查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1376084

潛水泵市場規模、佔有率、趨勢分析報告：按產品、按促銷、按最終用途、按地區、細分市場預測，2023-2030 年

Submersible Pumps Market Size, Share & Trends Analysis Report By Product (Borewell, Openwell), By Drive (Electric, Hydraulic), By End-use, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 169 Pages | 商品交期: 2-10個工作天內

價格

潛水泵市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，全球潛水泵市場規模預計將達到175億美元。

預計2023年至2030年該市場將以5.2%的年複合成長率成長。市場受到對高效供水系統的需求不斷增加、農業灌溉需求以及都市化建設活動活性化等因素的影響。此外，技術進步、能源效率提高以及採礦和污水處理等行業的擴張也促進了市場的成長。例如，Shakti Pumps (India) Limited於2022年2月推出了4吋即插即用潛水泵浦。此產品營業成本低，效率設計提高，無需控制箱即可使用。

此外，環境考量和永續水資源管理的需求也推動了潛水泵的採用。此外，在美國，由於對用水和污水和廢水管理解決方案、農業灌溉需求和基礎設施開發計劃的需求不斷增加等因素，潛水泵市場正在經歷成長。對能源效率的重視以及用更先進、更環保的潛水泵取代舊泵系統也推動了市場的擴張。

供水、污水處理等水利基礎設施計劃投資的增加也刺激了潛水泵的需求。例如，拜登總統於 2021 年 11 月簽署了兩院基礎設施投資和就業法案。這 1 兆美元的基礎建設支出包括 600 億美元的水利工程計劃。此外，老化的供水系統和高效水資源管理的需求也促進了市場的成長。上述因素預計將推動市場需求。

由於人口對糧食的需求不斷增加，農業部門的擴張導致潛水泵用於灌溉的使用增加。這些泵浦有效地向農田供水，有助於提高農業生產力。根據美國人口普查局的數據，該國2023年5月的建築支出為19,256億美元，高於美國2023年4月的建築支出19,090億美元。此外，快速的都市化和正在進行的建設計劃需要可靠的供水和排水系統。潛水泵在都市區的水資源管理以及支援建設和開發活動中發揮重要作用。

泵浦技術的不斷進步，例如提高能源效率、遠端監控功能和增強耐用性，正在推動產業升級泵浦系統並推動市場成長。例如，2021年5月，KSB集團推出了AmaDrainer 3系列潛水泵，具有緊湊的設計、內建浮子開關、低水位進水等特點。

人們對環境永續性的認知不斷增強，正在推動產業採用環保解決方案。潛水泵因其效率高且環境影響小而滿足了這些問題並推動了市場成長。此外，與節水、基礎設施發展和農業現代化相關的政府支持政策，例如《安全飲用水法》、《清潔水法》和《1974年水污染防治法》，可能會顯著增加對潛水泵的需求。性別。

潛水泵製造商正在探索產品推出、併購和業務擴張以開發新產品。對於輕型業務，蘇爾壽有限公司於 2022 年 9 月推出了新泵，包括 J4、J7、JS4 和 JS8 型號。新型號 J7、JS4、JS4、JS7 和 JS8 分別以「J」表示廢水和「JS」表示污泥，流量從 5.5 l/s 起，揚程高 16 m，重量輕。結構和複雜的功能。其形狀使其易於在現場之間移動和工作期間安裝。

潛水泵市場報告亮點

  • 按產品分類，鑽孔細分市場將在 2022 年以 46.4% 的銷售佔有率引領市場。 Borewell 潛水泵設計用於浸沒在水下，通常用於從鑽孔中提取水。水泵安裝在水面下，可以將水推到水面。這些泵浦對於深海提取非常有效，通常用於農業、工業和家庭應用。
  • 以驅動方式計算，2022年電力驅動部分收益佔有率最大，為72.6%。電動潛水泵是設計用於浸沒在流體（通常是水或油等液體）中的設備，廣泛用於各種應用。電動驅動器通常用於石油和天然氣生產中的人工泵送，也可用於水井、污水系統、採礦和其他需要高效流體泵送的行業。
  • 按最終用途分類，農業部門在 2022 年以 25.9% 的銷售佔有率引領市場。潛水泵在農業中發揮重要作用，為各種農業活動提供高效可靠的供水手段。潛水泵通常用於作物灌溉。潛水泵可以從井、鑽孔或其他水源中汲水，並透過管道和軟管網路將水直接輸送到田地。這確保了穩定和受控的供水，促進作物最佳生長。
  • 2022年，建築和建築服務業佔收益佔有率為20.6%。潛水泵在建築和建築服務中發揮重要作用，並為各種水資源管理任務提供解決方案。潛水泵通常用於清除建築工地多餘的水，特別是在挖掘過程中和容易發生洪水的地區。潛水泵浦有助於維持乾燥穩定的工作環境。
  • 按地區分類，亞太地區佔據市場主導地位，2022 年銷售額佔有率為 47.2%。由於農業面積大，許多亞太國家廣泛使用潛水泵進行灌溉。這些泵浦的需求與農業部門的用水需求密切相關。
  • 用水和污水最終用途領域預計在預測期內年複合成長率為 6.1%。潛水泵在用水和污水行業中發揮重要作用，為各種應用提供高效可靠的解決方案。潛水泵通常用於井中抽吸地下水以供應飲用水。

目錄

第1章 調查方法和範圍

第2章 執行摘要

第3章 市場變數、趨勢和範圍

  • 市場區隔和範圍
  • 繪製普及和成長前景圖
  • 產業價值鏈分析
  • 技術概述
  • 法律規範
  • 市場動態
    • 市場促進因素分析
    • 市場抑制因素分析
    • 市場機會分析
    • 市場問題分析
  • 產業分析
    • 波特的分析
    • 宏觀經濟分析
  • 經濟大趨勢

第4章 潛水泵浦市場：產品、估計與趨勢分析

  • 2022年及2030年產品分析及市場佔有率
  • 博韋爾
  • 開得好
  • 無阻塞

第5章 潛水泵浦市場：推廣、預估及趨勢分析

  • 2022年和2030年促銷分析和市場佔有率
  • 電
  • 油壓
  • 其他

第6章 潛水泵市場：最終應用、估計和趨勢分析

  • 2022 年和 2030 年最終用途分析和市場佔有率
  • 農業
  • 建築和建築服務
  • 用水和污水
  • 發電
  • 石油天然氣
  • 化學品
  • 其他

第7章 潛水泵浦市場：區域、估計與趨勢分析

  • 區域市場簡介
  • 北美洲
    • 2018-2030 年市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年市場估計與預測
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 英國
  • 亞太地區
    • 2018-2030 年市場估計與預測
    • 中國
    • 日本
    • 澳洲
    • 印度
    • 韓國
  • 中美洲和南美洲
    • 2018-2030 年市場估計與預測
    • 巴西
    • 阿根廷
  • 中東和非洲
    • 2018-2030 年市場估計與預測
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第8章 競爭分析

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 公司市場地位
  • 2022 年公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃

第9章 公司簡介

  • Xylem
  • Sulzer Ltd.
  • KSB SE &Co. KGaA
  • Grundfos Holding A/S
  • Atlas Copco
  • Flowserve
  • Wilo SE
  • Homa Pump Technology
  • LEO GROUP PUMP（ZHEJIANG）CO., LTD.
  • VANSAN Water Technologies
  • Grindex
  • HCP PUMP MANUFACTURER CO., LTD.
  • EBARA International Corporation
  • Schlumberger Limited
  • ITT INC.
Product Code: GVR-4-68040-135-5

Submersible Pumps Market Growth & Trends:

The global submersible pumps market size is anticipated to reach USD 17.50 billion by 2030, according to a new report by Grand View Research, Inc.. The market is projected to grow at a CAGR of 5.2% from 2023 to 2030. The market is influenced by factors such as increasing demand for efficient water supply systems, agricultural irrigation needs, and growing urbanization leading to higher construction activities. In addition, technological advancements, improved energy efficiency, and the expansion of industries like mining and wastewater treatment contribute to the market's growth. For instance, 4-inch Plug and Play Submersible Pumps were introduced by Shakti Pumps (India) Limited in February 2022. The product can be used without a control box because of its low operating cost and improved efficiency design.

Furthermore, environmental concerns and the need for sustainable water management practices also drive the adoption of submersible pumps. Moreover, in the U.S., the submersible pump market has experienced growth due to factors like rising demand for water & wastewater management solutions, agricultural irrigation needs, and infrastructure development projects. The emphasis on energy efficiency and the replacement of older pump systems with more advanced and eco-friendly submersible pumps have also driven market expansion.

Increasing investments in water infrastructure projects, including water supply and wastewater treatment, stimulate the demand for submersible pumps. For instance, President Biden signed the bicameral Infrastructure Investment and Jobs Act in November 2021. This USD 1 trillion infrastructure expenditure included USD 60 billion in funding for water projects. Moreover, aging water systems and the need for efficient water management contribute to market growth. These aforementioned factors are anticipated to propel the demand for the market.

The agriculture sector's expansion, driven by growing population needs for food, has led to increased use of submersible pumps for irrigation. These pumps offer efficient water delivery to farmlands, contributing to higher agricultural productivity. According to the U.S. Census Bureau, construction spending in the country in May 2023 was USD 1,925.6 billion, more than the construction spending of USD 1,909.0 billion witnessed in the U.S. in April 2023. Furthermore, rapid urbanization and ongoing construction projects necessitate reliable water supply and drainage systems. Submersible pumps play a crucial role in managing water in urban areas and supporting construction and development activities.

Continuous advancements in pump technologies, including improved energy efficiency, remote monitoring capabilities, and durability, encourage industries to upgrade their pump systems, driving market growth. For instance, in May 2021, KSB Group launched AmaDrainer 3 type series submersible pumps, which have a compact design, integrated float switch, and low-water level intake, among other things.

Increasing awareness of environmental sustainability prompts industries to adopt eco-friendly solutions. Submersible pumps, with their efficiency and reduced environmental impact, align with these concerns, fostering market growth. Furthermore, supportive government policies such as the Safe Drinking Water Act, Clean Water Act, and Water Prevention and Control of Pollution Act, 1974 related to water conservation, infrastructure development, and agricultural modernization can significantly boost the demand for submersible pumps.

Manufacturers of submersible pumps are looking for product launches, mergers & acquisitions, and expansions to develop new products. For minor duties, Sulzer Ltd. introduced new pumps such as the J4, J7, JS4, and JS8 models, in September 2022. The new J7, JS4, J4, JS7, and JS8 versions, denoted by the letter "J" for drainage and "JS" for sludge, offer flow rates starting at 5.5 l/s with heads as high as 16 m. They are simple to move between sites and set up for work thanks to their lightweight structure and sleek form.

Submersible Pumps Market Report Highlights:

  • In terms of product, the borewell segment led the market in 2022 with a revenue share of 46.4%. Borewell submersible pumps are designed to be submerged in water and are commonly used for extracting water from boreholes. They are placed below the water level, allowing them to push water to the surface. These pumps are efficient for deep water extraction and are often used in agricultural, industrial, and domestic applications
  • Based on drive, the electric drive segment held the largest revenue share of 72.6% in 2022. Electric submersible pumps are devices designed to be submerged in fluid, typically liquids like water or oil, and are widely used for various applications. Commonly used in oil & gas production for artificial lift, electric drives are also employed in water wells, sewage systems, mining, and other industries where efficient fluid pumping is required
  • In terms of end-use, the agriculture segment led the market in 2022 with a revenue share of 25.9%. Submersible pumps play a crucial role in agriculture, providing an efficient and reliable means of water supply for various agricultural activities. Submersible pumps are commonly used for irrigating crops. They can draw water from wells, boreholes, or other water sources, and deliver it directly to the fields through a network of pipes or hoses. This ensures a consistent and controlled water supply, promoting optimal crop growth
  • Construction & building services segment held a revenue share of 20.6% in 2022. Submersible pumps play a vital role in construction and building services, offering solutions for various water management tasks. Submersible pumps are commonly employed to remove excess water from construction sites, especially during excavation or in areas prone to flooding. They help maintain a dry and stable work environment
  • In terms of region, the Asia Pacific region dominated the market in 2022 with the largest revenue share of 47.2%. Given the significant presence of agriculture in many Asia Pacific countries, submersible pumps are extensively used for irrigation purposes. The demand for these pumps is closely tied to the agricultural sector's water requirements
  • Water & wastewater end-use segment is expected to witness a CAGR of 6.1% over the forecast period. Submersible pumps play a critical role in the water and wastewater industry, providing efficient and reliable solutions for various applications. Submersible pumps are commonly used in wells to extract groundwater for drinking water supply

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumption
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources
    • 1.3.4. Third-Party Perspectives
    • 1.3.5. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Market Variables, Trends & Scope

  • 3.1. Market Segmentation & Scope
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
  • 3.4. Technology Overview
  • 3.5. Regulatory Framework
  • 3.6. Market Dynamics
    • 3.6.1. Market Driver Analysis
    • 3.6.2. Market Restraint Analysis
    • 3.6.3. Market Opportunity Analysis
    • 3.6.4. Market Challenge Analysis
  • 3.7. Industry Analysis
    • 3.7.1. Porter's analysis
    • 3.7.2. Macroeconomic Analysis
  • 3.8. Economic Mega Trend

Chapter 4. Submersible Pumps Market: Product Estimates & Trend Analysis

  • 4.1. Product Analysis & Market Share, 2022 & 2030
    • 4.1.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.2. Borewell
    • 4.2.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.3. Openwell
    • 4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Non-Clog
    • 4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Submersible Pumps Market: Drive Estimates & Trend Analysis

  • 5.1. Drive Analysis & Market Share, 2022 & 2030
    • 5.1.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.2. Electric
    • 5.2.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.3. Hydraulic
    • 5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Others
    • 5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Submersible Pumps Market: End-use Estimates & Trend Analysis

  • 6.1. End-use Analysis & Market Share, 2022 & 2030
    • 6.1.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.2. Agriculture
    • 6.2.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.3. Construction & Building Services
    • 6.3.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Water & Wastewater
    • 6.4.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Power Generation
    • 6.5.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Oil & Gas
    • 6.6.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.7. Chemical
    • 6.7.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.8. Others
    • 6.8.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Submersible Pumps Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Market Snapshot
  • 7.2. North America
    • 7.2.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. Macroeconomic Outlook
      • 7.2.2.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Macroeconomic Outlook
      • 7.2.3.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Macroeconomic Outlook
      • 7.2.4.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2. Germany
      • 7.3.2.1. Macroeconomic Outlook
      • 7.3.2.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3. France
      • 7.3.3.1. Macroeconomic Outlook
      • 7.3.3.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4. Italy
      • 7.3.4.1. Macroeconomic Outlook
      • 7.3.4.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5. Spain
      • 7.3.5.1. Macroeconomic Outlook
      • 7.3.5.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.3.6. UK
      • 7.3.6.1. Macroeconomic Outlook
      • 7.3.6.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. Macroeconomic Outlook
      • 7.4.2.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Macroeconomic Outlook
      • 7.4.3.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4. Australia
      • 7.4.4.1. Macroeconomic Outlook
      • 7.4.4.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5. India
      • 7.4.5.1. Macroeconomic Outlook
      • 7.4.5.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6. South Korea
      • 7.4.6.1. Macroeconomic Outlook
      • 7.4.6.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Macroeconomic Outlook
      • 7.5.2.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.5.3. Argentina
      • 7.5.3.1. Macroeconomic Outlook
      • 7.5.3.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.6.2. Saudi Arabia
      • 7.6.2.1. Macroeconomic Outlook
      • 7.6.2.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.6.3. UAE
      • 7.6.3.1. Macroeconomic Outlook
      • 7.6.3.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)
    • 7.6.4. South Africa
      • 7.6.4.1. Macroeconomic Outlook
      • 7.6.4.2. Market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Overview
  • 8.5. Product Benchmarking
  • 8.6. Company Market Positioning
  • 8.7. Company Market Share Analysis, 2022
  • 8.8. Company Heat Map Analysis
  • 8.9. Strategy Mapping

Chapter 9. Company Profiles

  • 9.1. Xylem
  • 9.2. Sulzer Ltd.
  • 9.3. KSB SE & Co. KGaA
  • 9.4. Grundfos Holding A/S
  • 9.5. Atlas Copco
  • 9.6. Flowserve
  • 9.7. Wilo SE
  • 9.8. Homa Pump Technology
  • 9.9. LEO GROUP PUMP(ZHEJIANG)CO., LTD.
  • 9.10. VANSAN Water Technologies
  • 9.11. Grindex
  • 9.12. HCP PUMP MANUFACTURER CO., LTD.
  • 9.13. EBARA International Corporation
  • 9.14. Schlumberger Limited
  • 9.15. ITT INC.

List of Tables

  • Table 1. Submersible Pumps Market Estimates and Forecasts, By Product, 2018 - 2030 (USD Billion)
  • Table 2. Submersible Pumps Market Estimates and Forecasts, By Drive, 2018 - 2030 (USD Billion)
  • Table 3. Submersible Pumps Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Billion)
  • Table 4. U.S. Macroeconomic Outlook
  • Table 5. Canada Macroeconomic Outlook
  • Table 6. Mexico Macroeconomic Outlook
  • Table 7. Germany Macroeconomic Outlook
  • Table 8. France Macroeconomic Outlook
  • Table 9. Italy Macroeconomic Outlook
  • Table 10. Spain Macroeconomic Outlook
  • Table 11. UK Macroeconomic Outlook
  • Table 12. China Macroeconomic Outlook
  • Table 13. Japan Macroeconomic Outlook
  • Table 14. Australia Macroeconomic Outlook
  • Table 15. India Macroeconomic Outlook
  • Table 16. South Korea Macroeconomic Outlook
  • Table 17. Brazil Macroeconomic Outlook
  • Table 18. Argentina Macroeconomic Outlook
  • Table 19. Saudi Arabia Macroeconomic Outlook
  • Table 20. UAE Macroeconomic Outlook
  • Table 21. South Africa Macroeconomic Outlook
  • Table 22. Recent Developments & Impact Analysis, By Key Market Participants
  • Table 23. Company Market Share, 2022
  • Table 24. Company Heat Map Analysis, 2022
  • Table 25. Key Companies undergoing expansion
  • Table 26. Key Companies involved in mergers & acquisition

List of Figures

  • Fig 1. Information Procurement
  • Fig 2. Primary Research Pattern
  • Fig 3. Primary Research Process
  • Fig 4. Market Research Approaches - Bottom Up Approach
  • Fig 5. Market Research Approaches - Top Down Approach
  • Fig 6. Market Research Approaches - Combined Approach
  • Fig 7. Market Outlook
  • Fig 8. Segmental Outlook
  • Fig 9. Competitive Insights
  • Fig 10. Market Segmentation & Scope
  • Fig 11. Penetration and Growth Prospect Mapping
  • Fig 12. Industry Value Chain Analysis
  • Fig 13. Market Driver Analysis
  • Fig 14. Market Restraint Analysis
  • Fig 15. Submersible Pumps Market: Product Movement Analysis, 2022 & 2030
  • Fig 16. Submersible Pumps Market: Drive Movement Analysis, 2022 & 2030
  • Fig 17. Submersible Pumps Market: End-use Movement Analysis, 2022 & 2030
  • Fig 18. Submersible Pumps Market: Regional Movement Analysis, 2022 & 2030
  • Fig 19. Key Company/Competition Categorization
  • Fig 20. Competitive Dashboard Analysis
  • Fig 21. Market Position Analysis