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行動廣告的全球市場的成長機會
市場調查報告書
商品編碼
1179822

行動廣告的全球市場的成長機會

Growth Opportunities in the Global Mobile Advertising Market
出版日期: | 出版商: Frost & Sullivan | 英文 71 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球行動廣告市場，預計2022年～至2027年大幅成長。亞太地區在成長機會的點發展成為最大的市場，北美確立先進的技術創新，行動基礎設施，產業架構，持續成長。

本報告提供全球行動廣告市場相關調查分析，市場成長的影響因素，市場趨勢與預測，主要企業簡介等彙整資訊。

目錄

策略性必要事項

  • 成長為何日益變得困難？
  • The Strategic Imperative 8(TM)
  • 對全球行動廣告產業的前三名策略性必要事項的影響
  • 成長機會促進Growth Pipeline Engine(TM)

成長機會分析

  • 分析範圍
  • 市場區隔
  • 主要的競爭
  • 成長指標
  • 成長促進因素
  • 阻礙成長的要素
  • 預測的前提條件
  • 廣告費預測
  • 廣告費預測分析
  • 廣告費預測:各地區
  • 廣告費預測分析:各地區
  • 價格趨勢與預測分析
  • 競爭環境
  • 收益佔有率
  • 收益佔有率分析
  • 收益模式

成長機會分析:App內廣告

  • 成長指標
  • 廣告費預測
  • 廣告費預測:各地區
  • 預測分析與市場趨勢

成長機會分析:行動Web廣告

  • 成長指標
  • 廣告費的預測
  • 廣告費預測:各地區
  • 預測分析與市場趨勢

成長機會分析:行動影片廣告

  • 成長指標
  • 廣告費的預測
  • 廣告費預測:各地區
  • 預測分析與市場趨勢

值得注意的企業的評估

  • 企業簡介的評估
  • Adludio
  • Amobee
  • Chartboost
  • Digital Turbine
  • Entravision
  • Flurry
  • ironSource
  • MoEngage
  • RhytmOne

成長機會領域

  • 成長機會1:分散化廣告
  • 成長機會2:手機遊戲廣告
  • 成長機會3:新興國家、新興國家市場的擴大
  • 成長機會4:元宇宙廣告

結論

下一步

簡介目錄
Product Code: PDF8-65

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Table of Contents

Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

  • Scope of Analysis
  • Segmentation
  • Key Competitors
  • Growth Metrics
  • Growth Drivers
  • Growth Restraints
  • Forecast Assumptions
  • Ad Spending Forecast
  • Ad Spending Forecast Analysis
  • Ad Spending Forecast by Region
  • Ad Spending Forecast Analysis by Region
  • Pricing Trends and Forecast Analysis
  • Competitive Environment
  • Revenue Share
  • Revenue Share Analysis
  • Revenue Models

Growth Opportunity Analysis-In-App Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Web Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Growth Opportunity Analysis-Mobile Video Advertising

  • Growth Metrics
  • Ad Spending Forecast
  • Ad Spending Forecast by Region
  • Forecast Analysis and Market Trend

Companies to Watch Assessment

  • Company Profile Assessment
  • Adludio
  • Amobee
  • Chartboost
  • Digital Turbine
  • Entravision
  • Flurry
  • ironSource
  • MoEngage
  • RhytmOne

Growth Opportunity Universe

  • Growth Opportunity 1-Decentralization Advertising
  • Growth Opportunity 1-Decentralization Advertising (continued)
  • Growth Opportunity 2-Mobile Game Advertising
  • Growth Opportunity 2-Mobile Game Advertising (continued)
  • Growth Opportunity 3-Expansion to Emerging and Developing Markets
  • Growth Opportunity 3-Expansion to Emerging and Developing Markets (continued)
  • Growth Opportunity 4-Metaverse Advertising
  • Growth Opportunity 4-Metaverse Advertising (continued)

The Last Word

  • Conclusions and Recommendations
  • 3 Big Predictions

Next Steps

  • Your Next Steps
  • Why Frost, Why Now?
  • List of Exhibits
  • List of Exhibits (continued)
  • Legal Disclaimer