新穎性和實驗性 - 2023 年消費者趨勢分析

Novel and Experimental - Consumer TrendSights Analysis, 2023

出版日期: 2023年11月03日 | 出版商:

GlobalData | 英文 22 Pages | 訂單完成後即時交付

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簡介目錄

該品牌以不尋常的風味組合吸引消費者。例如，McDonald's印度公司正在透過調酒活動推出創新的非酒精飲料。

此外，冰淇淋品牌Haagen-Dazs利用日本本土風味創造出獨特的配方。對於品牌來說，探索新的方式來吸引產品的感官（而不僅僅是味道）非常重要。品牌也正在探索新穎的質地，例如Frito-Lay和Meiji，為消費者提供感官體驗。

消費者生活在一個更多元文化的社會，因此有更多種類的食物選擇。這是消費者嘗試新穎質地和口味的關鍵驅動力。包裝消費品、食品服務和零售業的大多數類別都在新穎性和實驗性方面呈現成長。 2018-2022年期間，食品從趨勢投資中獲得的回報最多，而非酒精飲料的成長最快。

本報告研究了消費者的新穎性和實驗性趨勢，研究了快速變化的消費品市場中的新機會和威脅，並深入了解了未來潛在的消費者行為。

Abstract

"Novel & Experimental" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Brands are engaging with consumers with unusual flavor combinations. For example, McDonald's India is launching novel non-alcoholic beverage varieties

through its Mixology campaign and ice cream brand Haagen-Dazs utilizing local flavors in Japan to create unique formulations. It is important for brands to explore new ways of involving the five senses in products, not only taste. Brands are also exploring novel textures such as Frito Lay and Meiji to offer consumers sensory experiences.

Scope

Consumers are exposed to a wider variety of ingredient choices due to living in a more multi-cultural society. This is a vital driver for consumers to try novel textures and flavors.
Most categories in packaged consumer goods, foodservice, and retail are showing growth in the Novel & Experimental trend.
During the 2018-22 period, food received the most revenue from trend investment and non-alcoholic beverages showed the highest growth.

Reasons to Buy

Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into-or challenge-current consumer trends.
Gain insight and inspiration for innovation programs and new product development.