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市場調查報告書

商品編碼

1455813

全球甜菊蛋白粉市場 - 2024-2031

Global Stevia Protein Powder Market - 2024-2031

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 209 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2023年，全球甜菊蛋白粉市場達到1.672億美元，預計2031年將達到3.049億美元，2024-2031年預測期間CAGR為7.8%。

消費者對天然和植物性蛋白質補充劑的需求不斷成長，推動了甜菊蛋白粉市場的發展，該市場在全球範圍內顯著擴張。注重健康並尋求低熱量、清潔標籤替代品來替代傳統蛋白質補充劑的消費者被甜菊蛋白粉所吸引，該蛋白粉由植物來源製成，並用甜菊提取物天然增甜。

對於尋求支持積極生活方式的消費者來說，甜菊蛋白粉提供了永續且營養豐富的選擇。這符合人們對食品中人工添加劑和防腐劑日益成長的擔憂，以及蛋白質攝取對整體健康和健身的重要性，這推動了市場的成長。

甜菊蛋白粉市場的風味細分市場佔據了三分之一以上的佔有率。同樣，亞太地區在甜菊蛋白粉市場上佔據主導地位，佔據了最大的市場佔有率，超過 1/3。此外，亞太地區是全球一些最大的功能性食品和膳食補充劑市場的所在地。在城市化和預防保健意識增強的推動下，中國、日本和印度等國家的健康和保健產業正在快速擴張。

動力學

對植物性蛋白質補充劑的需求不斷增加

甜菊蛋白粉市場正在擴大，很大程度上是由於對植物性蛋白質補充劑的需求不斷成長。隨著人們的生態意識和健康意識越來越強，以植物為基礎的飲食和替代蛋白質來源的趨勢已經出現。對動物福利、永續性以及植物性飲食所謂的健康優勢的擔憂是推動這一趨勢的一些因素。

根據世界動物基金會 2023 年報告，全球約有 8,800 萬名素食者，其中女性佔該人口的四分之三。 13% 的印度人是素食主義者。在英國，大約有兩百萬素食主義者。美國有超過 1340 萬人認定為素食主義者。全球約 1-2% 的人口是素食主義者，而 48% 的消費者使用乳製品替代品。素食主義者的上升趨勢正在增加市場需求。

由於植物蛋白的適應性和營養優勢以及消費者對永續和清潔標籤產品的偏好，甜菊蛋白粉變得越來越普遍。對於那些喜歡不含人工成分、基因改造生物和過敏的蛋白質補充劑的人來說，甜菊蛋白粉是一種天然健康的選擇。

產品創新和口味多樣性

推動甜菊蛋白粉市場擴張的兩個重要因素是產品創新和口味多樣性。為了滿足廣泛的消費者口味，製造商始終致力於透過提供廣泛的創意配方和風味替代品來使他們的產品脫穎而出。由於對創新和風味多樣性的關注，蛋白粉市場正在發生變化，這也促進了客戶參與和市場擴張。

研究表明，在蛋白粉產業，產品創新是產生消費者興趣和品牌忠誠度的關鍵因素。根據 NielsenIQ 的一項調查，72% 的消費者更有可能購買具有原創風味或成分的新產品。這強調了產品創新和獨特性對於吸引和留住客戶的重要性。

2023年11月，Steris Pharma推出了sterimune糖尿病蛋白粉，專門為滿足糖尿病患者的飲食需求而配製。這些產品採用甜菊設計，可提供蛋白質，而不會導致血糖水平顯著升高。消費者選擇含有優質蛋白質來源的蛋白粉，例如分離乳清蛋白、酪蛋白或豌豆蛋白等植物性蛋白質。這些來源通常具有更好的耐受性，並且對血糖水平的影響最小。

新興市場的認知度和可用性有限

由於新興地區缺乏可用性和認知度，甜菊蛋白粉的市場擴張受到嚴重阻礙。儘管全球對植物性蛋白質補充劑的需求不斷成長，但有些地區這些產品的供應有限，並且對甜菊蛋白粉作為膳食補充劑替代品的了解很少。這種限制是由一些因素造成的，例如文化偏好、分銷管道的缺乏以及缺乏針對新興地區的行銷舉措。

此外，分銷和零售基礎設施的問題經常限制甜菊蛋白粉產品在新興地區的供應。很多時候，沒有足夠的專業保健食品商店或網路網站來提供各種蛋白質補充劑（包括甜菊糖補充劑）。這限制了消費者獲得這些商品，並使新興經濟體更難進入市場。

The growing consumer desire for natural and plant-based protein supplements is fueling the market for stevia protein powder, which is expanding significantly globally. Consumers who are health-conscious and looking for low-calorie, clean-label substitutes for conventional protein supplements have been drawn to stevia protein powder, which is made from plant sources and naturally sweetened with stevia extracts.

For consumers seeking to support their active lifestyles, stevia protein powder presents a sustainable and nutrient-dense option. This is in line with growing concerns about artificial additives and preservatives in food products, as well as the importance of protein intake for general health and fitness, which is driving the market growth.

The flavored segment in stevia protein powder market accounts for over one-third of the share. Similarly, Asia-Pacific dominates the stevia protein powder market, capturing the largest market share of over 1/3rd. Furthermore, the Asia-Pacific region is home to some of the largest markets for functional foods and dietary supplements globally. Countries such as China, Japan, and India are witnessing a rapid expansion of the health and wellness industry, driven by urbanization and increased awareness of preventive healthcare.

Dynamics

Increasing Demand for Plant-Based Protein Supplements

The market for stevia protein powder is expanding due in large part to the growing demand for plant-based protein supplements. A discernible trend towards plant-based diets and alternative protein sources has occurred as people get more ecologically conscious and health conscious. Concerns about animal welfare, sustainability, and the alleged health advantages of plant-based diets are some of the elements driving this trend.

According to World Animal Foundation Report 2023, There are about 88 million vegans worldwide, with women making up three-quarters of this population. 13% of People in India Are Vegans. In the UK, there are about two million vegans. Over 13.4 million people in the US identify as vegans. Approximately 1-2% of the global population is vegan, while 48% of consumers use dairy substitutes. This rising trend of vegans is increasing the market demand.

Stevia protein powder is becoming increasingly common due to the adaptability and nutritional advantages of plant-based proteins as well as consumer preferences for sustainable and clean-label products. Stevia protein powder is a natural and healthy option for those who prefer protein supplements free of artificial ingredients, genetically modified organisms, and allergies.

Product Innovation and Flavor Diversity

Two important factors propelling the stevia protein powder market's expansion are product innovation and flavor variety. To satisfy a wide range of consumer tastes, manufacturers are always working to differentiate their products by providing a wide range of creative formulations and flavor alternatives. The market for protein powder is changing as a result of this focus on innovation and flavor diversity, which is also promoting customer engagement and market expansion.

Research indicates that in the protein powder industry, product innovation is a key factor in generating consumer interest and brand loyalty. 72% of consumers are more likely to buy a new product if it has an original flavor or composition, according to a NielsenIQ survey. This emphasizes how crucial product innovation and distinctiveness are to drawing in and keeping customers.

In November 2023, Steris Pharma launched sterimmune diabetic protein powder is specifically formulated to meet the dietary needs of individuals with diabetes. These products are designed with stevia to provide protein without causing significant spikes in blood sugar levels. Consumers opt for protein powders that contain high-quality sources of protein, such as whey protein isolate, casein, or plant-based proteins like pea protein. These sources are often better tolerated and have a minimal impact on blood sugar levels.

Limited Awareness and Availability in Emerging Markets

The market expansion for stevia protein powder is severely hampered by the lack of availability and awareness in emerging areas. Although there is a growing global demand for plant-based protein supplements, there are some areas with restricted availability of these goods and poor knowledge of stevia protein powder as a dietary supplement alternative. This restriction is caused by some things, such as cultural preferences, a dearth of distribution channels, and a lack of marketing initiatives aimed at emerging regions.

Additionally, issues with distribution and retail infrastructure frequently restrict the availability of stevia protein powder products in emerging regions. Many times, there aren't enough specialty health food stores or internet sites that provide a large range of protein supplements-including stevia-sweetened ones. This restricts consumer access to these goods and makes it more difficult for rising economies to enter the market.

Segment Analysis

The global stevia protein powder market is segmented based on protein type, formulation, application, distribution channel, end-user and region.

The Surging Demand for Flavored Protein Powders

Some factors are driving the huge increase in the global market for flavored stevia protein powder. Customers may meet their taste preferences and add protein to their diets in a convenient and fun way with flavored stevia protein powder. Flavored stevia protein powder has become a popular option for people looking for healthier alternatives to regular protein supplements because of its wide variety of flavor options and natural sweetening qualities.

According to a consumer preferences survey conducted by Mintel, 65% of respondents expressed a preference for flavored protein powders over unflavored options. Among flavored protein powders, chocolate was identified as the most popular flavor, followed by vanilla and strawberry. Euromonitor International's market trends report on the sports nutrition industry highlighted a growing demand for natural and plant-based protein supplements.

The report noted that flavored stevia protein powders are gaining traction among health-conscious consumers seeking convenient and enjoyable ways to meet their nutritional needs. For instance, according to a study published by Food Science and Nutrition Technology, in Malaysia, around 73.7% of the consumers preferred flavored protein shakes, and 68.3% desired whey protein among supplement users exercising in the gym in 2021.

Geographical Penetration

Increasing Trend of Overall Well-being among Asia-Pacific

The Asia-Pacific stevia protein powder market is expanding significantly due to some factors. Asia-Pacific customers are looking for natural, plant-based protein supplement substitutes as a result of a growing trend toward health and wellness. This trend is well-suited to stevia protein powder, which is made from plant sources and sweetened with real stevia extracts. It provides a clean-label, low-calorie, and sustainable protein option.

The growing health consciousness of consumers is driving up demand for stevia protein powder in the Asia-Pacific area. There is a growing consciousness of the significance of protein intake for general health and fitness due to the growing middle-class population, increased disposable incomes, and shifting dietary preferences toward better lifestyles. Consequently, customers are actively seeking out protein supplements that offer both nutritional benefits and natural ingredients.

China retained its position in 2022 due to the rising usage of protein in specialized products, such as infant nutrition, clinical diets, sports, and weight training. High-protein products have garnered considerable interest in China, and as of December 2022, 36% of Chinese citizens were interested in buying stevia-based high-protein powders. The growth will likely be driven by the increasing consumption of protein-fortified milkshakes and meal-replacement beverages.

COVID-19 Impact Analysis

The market for stevia protein powder has seen conflicting effects from the COVID-19 epidemic. On the one side, the epidemic has raised consumer consciousness about wellness and health, which has raised the market for functional foods and dietary supplements like stevia protein powders. Plant-based protein products with natural sweeteners like stevia saw a spike in demand during the pandemic as customers looked to support their immune systems and preserve general well-being.

However, the pandemic's effects on supply chains, logistics, and economic uncertainty have presented difficulties for suppliers and producers in the stevia protein powder business. Production and distribution have been impacted, resulting in supply shortages and price volatility in some places. These factors have also changed customer purchase behavior, delayed transportation, and fluctuated the availability of raw materials.

Russia-Ukraine War Impact Analysis

The global supply chain, including the market for stevia protein powder, is now significantly more uncertain and disrupted as a result of the ongoing conflict between Russia and Ukraine. Since Ukraine is a significant producer of stevia, any interruptions to the plant's growth, harvesting, or exportation from the area may have an effect on the cost and accessibility of stevia-based protein powder ingredients.

Furthermore, changes in import-export laws and currency exchange rates may result from geopolitical unrest and trade interruptions, which would have an impact on the international commerce of stevia protein powders and associated goods. Furthermore, the region's economic instability brought on by the war may have an effect on consumer spending power and the demand for high-end plant-based protein goods like stevia protein powders.

By Protein Type

Whey Protein Isolate (WPI)
Whey Protein Concentrate (WPC)
Casein Protein
Soy Protein
Pea Protein
Rice Protein
Hemp Protein
Others

By Formulation

Unflavored
Flavored
- Chocolate
- Vanilla
- Strawberry
- Others
Low-Calorie
High-Protein
Vegan
Organic
Non-GMO
Others

By Application

Sports Nutrition
Dietary Supplements
Weight Management Products
Meal Replacements
Infant Nutrition
Others

By Distribution Channel

Supermarkets/Hypermarkets
Online Retail
Specialty Stores
Others

By End-User

Athletes
Bodybuilders
Weight Management Seekers
Geriatric Population
Infants and Children
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2022, Sunwarrior launched a new stevia-infused plant protein powder formulated with a blend of pea protein, brown rice protein, and stevia leaf extract. This product was introduced to cater to consumers seeking a natural and low-calorie sweetener option in their protein supplements.
In June 2022, PlantFusion, a leading plant-based nutrition brand, announced a collaboration with Stevia Group, a global provider of stevia-based sweeteners. This partnership aimed to develop a new line of stevia-sweetened protein powders formulated with PlantFusion's proprietary blend of plant proteins, catering to consumers seeking natural and low-calorie options in their protein supplements.
In August 2021, Orgain, Inc., a leading manufacturer of organic protein products, announced a partnership with PureCircle, a global producer of stevia sweeteners. Under this partnership, Orgain utilized PureCircle's high-purity stevia extracts in its protein powder formulations, aiming to offer consumers a natural and healthier alternative to traditional sweeteners.

Competitive Landscape

The major global players in the market include NOW Foods, Garden of Life, Orgain, Inc., RITS Lifesciences Private Limited., Sunwarrior, FoodStrong, Purely Inspired, Nutrova, Bodylogix and Kiwla.

Why Purchase the Report?

To visualize the global stevia protein powder market segmentation based on protein type, formulation, application, distribution channel, end-user and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia protein powder market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia protein powder market report would provide approximately 78 tables, 90 figures, and 209 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Protein Type
3.2.Snippet by Type
3.3.Snippet by Application
3.4.Snippet by Distribution Channel
3.5.Snippet by End-User
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1. Increasing Demand for Plant-Based Protein Supplements
  - 4.1.1.2. Product Innovation and Flavor Diversity
- 4.1.2.Restraints
  - 4.1.2.1.Limited Awareness and Availability in Emerging Markets
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Protein Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 7.1.2.Market Attractiveness Index, By Protein Type
7.2.Whey Protein Isolate (WPI)*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Whey Protein Concentrate (WPC)
7.4.Casein Protein
7.5.Soy Protein
7.6.Pea Protein
7.7.Rice Protein
7.8.Hemp Protein
7.9.Others

8.By Formulation

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 8.1.2.Market Attractiveness Index, By Formulation
8.2.Unflavored*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Flavored
- 8.3.1.Chocolate
- 8.3.2.Vanilla
- 8.3.3.Strawberry
- 8.3.4.Others
8.4.Low-Calorie
8.5.High-Protein
8.6.Vegan
8.7.Organic
8.8.Non-GMO
8.9.Others

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Sports Nutrition*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Dietary Supplements
9.4.Weight Management Products
9.5.Meal Replacements
9.6.Infant Nutrition
9.7.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Online Retail
10.4.Specialty Stores
10.5.Others

11.By End-User

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2.Market Attractiveness Index, By End-User
11.2.Athletes*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Bodybuilders
11.4.Weight Management Seekers
11.5.Geriatric Population
11.6.Infants and Children
11.7.Others

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.2.7.1.U.S.
- 12.2.7.2.Canada
- 12.2.7.3.Mexico

12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.3.7.1.Germany
- 12.3.7.2.UK
- 12.3.7.3.France
- 12.3.7.4.Italy
- 12.3.7.5.Spain
- 12.3.7.6.Rest of Europe

12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.4.7.1.Brazil
- 12.4.7.2.Argentina
- 12.4.7.3.Rest of South America

12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Company Profiles

14.1.NOW Foods*
- 14.1.1.Company Overview
- 14.1.2.Product Portfolio and Description
- 14.1.3.Financial Overview
- 14.1.4.Key Developments
14.2.Garden of Life
14.3.Orgain, Inc.
14.4.RITS Lifesciences Private Limited.
14.5.Sunwarrior
14.6.FoodStrong
14.7.Purely Inspired
14.8.Nutrova
14.9.Bodylogix
14.10.Kiwla

LIST NOT EXHAUSTIVE