自由市場策略概況

Strategic Profile of Mercado Libre

出版日期: 2023年10月19日 | 出版商:

Frost & Sullivan | 英文 55 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

擴大整個汽車價值鏈的客戶接觸點可帶來未來的成長機會

自 2020 年 COVID-19 大流行開始以來，線上商務錄得快速成長。隨著越來越多的人在家工作或在家度過時光，多家企業正在建立線上業務，以繼續增加銷售並吸引新客戶。在這種情況下，線上市場是想要線上購買產品的客戶最常訪問的網站之一。

Mercado Libre 於 1999 年在阿根廷成立，現已迅速成為該地區最大的電子商務公司之一，也是世界上最重要的電子商務公司之一。 Mercado Libre 允許賣家在其網站上列出他們的庫存，並將他們與對其產品感興趣的買家聯繫起來。在 Mercado Libre 宣傳的多個細分市場中，客戶可以找到新車和二手車以及汽車零件。在阿根廷、巴西、智利、哥倫比亞和墨西哥，供應商在第一部分發布了超過 407,000 個廣告，在第二部分發布了超過 300 萬個廣告。 Mercado Libre 還開發了各種平台（例如最後一哩送貨服務 Mercado Envios）和 Mercado Pago（一種可供客戶在網站上購物的金融科技）。

公司簡介概況了公司的業務模式、價值提案和合作夥伴生態系統，以了解推動公司成功和發展的內部和外部因素。此外，我們也探討了 Mercado Libre 近期和長期可能面臨的挑戰，以及價值鏈上主要相關人員面臨的機會。

Online commerce has recorded exponential growth since the COVID-19 pandemic began in 2020. With more people working from and spending time at home, multiple companies have developed an online presence to continue making sales and reaching new customers. In this context, online marketplaces were among the sites most used by customers looking to buy products online.

Created in 1999 in Argentina, Mercado Libre quickly positioned itself as the largest eCommerce company in the region and one of the most important worldwide. The company allows sellers to advertise their inventories on its website and connects them to buyers interested in their products. Among the multiple segments that Mercado Libre advertises, clients can find new and used vehicles as well as automotive auto parts. Vendors have announced over 407,000 vehicles in the first segment and 3 million advertisements related to the second segment in Argentina, Brazil, Chile, Colombia, and Mexico. Mercado Libre has also developed different platforms (e.g., Mercado Envios, its last-mile delivery services) and its fintech, Mercado Pago, which customers can use to purchase on its website.

This profile overviews the company's business model, value proposition, and partner ecosystem to understand which internal and external factors drive its success and growth. In addition, this research service explores challenges that Mercado Libre will likely face in the immediate future and long term, as well as opportunities for key stakeholders along the value chain.