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1319256

全球烘焙鹹味零食市場 - 2023-2030 年

Global Baked Savory Snacks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 104 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

烘焙鹹味零食市場規模在2022 年達到483 億美元，預計到2030 年將達到775 億美元，2023-2030 年的年複合成長率為6.1%。

烘焙鹹味零食市場正見證著消費者向健康零食偏好的轉變。由於脂肪和熱量較低，焙烤零食被認為是油炸零食的健康替代品。這導致注重健康的消費者對烘焙鹹味零食市場的需求增加，他們正在尋求方便、美味且符合其飲食目標的零食產品。

市場受益於主要企業推出的新產品種類和口味。生產商正在不斷創新，以滿足消費者不斷變化的喜好，並提供各種不同配料、調味料和口感的烘焙鹹味零食。由於產品多樣化迎合了消費者的不同口味和偏好，預計將推動烘焙鹹味零食市場的成長。

市場動態

消費者對健康和保健的日益關注推動市場成長

消費者越來越注重健康，導致他們對零食的偏好發生變化。對營養豐富的零食的需求日益成長，包括低脂肪、低熱量和低人工添加劑的零食。焙烤鹹味零食被認為是油炸零食的健康替代品，越來越受到注重健康的消費者的青睞，從而推動了市場的成長。

生產商正在通過配製含有營養成分的烘焙鹹味零食來滿足人們對健康零食的需求。例如，2022 年2 月2 日，BRB Chips 推出了一款名為BRB 爆米花薯片的創新零食產品。該產品專為印度的爆米花愛好者設計，BRB 爆米花薯片解決了人們普遍關心的問題，如玉米皮卡在牙齒上的煩惱，以及未爆裂的硬核影響口味和口感的失望。

烘焙鹹味零食的創新不斷推動市場成長

製造商正在推出新穎的口味、質地和配料組合，使其烘焙鹹味零食在市場上脫穎而出。這種差異化有助於吸引追求刺激和新奇零食體驗的消費者，從而擴大市場。

烘焙鹹味零食的創新重點在於加入更健康的配料。製造商正在使用全穀物、種子、豆類和蔬菜來提高零食的營養成分。例如，2022 年6 月11 日，百事公司的Frito-Lay 北美分公司推出了Lay's Layers。這一令人興奮的新產品為其產品系列提供了獨特的零食體驗。 Lay's Layers薯片將有兩種美味可供選擇：一種是三奶酪口味，由香濃的車達奶酪、帕瑪森奶酪和高達奶酪混合而成；另一種是優格油和洋蔥口味。

烘焙鹹味零食的高價格阻礙市場成長

焙烤鹹味零食的高昂價格會使很大一部分消費市場的消費者難以獲得和負擔得起。與其他零食相比，價格被認為過高，消費者會選擇更經濟實惠的替代品。這會限制烘焙鹹味零食的市場涵蓋範圍和潛在銷量。

消費者在購買零食時往往對價格很敏感。他們會比較價格並評估所獲得的價值回報。與同類零食產品相比，烘焙鹹味零食的價格要高出很多，或者被認為物非所值，消費者可能會選擇性價比更高的產品。這種價格敏感性會制約烘焙鹹味小吃的市場成長。

COVID-19 影響分析

由於運輸限制和生產設施的臨時關閉阻礙了生產和分銷，市場面臨著供應鏈中斷的問題。此外，消費者行為的變化也對市場產生了影響，他們擴大在家吃零食，並注重選擇更健康的食品。需求波動，尤其是在經濟不穩定時期，影響了市場動態。

然而，零售店的關閉和社會隔離措施的實施導致了雜貨和零食電子商務和網上購物的激增。消費者轉而通過網路平台購買零食，從而更加注重網路行銷和配銷通路。這種購買模式的轉變對市場產生了直接影響，要求製造商和零售商進行調整。

人工智慧影響分析

人工智慧（AI）驅動的行銷技術可在烘焙鹹味零食市場開展個性化和有針對性的行銷活動。通過利用消費者數據和偏好，人工智慧算法可以向特定消費群體提供客製化的產品推薦、促銷和廣告。這能提高消費者參與度，提高品牌忠誠度，並在激烈的市場競爭中促進銷售。

人工智慧技術有助於最佳化烘焙鹹味零食市場的供應鏈。人工智慧算法可以分析運輸路線、庫存水準和需求模式等各種因素，從而最佳化物流營運。這有助於簡化供應鏈，最大限度地降低成本，縮短交貨週期，提高整體效率。

Market Overview

Baked Savory Snacks Market reached US$ 48.3 billion in 2022 and is expected to reach US$ 77.5 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030.

The baked savory snacks market is witnessing a shift in consumer preferences toward healthier snack options. Baked snacks are perceived as a healthier alternative to fried snacks, as they are lower in fat and calories. This is leading to an increased demand for the baked savory snacks market among health-conscious consumers, they are seeking convenient and flavorful snack products that align with their dietary goals.

The market is benefiting from the introduction of new product variants and flavors by key players. Manufacturers are innovating to meet evolving consumer preferences and are offering a variety of baked savory snacks with different ingredients, seasonings, and textures. This product diversification is expected to drive the baked savory snacks market growth as it caters to the diverse tastes and preferences of consumers.

Market Dynamics

Increasing Focus on Health and Wellness among Consumers Drive the Market Growth

Consumers are becoming health-conscious, leading to a shift in their snack preferences. There is a growing demand for snacks that offer nutritional benefits including being lower in fat, calories, and artificial additives. Baked savory snacks, perceived as a healthier alternative to fried snacks, are gaining popularity among health-conscious consumers, driving market growth.

Manufacturers are responding to the demand for healthier snacks by formulating baked savory options with nutritious ingredients. For instance, on February 2, 2022, BRB Chips introduced an innovative snacking product called BRB Popcorn Chips. It is designed to cater to popcorn enthusiasts in India, BRB Popcorn Chips address common concerns such as the annoyance of corn skin getting stuck in teeth and the disappointment of hard un-popped kernels affecting the taste and mouthfeel.

Increasing Innovations in Baked Savory Snacks Drives Market Growth

Manufacturers are introducing novel flavors, textures, and ingredient combinations to differentiate their baked savory snacks in the market. This differentiation helps attract consumers looking for exciting and new snacking experiences, thereby expanding the market.

Innovations in baked savory snacks focus on incorporating healthier ingredient options. Manufacturers are using whole grains, seeds, legumes, and vegetables to enhance the nutritional profile of their snacks. For instance, on June 11, 2022, PepsiCo's Frito-Lay North America division introduced Lay's Layers. This exciting addition to its product lineup offers a unique snacking experience. Lay's Layers potato chips will be available in two delectable flavors: three-cheese, featuring a tantalizing blend of tangy cheddar, Parmesan, and gouda; and sour cream and onion.

High Prices of the Baked Savory Snacks Hamper the Market Growth

High prices of baked savory snacks can make them less accessible and affordable to a significant portion of the consumer market. The prices are perceived as too high compared to other snack options, consumers opt for more budget-friendly alternatives. This can limit the market reach and potential sales volume for baked savory snacks.

Consumers are often price-sensitive when it comes to snack purchases. They compare prices and evaluate the value they receive in return. The price of baked savory snacks is considerably higher compared to similar snack products or perceived as not justifying the value, consumers may opt for more cost-effective options. This price sensitivity can restrain market growth for baked savory snacks.

COVID-19 Impact Analysis

The market faced supply chain disruptions as restrictions on transportation and temporary closures of manufacturing facilities hampered production and distribution. Additionally, changing consumer behavior influenced the market, with increased snacking at home and a focus on healthier options. Fluctuating demand, especially during economic uncertainties, affected market dynamics.

However, the closure of retail outlets and the implementation of social distancing measures led to a surge in e-commerce and online shopping for groceries and snacks. Consumers turned to online platforms for their snack purchases, leading to an increased focus on online marketing and distribution channels. This shift in purchasing patterns had a direct impact on the market, requiring adaptation by manufacturers and retailers.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) powered marketing techniques enable personalized and targeted campaigns in the baked savory snacks market. By leveraging consumer data and preferences, AI algorithms can deliver customized product recommendations, promotions, and advertisements to specific consumer segments. This enhances consumer engagement, improves brand loyalty, and drives sales in the competitive market.

AI technologies facilitate supply chain optimization in the baked savory snacks market. AI algorithms can analyze various factors such as transportation routes, inventory levels, and demand patterns to optimize logistics operations. This helps streamline the supply chain, minimize costs, reduce delivery lead times, and enhance overall efficiency.

Segment Analysis

The global baked savory snacks market is segmented based on product type, distribution channel, and region.

Increasing Demand for Convenience, Crispy Texture Potato Chips

Potato chips held the largest market share in the global baked savory snacks market. With their widespread popularity and consumer demand, potato chips are establishing themselves as a dominant player in the market. Potato chips have a universal appeal and are enjoyed by consumers of all ages across different regions. Its crispy texture, wide range of flavors, and convenience make them a go-to snack choice, which further drives the market growth.

The availability and accessibility of potato chips in various retail channels, including supermarkets, convenience stores, and online platforms, contribute to their market dominance. The continuous innovation in flavors, packaging formats, and healthier alternatives also fuels the growth of potato chips in the market.

Geographical Analysis

Increasing Demand for Sugar-Free Snacks in Asia Pacific

Asia Pacific has emerged as the dominant force in the global baked savory snacks market, capturing a significant market share. Asia's large population contributes to a vast consumer base, driving the demand for baked savory snacks. Countries such as India, China, Japan, and Australia have witnessed a rising production of these snacks to meet the growing market demand.

The increasing health consciousness is leading to high demand for baked savory snacks that are low in sugar and offer healthier ingredient profiles. This trend has opened up opportunities for manufacturers to introduce a variety of healthier snack food products in the market. For instance, on March 24, 2021, Bikano, a packaged foods company, introduced a range of new savory snacks into the market to expand its consumer base in the Hindi-speaking belt of northern India. The company's strategic move is geared towards capturing more market share and generating an estimated additional Rs75 crore in sales in the coming fiscal year.

Competitive Landscape

The major global baked savory snacks market players include: General Mills Inc., Kellogg's Company, Orkla ASA, Consolidated Biscuit Co. Ltd., Europe Snacks, PepsiCo, Inc., Chaucer Foods Ltd., Lorenz Bahlsen Snack-World GmbH & Co KG Germany, Hain Celestial, and Amplify Snack Brands Inc.

Why Purchase the Report?

To visualize the global baked savory snacks market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the baked savory snacks market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global baked savory snacks market report would provide approximately 53 tables, 51 figures, and 104 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Potato Chips*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Popcorn
7.4. Pretzels
7.5. Savory Biscuits
7.6. Tortilla Chips
7.7. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets/Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Speciality Stores
8.4. Online Sales
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. General Mills Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Kellogg's Company
11.3. Orkla ASA
11.4. Consolidated Biscuit Co. Ltd.
11.5. Europe Snacks
11.6. PepsiCo, Inc.
11.7. Chaucer Foods Ltd.
11.8. Lorenz Bahlsen Snack-World GmbH & Co KG Germany
11.9. Hain Celestial
11.10. Amplify Snack Brands Inc.

LIST NOT EXHAUSTIVE