市場調查報告書
商品編碼
1399608
虛擬活動市場規模 - 按服務、按應用、按垂直行業、企業規模和預測 2023 - 2032Virtual Events Market Size - By Services, By Application, By Industry Vertical, Enterprise Size & Forecast 2023 - 2032 |
預計 2023 年至 2032 年,虛擬活動市場規模將以超過 19.5% 的CAGR成長。全球大流行加速了遠端工作和數位通訊的廣泛採用,正在推動對虛擬活動的需求,因為它們提供了經濟高效、易於存取的服務以及可擴展的解決方案,用於與世界各地的受眾建立聯繫。擴增實境 (AR) 和虛擬實境 (VR) 等技術進步的湧入正在為增強客戶參與度和沈浸感讓路。例如,2022 年 10 月,Zoom Communications 推出了 Zoom Events,這是一個綜合平台,旨在專門為印度用戶打造身臨其境、引人入勝的虛擬體驗。
此外,環境永續性的提高、差旅成本的降低以及舉辦多樣化活動的能力將增加對虛擬活動的需求。不斷發展的數位通訊格局正在推動活動技術和平台的不斷創新。即使面對面的聚會恢復,對混合和虛擬活動形式的日益青睞也將推動市場成長。
虛擬活動市場分為服務、應用程式、企業規模、垂直行業和地區。
以服務為基礎,由於對無縫和互動式虛擬體驗的需求不斷增加,預計到 2032 年,通訊領域的行業價值將以複合CAGR大幅成長。先進的通訊服務有助於增強參與度、連接性和整體用戶體驗,進一步促進各行業出於不同目的擴大採用虛擬活動。
預計從 2023 年到 2032 年,會議應用領域的虛擬活動產業佔有率將創下顯著的複合CAGR。這種成長可歸因於全球遠距工作趨勢的興起以及對高效和包容性會議解決方案的迫切需求。虛擬活動還提供經濟高效、易於訪問且靈活的選擇,以吸引尋求主辦會議的組織,同時無縫連接來自不同地點的參與者。
從地區來看,由於高速網路的廣泛普及以及遠端協作的不斷轉變,亞太地區的虛擬活動市場預計將在 2023 年至 2032 年間快速擴張。此外,數位化的推動正在導致該地區網際網路普及率的提高和數位基礎設施的改善。智慧型手機和其他數位設備的廣泛使用使人們更容易參與虛擬活動也將促進區域產業的成長。
Virtual events market size is projected to expand at more than 19.5% CAGR from 2023 to 2032. The widespread adoption of remote work and digital communication, accelerated by the global pandemic, is fueling the demand for virtual events as they offer cost-effective, accessible, and scalable solutions for connecting with audiences worldwide. The influx of technological advancements, such as augmented reality (AR) and virtual reality (VR) is making way for enhanced customer engagement and immersion. For instance, in October 2022, Zoom Communications launched Zoom Events, a comprehensive platform designed to create immersive and engaging virtual experiences specifically for users in India.
Additionally, the rising environmental sustainability aspects, reduced travel costs, and the ability to host diverse events will escalate the demand for virtual events. The evolving landscape of digital communications is propelling the continuous innovations in event technology and platforms. The growing preference for hybrid and virtual event formats, even as in-person gatherings resume with will also drive the market growth.
The virtual events market is segregated into services, application, enterprise size, industry vertical, and region.
Based on services, the industry value from the communication segment is projected to rise at substantial CAGR through 2032, owing to the increasing demand for seamless and interactive virtual experiences. Advanced communication services help to enhance engagement, connectivity, and overall user experience, further contributing to the rising adoption of virtual events for diverse purposes across various industries.
Virtual events industry share from the conference application segment is projected to record significant CAGR from 2023 to 2032. The growth can be ascribed to the rising global trend of remote work and the pressing need for efficient and inclusive conference solutions. Virtual events also offer cost-effective, accessible, and flexible options for attracting organizations seeking to host conferences while connecting participants from diverse locations seamlessly.
Regionally, the Asia Pacific virtual events market is slated to expand at rapid pace between 2023 and 2032, attributed to the widespread availability of high-speed internet, and the rising shift towards remote collaboration. Moreover, the drive towards digitalization is leading to increasing internet penetration and improved digital infrastructure in the region. The widespread access to smartphones and other digital devices for making it easier for people to participate in virtual events will also add to the regional industry growth.