市場調查報告書
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全球鐵人三項服裝市場 - 2023-2030Global Triathlon Clothing Market - 2023-2030 |
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2022年,全球鐵人三項服裝市場達到18億美元,預計2030年將達到33億美元,2023-2030年預測期間CAGR為7.6%。
鐵人三項運動服飾市場的推動因素是鐵人三項運動參與人數的增加以及對高性能服裝的需求不斷成長。運動員尋求專門為游泳、騎車和跑步階段設計的服裝,提供舒適性、空氣動力學和濕度管理。材料和設計的進步滿足了不同技能水平的運動員的需求,為初學者和經驗豐富的專業人士提供了選擇,從而促進了市場的成長。
此外,全球電子商務市場的快速成長也推動了該市場的發展,根據全球 FIS 報告,預計到 2026 年全球電子商務市場規模將達到近 8.5 兆美元。電子商務平台為鐵人三項運動員提供了方便地購買各種鐵人三項服裝和裝備的機會,推動了市場擴張。這一趨勢讓運動員能夠探索和購買專門的服裝,從而提高他們在運動中的表現。網上購物的日益普及是推動鐵人三項服裝市場成長的重要因素。
北美憑藉其濃厚的體育文化、高參與率和強大的購買力在鐵人三項服裝市場佔據主導地位。該地區的運動員需要高品質的鐵人三項服裝,從而推動創新和產品開發。美國尤其是一個重要市場,舉辦了許多鐵人三項賽事並擁有龐大的鐵人三項運動員社群。此外,健身和耐力運動的成長趨勢進一步促進了北美在鐵人三項服裝市場的巨大佔有率。
隨著鐵人三項運動參與人數的激增,鐵人三項服裝市場也隨之蓬勃發展。隨著這項運動越來越受歡迎,針對鐵人三項運動員的獨特需求而設計的專用服裝的需求不斷增加。確保舒適性、空氣動力學和吸濕排汗性能的性能驅動服裝對於運動員至關重要。隨著越來越多的人喜歡鐵人三項運動,製造商正在提供各種各樣的服裝選擇,以滿足不同的喜好,在這項運動的擴張的同時推動市場的成長。
例如,根據 Endurance Sportswire 的報道,由 Zwift 提供支援的 Arena Games Triathlon 在 2023 年經歷了顯著成長,直播觀眾數量幾乎增加了一倍。創新的電競世界錦標賽系列將現實生活與虛擬賽車相結合,吸引了年輕一代的粉絲。
在蒙特婁、瑞士和倫敦舉行的三場2023系列賽中,觀眾人數顯著增加。這次活動的直播觀看人數增加了 48%,達到 400 萬,數位頻道的影片觀看次數達到 2,500 萬次。此外,95%的門票已售出,標誌著疫情限制後的成功回歸。
在性能增強裝備不斷進步的推動下,鐵人三項服裝市場正在經歷成長。這些創新旨在滿足不同鐵人三項運動員的特定需求,增強他們的整體體驗。市場對創新、性能和舒適性的關注正在提高運動員對這項運動的參與度,最終推動鐵人三項運動的發展。隨著品牌不斷開發尖端裝備,鐵人三項服裝市場處於有利地位,可以支持和激勵鐵人三項運動員,促進這項運動的進步和擴張。
ORCA 推出了最新的鐵人三項潛水衣系列,其中包括 Athlex 和 Apex 系列。 Athlex 套裝專為希望提高技術並享受比賽樂趣的鐵人三項運動員而設計,而 Apex 系列則為那些尋求最佳成績的人提供先進的潛水服。這兩個系列進一步分為三個系列:Flex 提供最大的靈活性和最小的浮力,Flow 提供自然和不受限制的划水,具有額外的腿部浮力,Float 適合初學者或需要最大浮力和穩定性的長距離游泳者。
鐵人三項服裝市場面臨的限制主要是與這些專用服裝相關的高成本。鐵人三項服裝通常需要大量的財務投資,特別是對於高品質品牌。價格上漲是由於研發費用高昂,這對於整合先進技術和材料至關重要。
高科技布料、精密剪裁和性能增強功能都會增加生產成本。成本上升可能會造成財務障礙,使許多運動員(尤其是新運動員或預算有限的運動員)難以購買優質的鐵人三項服裝。因此,市場的成長潛力受到限制,限制了鐵人三項運動的可及性和參與度,並阻礙了鐵人三項運動在愛好者中的廣泛採用。
Global Triathlon Clothing Market reached US$ 1.8 billion in 2022 and is expected to reach US$ 3.3 billion by 2030, growing with a CAGR of 7.6% during the forecast period 2023-2030.
The triathlon clothing market is driven by increased participation in triathlon sports and the growing demand for high-performance apparel. Athletes seek specialized clothing designed for swim, bike and run phases, offering comfort, aerodynamics and moisture management. Advancements in materials and designs cater to athletes at various skill levels, boosting the market's growth by providing options for both beginners and seasoned professionals.
Furthermore, the market is being propelled by the rapid growth of the global e-commerce market, which is predicted to reach nearly US$8.5 trillion by 2026 as per Global FIS report. E-commerce platforms offer triathletes convenient access to a wide range of triathlon clothing and gear, driving market expansion. The trend allows athletes to explore and purchase specialized apparel, enhancing their performance in the sport. The increasing adoption of online shopping is a significant factor fueling the growth of the triathlon clothing market.
North America dominates the triathlon clothing market due to its robust sports culture, high participation rates and strong purchasing power. The region's athletes demand top-quality triathlon apparel, driving innovation and product development. The U.S., in particular, stands out as a key market, hosting numerous triathlon events and boasting a large community of triathletes. Also, a growing trend of fitness and endurance sports further contributes to North America's substantial share in the triathlon clothing market.
The triathlon clothing market is thriving in tandem with the surge in triathlon participation. As the sport gains popularity, there is a heightened demand for specialized clothing designed for the unique needs of triathletes. Performance-driven apparel that ensures comfort, aerodynamics and moisture-wicking properties is essential for athletes. With more people embracing triathlons, manufacturers are offering a wide array of clothing options to cater to diverse preferences, driving the growth of the market in parallel with the sport's expansion.
For instance, As per Endurance Sportswire, Arena Games Triathlon, powered by Zwift, experienced remarkable growth in 2023, with a nearly doubled live broadcast audience. The innovative esports World Championship Series, combining real-life and virtual racing, attracted a younger generation of fans.
In the three-event 2023 Series held in Montreal, Switzerland and London, the audience significantly increased. The event saw a 48% rise in live broadcast viewers to 4 million and garnered 25 million video views on digital channels. Furthermore, 95% of tickets were sold, marking a successful return post-COVID restrictions.
The triathlon clothing market is experiencing growth driven by constant advancements in performance-enhancing gear. The innovations are designed to cater to the specific needs of different triathletes, enhancing their overall experience. The market focus on innovation, performance and comfort is boosting athletes' engagement in the sport, ultimately driving the growth of triathlons. As brands continue to develop cutting-edge gear, the triathlon clothing market is well-positioned to support and inspire triathletes, fostering the sport's advancement and expansion.
ORCA has introduced its latest triathlon wetsuit collection, featuring the Athlex and Apex ranges. The Athlex suits are designed for triathletes looking to enhance their technique and enjoy racing, while the Apex range offers advanced wetsuits for those seeking the best results. Both ranges are further divided into three families: Flex for maximum flexibility and minimal buoyancy, Flow for natural and unrestricted strokes with extra leg buoyancy and Float for beginners or long-distance swimmers requiring maximum buoyancy and stabilit.
The triathlon clothing market faces restraint primarily in the form of high costs associated with these specialized garments. Triathlon clothing often demands a significant financial investment, particularly for high-quality brands. The elevated price points are attributed to the substantial expenses incurred in research and development, which are essential for incorporating advanced technologies and materials.
High-tech fabrics, precision tailoring and performance-enhancing features add to production expenses. The elevated costs can create a financial barrier, making it challenging for many athletes, especially newcomers or those on a budget, to afford premium triathlon clothing. As a result, the market's growth potential is restricted, limiting accessibility and participation in triathlon sports and hampering its widespread adoption among enthusiasts.
The global triathlon clothing market is segmented based on type, application, distribution channel and region.
Tri-suits holds the largest share in the triathlon clothing market as they offer a versatile and efficient solution for athletes. The one-piece or two-piece garments provide streamlined aerodynamics for biking, facilitate freedom of movement in the swim and ensure comfort during the run. With features like high-performance fabrics, functional pockets and water-repellent coatings, tri-suits meet the demands of triathletes.
Zone3, a leading triathlon and swimming brand, unveiled the Lava Long Distance Trisuit designed for those seeking speed, comfort and flexibility in their triathlon gear. The C$316 suit combines high-end features with affordability. While short-sleeved suits are more aerodynamic for biking, the sleeveless design offers a cooler swim and freedom of movement. The suit boasts aerodynamic upper chest material and breathable, stretchable front and back panels. It features functional pockets, a water-repellent coating and comfortable Italian leg grippers.
North America stands holds the largest share in the triathlon clothing market. The sport of triathlon is experiencing significant growth in the region, with various initiatives aimed at promoting and expanding multisport events. USA Triathlon is at the forefront, hosting numerous races, national championships and investing in youth athletes.
Furthermore, collegiate women's triathlon is on track to become an NCAA Championship sport, further boosting the sport's popularity. The introduction of a Return to Racing Youth Stimulus Package ensures that young athletes have access to opportunities and educational clinics. Moreover, USA Triathlon Multisport National Championships Festival showcases the nation's best multisport athletes, highlighting the sport's diversity.
The Gravel Triathlon Series, a partnership between USA Triathlon and local race directors, brings multisport racing to gravel events across the country, appealing to a broader audience. North America's commitment to triathlon's growth solidifies its leadership in the triathlon clothing market.
The COVID-19 pandemic significantly impacted the triathlon market. Lockdowns, event cancellations and travel restrictions disrupted the triathlon calendar, leading to financial losses for organizers, sponsors and athletes. Many triathletes had to alter or delay their training routines, affecting their performance. Moreover, the closure of gyms and swimming pools hindered skill development, especially in swimming.
Retailers faced supply chain disruptions, making it challenging to source equipment and apparel. Athletes' purchasing priorities shifted towards indoor training equipment, like stationary bikes and treadmills, while demand for race-specific gear declined. Some smaller triathlon events struggled to recover post-pandemic, while larger events implemented safety protocols and virtual components. The triathlon market's recovery varied by region, with some areas bounced back more quickly due to effective pandemic management.
The Russia-Ukraine war has substantially affected the global triathlon clothing market. Participation restrictions imposed by World Triathlon, following International Olympic Committee recommendations, have banned Russian and Belarusian athletes and officials from international competitions. The diminishes the pool of triathlon participants and international representation.
The conflict has also led to the suspension of triathlon events in Russia, affecting domestic triathletes' training and participation. Supply chain disruptions, particularly in countries like Ukraine, may limit the availability of sports equipment and apparel, potentially causing delays and increased costs for athletes and brands.
Moreover, the conflict has slowed global economic growth, impacting consumer spending on non-essential items such as triathlon clothing. The Russian fashion industry's import dependence may further limit access to specialized sports apparel and equipment, potentially affecting the triathlon clothing market.
The major global players in the market include: Zoot Sports, TYR Sport, HUUB, Roka Sports, Zone3, 2XU, Castelli, Endura orca, De Soto.
The global triathlon clothing market report would provide approximately 55 tables, 61 figures and 192 Pages.
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