市場調查報告書
商品編碼
1460175
休閒車市場規模 - 按車輛、價格、最終用途和全球預測,2024 年至 2032 年Recreational Vehicle Market Size - By Vehicle, By Price, By End-use & Global Forecast, 2024 - 2032 |
在嬰兒潮世代退休趨勢的推動下,房車市場規模預計在 2024 年至 2032 年間以超過 4% 的複合CAGR成長。
隨著嬰兒潮世代進入退休年齡,他們正在尋找新的方法來探索和享受休閒旅行體驗。休閒車 (RV) 提供舒適、靈活且經濟實惠的出行方式,從而提供理想的解決方案。退休人員喜歡按照自己的步調旅行、探索風景優美的目的地以及與家人和朋友創造持久回憶的自由。對遊牧生活方式的渴望,加上移動房屋的便利性,使得房車成為這一人群的有吸引力的選擇。例如,2023 年 8 月,國際策略、生態和工程顧問公司 Ricardo 支持 Winnebago 開發和推出北美第一輛全電動、零排放房車,稱為 Winnebago eRV2。隨著嬰兒潮世代開始接受房車旅行作為他們的退休冒險,市場預計將獲得動力。
休閒車市場分為車輛、價格、最終用途和地區。
從車輛來看,大篷車細分市場的產業規模預計將在 2024 年至 2032 年期間顯著成長。大篷車提供多功能且舒適的旅行體驗,對冒險家、家庭和退休人員有吸引力。露營車配有睡眠住宿、小廚房和浴室設施等設施,可在旅途中提供賓至如歸的體驗。公路旅行、露營和戶外探險的成長趨勢也推動了對大篷車作為經濟實惠且方便的旅行選擇的需求。此外,製造商正在利用輕質材料、環保設計和先進設施進行創新,以滿足不同消費者的喜好,進一步推動細分市場的擴張。
就最終用途而言,B2B/車隊細分市場的房車市場將在2023 年產生可觀收入,並將在2032 年之前呈現強勁成長。車隊所有者、租賃公司和商業營運商擴大投資房車用於租賃、旅遊和接待服務。房車為旅客、活動參與者和戶外愛好者提供住宿的多功能性,使其成為車隊企業有吸引力的資產。此外,豪華露營和體驗式旅遊的興起正在推動房車租賃和住宿的需求
從地區來看,由於該地區可支配收入的增加、生活方式的改變以及人們對戶外活動的興趣日益濃厚,亞太地區休閒車行業預計將在 2024 年至 2032 年期間呈現強勁成長。中國、日本、澳洲和紐西蘭的房車擁有量和出行量正在激增。此外,政府促進旅遊業和公路旅行文化興起的舉措正在為房車公園和露營地的基礎設施開發讓路。製造商還推出了針對亞洲消費者喜好量身定做的緊湊型和豪華房車車型,進一步增強了該地區的行業前景。例如,2024年2月,JCBL集團推出了Signature房車,標誌著其進軍印度房車業務。
Recreational Vehicle Market size is poised to expand at over 4% CAGR between 2024 and 2032 fueled by the retirement trends of the baby boomer generation.
With baby boomers entering retirement, they are seeking new ways to explore and enjoy leisurely travel experiences. Recreational vehicles (RVs) provide ideal solutions by offering a comfortable, flexible, and affordable means of travel. Retirees appreciate the freedom to travel at their own pace, explore scenic destinations, and create lasting memories with family and friends. The desire for a nomadic lifestyle, coupled with the convenience of a home on wheels makes RVs an attractive choice for this demographic. For instance, in August 2023, Ricardo, an international strategic, ecological, and engineering consulting firm, supported Winnebago to develop and introduce North America's first all-electric, zero-emission RV, known as the Winnebago eRV2. With the baby boomer generation embracing RV travel for their retirement adventures, the market is expected to gain momentum.
The recreational vehicle market is segmented into vehicle, price, end-use, and region.
Based on vehicle, the industry size from the caravan segment is slated to depict a notable growth rate from 2024-2032. Caravans offer a versatile and comfortable travel experience, appealing to adventure seekers, families, and retirees. With features, such as sleeping accommodations, kitchenettes, and bathroom facilities, caravans provide a home-away-from-home experience on the road. The growing trend of road trips, camping, and outdoor exploration is also driving the demand for caravans as an affordable and convenient travel option. Additionally, manufacturers are innovating with lightweight materials, eco-friendly designs, and advanced amenities to cater to diverse consumer preferences, further propelling the segment expansion.
In terms of end-use, the recreational vehicle market from the B2B/fleet segment generated substantial revenue in 2023 and is set to exhibit robust growth through 2032. Fleet owners, rental companies, and commercial operators are increasingly investing in RVs for rental, tourism, and hospitality services. The versatility of RVs for offering accommodations for travelers, event attendees, and outdoor enthusiasts, makes them attractive assets for fleet businesses. Additionally, the rise of glamping and experiential tourism is driving the demand for RV rentals and accommodations
Regionally, the Asia Pacific recreational vehicle industry is set to exhibit robust growth from 2024-2032 due to rising disposable incomes, changing lifestyles, and a growing interest in outdoor activities in the region. China, Japan, Australia, and New Zealand are witnessing a surge in RV ownership and travel. Additionally, government initiatives for promoting tourism and the rise of road trip culture is making way for infrastructure development for RV parks and campgrounds. Manufacturers are also introducing compact and luxury RV models tailored to the preferences of Asian consumers, further augmenting the regional industry outlook. For instance, in February 2024, JCBL Group introduced the Signature Motorhome, marking its foray into the RV business in India.