首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1446824

全球豪華露營市場 - 2024-2031

Global Glamping Market - 2024-2031

出版日期: 2024年02月13日 | 出版商:

DataM Intelligence | 英文 210 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

全球豪華露營市場將於 2023 年達到 20 億美元，預計到 2031 年將達到 37 億美元，2024-2031 年預測期間CAGR為 8.1%。

Glamping 提供各種獨特且創意設計的住宿，如樹屋、遊獵帳篷、蒙古包、豪華小屋和測地圓頂。這些住宿提供了傳統露營所缺乏的奢華和舒適度，吸引了渴望更奢華戶外體驗的人。

北美佔豪華露營市場的 5/3 地區。例如，2023 年 4 月 19 日，蒙大拿州冰川國家公園被公認為豪華露營和觀星的最佳目的地之一。其令人驚嘆的自然景觀，包括冰川、山谷和湖泊以及公園，為戶外愛好者提供了一個神奇的環境。此外，冰川國家公園是國際公認的暗夜公園，提供最小的光污染和最佳的觀星條件。

動力學

社群媒體影響力

花幾個小時在社群媒體上更新每一個活動和新聞可以為業務成長提供各種優勢。除了這些策略之外，還包括在季風和寒假、新年和聖誕節之夜等人們走出家門慶祝的日子裡提供優惠、假日套餐和特別優惠。

社群媒體的推廣方式再次有了目標，包括商業和網紅合作。這樣他們就可以上傳露營地的照片來描繪這個地方的美麗和帳篷內的奢華，讓您感覺就像自己的房間一樣是您的個人空間。然後，頁面被一定數量的追蹤者訪問，以將其傳播到乘法鏈中。

戶外旅遊

豪華露營成為人們對帳篷的一個不錯的選擇，因為它們提供極大的舒適度和高品質的服務，帶來難忘的體驗，並且透過非常接近大自然的方式參與環保。隨著人們喜歡探索地點類型，這使得該市場成為不斷擴大的全球市場的好地方。

旅行者和探險家擁有絕佳的居家度假選擇，無需擔心語言障礙和安全問題。與大自然的體驗和聯繫吸引了更多的旅客和人們來拓展全球市場。它是一種永續的旅遊方式，使其生活方式更加有趣和多樣化，使人們和觀眾更傾向於豪華露營而不是傳統的露營。

豪華露營的限制

豪華露營市場的資源有限。行動不便的人或想待在家裡的人可能會發現很難享受豪華露營，因為它通常需要進入戶外或偏遠的地點。此外，由於需要密集的規劃和維護，豪華露營地點往往價格昂貴。

創造美好的豪華露營體驗所需的用品和設備的費用可能會將其限制在特定的人群中。豪華露營地使用大量資源來容納遊客，包括電力、水和其他用品。在生態系統已經處於危險之中的偏遠地區，這可能非常有害。

Glamping offers a wide variety of unique and creatively designed accommodations, such as treehouses, safari tents, yurts, luxury cabins and geodesic domes. The accommodations provide a level of luxury and comfort that traditional camping lacks, attracting individuals who desire a more luxurious outdoor experience.

North America covers 5/3rd region for the glamping market. For instance, on 19 April 2023, Montana glacier national park has recognized as one of the top destinations for glamping and stargazing. With its stunning natural landscapes, which include glaciers, valleys and lakes and also park provides a magical setting for outdoor enthusiasts. Additionally, Glacier National Park is internationally recognized as a Dark Sky Park, offering minimal light pollution and optimal conditions for stargazing.

Dynamics

Social Media Influence

Spending hours on social media to be updated on every event and news provide various advantage to grow business. Adding to these strategies includes the deals, holiday packages and special deals on days like monsoon and winter break, new year and Christmas nights when the people come out of the homes to celebrate.

The way of promoting via social media again has targets, including commercial and influencer collaboration. So that they can upload pictures of the glamping site to portray the beauty of the place and the luxury inside the tents, making it like you're your personal space like your own room. The pages are then visited by the number of followers to spread it in a multiplication chain.

Outdoor Tourism

Glampling becomes a good choice for people over tents as they provide great comfort and high-quality service with memorable experiences as well as eco-friendly by participating very close to nature . The makes the market a good place to an ever expanding global market as people enjoy exploring location types.

Travelers and explorers have a great staycation option with a mind with no language barrier and security concerns. The experiences and connectivity with nature attract more travelers and people to expand the global market. It is a way of sustainable tourism making it more interesting and diversification with the way of living, making people and the audience lean more towards glamping over the traditional camping.

Glamping Limitation

The resource availability in the glamping market is limited. People with limited mobility or those who would like to stay home may find it difficult to enjoy glamping because it often demands access to the outdoors or an isolated location. Additionally, glamping locations tend to be expensive due to the intensive planning and maintenance required.

The expense of the supplies and equipment required to create a nice glamping experience can restrict it to a particular demographic. Glamping locations use a lot of resources to accommodate visitors, including electricity, water and other supplies. In far-off places where the ecosystem is already in danger, this can be very harmful.

Segment Analysis

The global glamping market is segmented based on accommodation, area, size, age, end-user and region.

Rise in Camping Consumer Experience

Growing demand for immersive travel experiences. Traditional camping doesn't offer resources like glamping. But glamping offers a middle ground, providing the opportunity to connect with nature while enjoying the comforts and amenities of a well-appointed cabin. The factors lead to an increase in the growth of the glamping market.

For instance, on 16 Feb 2023, New cabin-style glamping is going to open in Hatta, Dubai. The cabins are made up of pine woods which have a grey wash and are designed in such a way, as it blends with AL Hajar mountains. Cabins ultimately have natural daylight and beautiful alpine views. Consumers have options to select between regular Terra cabins and Delux Tera Cabins as they accommodate huge amounts of people.

Geographical Penetration

Asia-Pacific Growing in the Tourism Industry

Asia-Pacific has the largest growth in the glamping market. Countries like China, Japan, South Korea and India have the highest production and development growth in glamping . Social media platforms are one of the powerful channels for sharing experience . Influencers and bloggers play a major role in promoting glamping.

For instance, On 12 Jun 2023, On Songstam announce the official opening of the glamping palpa in Tibet. The glamping offers luxury outdoor services which is surrounded by snowy mountains. It offers 3o accommodation at a time and has unique patented ventilation design.Palpa glamping tents are eco-friendly and sustainable to adopt.

COVID-19 Impact Analysis

The COVID-19 pandemic had significantly impacted the glamping industry. Since the outbreak of the pandemic, many glamping businesses have had to shut down due to travel restrictions and lockdowns, which cause immense losses. Additionally, social distancing has made it difficult for glamping sites to operate at their full capacity, as many of them rely on utilizing shared spaces and facilities.

According to United Nations world trade organization pandemic impacted international business and has witnessed a 74% drop. Spain is the most affected country as it offers 1.8% of its GDP from the tourism industry to the country. Due to restrictions, consumer preferences changed that affected the growth of the market.

By Accommodation

Cabins
Tents
Yurts
Tipis
Tree Houses
Others

By Area

Rural
Urban

By Size

4-person
2-person

By Age

18-32 years
33-50 years
51-65 years
Above 65 years

By End-User

Consumers
Events

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On 14 Mar 2023 luxury glamping company roam launched a nomad style camp in mountain region. It includes outdoor music systems, biking, hiking and other activities.
On 3 May 2023, Thule offers new 4-person accommodation that will take glamping to another level. It provides a lightweight and rooftop tents that can be deployed.
On 15 Nov 2023, The new glamping resort Ulum has 50 all suits' tents in which private decks are deployed over Moab landscape, this location is near to canyonlands national park.

Competitive Landscape

The major global players include LuxeTenten, Sawday's Canopy & Stars Ltd, Bushtec Safari, Huttopia, Wigwam Holidays Ltd, BIGHEAD glamping tents, Bond Fabrications, The Glamping Orchard, Hidden Valley, Killarney Glamping.

Why Purchase the Report?

To visualize the global glamping market segmentation based on accommodation, area, size, age, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of glamping market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global glamping market report would provide approximately 77 tables, 78 figures and 210 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Accommodation
3.2. Snippet by Area
3.3. Snippet by Size
3.4. Snippet by Age
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Social Media Influence
  - 4.1.1.2. Outdoor Tourism
- 4.1.2. Restraints
  - 4.1.2.1. Glamping Limitation
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia Ukraine War Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Accommodation

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 7.1.2. Market Attractiveness Index, By Accommodation
7.2. Cabins*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Tents
7.4. Yurts
7.5. Tipis
7.6. Tree Houses
7.7. Others

8. By Area

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 8.1.2. Market Attractiveness Index, By Area
8.2. Rural*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Urban

9. By Size

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 9.1.2. Market Attractiveness Index, By Size
9.2. 4-person*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. 2-person

10. By Age

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 10.1.2. Market Attractiveness Index, By Age
10.2. 18-32 years *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. 33-50 years
10.4. 51-65 years
10.5. Above 65 years

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. Consumers*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Events

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Area
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Size
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. LuxeTenten*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Sawday's Canopy & Stars Ltd
14.3. Bushtec Safari
14.4. Huttopia
14.5. Wigwam Holidays Ltd
14.6. BIGHEAD glamping tents
14.7. Bond Fabrications
14.8. The Glamping Orchard
14.9. Hidden Valley
14.10. Killarney Glamping

LIST NOT EXHAUSTIVE