亞太地區的行動廣告市場:成長機會

網際網路普及率的上升和智慧型手機的泛在化，對亞太地區的行動廣告的成長有貢獻。廣告主，媒體企業，發行者跟隨觀眾遠離傳統的電視廣告和桌面，這個地區的行動廣告服務急速成長。

本報告提供亞太地區的行動廣告市場相關調查，以App內廣告，行動Web廣告，行動影片廣告為焦點，成長機會分析和競爭分析等資訊。

目錄

策略性必要事項

• 成長為何日益變得困難？
• The Strategic Imperative 8(TM)
• 行動廣告的前三名策略性必要事項的影響
• 成長機會促進Growth Pipeline Engine(TM)

成長機會分析

• 分析範圍
• 市場區隔
• 主要的競爭
• 成長指標
• 成長促進因素
• 阻礙成長的要素
• 預測的前提條件
• 廣告費的預測
• 廣告費的預測分析
• 廣告費的預測:各國
• 廣告費的預測分析:各國
• 價格趨勢與預測分析
• 競爭環境
• 收益佔有率
• 收益佔有率分析

成長機會分析:App內廣告

• 成長指標
• 廣告費的預測
• 廣告費的預測:各國
• 預測分析與市場趨勢

成長機會分析:行動Web廣告

• 成長指標
• 廣告費的預測
• 廣告費的預測:各國
• 預測分析與市場趨勢

成長機會分析:行動影片廣告

• 成長指標
• 廣告費的預測
• 各國廣告費預測
• 預測分析與市場趨勢

主要的競爭和產業參加企業的評估

• 企業簡介的評估
• Alibaba
• Alphabet
• AppLovin
• Baidu
• ByteDance
• InMobi
• Kakao
• Meta(Facebook)
• Mobvista
• Tencent
• Twitter

成長機會領域

• 成長機會1:分散式廣告
• 成長機會2:手機遊戲廣告
• 成長機會3:元宇宙廣告

結論

• 結論、建議
• 3個大的預測

下一步

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops.

The increased use of next-generation analytics solutions supported by artificial intelligence/machine learning (AI/ML) allows service providers to track user behavior across mobile devices and rich media platforms. The combination of data collection and analytics helps providers understand consumers' preferences and create valuable targeting that will be useful for advertisers.

The study evaluates the mobile advertising industry in Asia-Pacific, focusing on in-app, mobile web, and mobile video advertising. The research identifies key market participants in the mobile advertising ecosystem and analyzes their competitive positions in the market. Geographic scope includes China, India, Singapore, and the rest of Asia-Pacific.

The base year is 2021, and the forecast period is from 2022 to 2026, with a breakdown by segment type and country.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Mobile Advertising
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Ad Spending Forecast
• Ad Spending Forecast Analysis
• Ad Spending Forecast by Country
• Ad Spending Forecast Analysis by Country
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Revenue Share
• Revenue Share Analysis

Growth Opportunity Analysis: In-App Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Growth Opportunity Analysis: Mobile Web Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Growth Opportunity Analysis: Mobile Video Advertising

• Growth Metrics
• Ad Spending Forecast
• Ad Spending Forecast by Country
• Forecast Analysis and Market Trend

Key Competitors and Industry Participants Assessment

• Company Profile Assessment
• Alibaba
• Alphabet
• AppLovin
• Baidu
• ByteDance
• InMobi
• Kakao
• Meta (Facebook)
• Mobvista
• Tencent
• Twitter

Growth Opportunity Universe

• Growth Opportunity 1: Decentralization Advertising
• Growth Opportunity 1: Decentralization Advertising (continued)
• Growth Opportunity 2: Mobile Game Advertising
• Growth Opportunity 2: Mobile Game Advertising (continued)
• Growth Opportunity 3: Metaverse Advertising
• Growth Opportunity 3: Metaverse Advertising (continued)

The Last Word

• Conclusions and Recommendations
• The 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer