成長。

線上雜貨市場報告亮點

  • 主食和烹飪必需品細分市場在 2022 年佔據最大市場佔有率，預計在預測期內將繼續主導市場。
  • 早餐和乳製品領域預計將在預測期內大幅擴張。
  • 亞太地區線上上雜貨市場佔據主導地位，2022 年收益佔有率最高，為 59.0%，預計在預測期內將以 29.3% 的最快複合年成長率擴張。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章 線上雜貨市場變數、趨勢與範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場機會分析
  • 線上雜貨市場分析工具
    • 產業分析：波特五力分析
    • PESTEL分析

第 4 章 線上雜貨市場：產品類型估計與趨勢分析

  • 網上雜貨市場：要點
  • 線上雜貨市場：趨勢和市場佔有率分析（2022/2030）
  • 生鮮食品
  • 早餐/乳製品
  • 小吃/飲料
  • 肉類/魚貝類
  • 主食/烹飪必需品
  • 其他

第5章 線上雜貨市場：區域估計和趨勢分析

  • 區域展望
  • 按地區分類的線上雜貨市場：要點
  • 北美洲
    • 北美市場估計與預測（2018-2030）
    • 美國
    • 加拿大
  • 歐洲
    • 歐洲市場估計與預測（2018-2030）
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 亞太市場估計與預測（2018-2030）
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 拉丁美洲市場估計與預測（2018-2030）
    • 巴西
    • 墨西哥
  • 中東/非洲
    • 中東和非洲市場估計和預測（2018-2030）
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第6章競爭形勢

  • 主要市場參與企業的最新趨勢和影響分析
  • 市場參與企業分類
    • AEON CO., LTD
    • Instacart
    • Alibaba.com
    • Amazon.com, Inc.
    • Blink Commerce Private Limited;
    • JD.com, Inc.
    • Natures Basket Limited
    • Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
    • Reliance Retail
    • upermarket Grocery Supplies Pvt Ltd
    • Target Brands, Inc.
    • Tesco.com
    • The Kroger Co.
    • Walmart
Product Code: GVR-4-68038-184-9

Online Grocery Market Growth & Trends:

The global online grocery market size is expected to reach USD 305.13 billion by 2030, growing at a CAGR of 26.8% from 2023 to 2030, according to a new study by Grand View Research, Inc. The changing consumer behavior, the growing preference for contactless shopping and adherence to social distancing norms, and a paradigm shift toward buying fresh food and grocery online, particularly in the wake of the outbreak of the COVID-19 pandemic, are some of the major factors that are expected to drive the growth of the market over the forecast period.

Continued urbanization, the rising number of tech-savvy consumers, and the unabated growth of the e-commerce industry worldwide have been driving consumer preference toward buying the essentials over the internet. Easy access to a myriad of products from different vendors, ease of ordering, seamless digital payments, attractive offers, such as discounts and cashback, and convenient and flexible delivery have also been encouraging consumers to consider e-commerce channels for buying the essentials. As a result, online penetration in grocery shopping increased three folds as of the end of 2020 from the pre-pandemic levels.

The rise of shopping subscriptions is another factor driving the growth of the market. Almost every major market player is offering a subscription option for consumers. For instance, in the U.S., Kroger Co. offers a USD 79 annual subscription program known as the "Delivery Savings Pass". The program envisages waiving the fees worth USD 10 the company usually charges for delivery, albeit the orders need to be of USD 35 or more. Similarly, Walmart's Walmart+ membership program also charges customers USD 98 per year for free delivery on all grocery orders worth more than USD 35.

In India, leading market players, such as BigBasket and Blinkit (formerly Grofers), have been playing a niche role in driving the adoption of subscription services rapidly. For instance, BigBasket's BB Star Membership program starts at USD 3.92 (INR 299) for six months and allows customers to avail of free delivery, cashback, and access to priority slots. The benefits associated with such subscription services are expected to help online grocers in building trust among customers, and subsequently, encourage more customers to opt for the annual subscription services, thereby driving the growth of the market over the forecast period.

The outbreak of the pandemic has played a decisive role in driving the preference for ordering groceries online. While some individuals opted for the e-commerce channel for convenience, others opted for the same to enjoy a user-friendly shopping experience. However, factors, such as the lack of any personalized involvement and the inability to touch and feel the product to check its freshness and durability are expected to hinder the market growth. A looming lack of trust in online payment methods, especially in emerging economies, is also expected to restrain the growth of the market.

Online Grocery Market Report Highlights:

  • The staples & cooking essentials segment accounted for the largest market share in 2022 and is expected to continue dominating the market over the forecast period
  • The breakfast & dairy segment is expected to expand significantly over the forecast period.
  • Asia Pacific dominated the online grocery market and accounted for the largest revenue share of 59.0% in 2022 and is expected to expand at the fastest CAGR of 29.3% over the forecast period.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Product type
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product type outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Online Grocery Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Online Grocery Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's Five Forces
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape

Chapter 4. Online Grocery Market: Product Type Estimates & Trend Analysis

  • 4.1. Online Grocery Market: Key Takeaways
  • 4.2. Online Grocery Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Fresh Produce
    • 4.3.1. Fresh produce market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.4. Breakfast & Dairy
    • 4.4.1. Breakfast & dairy market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.5. Snacks & Beverages
    • 4.5.1. Snacks & beverages market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.6. Meat & Seafood
    • 4.6.1. Meat & seafood market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.7. Staples & Cooking Essentials
    • 4.7.1. Staples & cooking essentials market estimates and forecasts, 2018 to 2030 (USD Billion)
  • 4.8. Others
    • 4.8.1. Others market estimates and forecasts, 2018 to 2030 (USD Billion)

Chapter 5. Online Grocery Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Online Grocery Market by Region: Key Takeaway
  • 5.3. North America
    • 5.3.1. North America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.2. U.S.
      • 5.3.2.1. U.S. market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.3.3. Canada
      • 5.3.3.1. Canada market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.4. Europe
    • 5.4.1. Europe market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.2. UK
      • 5.4.2.1. UK market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.3. Germany
      • 5.4.3.1. Germany market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.4.4. France
      • 5.4.4.1. France market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.5. Asia Pacific
    • 5.5.1. Asia Pacific Market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.2. Japan
      • 5.5.2.1. Japan market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.3. China
      • 5.5.3.1. China market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.4. India
      • 5.5.4.1. India market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.5. Australia
      • 5.5.5.1. Australia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.5.6. South Korea
      • 5.5.6.1. South Korea market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.6. Latin America
    • 5.6.1. Latin America market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.2. Brazil
      • 5.6.2.1. Brazil market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.6.3. Mexico
      • 5.6.3.1. Mexico market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
  • 5.7. MEA
    • 5.7.1. MEA market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.2. Saudi Arabia
      • 5.7.2.1. Saudi Arabia market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.3. South Africa
      • 5.7.3.1. Saudi Africa market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)
    • 5.7.4. UAE
      • 5.7.4.1. UAE market estimates and forecasts, 2018 to 2030 (Revenue, USD Billion)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Market Participant Categorization
    • 6.2.1. AEON CO., LTD.
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Instacart
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. Alibaba.com
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. Amazon.com, Inc.
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Blink Commerce Private Limited;
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. JD.com, Inc.
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. Natures Basket Limited
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. Ebates Performance Marketing Inc. d/b/a Rakuten Rewards
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Reliance Retail
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Supermarket Grocery Supplies Pvt Ltd
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives
    • 6.2.11. Target Brands, Inc.
      • 6.2.11.1. Company overview
      • 6.2.11.2. Financial performance
      • 6.2.11.3. Product benchmarking
      • 6.2.11.4. Strategic initiatives
    • 6.2.12. Tesco.com
      • 6.2.12.1. Company overview
      • 6.2.12.2. Financial performance
      • 6.2.12.3. Product benchmarking
      • 6.2.12.4. Strategic initiatives
    • 6.2.13. The Kroger Co.
      • 6.2.13.1. Company overview
      • 6.2.13.2. Financial performance
      • 6.2.13.3. Product benchmarking
      • 6.2.13.4. Strategic initiatives
    • 6.2.14. Walmart
      • 6.2.14.1. Company overview
      • 6.2.14.2. Financial performance
      • 6.2.14.3. Product benchmarking
      • 6.2.14.4. Strategic initiatives 

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 3 North America online grocery market, by region, 2018 - 2030 (USD Billion)
  • Table 4 U.S. online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 5 Canada online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 6 Europe online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 7 Europe online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 8 Germany online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 9 UK online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 10 France online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 11 Asia Pacific online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 12 Asia Pacific online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 13 China online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 14 Japan online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 15 India online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 16 Australia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 17 South Korea online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 18 Latin America online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 19 Latin America online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 20 Brazil online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 21 Mexico online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 22 Middle East and Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 23 Middle East and Africa online grocery market, by region, 2018 to 2030 (USD Billion)
  • Table 24 South Africa online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 25 Saudi Arabia online grocery market, by product type, 2018 - 2030 (USD Billion)
  • Table 26 UAE online grocery market, by product type, 2018 - 2030 (USD Billion)  

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Online grocery: Market outlook
  • Fig. 9 Online grocery: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Online grocery market driver impact
  • Fig. 15 Online grocery market restraint impact
  • Fig. 16 Online grocery market strategic initiatives analysis
  • Fig. 17 Online grocery market: Product type movement analysis
  • Fig. 18 Online grocery market: Product type outlook and key takeaways
  • Fig. 19 Fresh produce market estimates and forecasts, 2018 - 2030
  • Fig. 20 Breakfast & dairy market estimates and forecasts, 2018 - 2030
  • Fig. 21 Snacks & beverages market estimates and forecasts, 2018 - 2030
  • Fig. 22 Meat & seafood market estimates and forecasts, 2018 - 2030
  • Fig. 23 Staples & cooking essentials market estimates and forecasts, 2018 - 2030
  • Fig. 24 Others market estimates and forecasts, 2018 - 2030
  • Fig. 25 Global online grocery market: Regional movement analysis
  • Fig. 26 Global online grocery market: Regional outlook and key takeaways
  • Fig. 27 North America market estimates and forecasts, 2018 - 2030
  • Fig. 28 U.S. market estimates and forecasts, 2018 - 2030
  • Fig. 29 Canada market estimates and forecasts, 2018 - 2030
  • Fig. 30 Europe market estimates and forecasts, 2018 - 2030
  • Fig. 31 UK market estimates and forecasts, 2018 - 2030
  • Fig. 32 Germany market estimates and forecasts, 2018 - 2030
  • Fig. 33 France market estimates and forecasts, 2018 - 2030
  • Fig. 34 Asia Pacific market estimates and forecasts, 2018 - 2030
  • Fig. 35 Japan market estimates and forecasts, 2018 - 2030
  • Fig. 36 China market estimates and forecasts, 2018 - 2030
  • Fig. 37 India market estimates and forecasts, 2018 - 2030
  • Fig. 38 Australia market estimates and forecasts, 2018 - 2030
  • Fig. 39 South Korea market estimates and forecasts, 2018 - 2030
  • Fig. 40 Latin America market estimates and forecasts, 2018 - 2030
  • Fig. 41 Brazil market estimates and forecasts, 2018 - 2030
  • Fig. 42 Mexico market estimates and forecasts, 2018 - 2030
  • Fig. 43 Middle East and Africa market estimates and forecasts, 2018 - 2030
  • Fig. 44 Saudi Arabia market estimates and forecasts, 2018 - 2030
  • Fig. 45 South Africa market estimates and forecasts, 2018 - 2030
  • Fig. 46 UAE market estimates and forecasts, 2018 - 2030