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香料/香水

市場調查報告書

商品編碼

1390164

全球家用香水市場 - 2023-2030

Global Home Fragrance Market - 2023-2030

出版日期: 2023年12月05日 | 出版商:

DataM Intelligence | 英文 182 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球家用香料市場規模達105億美元，預計2030年將達214億美元，2023-2030年預測期間CAGR為9.4%。

在家用香薰產品創新和獨特設計的推動下，全球家用香薰市場正在經歷成長。 Moooi、Byredo、Jo Malone、Ponsont、Kana London、Frama、Mad et Len 和 Affix Works 等領先設計品牌正在推出創新工具，以增強家居空間的嗅覺和視覺體驗。這些產品超越了傳統的香氛蠟燭，為消費者提供了更廣泛的選擇，從跳舞的香味擴散器到永續且具有視覺吸引力的花香。

設計合作和對美學的關注，例如 Jo Malone 聯排別墅系列的精緻素瓷陶瓷包裝或 Evermore 的陶瓷碗，將形式與功能融為一體。這些創新有助於提高家用香氛產品的吸引力，並反映出以更具創意和藝術性的方式為生活空間加香的趨勢。隨著消費者尋求多感官體驗，這個市場預計將繼續擴大，提供一種新的方式，使生活空間不僅聞起來香，而且看起來美觀。

亞太地區在全球家用香水市場佔據主導地位，這表明該地區已經做好了採用香水的準備。城市化和美學健康推動了人們日益成長的偏好，使家用香氛產品成為現代生活的重要組成部分。製造商投資於創新設計和香水輸送方法，以滿足這種不斷成長的需求，為該地區在全球家用香水市場的領先地位做出了貢獻。

動力學

全球城市化和人口成長

全球家用香水市場有望顯著成長，這主要是由快速城市化推動的，特別是在新興經濟體。聯合國預測，到 2050 年，全球人口將達到 97 億，其中很大一部分居住在城市地區。隨著城市化進程加快，住宅、商業和基礎設施開發的需求激增。

家居香氛產品對於提升居住空間的吸引力和舒適度發揮著舉足輕重的作用，成為適應不斷成長的城市人口、塑造現代城市氛圍不可或缺的元素。因此，家用香氛市場處於支持這些新興城市中心的建設和生活方式需求的最前線。

改變家居環境：美學香水的吸引力不斷提升

全球家居香氛市場正在經歷顯著成長，其推動力是人們的注意力轉向讓我們的生活空間變得更加誘人和舒適。由於各種因素，包括封鎖和人們對自我保健的興趣增強，待在室內的時間增加，加速了這種轉變。人們開始投資在家中創造舒適、改善情緒的環境，這導致了許多當地蠟燭品牌的出現。

此外，香氛香水的推出也是關鍵因素，2022年10月，由模特兒兼個人藝術家Noah Sato創立的日本D2C香水品牌Shefar推出了香氛蠟燭產品線，其中包含兩款蠟燭。新產品的推出是作為該品牌主題「你夢想中的女孩」的一部分。這些蠟燭被命名為Liela和Mullan，經過精心製作，在保持濃郁香味的同時實現了高燃燒效率和低煙灰排放。該品牌慶祝成立一周年，在大阪開設了為期三天的快閃店，並推出了首款香水 Pipiel，該香水在短短一天內就獲得了可觀的銷量。

健康問題和標籤問題

隨著對室內空氣品質和健康的擔憂變得更加突出，家用香水市場面臨一些限制。氣霧劑、插件、香氛蠟燭或凝膠形式的傳統空氣清新劑含有影響室內空氣品質的化學物質。消費者越來越意識到與這些產品相關的潛在健康風險，其中包括 100 多種化學物質的排放，其中包括一些揮發性有機化合物。

標示為有機、無毒、綠色或純天然的空氣清新劑仍可能釋放有害化學物質，這引起了人們對產品標籤和法規的擔憂。該行業必須解決這些問題並推廣更安全、更透明的配方，以滿足更健康的室內環境的需求。此外，含有潛在致癌或乾擾荷爾蒙化學物質的空氣清新劑的長期影響是一個重大問題，鼓勵消費者尋求替代品，並限制傳統家用香水市場。

Overview

Global Home Fragrance Market reached US$ 10.5 billion in 2022 and is expected to reach US$ 21.4 billion by 2030, growing with a CAGR of 9.4% during the forecast period 2023-2030.

The global home fragrance market is experiencing growth, driven by innovative and unique designs in home fragrance products. Design-forward brands like Moooi, Byredo, Jo Malone, Ponsont, Kana London, Frama, Mad et Len and Affix Works are introducing inventive tools to enhance the olfactory and visual experience in domestic spaces. The products go beyond traditional scented candles, offering consumers a broader range of options, from dancing scent diffusers to sustainable and visually appealing potpourri.

Design collaborations and a focus on aesthetics, such as the delicate bisque ceramic packaging of Jo Malone's Townhouse Collection or Evermore's ceramic bowls, combine form and function. The innovations contribute to the growing appeal of home fragrance products and reflect a trend towards more creative and artistic approaches to scenting living spaces. As consumers seek multi-sensory experiences, this market is expected to continue expanding, providing a new way to make living spaces not only smell great but also look aesthetically pleasing.

Asia-Pacific dominates the global home fragrance market, showcasing the region's readiness for fragrance adoption. The growing preference is driven by urbanization and asthetic well-being, making home fragrance products an essential component of modern living. Manufacturers invest in innovative designs and fragrance delivery methods to meet this growing demand, contributing to the region's leading position in the global home fragrance market.

Dynamics

Global Urbanization and Population Growth

The global home fragrance market is poised for remarkable growth, largely driven by rapid urbanization, particularly in emerging economies. The United Nations forecasts a global population of 9.7 billion by 2050, with a substantial portion residing in urban locales. As urbanization accelerates, the demand for residential, commercial and infrastructure development surges.

Home fragrance products play a pivotal role in enhancing the appeal and comfort of living spaces, becoming an indispensable element in accommodating the expanding urban population and shaping the ambiance of modern cities. The home fragrance market, thus, stands at the forefront of supporting the construction and lifestyle needs of these burgeoning urban centers.

Transforming Home Environments: The Rising Appeal of Aesthetic Fragrances

The global home fragrance market is experiencing remarkable growth, fueled by a shift in focus towards making our living spaces more inviting and comforting. The transformation has been accelerated by increased time spent indoors due to various factors, including lockdowns and a heightened interest in self-care. People have begun to invest in creating cozy, mood-enhancing environments within their homes, which has led to the emergence of numerous local candle brands.

Also, the launches of asthetic fragrances is the key factor, in October 2022, Japanese D2C fragrance brand Shefar, created by model and solo artist Noah Sato, launched a scented candle product line featuring two candles. The new products were introduced as part of the brand's theme, "the girl of your dreams." The candles, named Liela and Mullan, were carefully crafted to maintain a strong fragrance while achieving high combustion efficiency and low soot emission. The brand celebrated its first anniversary with a three-day pop-up store in Osaka and the launch of its first perfume, Pipiel, which garnered significant sales within just one day.

Health Concerns and Labeling Issues

The home fragrance market faces several restraints as concerns related to indoor air quality and health become more prominent. Conventional air fresheners which are in the form of aerosols, plug-ins, scented candles or gels, contain chemicals that affect indoor air quality. Consumers are increasingly aware of the potential health risks associated with these products which include the emission of over 100 chemicals in which are some volatile organic compounds.

Air fresheners labeled as organic, nontoxic, green or all-natural may still emit hazardous chemicals, which raises concerns about product labeling and regulations. The industry must address these concerns and promote safer, more transparent formulations to meet the demand for healthier indoor environments. Moreover, the chronic effects of air fresheners containing potentially carcinogenic or hormone-disrupting chemicals are a significant concern, encouraging consumers to seek alternatives and driving restraint in the conventional home fragrance market.

Segment Analysis

The global home fragrance market is segmented based on product, distribution channel and region.

Scented Candles: Dominating the Home Fragrance Market with Versatility and Innovation

Scented candles hold the largest share in the home fragrance market due to their widespread popularity and versatility. It offer a wide range of fragrances, catering to diverse consumer preferences and create a soothing ambiance in homes. Scented candles are easy to use, portable and provide long-lasting fragrance. Its aesthetic appeal, decorative containers and affordability make them a top choice among consumers. Additionally, scented candles are often used for relaxation, stress relief and to enhance the overall home environment, contributing to their market dominance.

Furthermore, advanced technology-driven candles also emerging as the trend, for instance, in May 2022, Scent Lab introduced a personalized candle experience driven by artificial intelligence and data-driven personalization. Customers are guided through a 60-second questionnaire to identify their unique scent profiles, allowing the company to offer personalized scent recommendations based on mood, lifestyle and preferences. The approach aligns with the consumer trend of self-expression, particularly among Gen-Z and Millennial customers who seek scents that represent their identity.

Geographical Penetration

Urbaniczation Dominance of Asia-Pacific in the Home Fragrance Market

The Asia-Pacific dominates the home fragrance market. The region's increasing urban population, particularly in its major cities, coupled with affordability challenges in the housing market, has driven the demand for rented residential properties. As per the M&G report, in APAC cities, the population has doubled in the last 15 years, with 2.2 billion people, half of the global urban population, residing there. The number is projected to grow by an additional 50% by 2050.

Moreover, as the Asia-Pacific experiences a significant rise in its urban population, particularly in major cities, there is a growing demand for rented residential properties. The shift in housing preferences, driven by factors like housing affordability challenges, is mirrored in the home fragrance market. The need for home fragrances is particularly relevant for urban dwellers who may not have the freedom to modify their living spaces but still want to make it feel like home.

COVID-19 Impact Analysis

The COVID-19 pandemic had a profound impact on the home fragrance market. As people spent more time indoors due to lockdowns and restrictions, there was a notable surge in the demand for home fragrance products. Many sought to create pleasant and comforting environments and home fragrances offered a simple yet effective solution. Candles, diffusers and air fresheners became popular choices to mask unpleasant odors and enhance living spaces.

Conversely, the pandemic disrupted supply chains, leading to shortages of some home fragrance products. Economic uncertainties also affected consumer spending habits, causing fluctuations in sales. With more people working from home, the focus shifted towards home office fragrances for concentration and relaxation.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has introduced significant uncertainty and challenges for the global natural fragrance market, primarily affecting Europe. While the market was recovering from the economic impact of the COVID-19 pandemic, the geopolitical conflict has created skepticism among industry stakeholders. The situation, reminiscent of the Cold War, has reshaped the global business landscape.

However, the war's implications, including supply chain disruptions and geopolitical uncertainties, may hinder the market's progress. Europe, with changing consumer preferences for naturally scented products, had been the dominant region, while North America and Asia-Pacific showed growth potential. Fragrance companies are investing in premium natural fragrances and strategic collaborations to maintain a competitive edge in this fragmented market.

By Product

Scented Candles
Sprays
Essential Oils
Incense Sticks
Others

By Distribution Channel

Supermarkets & Hypermarkets
Specialty Store
Convenience Stores
Online

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In December 2022, IRIS Home Fragrances, a lifestyle and wellness brand by Cycle Pure Agarbathies, introduced an exclusive Glitter range to enhance the charm and sparkle of Christmas celebrations. The new Christmas collection features exotic fragrances like Gold Musk and Romance. The product offerings include candles, tapers and reed diffusers with gold luster, designed to add a touch of brilliance to Christmas decorations, including lights and ornaments on Christmas trees.
In October 2023, Friday Collective, a brand under Newell Brands, unveiled an exclusive collection of scented candles at Target stores and online. The collection includes three unique fragrances: 'Free To Be,' 'Sunroof's Open,' and 'Free Spirit.' Lisa McCarthy, President of Home Fragrance at Newell Brands, highlighted the exciting launch, coinciding perfectly with warm weather. The candles aim to energize and uplift, featuring bold and vibrant colors to add warmth to any space.
In July 2023, The Yankee Candle Company, a part of the Newell Brands portfolio and a prominent name in home fragrance, launched its new autumn fragrance collection, "Daydreaming of Autumn." The globally inspired collection includes five seasonal fragrances crafted to capture the essence of fall. The collection offers a range of delightful scents and visual aesthetics to create a cozy and spice-filled ambiance in homes.

Competitive Landscape

The major global players in the market include: IFF (International Flavors & Fragrances), Firmenich, Givaudan, Symrise, Mane, Paco Rabanne, Robertet, Romeron Perfume, Takasago International Corporation, Wikka Fragrance Solutions.

Why Purchase the Report?

To visualize the global home fragrance market segmentation based on product, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of home fragrance market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global home fragrance market report would provide approximately 50 tables, 53 figures and 182 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Global Urbanization and Population Growth
  - 4.1.1.2. Transforming Home Environments: the Rising Appeal of Aesthetic Fragrances
- 4.1.2. Restraints
  - 4.1.2.1. Health Concerns and Labeling Issues
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Low-density Polyethylene (LDPE)*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Linear Low-density Polyethylene (LLDPE)
7.4. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets & Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Store
8.4. Convenience Stores
8.5. Online

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. IFF (International Flavors & Fragrances) *
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Firmenich
11.3. Givaudan
11.4. Symrise
11.5. Mane
11.6. Paco Rabanne
11.7. Robertet
11.8. Romeron Perfume
11.9. Takasago International Corporation
11.10. Wikka Fragrance Solutions

LIST NOT EXHAUSTIVE