市場調查報告書
商品編碼
1395047
豪華露營市場規模-按住宿類型(小屋和吊艙、帳篷、蒙古包、樹屋、氣流房)、年齡層(18-35、36-50、51-65、65歲以上)、應用(家庭旅行、情侶度假、單人旅行) 、健康靜修)和全球預測,2023-2032Glamping Market Size-By Accommodation Type (Cabins and pods, Tents, Yurts, Treehouses, Airstreams), Age Group (18-35, 36-50, 51-65, Above 65), Application (Family travel, Couples getaways, Solo travel, Wellness retreats) & Global Forecast, 2023-2032 |
由於對獨特旅行體驗的需求不斷成長、對永續和以自然為中心的旅遊業的日益關注以及對豪華露營的日益偏好,預計豪華露營市場在 2023 年至 2032 年間將大幅成長 8% 以上。
美國運通公司在 2023 年進行的一項調查顯示,85% 的受訪者表示打算進行兩次或兩次以上休閒旅行。 78% 的人同意他們將休閒旅行作為預算規劃的重要方面。此外,74% 的受訪者強調打造滿足其期望而非成本的旅行體驗的重要性。
現代旅行者追求的不僅是傳統的住宿,他們渴望獨特而真實的體驗。豪華露營透過在不影響舒適度的情況下提供與大自然重新連結的機會來滿足這一需求。此外,隨著永續發展成為旅遊業的焦點,豪華露營作為傳統住宿的環保替代品脫穎而出,融入了綠色實踐並最大限度地減少對環境的影響。
整個豪華露營行業根據住宿類型、應用和地區進行分類。
帳篷市場預計在 2023 年至 2032 年期間實現巨大成長。這種住宿類型融合了奢華和戶外沉浸感,以及在星空下入眠的獨特體驗,同時享受設備齊全的空間的舒適感,這是一個關鍵的驅動力。這些帳篷可滿足各種旅客的需求,從尋求冒險的旅客到尋求更輕鬆、豪華的露營體驗的旅客。
由於浪漫度假越來越受歡迎,情侶度假細分市場預計在 2032 年為市場帶來可觀的收入。豪華露營為想要逃離日常生活的喧囂並沉浸在寧靜浪漫的戶外環境中的情侶提供了理想的場所。從私人帳篷休息處到風景如畫的舒適小屋,豪華露營住宿可滿足尋求體驗式親密度假體驗的情侶的需求。
由於該地區景觀多樣,從茂密的森林到令人驚嘆的沙漠,為豪華露營體驗提供了理想的畫布,預計北美豪華露營市場在研究期間將顯著成長。完善的旅遊基礎設施、戶外探險文化以及獨特旅遊體驗日益成長的吸引力正在為北美地區的行業參與者創造利潤豐厚的機會。
The glamping market is expected to witness substantial gains over 8% between 2023 and 2032, driven by the rising demand for unique travel experiences, an increased focus on sustainable & nature-centric tourism, and a growing preference for luxury camping.
According to a survey conducted by America Express in 2023, 85% of respondents express intentions to embark on two or more leisure trips. The 78% agree that they prioritize leisure travel as an important aspect in budget planning. Additionally, 74% emphasize the significance of crafting a travel experience that fulfils their expectations over the cost.
The modern travellers seek more than traditional accommodations, they yearn for unique and authentic experiences. Glamping caters to this demand by providing an opportunity to reconnect with nature without compromising on comfort. Additionally, as sustainability becomes a focal point in the tourism sector, glamping stands out as an eco-friendly alternative to traditional lodging, incorporating green practices and minimizing environmental impact.
The overall glamping industry is divided as per accommodation type, application, and region.
The tent segment is poised to witness tremendous gains over 2023-2032. A blend of luxury and outdoor immersion provided by this accommodation type, alongside a unique experience of sleeping under the stars while enjoying the comforts of a well-appointed space is a key driver. The tents cater to a diverse range of travellers, from adventure seekers to those looking for a more relaxed and luxurious camping experience.
The couples getaway segment is poised to generate notable revenues for the market by 2032, attributed to the increasing popularity of a romantic getaway. Glamping provides an ideal setting for couples looking to escape the hustle-bustle of everyday life and immerse themselves in a serene and romantic outdoor environment. From private tented retreats to cozy cabins nestled in picturesque landscapes, glamping accommodations cater to couples seeking a experiential and intimate escape.
North America glamping market is anticipated to register significant growth during the study period, on account of the region's diverse landscapes, from lush forests to breathtaking deserts, providing an ideal canvas for glamping experiences. The well-established travel infrastructure, a culture of outdoor exploration, and the growing appeal of unique travel experiences are creating lucrative opportunities for the industry players in the NA region.