雲端市場成長機會

Growth Opportunities for Cloud Marketplaces

出版日期: 2023年10月18日 | 出版商:

Frost & Sullivan | 英文 17 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

數位生態系統中企業解決方案的現況與未來演變

在過去的年度中，企業擴大轉向雲端來支援其數位營運。企業將雲端視為託管資料和支援系統的有效方式，隨著基礎設施、平台和軟體供應商共同努力為企業提供完整的解決方案，雲端將不斷發展。我們培育了數位系統。雲端市場的興起符合這種新範式。雲端市場是一個商業平台，旨在支援雲端服務生態系統及其組織的使用。

雲端市場誕生的前提是讓組織更容易搜尋、取得和實施在雲端供應商基礎架構上運行的軟體。 Marketplace 旨在簡化獨立軟體供應商 (ISV) 推廣和銷售自家公司軟體以及最終用戶在雲端基礎設施中獲取和實施軟體的潛在漫長流程。我就是。生態系統中的所有參與企業，包括雲端服務提供者、ISV、專業服務提供者、託管服務提供者和企業買家，都可以從這種高效的上市模式中受益。

這項研究檢驗了雲端市場在塑造公司營運和適應新技術方面所扮演的角色。雲端市場正在塑造雲端交易的未來，從替代銷售管道演變為關鍵的收益促進因素。雲端市場的當前特徵和範圍、雲端市場對企業買家和軟體供應商的優勢和好處、對基礎設施即服務(IaaS) 需求的影響、軟體供應商和IT 專業人員的新機會、雲端市場我們將解釋價值鏈轉型以及主要雲端市場（AWS、Microsoft Azure、Google Cloud 和 Salesforce App Exchange）在這種情況下的業務策略。我們還將介紹 Tackle.io 的公司簡介，該公司透過雲端市場管理平台和諮詢服務幫助 ISV打入市場策略。

In the past decade, organizations have increasingly turned to the cloud to support their digital operations. Companies find the cloud a more efficient way to host their data and support their systems, and the cloud has fueled an expanding digital ecosystem, with infrastructure, platform, and software providers cooperating to deliver full solutions to enterprises. The rise of cloud marketplaces can be framed within this new paradigm. These are commerce platforms designed to enable the cloud services ecosystem and its utilization by organizations.

Cloud marketplaces were born with the premise of facilitating organizations' search, acquisition, and implementation of software that runs on a cloud provider's infrastructure. Marketplaces are designed to streamline potentially lengthy processes through which independent software vendors (ISVs) promote and sell their software, and where end users acquire and implement the software within the cloud infrastructure. All participants in the ecosystem - cloud service providers, ISVs, professional and managed services providers, and enterprise buyers - benefit from this efficient go-to-market model.

In this insight, Frost & Sullivan explores the role of the cloud marketplace in shaping how businesses conduct operations and adapt to new technologies. The cloud marketplace has evolved from an alternative sales channel to a significant revenue driver, shaping the future of cloud transactions. The insight covers current features and scope of cloud marketplaces, benefits and advantages of cloud marketplaces for enterprise buyers and software providers, impacts on Infrastructure as a Service (IaaS) demand, emerging opportunities for software providers and IT professionals, value chain transformation in the context of cloud marketplaces, and business strategies of leading cloud marketplaces (AWS, Microsoft Azure, Google Cloud, and Salesforce App Exchange). We also profile Tackle.io, a company that focuses on assisting ISVs with their go-to-market strategy via a cloud marketplace management platform and consulting services.