市場調查報告書

行動式擴增實境 (MAR) 全球市場

Mobile Augmented Reality (MAR)

出版商 Global Industry Analysts, Inc. 商品編碼 339781
出版日期 內容資訊 英文 173 Pages
商品交期: 最快1-2個工作天內
價格
行動式擴增實境 (MAR) 全球市場 Mobile Augmented Reality (MAR)
出版日期: 2020年07月01日內容資訊: 英文 173 Pages
簡介

本報告關注行動式擴增實境 (MAR) 全球市場,以類別(企業應用程式、遊戲應用程式、透過位置情報的搜尋應用程式、及其他應用程式等),以及地區 (美國、加拿大、日本、歐洲、亞太地區、其他地區)分類進行分析。並提供2013年至2020年的每年實績/推估預測、114間主要參與企業及利基企業簡介。

第1章 序論、調查方法、產品定義

  • 調查可信度及報告限度
  • 免責聲明
  • 數據解讀及報告水準
    • 定量技術與分析
  • 產品定義與調查範圍

第2章 摘要整理

  • 產業概要
    • 擴張實境 (AR) :透過數位情報與媒體整合豐富現實世界
    • 行動式擴增實境 (MAR) 應用程式:顯示什麼在行動裝置上?怎麼顯示?
    • 行動式擴增實境:多年來重要里程碑
    • 早期的AR限定高端應用程式的科學運用
    • ARToolKit:對行動式AR而言是重要突破
    • ARQuake遊戲:最早的室外行動式AR視訊遊戲
    • BatPortal:最早可因應無線AR系統的PDA
    • 行動式AR普及至行動電話生態系
    • 全球市場展望
    • 行動式AR未來目標概述
    • 競爭情況
    • 價值鏈上相關人員對行動式AR下一大賭注
    • 主要創新行動式AR應用程式、2015年、2014年
    • 群眾募資:對行動式AR供應商而言主要資金籌措策略
  • 市場趨勢、課題、市場發展促進要因
    • 全球行動應用程式商店快速滲透:強勁的成長促進要因
    • In-App Purchase的免費增值應用程式 (Freemium) 收益超過付費APP及免費廣告贊助APP
    • 零售及行銷APP主導AR開發者投資
    • 技術開發及創新:率先成長
    • 無標記式擴增實境
    • 雲端計算支援行動式AP應用程式
    • 智慧眼鏡:新時代HMI裝置為行動式AR市場帶來變革
    • 對Google Glass及其他智慧AR眼鏡投資成長,對於智慧眼鏡MAR APP而言是吉兆
    • 行動式AR遊戲APP:主要收入來源
    • 遊戲為全球行動APP內容主流:對MAR APP而言充滿豐富機會
    • 智慧型手機的計算能力增強,帶動透過位置情報的AR
    • 顛覆性技術日益受重視,刺激企業部門市場前景
    • 行動式AR及行動式CRM的整合轉變銷售及服務流程
    • 物聯網 (IoT) 與 Industry 4.0:企業單位的行動式AR下一件大事
    • 企業行動化、BYOD及CYOD在工作場所為行動式AR及智能穿戴式裝置的導入拓展了道路
    • 行動式AR應用程式:行動電子商務主要實現要素
    • 預估虛擬產品顯示應用程式中行動式AR將強勁成長
    • 對行動行銷及品牌建立的AR投資增加對市場而言是吉兆
    • 技術進步實現行動式AR與行動商務的無縫整合
    • 對預防醫療的關注擴大刺激對醫療MAR APP需求
    • 對行動式AR而言的其他高成長應用程式
    • 零售業與行銷負責人
    • 觀光客
    • 教育手冊、影片
    • 智慧型手機與平板電腦提供了充滿魅力的MAR體驗,其穩定需求刺激市場成長
    • 手機契約用戶增加為市場拓展設立了完美的舞台
    • 高速網路發展支持行動式AR的新APP可能性
    • 阻礙行動式AR廣泛導入的主要課題
    • 可定址市場的認知及普及度不足
    • 缺乏能見度
    • 技術限制
    • 無法滿足消費者期待
    • 隱私問題
  • 產品概要
    • 擴增實境 (AR) :簡介
    • AR主要零組件
      • 軟體及演算法
      • 硬體
        • 輸入裝置
        • 追蹤裝置
        • 電腦
        • AR顯示組件
        • 頭戴式顯示器
        • 隱形眼鏡
        • EyeTap
        • 虛擬視網膜顯示器
        • 手機智能裝置
        • 智能眼鏡
    • 行動式擴增實境 (MAR)
    • 行動式擴增實境 (MAR) 應用程式
    • 行動式擴增實境應用程式種類
    • 遊戲MAR應用程式
  • 產品創新/發表
  • 產業最新趨勢
  • 主要國際企業
  • 全球市場展望

第3章 市場

  • 美國
  • 加拿大
  • 日本
  • 歐洲
  • 亞太地區
  • 其他區域

第4章 競爭情況

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目錄
Product Code: MCP-7910

Global Mobile Augmented Reality (MAR) Market to Reach $230.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Mobile Augmented Reality (MAR) estimated at US$10.7 Billion in the year 2020, is projected to reach a revised size of US$230.6 Billion by 2027, growing at a CAGR of 55% over the analysis period 2020-2027. Marketing, one of the segments analyzed in the report, is projected to record a 49.7% CAGR and reach US$77.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 59.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $3.3 Billion, While China is Forecast to Grow at 52.6% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$3.3 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$36.9 Billion by the year 2027 trailing a CAGR of 52.6% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 48.5% and 47% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 37.1% CAGR.

Education Segment to Record 43.8% CAGR

In the global Education segment, USA, Canada, Japan, China and Europe will drive the 43.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.2 Billion in the year 2020 will reach a projected size of US$15.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$29.1 Billion by the year 2027.We bring years of research experience to this 16th edition of our report. The 173-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
  • Recent Market Activity
  • Brief Overview of Emerging Trends and Future Prospects for Augmented Reality
  • AR in Digital Marketing
  • AR and Mapping
  • Education
  • Industry Applications
  • Select Innovative Companies in AR/VR Space (2017)
  • Factors Stimulating AR Demand
  • Integration of Mobile Technology and Augmented Reality Gains Momentum
  • Mobile AR Apps to Play Definitive Role in AR/VR Market
  • Benefits of Mobile AR Solutions to Key Industries
  • Factors Boosting Adoption of AR
  • Tourism
  • Retail
  • Gaming
  • Entertainment
  • Businesses and Economy
  • Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR
  • Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device
  • Latest Augmented Reality Trends to Favor Mobile AR
  • Apple and Google Target Mobile AR
  • AR Chipsets and Sensors
  • Enhanced Mobile Experience
  • Gains for Mixed Reality
  • AR Smartphones and HUD Technology
  • Next-Generation AR Headsets
  • Use of Mobile AR for Marketing
  • AR to Topple VR
  • Adoption across Diverse Industries
  • Retailers to Embrace AR
  • Mobile Augmented Reality: Major Milestones Over the Years
  • Early AR Limited to Scientific Use for High-end Applications
  • ARToolKit: A Major Breakthrough for Mobile AR
  • ARQuake Game: First Outdoor Mobile AR Video Game
  • BatPortal: First PDA Enabled Wireless AR System
  • Mobile AR Penetrates the Mobile Phone Ecosystem
  • Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
  • Global Market Outlook
  • Futuristic Goals for Mobile AR in a Nutshell
  • Competitive Landscape
  • Progress Made by Major Companies in the Field of Augmented Reality
  • Participants across the Value Chain Bet Big on Mobile AR
  • Leading Mobile AR Tools Available for Developers of AR Game or App
  • Select Mergers & Acquisitions for 2015 & 2016
  • Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017)
  • Popular Mobile Augmented Reality Apps for Android/iOS (2015)
  • Select Innovative Mobile AR Apps Developed in Recent Past
  • Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
  • Global Competitor Market Shares
  • Mobile Augmented Reality (MAR) Competitor Market Share Scenario Worldwide (in %): 2018 & 2029
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

  • Apple, Inc. (USA)
  • Augmensys GmbH (Austria)
  • Augment (France)
  • Augmented Pixels Inc. (USA)
  • Aurasma (UK)
  • Blippar (UK)
  • Catchoom Technologies (Spain)
  • DAQRI (USA)
    • Google Inc. (USA)
    • Gravity Jack (USA)
    • Hunter Research and Technology, LLC (USA)
    • LM3LABS Corporation (Japan)
    • Marxent Labs LLC (USA)
    • Mollejuo Software, Inc. (Canada)
    • Mybrana Network S.L. (Spain)
    • Niantic, Inc. (USA)
    • Occipital Inc. (USA)
    • Seabery Augmented Technology (Spain)
    • Snap, Inc. (USA)
    • ViewAR GmbH (Austria)
    • VividWorks Ltd. (Finland)
    • Wikitude GmbH (Austria)
    • Zappar Ltd. (UK)

3. MARKET TRENDS & DRIVERS

    • Key Drivers and Restraints
    • Augmented Reality Explodes into Mainstream
    • Notable AR Milestones
    • Promising Developments
    • Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
    • Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
    • Retail and Marketing Apps Dominate the Developer Investments in AR
    • Technology Developments & Innovations: Spearheading Growth
    • Markerless Augmented Reality
    • Cloud Computing Support for Mobile AP Apps
    • Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
    • Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
    • Mobile AR Game Apps: The Major Revenue Contributor
    • Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
    • Opportunity Indicators
    • Augmentation in Smartphone's Computational Capability Drives Location-Based AR
    • Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
    • Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
    • Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
    • Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
    • Mobile AR Applications: A Key Enabler of M-Commerce
    • Strong Growth Projected for Mobile AR in Virtual Product Display Applications
    • Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
    • Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
    • Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
    • Other High-Growth Application Areas for Mobile AR
    • Retailers & Marketers
    • Tourists
    • Instructional Manuals and Videos
    • Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
    • Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
    • Developments in High-Speed Networks Support New App Possibilities for Mobile AR
    • Enabling Mobile AR and VR with 5G Networks
    • Key Challenges Hampering Widespread Adoption of Mobile AR
    • Lack of Awareness & Penetration in Addressable Markets
    • Lack of Visibility
    • Technology Limitations
    • Failure to Meet Consumer Expectations
    • Privacy Issues

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Mobile Augmented Reality (MAR) Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 2: Mobile Augmented Reality (MAR) Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
    • TABLE 3: Marketing (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2020-2027
    • TABLE 4: Marketing (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2020 VS 2027
    • TABLE 5: Gaming (Application) Worldwide Sales in US$ Million by Region/Country: 2020-2027
    • TABLE 6: Gaming (Application) Market Share Shift across Key Geographies: 2020 VS 2027
    • TABLE 7: Education (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 8: Education (Application) Market Share Breakdown by Region/Country: 2020 VS 2027
    • TABLE 9: Other Applications (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2020-2027
    • TABLE 10: Other Applications (Application) Share Breakdown Review by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Mobile Augmented Reality (MAR) Market Share (in %) by Company: 2018 & 2025
    • Market Analytics
    • TABLE 11: United States Mobile Augmented Reality (MAR) Latent Demand Forecasts in US$ Million by Application: 2020 to 2027
    • TABLE 12: Mobile Augmented Reality (MAR) Market Share Breakdown in the United States by Application: 2020 VS 2027
  • CANADA
    • TABLE 13: Canadian Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2020 to 2027
    • TABLE 14: Canadian Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2020 VS 2027
  • JAPAN
    • TABLE 15: Japanese Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2020 to 2027
    • TABLE 16: Mobile Augmented Reality (MAR) Market Share Shift in Japan by Application: 2020 VS 2027
  • CHINA
    • TABLE 17: Chinese Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2020 to 2027
    • TABLE 18: Chinese Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2020 VS 2027
  • EUROPE
    • Market Facts & Figures
    • European Mobile Augmented Reality (MAR) Market: Competitor Market Share Scenario (in %) for 2018 & 2025
    • Market Analytics
    • TABLE 19: European Mobile Augmented Reality (MAR) Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 20: European Mobile Augmented Reality (MAR) Market Share Shift by Region/Country: 2020 VS 2027
    • TABLE 21: European Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2020-2027
    • TABLE 22: European Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2020 VS 2027
  • FRANCE
    • TABLE 23: Mobile Augmented Reality (MAR) Quantitative Demand Analysis in France in US$ Million by Application: 2020-2027
    • TABLE 24: French Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
  • GERMANY
    • TABLE 25: Mobile Augmented Reality (MAR) Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2020-2027
    • TABLE 26: Mobile Augmented Reality (MAR) Market Share Distribution in Germany by Application: 2020 VS 2027
  • ITALY
    • TABLE 27: Italian Demand for Mobile Augmented Reality (MAR) in US$ Million by Application: 2020 to 2027
    • TABLE 28: Italian Mobile Augmented Reality (MAR) Market Share Breakdown by Application: 2020 VS 2027
  • UNITED KINGDOM
    • TABLE 29: United Kingdom Demand Estimates and Forecasts for Mobile Augmented Reality (MAR) in US$ Million by Application: 2020 to 2027
    • TABLE 30: Mobile Augmented Reality (MAR) Market Share Shift in the United Kingdom by Application: 2020 VS 2027
  • REST OF EUROPE
    • TABLE 31: Rest of Europe Mobile Augmented Reality (MAR) Addressable Market Opportunity in US$ Million by Application: 2020-2027
    • TABLE 32: Rest of Europe Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 33: Mobile Augmented Reality (MAR) Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2020-2027
    • TABLE 34: Asia-Pacific Mobile Augmented Reality (MAR) Market Share Analysis: A 7-Year Perspective by Application for 2020 and 2027
  • REST OF WORLD
    • TABLE 35: Rest of World Mobile Augmented Reality (MAR) Market Quantitative Demand Analysis in US$ Million by Application: 2020 to 2027
    • TABLE 36: Rest of World Mobile Augmented Reality (MAR) Market Share Analysis by Application: 2020 VS 2027

IV. COMPETITION

  • Total Companies Profiled: 103