家用香水市場 - 依產品類型、類別、配銷通路預測 2024 - 2032 年

Home Fragrance Market - By Product Type, By Category, By Distribution Channel Forecast 2024 - 2032

出版日期: 2024年02月23日 | 出版商:

Global Market Insights Inc. | 英文 387 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於創新產品供應和消費者支出不斷成長，2024 年至 2032 年間，全球家用香水市場規模將以 5.5% 的CAGR成長。隨著公司推出新的、迷人的香味，消費者會被吸引投資創造誘人的環境。隨著全球可支配收入的增加，消費者更願意沉迷於家用香水等奢侈品和生活風格產品。創新產品和消費者消費意願的結合將推動家用香氛產業的大幅擴張，滿足不同的喜好和生活方式。

例如，2024 年 1 月，Slatkin 在 Dollar General 推出了一款清新的家居香水系列，具有誘人的香味，如香草紙杯蛋糕、桉樹薄荷、清新的棉花天空、茉莉花、脆蘋果和芒果酸橙。

家用香薰產業根據產品類型、類別、配銷通路和地區而分散。

由於其便利性和多功能性，到 2032 年，噴霧劑市場將顯著成長。噴霧劑提供快速、輕鬆的方式，以各種香味來刷新生活空間，吸引現代消費者忙碌的生活方式。噴霧劑有多種香味可供選擇，從花香到柑橘香和木質香，可滿足不同的喜好。它們簡單的應用和立竿見影的效果使它們成為那些尋求即時有效的方法來創建誘人環境的人的首選。

2024年至2032年，線下配銷通路的家用香水市場佔有率將大幅擴大。這種親身實踐的互動使客戶能夠做出明智的決定並增強對他們購買的產品的信任。此外，線下零售商通常提供多種香水選擇，迎合不同的喜好，並鞏固其作為家居香水行業許多人追捧選擇的地位。

由於人口不斷成長、可支配收入增加以及對芳香產品的文化親和力，亞太地區家用香水市場佔有率將在 2024 年至 2032 年間實現顯著的複合CAGR。隨著亞太地區的消費者尋求在家中創造溫馨、舒緩的環境，對家用香水的需求不斷成長。隨著全球品牌針對該地區提供量身定做的產品，亞太地區龐大的消費者基礎和多樣化的偏好將使其成為市場成長的關鍵貢獻者。

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 9 章：公司簡介

Blyth Inc.
Candle-lite Company
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Illume
Johnson & Johnson
L Brands
Lampe Berger
Nest Fragrances
Newell Brands
P&G Prestige
Reckitt Benckiser Group plc
Revlon, Inc.
S.C. Johnson & Son, Inc
The Estee Lauder Companies Inc.

簡介目錄

Product Code: 8231

Global Home Fragrance Market size will grow at a 5.5% CAGR between 2024 and 2032, owing to innovative product offerings and rising consumer spending. As companies introduce new and captivating scents, consumers are enticed to invest in creating inviting environments. With increased disposable incomes worldwide, consumers are more willing to indulge in luxury and lifestyle products like home fragrances. This combination of innovative offerings and consumer willingness to spend will drive significant expansion in the home fragrance industry, catering to a diverse range of preferences and lifestyles.

For instance, in January 2024, Slatkin unveiled a fresh home fragrance collection at Dollar General, featuring enticing scents like very vanilla cupcake, eucalyptus mint, fresh cotton skies, jasmine blossom, crisp apple, and mango key lime.

The home fragrance industry is fragmented based on product type, category, distribution channel, and region.

The sprays segment will record a notable rise by 2032 due to their convenience and versatility. Sprays offer quick and effortless ways to refresh living spaces with various scents, appealing to modern consumers' busy lifestyles. With a wide range of fragrances available, from floral to citrus and woody notes, sprays cater to diverse preferences. Their easy application and immediate impact make them a preferred choice for those seeking instant and effective ways to create inviting environments.

The home fragrance market share from the offline distribution channel segment will expand substantially from 2024 to 2032. Despite the rise of online shopping, many consumers still prefer the sensory experience of physically browsing and testing fragrances in brick-and-mortar stores. This hands-on interaction allows customers to make informed decisions and fosters trust in the products they purchase. Additionally, offline retailers often offer a wide range of fragrance options, catering to diverse preferences and solidifying their position as a sought-after choice for many in the home fragrance industry.

Asia Pacific home fragrance market share will capture a noteworthy CAGR between 2024 and 2032, driven by a growing population with increasing disposable incomes and a cultural affinity for aromatic products. As consumers in Asia Pacific seek to create inviting and soothing environments in their homes, the demand for home fragrances rises. With global brands targeting this region with tailored offerings, Asia Pacific's substantial consumer base and diverse preferences will make it a pivotal contributor to the market's growth.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Million Units)

5.1 Key trends
5.2 Scented candles
5.3 Sprays
5.4 Scented wax tablets
5.5 Essence oil
5.6 Incense sticks
5.7 Other (diffuser, scented cotton sack)

Chapter 6 Market Estimates & Forecast, By Category (USD Billion) (Million Units)

6.1 Key trends
6.2 Mass
6.3 Premium

Chapter 7 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

7.1 Key trends
7.2 Online
- 7.2.1 E-commerce sites
- 7.2.2 Company websites
7.3 Offline
- 7.3.1 Specialty stores
- 7.3.2 Mega retail stores
- 7.3.3 Others (departmental stores, individual stores)

Chapter 8 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

8.1 Key trends, by region
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa
- 8.6.4 Rest of MEA