中國的網際網路市場

中國的網際網路市場在這10年達到急速成長。一般認為今後5年，生產和需求都持續有增加的趨勢。

本報告提供中國的網際網路市場相關調查分析，提供經濟趨勢，投資環境，產業的發展，需求與供給，生產能力，產業結構，通路等驗證，實際成果和長期預測，加上主要製造商簡介，為您概述為以下內容。

第1章 簡介

第2章 商務環境

• 經濟預測
  • 主要的經濟指標
  • 工業產量
  • 人口·人力資源
  • 外國投資
  • 對外貿易

第3章 網際網路產業的評估

• 網際網路產業結構
• 主要加入企業的收益和據點
• 主要廠商的市場佔有率
• 技術開發

第4章 網際網路服務市場

• 概要
• 互聯網服務提供商(ISP)
• 國有·機關的ISP
• 民間·外資的ISP
• 產業的產量與預測
• 各地區用戶數與預測
• 價格和價格預測
• 各類型ISP服務
• 網際網路門戶網站
• B2C
• B2B
• ASP
• 無線網際網路門戶網站
• 其他的ISP

第5章 網際網路最終用途市場預測

• 中國的資訊科技產業預測
• 網際網路市場預測概要
• 通訊
• 金融服務
• 教育
• 醫療
• 製造
• 零售
• 其他網際網路市場

第6章 行銷策略

• 市場進入途徑
• 技術許可證
• 合資企業
• 外資企業100％
• 其他的市場進入途徑
• 打入市場策略

第7章 網際網路製造商名錄

• ISP簡介和名錄
• 研究機關·團體

圖表

China's demand for Internet Service has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade

III. INTERNET INDUSTRY ASSESSMENTS

• Internet Industry Structure
• Major Industry Participants' Revenue and Locations
• Market Share of Key Producers
• Technology Development

IV. INTERNET SERVICES MARKET

• Overview
• Internet Service Providers (ISPs)
• Government-Owned and Institutional ISPs
• Privately Owned and Foreign-Funded ISPs
• Industry Output and Forecast
• Subscribers by Region and Forecast
• Pricing and Price Forecast
• ISP Services by Type
• Dial-Up Services and Subscriber Forecast
• Dedicated Internet Access and Subscriber Forecast
• Virtual Private Network (VPN) and Subscriber Forecast
• DSL and Subscriber Forecast
• Cable Modem and Subscriber Forecast
• Internet Portals
• Government-Owned and Institutional Internet Portals
• Privately Owned and Foreign-Funded Internet Portals
• Industry Output and Forecast
• Business-to-Consumer Providers (B2C)
• Government-Owned and Institutional B2C Providers
• Privately Owned and Foreign-Funded B2C Providers
• Industry Output and Forecast
• Business-to-Business Providers (B2B)
• Government-Owned and Institutional B2B Providers
• Privately Owned and Foreign-Funded B2B Providers
• Industry Output and Forecast
• Application Service Providers (ASP)
• Government-Owned and Institutional ASP Providers
• Privately Owned and Foreign-Funded ASP Providers
• Industry Output and Forecast
• Wireless Internet Portals
• Government-Owned and Institutional Wireless Portals
• Privately Owned and Foreign-Funded Wireless Portals
• Industry Output and Forecast
• Other Internet Service Providers
• Domain Registration Service Providers
• Web Hosting
• Industry Output and Forecasts

V. INTERNET END-USE MARKET OUTLOOK

• Chinese IT Industry Outlook
• Internet Markets Outlook Overview
• Communications
• Communication Market Outlook
• Internet Demand in Communications
• Financial Services
• Financial Services Market Outlook
• Internet Demand in Financial Services
• Education
• Educational Market Outlook
• Internet Demand in Educational Markets
• Health Care
• Health Care Market Outlook
• Internet Demand in Health Care
• Manufacturing
• Manufacturing Market Outlook
• Internet Demand in Manufacturing
• Retails
• Retail Market Outlook
• Internet Demand in Retails
• Other Internet Markets

VI. MARKETING STRATEGIES

• Market Entry Channels
• Technology Licensing
• Technology Licensing Overview
• Intellectual Property Protection
• Joint Venture
• Joint Venture Overview
• Advantages and Disadvantages
• Wholly Owned Enterprises
• Foreign Wholly Owned Enterprises Overview
• Advantages and Disadvantages
• Other Market Entry Channels
• Setting up Sales Offices
• Selling to China through Attending Trade Fairs
• Contacting Chinese Companies
• Advertising
• Market Entry Strategies
• Understanding Differences
• Business Practice Differences
• Knowledge of Regulations and Restrictions

VII. INTERNET PRODUCER DIRECTORY

• Internet Service Provider Profiles and Directory
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Internet Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. INTERNET INDUSTRY ASSESSMENTS

• Internet Industry Participant Sales and Locations
• Market Share of Key Producers
• Major Foreign Investments

IV. INTERNET SERVICES MARKET

• Total Internet Industry Output and Forecast
• Internet Service Providers (ISPs)
• Government-Owned and Institutional ISPs
• Privately Owned and Foreign-Funded ISPs
• Industry Output and Forecast
• Subscribers by Region and Forecast
• Pricing and Price Forecast
• ISP Services by Type
• Dial-Up Services and Subscriber Forecast
• Dedicated Internet Access and Subscriber Forecast
• Virtual Private Network (VPN) and Subscriber Forecast
• DSL and Subscriber Forecast
• Cable Modem and Subscriber Forecast
• Internet Portals
• Government-Owned and Institutional Internet Portals
• Privately Owned and Foreign-Funded Internet Portals
• Industry Output and Forecast
• Business-to-Consumer Providers (B2C)
• Government-Owned and Institutional B2C Providers
• Privately Owned and Foreign-Funded B2C Providers
• Industry Output and Forecast
• Business-to-Business Providers (B2B)
• Government-Owned and Institutional B2B Providers
• Privately Owned and Foreign-Funded B2B Providers
• Industry Output and Forecast
• Application Service Providers (ASP)
• Government-Owned and Institutional ASP Providers
• Privately Owned and Foreign-Funded ASP Providers
• Industry Output and Forecast
• Wireless Internet Portals
• Government-Owned and Institutional Wireless Portals
• Privately Owned and Foreign-Funded Wireless Portals
• Industry Output and Forecast
• Other Internet Service Providers
• Domain Registration Service Providers
• Web Hosting
• Industry Output and Forecasts

V. INTERNET END-USE MARKET OUTLOOK

• Chinese IT Industry Outlook
• Total Internet Demand by Market
• Communication Market Outlook
• Internet Demand in Communications
• Financial Services Market Outlook
• IT Security software Demand in Financial Services
• Educational Market Outlook
• Internet Demand in Educational Markets
• Health Care Market Outlook
• Internet Demand in Health Care
• Manufacturing Market Outlook
• IT Security software Demand in Manufacturing
• Retail Market Outlook
• Internet Demand in Retails
• Other Internet Markets

LIST OF CHARTS

• Internet Industry Output and Forecast Summary
• China's GDP and Industrial Output
• Industrial Output by Ownership
• Foreign Investments and Loans
• China's Imports and Exports
• China's Distribution Channel