市場調查報告書
商品編碼
1355830
鹹味零食市場規模 - 按產品類型(薯片、玉米片、椒鹽捲餅、爆米花、餅乾)、按健康與保健(低熱量零食、無麩質零食)、按配銷通路(超市、便利商店)和預測, 2023 - 2032Savory Snacks Market Size - By Product Type (Potato Chips, Tortilla Chips, Pretzels, Popcorn, Crackers), By Health & Wellness (Low-Calorie Snacks, Gluten-Free Snacks), By Distribution Channel (Supermarkets, Convenience Stores) & Forecast, 2023 - 2032 |
2023 年至 2032 年間,全球鹹味零食市場複合年成長率將超過 5.2%。消費者生活方式的改變和繁忙的日程安排增加了對方攜帶帶零食的需求,這將刺激市場成長。此外,人們對健康和保健意識的不斷增強推動了對更健康零食選擇的需求,促使公司利用更健康的成分和生產方法進行創新。此外,全球化為消費者帶來了多樣化的口味和美食,激發了對獨特和異國風味小吃的渴望。電子商務和數位行銷使消費者更容易獲得和購買鹹味零食,從而促進了鹹味零食行業的成長。
領先公司之間不斷增加的交易和討論也支撐了市場。例如,2023年10月,塔塔集團消費者部門正在積極討論收購知名零食生產商Haldiram’s至少51%的控股權。 Haldiram's 因其一系列美味小吃(包括廣受歡迎的馬鈴薯「bhujia」)而在印度廣受認可,該公司正在考慮出售 10% 的股權。
整個鹹味零食市場根據產品類型、配銷通路和地區進行分類。
爆米花細分市場將在 2023 年至 2032 年間經歷重大發展。爆米花是一種多功能且有益健康的零食,因其健康益處和多樣化的口味而廣受歡迎。消費者尋求方便、無罪惡感的選擇,而爆米花正是符合這項要求的,它熱量低,而且通常不含麩質。它的吸引力延伸到傳統和創新口味,使其成為不斷擴大的鹹味零食世界的主食。因此,消費者對爆米花的興趣日益濃厚,導致該細分市場對鹹味零食市場收入的貢獻不斷增加。
從 2023 年到 2032 年,便利商店領域的複合年成長率將令人稱讚。隨著忙碌的生活方式成為常態,消費者越來越依賴這些商店來獲取快速、方便的零食選擇。便利商店策略性地備有各種美味小吃,迎合不同的口味和喜好。便利因素加上不斷的人流,使它們成為滿足當今快節奏世界對美味小吃日益成長的需求的重要樞紐。
從地區來看,2023年至2032年,歐洲鹹味零食市場將呈現出可觀的複合年成長率。飲食習慣的改變、忙碌的生活方式以及對方攜帶帶零食的日益偏好都刺激了需求。此外,注重健康的消費者正在推動市場轉向更健康和創新的零食選擇。該地區的多元文化也促進了對各種口味和質地的需求。此外,幾家從事多種交易的歐洲公司也為該地區的市場提供了支持。
例如,2023 年 5 月,英國私募股權公司 A&M Capital Europe 實際上收購了 Innovative Bites Group 的控股權。 IBG 專門在英國擁有和分銷鹹味零食和糖果品牌。這些因素加上強大的零食文化,使歐洲成為全球鹹味零食市場前景的關鍵參與者。
Global Savory Snacks Market will witness over 5.2% CAGR between 2023 and 2032. Changing consumer lifestyles and busy schedules have increased the demand for convenient, on-the-go snacks will stimulate market growth. Additionally, a growing awareness of health and wellness has driven the demand for healthier snack options, prompting companies to innovate with healthier ingredients and production methods. Moreover, globalization has introduced consumers to diverse flavors and cuisines, fueling the desire for unique and exotic savory snacks. E-commerce and digital marketing have made it easier for consumers to access and purchase savory snacks, contributing to the growth of the savory snacks industry.
The rising deals and discussions between leading companies also support the market. For instance, in October 2023, the consumer division of Tata Group was in active discussions to acquire a controlling interest of at least 51% in the well-established snack producer Haldiram's. Haldiram's, widely recognized in India for its range of savory snacks, including the popular "bhujia" made from potatoes, is considering the potential sale of a 10% ownership stake.
The overall Savory Snacks Market is classified based on product type, distribution channel, and region.
The popcorn segment will undergo significant development from 2023 to 2032. Popcorn, a versatile and wholesome snack, has gained popularity due to its health benefits and diverse flavor profiles. Consumers seek convenient, guilt-free options, and popcorn fits the bill, being low in calories and often gluten-free. Its appeal extends to both traditional and innovative flavors, making it a staple in the ever-expanding world of savory snacks. Therefore, the rising interest among consumers in popcorn leads to the growing contribution of the segment in the savory snacks market revenue.
The convenience stores segment will register a commendable CAGR from 2023 to 2032. As busy lifestyles become the norm, consumers increasingly rely on these stores for quick, accessible snack options. Convenience stores strategically stock a variety of savory snacks, catering to diverse tastes and preferences. The convenience factor, in line with the constant flow of foot traffic, makes them a vital hub for satisfying the growing appetite for savory snacks in today's fast-paced world.
Regionally, the Europe savory snacks market will showcase an appreciable CAGR from 2023 to 2032. Changing eating habits, busy lifestyles, and a growing preference for convenient on-the-go snacks have boosted demand. Additionally, health-conscious consumers are driving the market toward healthier and innovative snack options. The region's diverse cultures also contribute to the demand for a wide variety of flavors and textures. Additionally, several European companies being engaged in multiple dealings support the market in the region.
For instance, in May 2023, A&M Capital Europe, a private equity firm based in the UK, effectively acquired a controlling stake in Innovative Bites Group. IBG specializes in owning and distributing savory snacks and confectionery brands within the United Kingdom. These factors, in tandem with a strong snack culture, make Europe a key player in the global savory snacks market outlook.