混合工作對午餐時間的影響 - 即使在大流行之後，工作日午餐的需求空間仍在不斷變化

大多數消費者在工作日在家吃午餐，但混合生活方式正在擾亂正常的飲食習慣，並促使消費者擔心自己的健康和福祉。混合格局尚未解決，通膨造成支出暫時變化，地區和世代差異顯著。

本報告檢視並分析了食品和餐飲服務業的消費者趨勢，包括混合工作生活方式如何影響午餐食品和餐飲服務需求空間。它概述了品牌如何應對需求變化。

目錄

• 簡介
• 消費者趨勢
• 午餐時間需求空間
• 午餐創新
• 未來的機遇
• 經驗教訓

附錄

Abstract

This report is part of a series on key trends and issues which are currently affecting the consumer landscape in consumer goods, foodservice, and packaging. This report explains how hybrid work lifestyles are affecting areas of demand in food and foodservice during the lunchtime occasion and how brands can manage shifting demand.

Most consumers are eating lunch at home during the work week, although hybrid lifestyles have disrupted regular eating habits, causing consumers to be concerned for their health and wellbeing. Hybrid patterns are still resolving themselves with inflation also creating a temporary shift in spending, and there are some noticeable regional and generational variations.

Scope

• Affordability is important at home and in the office. The most likely food choice for lunch at the office is a prepared meal.
• Health, affordability, and convenience are therefore key demand spaces.
• Urban - rural migration patterns, automation of delivery and foodservice, and a 4 day work week will all further disrupt the work week lunch in years to come.

Reasons to Buy

• Understand the challenges and opportunities for brands in addressing shifting demand at lunchtime.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Consumer trends
• Lunchtime demand spaces
• Lunch innovations
• Future opportunities
• Take-outs

Appendix