策略分析：Kavak

Strategic Profiling: Kavak

出版日期: 2024年01月22日 | 出版商:

Frost & Sullivan | 英文 51 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

客戶經驗和技術策略推動二手車市場成長

自 COVID-19 大流行開始以來，二手車市場蓬勃發展，線上交易公司 (OTC) 也越來越受歡迎。其中，Kavak 在拉丁美洲脫穎而出，因為它擁有自己的認證車輛。該公司於2016年在墨西哥成立，成為全國第一家獨角獸公司。我們目前在拉丁美洲和中東開展業務，並致力於加強我們在關鍵市場的品牌。

自成立以來，Kavak 投資建立了多品牌庫存，擁有近乎新車和狀況良好的二手車。我們也提供與客戶相關的附加價值服務，例如資金籌措和延長保固。

本簡介概況了 Kavak 的經營模式和關鍵策略，重點關注產品系列。它還分析了其主要競爭對手，並檢驗了該公司已進行的重要合作夥伴關係和收購。

由於線上交易市場在全球範圍內面臨若干障礙，且參與企業正在倒閉，因此本研究分析了 Kavak 必須解決的關鍵挑戰，以保持強勁的市場規模。

此外，我們分析了驅動和抑製成長的因素，並確定了 Kavak 在該領域應利用的機會。

Since the COVID-19 pandemic started, the used car market has boomed, and online transactional companies (OTCs) have gained traction. Among them, Kavak has stood out in Latin America with its owned certified vehicles. Created in 2016 in Mexico, the company became the 1st unicorn from the country. Currently, it has operations in Latin America and the Middle East and is focused on strengthening its brand in key markets.

Since its inception, Kavak has invested in a multi-brand inventory, with nearly new and used vehicles in good shape. In addition, the company provides relevant value-added services to its customers, such as financing and extended warranty.

This profile overviews Kavak's business model and key strategies, focusing on its product portfolio. It also analyzes main competitors and examines important partnerships and acquisitions the company has made.

As the online transactional market has been facing some obstacles globally, with participants going out of business, this study analyzes key challenges that Kavak should address to maintain its good numbers.

In addition, it analyzes the factors driving and restraining growth and identifies the opportunities emerging from this space for Kavak to leverage.