行動擴增實境：市場規模、佔有率、成長分析、按設備類型、按應用分類 - 產業預測 (2023-2030)

Global Mobile Augmented Reality Market Size, Share, Growth Analysis, By Device Type(Smartphones, Tablets), By Application(Consumer, Healthcare) - Industry Forecast 2023-2030

出版日期: 2023年12月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2021年全球行動擴增實境市場規模達到126億美元，從2022年的165.1億美元成長到2030年的1,431.6億美元，在2023-2030年的預測期內，預計複合年成長率為31%。

行動擴增實境市場旨在透過在現實世界中疊加虛擬內容、促進與數位物件的互動以及對資訊的即時存取來增強用戶的數位體驗。這個市場正在利用智慧型手機的普及、技術進步以及對身臨其境型體驗不斷成長的需求所帶來的機會。 5G 網路的發展將有助於實現更快的連接，實現即時串流媒體和更複雜的擴增實境互動。此外，人工智慧和機器學習技術的融合增強了識別和追蹤能力，實現更個人化和身臨其境型的體驗。儘管存在追蹤準確性和設備相容性等挑戰，行動擴增實境市場仍具有巨大的創新和成長潛力。不斷的技術開拓、網路基礎設施的完善以及人工智慧的日益融合，預計將進一步擴大各行業的市場應用。

使用自上而下和自下而上的方法來估計和檢驗全球行動擴增實境市場的規模，並估計其他各個相關子市場的規模。用於估計市場規模的調查方法包括以下細節：確定市場主要參與者的二次研究，以及確定各自區域的市場佔有率的主要和次要研究。整個過程包括研究主要企業的年度報告和財務報告，以及廣泛的採訪，以獲得首席執行官、副總裁、董事和行銷負責人等行業領導者的關鍵見解。馬蘇。所有股份比率和細分均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有可能影響市場的參數都經過詳細考慮，並透過初步研究檢驗並進行分析，以獲得最終的定量和定性資料。

本報告的目標細分市場

全球行動擴增實境市場按設備類型、應用程式和地區進行細分。就設備類型而言，市場分為智慧型手機、平板電腦、個人數位助理 (PDA) 等。依應用細分，市場分為消費者、醫療保健、企業、商業、航太/國防等。按地區分類，市場分為北美、歐洲、亞太地區、中東和非洲以及拉丁美洲。

促進因素

2022 年，擴增實境(AR) 硬體（尤其是智慧型手機和智慧眼鏡）取得了重大進展。蘋果、三星和微軟等主要企業已經推出了具有更高處理能力、更高解析度的顯示器和改進的相機功能的裝置。這些進步有助於打造更身臨其境、更真實的行動擴增實境體驗。

2022 年，行動擴增實境應用程式的廣泛採用繼續在各個行業中擴展。在零售領域，宜家和絲芙蘭等公司已經整合了擴增實境工具，使客戶能夠在購買前直覺地看到家具或虛擬試用化妝品。同樣，在醫療保健領域，AR 技術也被應用於改善手術訓練、病患教育和整體醫療結果。

抑制因素

行動擴增實境的普及引發了對用戶隱私和安全的擔憂。在與 AR互動中收集和分析個人資料引發了對資料隱私問題的質疑，這促使需要嚴格的資料保護條例和有效的措施來解決這些問題。

儘管取得了顯著的進步，但行動擴增實境技術仍面臨著某些局限性，包括設備相容性、追蹤準確性和電池壽命方面的挑戰。這些技術限制可能會影響用戶體驗並阻礙 AR 的廣泛採用，尤其是在複雜的應用程式中。

市場趨勢

2022 年，AR 雲端技術將成為焦點，使虛擬物體更容易永久固定在現實世界位置。這項發展為 AR 體驗共用、無縫物件識別和數位內容的延續鋪平了道路，有助於整體增強行動擴增實境體驗。

隨著流行的社交媒體平台將 AR 功能融入其介面，社交 AR 將在 2022 年獲得巨大發展勢頭。 Snapchat 在 AR 濾鏡和效果方面的持續成功，加上 Facebook 透過 Instagram 和 Messenger 進入 AR 領域，凸顯了社群 AR 體驗的日益普及。這種創新趨勢改變了用戶與朋友和追蹤者共用AR 內容的方式。

市場概況
市場規模
市場動態
促進因素
機會
抑制因素
任務
關鍵市場洞察
技術分析
價格分析
供應鏈分析
價值鏈分析
市場生態系統
智慧財產權分析
貿易分析
Start-Ups分析
原料分析
創新矩陣
研發線產品分析
總體經濟指標
主要投資分析
關鍵成功因素
競爭程度

市場動態及展望

市場動態
促進因素
機會
抑制因素
任務
監管形勢
波特的分析
競爭公司之間的敵對關係
替代產品的威脅
買方議價能力
新進入者的威脅
供應商的議價能力
對未來中斷的特殊考察
政治影響力
經濟影響
社會影響
技術影響
對環境造成的影響
法律影響

全球行動擴增實境市場：按設備類型

市場概況
智慧型手機
藥片
個人數位助理(PDA)(PDA)
其他

全球行動擴增實境市場：按應用分類

市場概況
消費者
衛生保健
公司
商業的
航太/國防
其他

按地區分類的行動擴增實境全球市場規模

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭形勢

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
按發展
按公司
按年份
近期市集活動
主要企業市場佔有率（2021年）
主要企業簡介
- Apple Inc. (US)
- Google LLC (US)
- Microsoft Corporation (US)
- Facebook, Inc. (US)
- Niantic, Inc. (US)
- Magic Leap, Inc. (US)
- Snap Inc. (US)
- Unity Technologies (US)
- Vuzix Corporation (US)
- PTC Inc. (US)
- Blippar Ltd. (UK)
- Zappar Ltd. (UK)
- Wikitude GmbH (Austria)
- Samsung Electronics Co., Ltd. (South Korea)
- Sony Corporation (Japan)
- Qualcomm Incorporated (US)
- Lenovo Group Limited (China)
- HTC Corporation (Taiwan)
- DAQRI LLC (US)
- Marxent Labs, LLC (US)

簡介目錄

Product Code: SQMIG45I2111

Global Mobile Augmented Reality Market size was valued at USD 12.6 Billion in 2021 and is poised to grow from USD 16.51 Billion in 2022 to USD 143.16 Billion by 2030, at a CAGR of 31% during the forecast period (2023-2030).

The mobile augmented reality market aims to enhance users' digital experiences by overlaying virtual content onto their real-world surroundings, facilitating interaction with digital objects and real-time access to information. This market capitalizes on opportunities driven by the widespread adoption of smartphones, technological advancements, and the growing demand for immersive experiences. The evolution of 5G networks contributes to faster connectivity, enabling real-time streaming and more complex augmented reality interactions. Additionally, the integration of artificial intelligence and machine learning technologies enhances recognition and tracking capabilities, resulting in more personalized and immersive experiences. Despite challenges such as tracking accuracy and device compatibility, the mobile augmented reality market holds significant potential for innovation and growth. Ongoing technological developments, improvements in network infrastructure, and increased integration of artificial intelligence are expected to further expand the market's applications across various industries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Augmented Reality Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The global mobile augmented reality market is segmented on the device type, application, and region. In terms of device type, the market is segmented into smartphones, tablets, personal digital assistants (PDAs), and others. With respect to classification by application, the market is segmented into consumer, healthcare, enterprise, commercial, aerospace & defense, and others. Regionwise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers:

In 2022, significant progress was made in augmented reality hardware, particularly in smartphones and smart glasses. Key players such as Apple, Samsung, and Microsoft unveiled devices featuring enhanced processing power, higher-resolution displays, and improved camera capabilities. These advancements contribute to a more immersive and lifelike mobile augmented reality experience.

The widespread adoption of mobile augmented reality applications continued to grow across various industries in 2022. In the retail sector, companies like IKEA and Sephora integrated augmented reality tools, allowing customers to visualize furniture or virtually try on makeup before making a purchase. Similarly, in the healthcare sector, AR technology found applications in surgical training, patient education, and enhancing overall healthcare outcomes.

Restraints:

The growing prevalence of mobile augmented reality has given rise to apprehensions regarding user privacy and security. The gathering and analysis of personal data during AR interactions have sparked inquiries into data privacy issues, prompting the need for stringent data protection regulations and effective measures to address these concerns.

Despite notable progress, mobile augmented reality technology grapples with specific limitations, such as challenges related to device compatibility, tracking accuracy, and battery life. These technical constraints have the potential to influence the user experience and pose obstacles to the broader adoption of AR, especially in more intricate applications.

Market Trends:

The year 2022 witnessed a growing emphasis on AR Cloud technology, facilitating the persistent anchoring of virtual objects in real-world locations. This development opens avenues for shared AR experiences, seamless object recognition, and the continuity of digital content, contributing to an enhanced overall mobile augmented reality encounter.

In 2022, social augmented reality gained significant momentum, with popular social media platforms incorporating AR features into their interfaces. Snapchat's sustained success with AR filters and effects, coupled with Facebook's foray into AR through Instagram and Messenger, underscored the escalating popularity of social augmented reality experiences. This transformative trend reshaped how users engage and share AR content with their friends and followers.