全球運動服飾市場（~2027）

隨著消費者服飾偏好持續偏向運動服飾款式，2022 年全球運動服飾市場規模將擴大 6.4%。 2023年，歐洲和北美的高通膨對消費者支出造成壓力，成長放緩至4.6%，但運動服飾市場的表現持續跑贏整體服飾市場。 這是因為運動休閒單品的多功能性和舒適性不斷受到重視，性價比變得更加重要，消費者不斷優先考慮健康和健身並嘗試新的運動。

由於通膨緩解，消費者信心有所改善，預計運動裝業績將在 2024 年再次回升，但隨著市場變得更加成熟，運動裝業績將逐漸放緩，直到 2027 年。

從 2022 年到 2027 年，隨著新興中產階級繼續擁抱街頭服飾和運動休閒等全球趨勢，運動服飾的成長率將在亞太地區最高。

隨著越來越多的設計師品牌專注於將運動元素融入其設計中，以捕捉運動休閒和街頭服飾趨勢，全球運動服飾市場的奢侈品領域將在預測期內實現最強勁的成長。據預測

隨著新品牌推出網上商店以及年輕消費者更喜歡網上商店的便利性和廣泛的選擇，網上商店的受歡迎程度預計將持續下去。

本報告對截至 2027 年全球運動服飾市場的歷史和預測數據進行了分析。 它概述了主要趨勢，以及按地區和類別組別劃分的銷售和成長。 也介紹了全球頂級運動服飾品牌及其當前的競爭格局。

目錄

執行摘要

全球運動服飾市場的主要趨勢

• 推動全球運動服飾市場的因素
• 抑制全球運動服飾市場的因素
• 主要趨勢
• 品牌和運動團隊透過合作來提高認知度
• 獲利的一級方程式賽車為品牌創造了新的曝光途徑
• 運動服飾品牌促進女性運動成長
• 成功的策略
• 全球運動服飾市場：到 2027 年全球市場規模
• 全球運動服飾市場：2017 年、2022 年、2027 年
• 全球運動服飾市場：2017-2027
• 全球運動服飾市場：2027 年以前按通路的表現
• 全球線上運動服飾市場：2017-2027
• 全球運動服飾市場：2017-2027 年（按通路成長）
• 2017 年、2022 年、2027 年全球運動服飾市場（按通路份額）
• 全球運動服飾市場：到 2027 年的表現（按地區）
• 2017 年、2022 年、2027 年全球運動服飾市場（按地區）
• 2017-2027 年全球運動服飾市場（按地區成長）
• 全球運動服飾市場：預測概況（按地區）
• 2017-2027 年全球十大運動服飾市場（價值為本）
• 十大運動服飾市場（以成長預測）
• 全球運動服飾市場：2027 年以前按類別劃分的表現
• 2017 年、2022 年、2027 年全球運動服飾市場（按類別）
• 2017-2027 年全球運動服飾市場成長（按類別）
• 2017-2027 年全球運動服飾市場（按子分類）
• 全球運動服飾市場：2027 年以前以運動服飾類型劃分的表現
• 全球運動休閒市場：2017 年、2022 年、2027 年
• 2017 年、2022 年、2027 年全球運動服飾市場（依運動服飾類型劃分）
• 2017-2027 年全球運動服飾市場成長（依運動服飾類型）
• 全球運動服飾市場：到 2027 年的價格定位與體育活動表現
• 2017 年、2022 年、2027 年全球運動服飾市場（按價格排名）
• 2017-2027 年全球運動服飾市場（以價格地位成長）
• 2017-2027 年按體育活動劃分的全球運動服飾市場
• 競爭格局：主要市場佔有率與品牌概況
• 10大品牌：市佔率：2021-2023
• 贏家與輸家的前景
• 特色運動服品牌
• Nike
• Adidas
• Puma
• Lululemon
• On Running、Hoka
• Alo Yoga、Anta
• 特色品牌

附錄

• 按國家/地區劃分的運動服飾市場
• 運動服飾市場（按類別和產品細分）

研究方法與詢問

Abstract

The Global Sportswear Market to 2027 report offers an analysis of both the historic and forecast data of the global sportswear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the top global sportswear brands and their current competitive position.

The global sportswear market grew 6.4% to $441.0 in 2022, as consumer apparel preferences remained geared towards sportswear styles. In 2023, while growth slowed to 4.6% due to high inflation in Europe and North America weighing heavily on consumer spending, the sportswear market continued to outperform the total apparel market, as the versatility and comfort of athleisure items remained highly desirable as value for money became more important, and consumers continued to prioritize their health and fitness and try out new sports.

Key Highlights

Sportswear performance is anticipated to pick up again in 2024 as easing inflation allows consumer confidence to improve, though will gradually slow out to 2027 as the market becomes more etablished.

Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.

The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.

Online penetration will continue to grow in the market, as new brands launch as online pureplays, and young shoppers continue to prefer the convenience and wide choice the channel offers.

Reasons to Buy

• Find out what is driving the sportswear market's strong growth, and the differentiation between categories out to 2027.
• Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.
• Identify what makes the leading sportswear players successful and how you could integrate these strategies within your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE GLOBAL SPORTSWEAR MARKET

• Global Sportswear Market Drivers
• Global Sportswear Market Inhibitors
• Key Trends
• Brands and sports teams capitalize on collaborations to grow visibility
• Lucrative Formula 1 creates a new avenue of exposure for brands
• Sportswear brands encourage growth of women in sport
• Strategies for Success
• The Global Sportswear Market: Global Market Size to 2027
• Global Sportswear Market, 2017, 2022 & 2027
• Global Sportswear Market 2017-2027
• The Global Sportswear Market: Channel Performance to 2027
• Global Online Sportswear Market 2017-2027
• Global Sportswear Market by Channel Growth 2017-2027
• Global Sportswear Market by Channel Share, 2017, 2022 & 2027
• The Global Sportswear Market: Regional Performance to 2027
• Global Sportswear Market by Region, 2017, 2022 & 2027
• Global Sportswear Market by Regional Growth, 2017-2027
• Global Sportswear Market: Regional Forecast Summary
• Top 10 Global Sportswear Markets by Value, 2017-2027
• Top 10 Sportswear Markets by Forecast Growth
• The Global Sportswear Market: Category Performance to 2027
• Global Sportswear Market by Category, 2017, 2022 & 2027
• Global Sportswear Market by Category Growth, 2017-2027
• Global Sportswear Market by Sub-Category, 2017-2027
• The Global Sportswear Market: Sportswear Type Performance to 2027
• Global Athleisure Market 2017, 2022 & 2027
• Global Sportswear Market by Sportswear Type, 2017, 2022 & 2027
• Global Sportswear Market by Sportswear Type Growth, 2017-2027
• The Global Sportswear Market: Price Position & Sports Activity Performance to 2027
• Global Sportswear Market by Price Position, 2017, 2022 & 2027
• Global Sportswear Market by Price Position Growth, 2017-2027
• Global Sportswear Market by Sports Activity, 2017-2027
• Competitive Landscape: Leading Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2021-2023
• Winners & Losers Outlook
• Sportswear Brands in Focus
• Nike
• Adidas
• Puma
• Lululemon
• On Running and Hoka
• Alo Yoga and Anta
• Brands to Watch

APPENDIX

• Sportswear Market by Country
• Sportswear Market by Category & Product Segment

METHODOLOGY & CONTACTS

List of Tables

List of Tables

• Sportswear Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027
• Sportswear Market Value by Product Segment ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-202

List of Figures

List of Figures

• Global Sportswear Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)
• Global Sportswear Market Value ($ bn) 2017-2027, and Annual Growth (%)
• Global Online Sportswear Market ($ bn) and Online Penetration (%), 2017-2027
• Online, O