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封面
市場調查報告書
商品編碼
1301212

IoB（行為互聯網）市場規模、份額、趨勢分析報告：按應用、按公司規模、按行業、按地區、細分市場趨勢，2023-2030 年

Internet of Behaviors Market Size, Share & Trends Analysis Report By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size, By Industry, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 300 Pages | 商品交期: 2-10個工作天內

價格

IoB（行為互聯網）市場增長和趨勢

根據GrandView Research, Inc. 的一項新研究，2023 年至2030 年，全球行為互聯網(IoB) 市場規模將以23.6% 的複合年增長率增長，2023 年將增長至1% 2030年，預計將達到9973.1億美元。

行為分析數據收集的上升趨勢預計將推動市場增長。 此外，包括智能手機、智能手錶和其他電子設備在內的互聯設備的激增預計將鼓勵企業利用行為互聯網 (IoB) 開髮用於分析目的的行為模型。

該行業正在湧入致力於物聯網、機器學習和人工智能等尖端技術的新公司。 此類公司正在進入行為互聯網 (IoB) 市場，為 IT/電信、醫療保健和製造等各個行業開髮用戶數據模型。 這些行業的公司正在使用人工智能和物聯網等現代技術來有效收集大量相關數據並構建預測模型。 例如，在 COVID-19 大流行期間，一些公司使用 IoB 來檢查工作場所的健康協議。

由於技術和物聯網在該地區的高滲透率，北美在 2022 年佔據了最大的市場份額。 例如，截至 2023 年 4 月，北美的物聯網連接數將超過 28 億。 此外，工業數字化和最新技術集成的趨勢預計將推動行業利用IoB以及增強現實和機器學習等技術。

行為互聯網 (IoB) 市場報告亮點

  • 按公司規模計算，大型企業細分市場預計在預測期內復合年增長率為 26.5%，因為大型企業需要分析大量數據才能做出項目決策。
  • 從應用來看，廣告活動領域在 2022 年佔據了最大的市場份額。 這是由於利用 IoB（行為互聯網）概念的個性化廣告日益增長的趨勢。
  • 按行業劃分，BFSI 細分市場在 2022 年佔據最大市場份額。 這是由於生成語句和為應用程序啟用自動通知所需的用戶敏感數據量不斷增加。
  • 由於該地區技術採用的穩步擴展以及傳統 IT 和電信公司的存在，北美在 2022 年佔據了市場主導地位。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息獲取
    • 信息分析
    • 市場形成和數據可視化
    • 驗證和發布數據
  • 調查範圍和假設
    • 數據源列表

第 2 章執行摘要

  • 市場概況
  • 片段快照
  • 競爭格局快照

第三章行業展望

  • 市場體系展望
  • 行業價值鏈分析
  • 市場動態
    • 市場驅動因素分析
    • 市場製約因素分析
  • 行業機遇與挑戰
  • 行業分析工具
    • 波特五力分析
    • 宏觀經濟分析

第 4 章行為互聯網 (IoB) 市場：應用前景

  • 2018-2030 年按應用劃分的行為互聯網 (IoB) 市場份額（十億美元）
  • 2022 年和 2030 年應用趨勢分析和市場份額
  • 按用途
    • 廣告活動
    • 數字營銷
    • 內容交付
    • 品牌推廣
    • 其他

第 5 章 IoB（行為互聯網）市場：公司規模展望

  • 2018-2030 年按公司規模劃分的行為互聯網 (IoB) 市場份額（十億美元）
  • 2022 年和 2030 年公司規模趨勢分析和市場份額
  • 按公司規模
    • 中小企業
    • 大公司

第 6 章 IoB（行為互聯網）市場：行業展望

  • 2018-2030 年按行業劃分的行為互聯網 (IoB) 市場份額（十億美元）
  • 2022 年和 2030 年行業趨勢分析和市場份額
  • 按行業
    • BFSI
    • 通訊/IT
    • 媒體和娛樂
    • 旅遊/旅行
    • 零售/電子商務
    • 醫療保健
    • 製造業
    • 其他

第 7 章：行為互聯網 (IoB) 市場：區域展望

  • 2022 年和 2030 年按地區劃分的行為互聯網 (IoB) 市場份額
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 意大利
    • 法國
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 韓國
    • 日本
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 南非
    • 沙特阿拉伯

第 8 章競爭格局

  • 主要市場進入者
    • Aware, Inc.
    • Trifacta, Inc.（Alteryx, Inc.）
    • Vertica Systems（OpenText Corporation）
    • NICE Ltd.
    • NuData Security Inc.（Mastercard Inc.）
    • Riverbed Technology LLC
    • Qubit Technology（Coveo Solutions Inc.）
    • CognitiveScale Inc.
    • Capillary Technologies
    • Sweet Analytics Limited
  • 近期趨勢和影響分析：按主要市場進入者分類
  • 公司分類
  • 參與公司概覽
  • 財務業績
  • 產品基準
  • 公司熱力圖分析
  • 2022 年公司市場份額分析
  • 戰略規劃
    • 擴展名
    • 併購
    • 合作
    • 推出新產品
    • 研究與開發
Product Code: GVR-4-68040-082-8

Internet of Behaviors Market Growth & Trends

The global internet of behaviors market size is expected to reach USD 1,997.31 billion by 2030, expanding at a CAGR of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The growing trend of data collection for behavioral analysis is expected to drive market growth. Moreover, the popularity of connected devices, including smartphones, smartwatches, and other electronic devices, is expected to push companies to use the internet of behaviors (IoB) to develop behavioral models for analytical purposes.

The industry is witnessing an influx of new players involved in modern technologies such as the internet of things, machine learning, and artificial intelligence. Such companies enter the market for internet of behaviors to develop user data models for various sectors, including IT & telecom, healthcare, and manufacturing, among others. Companies in these industries are using modern technologies such as AI and IoT to efficiently collect large amounts of relevant data to build predictive models. For instance, during the COVID-19 pandemic, some enterprises used IoB to check health protocols at workplaces.

North America accounted for the largest market share in 2022, owing to the high level of technology and IoT penetration in the region. For instance, as of April 2023, North America had more than 2.8 billion IoT connections. Additionally, the trend of industrial digitization and integration of modern technologies is expected to push industries to utilize IoB alongside technologies such as augmented reality and machine learning.

Internet of Behaviors Market Report Highlights

  • Based on enterprise size, the large enterprises segment is anticipated to expand at a CAGR of 26.5% over the forecast period, due to the substantial amount of data generated in large enterprises that requires analysis to determine project decisions
  • Based on application, the advertising campaign segment accounted for the largest market share in 2022, as a result of the growing trend of personalized advertisements with the help of the Internet of Behaviors concept
  • Based on industry, the BFSI segment accounted for the largest market share in 2022 due to the growing amount of user-sensitive data that is required to generate statements and enable automatic notifications in applications
  • North America dominated the market in 2022 due to the steadily growing technology implementation in the region, coupled with the presence of legacy IT & telecom companies

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List to data sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
    • 3.3.2 Market restraint analysis
  • 3.4 Industry Opportunities & Challenges
  • 3.5 Industry Analysis Tools
    • 3.5.1 Porter's Five Forces Analysis
    • 3.5.2 Macroeconomic Analysis

Chapter 4 Internet of Behaviors Market: Application Outlook

  • 4.1 Internet of Behaviors Market Share by Application, 2018 - 2030 (USD Billion)
  • 4.2 Application Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Internet of Behaviors Market Estimates & Forecast, By Application (USD Billion)
    • 4.3.1 Advertising campaign
    • 4.3.2 Digital marketing
    • 4.3.3 Content delivery
    • 4.3.4 Brand promotion
    • 4.3.5 Others

Chapter 5 Internet of Behaviors Market: Enterprise Size Outlook

  • 5.1 Internet of Behaviors Market Share by Enterprise Size, 2018 - 2030 (USD Billion)
  • 5.2 Enterprise Size Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Internet of Behaviors Market Estimates & Forecast, By Enterprise Size (USD Billion)
    • 5.3.1 Small & medium enterprises (SMEs)
    • 5.3.2 Large enterprises

Chapter 6 Internet of Behaviors Market: Industry Outlook

  • 6.1 Internet of Behaviors Market Share by Industry, 2018 - 2030 (USD Billion)
  • 6.2 Industry Movement Analysis & Market Share, 2022 & 2030
  • 6.3 Internet of Behaviors Market Estimates & Forecast, By Industry (USD Billion)
    • 6.3.1 BFSI
    • 6.3.2 Telecom & IT
    • 6.3.3 Media & entertainment
    • 6.3.4 Tourism & travel
    • 6.3.5 Retail & e-commerce
    • 6.3.6 Healthcare
    • 6.3.7 Manufacturing
    • 6.3.8 Others

Chapter 7 Internet of Behaviors Market: Regional Outlook

  • 7.1 Internet of Behaviors Market Share by region, 2022 & 2030
  • 7.2 North America
    • 7.2.1 North America Internet of Behaviors market, 2018 - 2030
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.2.3 Canada
      • 7.2.3.1 Canada Internet of Behaviors market, 2018 - 2030 (USD Billion) 
  • 7.3 Europe
    • 7.3.1 Europe Internet of Behaviors market, 2018 - 2030
    • 7.3.2 U.K.
      • 7.3.2.1 U.K. Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.3 Germany
      • 7.3.3.1 Germany Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.4 Italy
      • 7.3.4.1 Italy Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.5 France
      • 7.3.5.1 France Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.6 Spain
      • 7.3.6.1 Spain Internet of Behaviors market, 2018 - 2030 (USD Billion)  
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific Internet of Behaviors market, 2018 - 2030
    • 7.4.2 China
      • 7.4.2.1 China Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.3 India
      • 7.4.3.1 India Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.4 South Korea
      • 7.4.4.1 South Korea Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.5 Japan
      • 7.4.5.1 Japan Internet of Behaviors market, 2018 - 2030 (USD Billion) 
  • 7.5 Latin America
    • 7.5.1 Latin America Internet of Behaviors market, 2018 - 2030
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.5.3 Mexico
      • 7.5.3.1 Mexico Internet of Behaviors market, 2018 - 2030 (USD Billion)
  • 7.6 MEA
    • 7.6.1 MEA Internet of Behaviors market, 2018 - 2030
    • 7.6.2 South Africa
      • 7.6.2.1 South Africa Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.6.3 Saudi Arabia
      • 7.7.2.1 Saudi Arabia Internet of Behaviors market, 2018 - 2030 (USD Billion)

Chapter 8 Competitive Landscape

  • 8.1 Key Market Participants
    • 8.1.1 Aware, Inc.
    • 8.1.2 Trifacta, Inc. (Alteryx, Inc.)
    • 8.1.3 Vertica Systems (OpenText Corporation)
    • 8.1.4 NICE Ltd.
    • 8.1.5 NuData Security Inc. (Mastercard Inc.)
    • 8.1.6 Riverbed Technology LLC
    • 8.1.7 Qubit Technology (Coveo Solutions Inc.)
    • 8.1.8 CognitiveScale Inc.
    • 8.1.9 Capillary Technologies
    • 8.1.10 Sweet Analytics Limited
  • 8.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 8.3 Company Categorization
  • 8.4 Participant's Overview
  • 8.5 Financial Performance
  • 8.6 Product Benchmarking
  • 8.7 Company Heat Map Analysis
  • 8.8 Company Market Share Analysis, 2022 
  • 8.9 Strategy Mapping
    • 8.9.1 Expansions
    • 8.9.2 Mergers & acquisitions
    • 8.9.3 Collaborations
    • 8.9.4 New product launches
    • 8.9.5 Research & development

List of Tables

  • TABLE 1 Internet of Behaviors market - key market driver impact
  • TABLE 2 Key market restraint/challenges impact
  • TABLE 3 Global Internet of Behaviors market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • TABLE 4 Global Internet of Behaviors market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Billion)
  • TABLE 5 Global Internet of Behaviors market revenue estimates and forecast, by industry, 2018 - 2030 (USD Billion)
  • TABLE 6 Company heat map analysis
  • TABLE 7 Key companies undergoing expansions
  • TABLE 8 Key companies involved in mergers & acquisitions
  • TABLE 9 Key companies involved in collaborations
  • TABLE 10 Key companies with new product launches
  • TABLE 11 Key companies research & development

List of Figures

  • FIG. 1 Market snapshot
  • FIG. 2 Information procurement
  • FIG. 3 Data analysis models
  • FIG. 4 Market formulation and validation
  • FIG. 5 Data validating & publishing
  • FIG. 6 Market snapshot
  • FIG. 7 Segment snapshot
  • FIG. 8 Competitive landscape snapshot
  • FIG. 9 Internet of Behaviors market value, 2022 & 2030 (USD Billion)
  • FIG. 10 Key opportunity analysis
  • FIG. 11 Industry value chain analysis
  • FIG. 12 Market dynamics
  • FIG. 13 Porter's Five Forces analysis
  • FIG. 14 PESTEL analysis
  • FIG. 15 Internet of Behaviors market, by application: Key takeaways
  • FIG. 16 Internet of Behaviors market, by application: Market share, 2022 & 2030
  • FIG. 17 Advertising campaign estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 18 Digital marketing market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 19 Content delivery market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 20 Brand promotion market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 21 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 22 Internet of Behaviors market, by enterprise size: Key takeaways
  • FIG. 23 Internet of Behaviors market, by enterprise size: Market share, 2022 & 2030
  • FIG. 24 Small & medium enterprise (SMEs) market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 25 Large enterprises market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 26 Internet of Behaviors market, by industry: Key takeaways
  • FIG. 27 Internet of Behaviors market, by industry: Market share, 2022 & 2030
  • FIG. 28 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 29 Telecom & IT market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 30 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 31 Tourism & travel market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 32 Retail & e-commerce market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 33 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 34 Manufacturing market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 35 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 36 Internet of Behaviors market revenue: By region, 2022 & 2030, (USD Billion)
  • FIG. 37 North America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 38 U.S. Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 39 Canada Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 40 Europe Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 41 UK Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 42 Germany Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 43 Italy Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 44 France Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 45 Spain Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 46 Asia Pacific Internet of Behaviors market estimates & forecast, 2018 - 2030(USD Billion)
  • FIG. 47 China Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 48 Japan Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 49 South Korea Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 50 India Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 51 Latin America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 52 Brazil Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 53 Mexico Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 54 MEA Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 55 South Africa Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 56 Saudi Arabia Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 57 Strategic framework