數位化 - TrendSights消費者分析:2022年

Digitalization - Consumer TrendSights Analysis, 2022

出版日期: 2022年09月27日 | 出版商:

GlobalData | 英文 46 Pages | 訂單完成後即時交付

價格

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簡介目錄

在一個日益數位化和超連接的世界中，消費者正在將多種技術的使用融入他們的生活和購買行為中。數位化趨勢與健康與健康、輕鬆與負擔能力、可持續性與道德、個人主義與表達、舒適與不確定性等其他大趨勢交織在一起，使數位化的興起成為更廣泛的消費趨勢。

本報告提供數位化趨勢與消費者趨勢的影響調查，闡明被COVID-19強化的數位經濟等數位化的主要推動要素，及消費品部門整體的影響。

Digitalization trends cross over with other mega-trends such as Health & Wellness, Easy & Affordable, Sustainability & Ethics, and Individualism & Expression, as well as Comfort & Uncertainty, underscoring the reality that digital developments impact wider consumer trends. This report explores key drivers of the Digitalization trend, such as the digital economy enhanced by the pandemic, to identify the impact of the trend across the consumer goods sectors.

Scope

Consumers' online activities have increased significantly during the COVID-19 pandemic. Being online or using online tools for shopping and communication has become essential for many consumers.
As consumers are 'always on and connected', digitalization has made it imperative for brands to effectively anticipate, manage, and understand consumer needs and expectations across all touchpoints.
The influence of Digitalization on young and mature consumers shows the most significantly difference. Indeed, some young consumers were born in the digital era, when the speed of technological development was gaining momentum.

Reasons to Buy

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.