滿足白銀世代個人護理需求

人口老化正在改變全球消費格局，品牌需要客製化產品。

根據聯合國數據，與2017年相比，預計到2050年，60歲及以上人口數量將增加一倍以上，到2100年將增加三倍以上；全球有9.62億人，但預計到2050年將增加到21億，到2100年將增加到31億。

許多老年消費者擁抱自己的年齡，並尋求透過購買的產品來表達和慶祝這一年齡。 透過促進包容性和挑戰刻板印象，品牌可以與這個重要的白銀人群建立更牢固的聯繫。

本報告調查如何應對白銀世代在個人護理方面的需求，並總結了白銀世代的概況、行銷趨勢和未來前景。

目錄

• 白銀部分
• 有針對性的解決方案
• 全方位行銷
• 整體老化
• 未來展望
• 外賣
• 聯絡我們

This report explores the changing consumer needs and attitudes around aging.

Aging populations are changing the global consumer landscape and brands need to tailor their products.

Scope

1) According to UN data, compared to 2017, the number of persons aged 60 or above is expected to more than double by 2050 and to more than triple by 2100, rising from 962 million globally in 2017 to 2.1 billion in 2050 and 3.1 billion in 2100.

2) Many older consumers accept their age and are looking to express and celebrate it through the products they buy.

3) By promoting inclusivity and challenging stereotypes, brands can build stronger connections with this important silver segment demographic.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• The Silver Segment
• Targeted Solutions
• Authentic Marketing
• Holistic Ageing
• What's Next?
• Take-Outs
• Contact Us